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MICA - The School of Ideas, Ahmedabad - Admission Details 2017

Ahmedabad, Gujarat AICTE | Estd 1991 NTRUHS, Vijayawada Private (Autonomous)

MICA Admission 2017

MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication.

MICA offers Post Graduate Diploma in Management - Communications (PGDM-C) and Fellowship Programme in Management Communications and Fellowship Programme in Management - Communications (FPM-C). The duration for the PGDMC programme is two years and the duration for the FPM is three years.

Admission to the PGDMC course is done through MICAT (entrance test conducted by MICA) followed by Group Exercise (GE) and Personal Interview (PI) rounds. The procedure for admission to FPM is classified in two different stages. The first stage includes a Telephonic Interview and the second stage consists of a 3-day selection process conducted at MICA’s campus.

MICA Admission Schedule 2017

Following is the Application schedule for MICAT

EventStart DateEnd Date
MICAT-1 RegistrationSep 30, 2017Nov 25, 2017
Issue of MICAT-1 Call Letters Dec 02, 2017
MICAT-1 Dec 11, 2017
Declaration of Results of MICAT-1 Dec 19, 2017
MICAT-2 RegistrationJan 03, 2017Jan 31, 2017
Issue of MICAT-2 Call Letters Feb 06, 2017
MICAT-2 Feb 12, 2017
Declaration of Results of MICAT-2 Feb 20, 2017
Shortlist for Group Exercise and Personal Interview Feb 23, 2017
GE-PI Ahmedabad (MICA)Mar 09, 2017Mar 11, 2017
GE-PI (Bangalore, Delhi, Kolkata and Mumbai)Mar 17, 2017Mar 20, 2017
Final Results Mar 31, 2017

MICA PGDM(C) Admissions 2017

MICA offers Post Graduate Diploma courses in Management- Communications under five different specializations. All these courses are for a duration of two years.

The candidates to be eligible for these courses must have a Bachelor’s degree in any discipline and should have a valid CAT / XAT / GMAT score. The eligible candidates need to register for the entrance test (MICAT) conducted by MICA. The application procedure for these courses start in the month of September.

Key Points:

  • MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2017-2019 batch. Better of the two MICAT Scores will be considered
  • Shortlisted candidates are invited for the Group Exercise (GE) and Personal Interview (PI) rounds    

List of PGDM(C) Courses Offered at MICA

CourseSpecializationEligibility CriteriaDuration
PGDM(C)Media & Entertainment Management Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply2 years
Advertising & Brand Management
Digital Communication Management
Marketing Analytics
Development Management & Social Enterprise

MICA FPM Admissions 2017

MICA also offers Fellowship Programmes in Management Communications under four different specialization. The duration of such programmes is three years.

The stipend amount is Rs 25,000, Rs 27,000 and Rs 30,000 per month for first, second and third year respectively. In addition to the stipend, a contingency grant of Rs. 25,000 in the first year and Rs. 30,000 in each of the second and the third years will be available to the students for academic expenses.

The selection procedure for these programmes is divided into two stages:

  1. Stage 1 - Telephonic Interview
  2. Stage 2 is a three-day process held at MICA’s campus that includes:
    • Written Test
    • Individual Presentation
    • Personal Interview

List of FPM Courses Offered at MICA

CourseSpecializationEligibility CriteriaDuration
FPM-(C)Communication and MediaAn applicant must have a two-year UGC / AIU / AICTE approved Master’s Degree / equivalent qualification with at least 55% marks or equivalent grade in any discipline of the Humanities / Social Sciences / Business Management having Communication / Journalism / Advertising / Media / Public Relations / Marketing as a subject. He / She also should have completed a three-year Bachelor’s degree / equivalent qualification after completing higher secondary (10+2) or equivalent education3 years
Communication and Marketing
Communication and Culture
Communication and Social change

Application Process

  • Application form needs to be filled online at MICA’s official website
  • The application fee should be deposited through a Demand Draft of Rs. 2500/- drawn in favour of MICA payable at Ahmedabad

college Admission 2017 reviews view all

YashMBABatch : 2014
Entrance Preview -

I didn’t took any entrance exam.

7/10food & accom
8/10social life
Ashish ShahPost Graduate Diploma in Management [PGDM]Batch : 2013
Entrance Preview -

After taking CAT in 2011 and getting the required cut-off for MICA, I applied for MICAT. MICAT is a combination of Aptitude & Creativity tests, which included Groups Exercises, Personal Interviews and more. I scored more than 90 percentile in CAT and did well in MICAT to get on the Day long process for admission, post which I was offered a seat in the prestigious PGDM Course. I chose the PGDM Course over other MBA offers from Bschools because MICA was the only school which had courses ranging fr...

10/10food & accom
9/10social life
Nikhil DavdaPGDRCMBatch : 2007
Entrance Preview -

CAT and MICAT i had a marketing and communication background and wanted to pursue that as my career. MICA is the premier school in strategic marketing, advertising and communication it is a dream school and the best residential institute in the country. The groups discussion and interview was conducted on campus along with written test MICAT.

7/10food & accom
7/10social life
Nidhi MehraPost Graduate Diploma In Communications ManagementBatch : 2009

MICA: An experience of a Lifetime

Entrance Preview -

CAT. My score was 96.33. I was very clear that I want to pursue marketing. MICA is the only school which gives options to enhance one's understanding in Brand Management, Account Planning, Market Research and Media Management.

10/10food & accom
9/10social life



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