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MICA - The School of Ideas, Ahmedabad

Ahmedabad, Gujarat AICTE | Estd 1991 NTRUHS, Vijayawada Private (Autonomous)
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College Admission Reviews

Yash, Batch: MBA-2014

8.2/10

"I didn’t took any entrance exam."   Read More


Nidhi Mehra, Batch: Post Graduate Diploma In Communications Management-2009

9/10

"CAT. My score was 96.33. I was very clear that I want to pursue marketing. MICA is the only school which gives options to enhance one's understanding in Brand Management, Account Planning, Market Research and Media Management."   Read More


2Years Full Time6
725,000
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College rating

based on 5 students ratings

8.4/10

8.0/10academic
8.8/10accommodation
8.4/10faculty
9.0/10infrastructure
7.4/10placements
8.6/10social

college Info reviews view all

Ashish ShahPost Graduate Diploma in Management [PGDM]Batch : 2013
9.0
STUDENT SATISFACTION RATINGS
Remarks -

The College Management supports the students and is always on the lookout to make life more interesting on campus.


8/10academic
9/10faculty
10/10infrastructure
10/10food & accom
8/10placement
9/10social life
Prasad VenkatramanCrafting Creative CommunicationBatch : 2002
9.0
STUDENT SATISFACTION RATINGS
Remarks -

The college is pretty good. I feel this has a potential to make a positive mark if they take in-depth specialisation in the course.


9/10academic
10/10faculty
9/10infrastructure
10/10food & accom
6/10placement
10/10social life
Nikhil DavdaPGDRCMBatch : 2007
6.7
STUDENT SATISFACTION RATINGS
Remarks -

The college management was extremely good, ethical and process driven. There were designated office and people for each function including F&B, Administration, Student affairs, Hostel management etc. The faculty was not allowed to enter the student hostel area so students got their own space after classes. The canteens and mess had their own outsourced management which was well administered.


7/10academic
6/10faculty
7/10infrastructure
7/10food & accom
6/10placement
7/10social life
Nidhi MehraPost Graduate Diploma In Communications ManagementBatch : 2009
9.0
STUDENT SATISFACTION RATINGS

MICA: An experience of a Lifetime

Remarks -

The first month at MICA is an orientation program where one is exposed to various cultural things and activities like a pottery workshop, a group activity with one's batchmates who are new to us. One is confused as to why we do pottery or puppet show. It


8/10academic
9/10faculty
10/10infrastructure
10/10food & accom
8/10placement
9/10social life

facilities

Comp Labs
Sports
Medical
Cafeteria
Library
Auditorium
Laboratory
Hostel
Classrooms
Security

placements

₹ 25.5 Lakhs highest package
₹ 17.7 Lakhs average package
Aditya Amazon Cognizant Google

faculty view all

Prof. Preeti ShroffDean
8total faculty

about college

MICA (Formerly known as Mudra Institute of Communication, Ahmedabad) is one of the more known institution in India imparting education in Strategic Marketing and Communication. Located in Gujarat, MICA was established in the 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.

The institute offers post graduate programs, fellowship programs and certificate programs in the fields of Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management, and Communication and Social Change.

MICA Admissions:

MICA imparts education in two modes namely Residential and Online. A total of 3 courses are offered on campus and 7 courses being offered in the online mode. Admission to the residential courses is through entrance tests conducted by MICA.

Courses Offered:

Residential

Online

Post Graduate Diploma in Management (PGDM) in Communication

Post Graduate Certificate Program in Advertising Management and Public Relations (PGCPAMPR)

Fellowship Program in Management (FPM) in Communication

Post Graduate Certificate Program in Market Research and Data Analytics (PGCPMRDA)

Post Graduate Certificate Program in Crafting Creative Communication (CCC)

Post Graduate Certificate Program in Digital Marketing (CPDM)

 

Post Graduate Certificate Program in Business Management (PGCPBM)

 

Post Graduate Certificate Program in E-Commerce Business Management (PGCPECBM)

 

Post Graduate Certificate Program in Retail and Shopper Marketing (PGCPRSM)

 

Post Graduate Certificate Program in Marketing and Brand Management (PGCPMBM)

 

Post Graduate Diploma in Management (PGDM) in Communication

Selection to the PGDM program is a 3-Step process.

Step-1: Candidate must have appeared for any of the national level management aptitude test  (CAT, XAT or GMAT).

Step-2: Candidates need to take the MICAT entrance exam that is conducted twice in a year. MICAT is a computer based entrance test conducted by MICA. Candidates need to apply for the test with their CAT/XAT/GMAT results. The institute only accepts complete applications.

Step-3: In this step candidates are called for Group Exercise (GE) and Personal Interview (PI, both conducted by MICA. The candidates are called on basis of their performance in MICAT. GE and PI are conducted in 5 Cities in India i.e. Ahmedabad, Bangalore, Delhi, Mumbai and Kolkata.

Fellowship Program in Management (FPM) in Communication:

  • Selection to the FPM is a 2-step process that involves a telephonic interview round and then a FPM Admission Test conducted by MICA
  • Candidates who are shortlisted in the telephonic round are called for test at MICA campus. FPM admission test is 3-day affair comprising of a written test, Individual Presentation and Personal Interview
  • Candidates with a master’s degree or a five-year integrated master’s degree with at least 55% marks in aggregate are only eligible for applying to the program
  • One must have undergone the above mentioned programs in any discipline of the Social Sciences/Humanities/Business Management, having Communication/ Journalism/Advertising/ Public Relations/Media/ Marketing as a subject

Post Graduate Certificate Program in Crafting Creative Communication (CCC):

Admission to the Crafting Creative Communication (CCC) at MICA is based on a written test conducted by the institute. Any candidate can apply to the program. The written test is conducted online/through mail, the selected candidates are called for a personal interview at the MICA campus. The final selection is an amalgamation of the candidate’s performance in the entrance test and interview.

​More about MICA:

Collaboration:

  • Chartered Institute of Marketing, UK
  • University of Angers, France
  • Budapest Business School, Hungary
  • Southern Illinois University ,USA
  • University of Texas, Pan-American, USA
  • ESCEM School of Business & Management, France
  • School of Communication, Nanyang Technological University (NTU), Singapore
  • Southern Methodist University, Dallas, USA

Research:

  • System Requirements Study for village-based Kiosks in Mizoram and Madhya Pradesh
  • Socio-Economic Impact of Watershed Development in Gujarat
  • Communication Strategies for RCH-II Project in Gujarat State, India
  • Benchmarking the situation and process study for community radio KISHOR VAANI in Rajasthan

Academic Centers:

The Institute has 4 centers known for their excellence, they are:

  • Mudra Institute of Communication Research (MICR)
  • Knowledge Exchange and Information Centre (KEIC)
  • Entrepreneurship Development Centre (EDC)
  • Centre for Social and Development Communications (CSDC)

Facilities:

Sports

  • Sports  facilities including Volleyball, Football, Cricket, Badminton, Throw ball, Basketball and Tennis
  • Indoor sports facilities including Table Tennis, Carrom, Pool and Billiards

Hostel

  • Institute provide hostel facility to the students
  • Hostel has total of 332 rooms with internet facilities

 

Student Club:

  • MICA Council For Student Affairs (MCSA)
  • MICAMINDS - The student research and consultancy cell
  • SANKALP - MICA's theatre society
  • SCAM - SPORTS COMMITTEE AT MICA

Events:

  • LitComm - The annual intercollegiate event
  • SAMAR - organized by Sports Committee at MICA

Festivals:

  • MICANVAS - The Annual Marketing Management Festival

Ranking:

  • Outlook magazine had ranked it 12 In 2010, in the Best B-schools of India

Awards:

  • First Place in Brand Management Concentration
  • MICA Rural Research Awards
  • Dainik Bhaskar B-School Awards – Communications
  • Winner, CRISIL: Young Thought Leader (CYTL)-2013 competition, 2014
  • Winner, Jingle Making Competition, Election Commission of India, 2014
  • Winner, 'Legalize 4.0 International', MAXI, XLRI's Marketing Fair, XLRI, 2013

Scholarship:

  • Divya Bhaskar Scholarship of Academic Excellence in Media Management
  • MICA-TAM Media Scholarship Excellence for the Three Best Thesis in Media Management.

gallery view all

Shela
Ahmedabad - 380058
Gujarat , India

0.48KmGujarat College Bus Stop bus stand

MICA - 2717-308250 , MICA - 308349 , Admissions - 308313 , MICA MDPs - 308320 , Marketing - 308250 , Education Background Verification - 308315

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top courses

FPM Communication
AVG FEE - ₹42,500/Yr1 Year
PGCPMBM
AVG FEE - ₹125,000/Yr1 Year
view more courses[8]

Placements

average package ₹1,773,000
HIGHEST PACKAGE ₹2,550,000

faculties

Ms. Anita BasalingappaAssociate Professor, Department of Marketing
Ms. Anjali BansalAssistant Professor, Department of General Management
Mrs. Dipti KulkarniAssistant Professor, Department of Communication
view all faculties[8]

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