MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication.
MICA offers Post Graduate Diploma in Management - Communications (PGDM-C) and Fellowship Programme in Management Communications and Fellowship Programme in Management - Communications (FPM-C). The duration for the PGDMC programme is two years and the duration for the FPM is three years.
Admission to the PGDMC course is done through MICAT (entrance test conducted by MICA) followed by Group Exercise (GE) and Personal Interview (PI) rounds. The procedure for admission to FPM is classified in two different stages. The first stage includes a Telephonic Interview and the second stage consists of a 3-day selection process conducted at MICA’s campus.
Following is the Application schedule for MICAT
|Event||Start Date||End Date|
|MICAT-1 Registration||Sep 30, 2017||Nov 25, 2017|
|Issue of MICAT-1 Call Letters||Dec 02, 2017|
|MICAT-1||Dec 11, 2017|
|Declaration of Results of MICAT-1||Dec 19, 2017|
|MICAT-2 Registration||Jan 03, 2017||Jan 31, 2017|
|Issue of MICAT-2 Call Letters||Feb 06, 2017|
|MICAT-2||Feb 12, 2017|
|Declaration of Results of MICAT-2||Feb 20, 2017|
|Shortlist for Group Exercise and Personal Interview||Feb 23, 2017|
|GE-PI Ahmedabad (MICA)||Mar 09, 2017||Mar 11, 2017|
|GE-PI (Bangalore, Delhi, Kolkata and Mumbai)||Mar 17, 2017||Mar 20, 2017|
|Final Results||Mar 31, 2017|
MICA offers Post Graduate Diploma courses in Management- Communications under five different specializations. All these courses are for a duration of two years.
The candidates to be eligible for these courses must have a Bachelor’s degree in any discipline and should have a valid CAT / XAT / GMAT score. The eligible candidates need to register for the entrance test (MICAT) conducted by MICA. The application procedure for these courses start in the month of September.
|PGDM(C)||Media & Entertainment Management||Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply||2 years|
|Advertising & Brand Management|
|Digital Communication Management|
|Development Management & Social Enterprise|
MICA also offers Fellowship Programmes in Management Communications under four different specialization. The duration of such programmes is three years.
The stipend amount is Rs 25,000, Rs 27,000 and Rs 30,000 per month for first, second and third year respectively. In addition to the stipend, a contingency grant of Rs. 25,000 in the first year and Rs. 30,000 in each of the second and the third years will be available to the students for academic expenses.
The selection procedure for these programmes is divided into two stages:
|FPM-(C)||Communication and Media||An applicant must have a two-year UGC / AIU / AICTE approved Master’s Degree / equivalent qualification with at least 55% marks or equivalent grade in any discipline of the Humanities / Social Sciences / Business Management having Communication / Journalism / Advertising / Media / Public Relations / Marketing as a subject. He / She also should have completed a three-year Bachelor’s degree / equivalent qualification after completing higher secondary (10+2) or equivalent education||3 years|
|Communication and Marketing|
|Communication and Culture|
|Communication and Social change|
I didn’t took any entrance exam.
After taking CAT in 2011 and getting the required cut-off for MICA, I applied for MICAT. MICAT is a combination of Aptitude & Creativity tests, which included Groups Exercises, Personal Interviews and more. I scored more than 90 percentile in CAT and did well in MICAT to get on the Day long process for admission, post which I was offered a seat in the prestigious PGDM Course. I chose the PGDM Course over other MBA offers from Bschools because MICA was the only school which had courses ranging fr...
CAT and MICAT i had a marketing and communication background and wanted to pursue that as my career. MICA is the premier school in strategic marketing, advertising and communication it is a dream school and the best residential institute in the country. The groups discussion and interview was conducted on campus along with written test MICAT.
CAT. My score was 96.33. I was very clear that I want to pursue marketing. MICA is the only school which gives options to enhance one's understanding in Brand Management, Account Planning, Market Research and Media Management.