AMRITA UNIVERSITY, Coimbatore
BEST B SCHOOL
ENTRANCE PREVIEWAs this university has the World Ranked QS University Rankings and Times Higher Education (THE) World University rankings, this was my dream college after my graduation. i appeared for all India examination CAT and scored a rank of 92 percentile. this college is very prestigious .
COURSE CURRICULUM OVERVIEW
A two-year, full-time residential program, Amrita's MBA is considered on par with the best in the world. The First year courses are compulsory for all students. These courses provide basic conceptual knowledge and inculcate attitudes and skills necessary for managerial effectiveness.In the second year, students take mostly elective courses. These help hone students' basic analytical skills as well as help build an overall business perspective. A wide variety of latest courses in Finance, Human Resources, Marketing, Systems and Operations help the students focus on their desired/ chosen area (s) of specialization. New and innovative courses like Managerial Values and Business Ethics, Business Across Cultures, Business Process Management, High Technology Product Marketing etc help the students to mould themselves into modern managers, while firmly grounded in fundamentals. Overall, the curriculum demands long hours of work and calls for sustained commitment from students.
In ASB i have, over the years built a strong reputation for the value they have provided through the work done through their summer projects. The summer of 2009, for me saw ASB students involved in a wide range of live projects across the country. These included the mapping of business opportunities for Canon in Delhi, Hyderabad & Chennai; exploring chemist channels for Ranbaxy in the NCR region and Hyderabad; Measuring Training Effectiveness for Pantaloon in Bengaluru; an extensive market mapping exercise for NDDB in Haryana and Rajasthan; a study of the treasury operations of primary dealers for IDBI Gilts in Mumbai; Analysis of Presales Activities for i - Practice for Mind Tree, Bengaluru; process optimization using Six - Sigma tools for Brakes India in Chennai; an extensive consumer behavior study for Cavinkare in Tamil Nadu and Gujarat; and a working capital and inventory management exercise for Dhanalakshmi bank in Kerala. There are, i believe, three strong dimensions on which the ASB students have differentiated themselves.