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MICA PGDM-C Admission 2017

Updated On: AUG 5TH, 2017

Mudra Institute of Communication, Ahmedabad was established in 1991. The institute offers postgraduate programs, fellowship programs and certificate programs in the fields of Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management, and Communication & Social Change. It imparts education in two modes namely Residential and Online. Out of 10 courses, 3 courses are offered on campus and 7 courses are being offered through the online mode.

MICA provides admission to candidates in Post Graduate Diploma in Management – Communication in five specializations:

  • Advertising & Brand Management
  • Digital Communication Management
  • Marketing Analytics
  • Media & Entertainment Management
  • Development Management & Social Enterprise

The application process will commence from Last week of September 2017. The minimum eligibility required is that a candidate must have a Bachelor's degree (in keeping with the 10+2+3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

The application form is available in both online and offline modes. The application fee can be paid in both online or offline mode. Selection of candidates is based on three aspects such as:

  • CAT 2016, XAT 2017 and GMAT (2015 onwards)
  • MICA Admission Test (MICAT)
  • All the candidates shortlisted after MICAT shall appear for both Group Exercise & Personal Interview
  • Mode of Application

    Online & Offline Both


    30th Sep, 2017 - 25th Nov, 2017

Important Dates

Post Graduate Diploma in Communication Design , Fellow Programme in Management [FPM] (Communication) , Certificate Programme in Digital Marketing , Postgraduate Certificate Programme in Business Management [PGCBM] & Post Graduate Certificate in Marketing & Brand Management [PGCPMBM]
Registration 30th Sep - 15th Nov , 2017

MICA PGDM-C Application Procedure

The application form is available both in offline and online mode. Candidates need to register on the official website of university. The steps of application process are as follows:

  • Visit official website of university
  • Click on ‘Apply Online’ and further on ‘PGDM-C’ Course
  • There are two options-New registration and Already registered users.
  • Upon clicking on New Registration, a registration window appears
  • Fill the registration form and submit it
  • A user ID and password is sent to the registered mobile number
  • Login with the login credentials provided and fill the application form
  • Upload the scanned copies of documents, photograph and signature and submit it
  • After this, candidates will be directed to payment page where payment can be made through credit card, debit card or net banking
  • After payment, the final submission of application will be done

Required Documents

Documents are required for the verification of candidature. The list of documents to be attached are as follows:

  • Relevant marksheets of each level of education such as 10+2, Graduation etc.
  • Valid GMAT Score

Application Fee

Candidates can make payment of INR 1965 through online or offline mode. In online mode, payment can be made through credit card, debit card or net banking. In offline mode, payment can be made through demand draft drawn in favour of “MICA” payable at Ahmedabador can submit cash at the MICA admission office.

Foreign nationals/NRIs should mail a hard copy of the duly filled application form, along with application fees of US$ 40 or an equivalent amount in INR.

MICA PGDM-C Selection Process

Selection of candidates will be based on three aspects:

  • CAT 2016, XAT 2017 and GMAT (2015 onwards): Each candidate has to take at least one of the three exams: CAT 2016, XAT 2017 and GMAT (2015 onwards).
  • MICA Admission Test (MICAT): All the candidates are assessed on MICAT which consists of 6 sections: Psychometric (P), Verbal Ability (VA), Quantitative Ability (QA), General awareness (GA), Divergent-Convergent Reasoning (DCR) and Descriptive Test (DT).
  • All the candidates shortlisted after MICAT shall appear for both Group Exercise & Personal Interview

Note: Weightage of MICAT is 50%, Group Exercise is 18%, Personal Interview is 30% and CAT/XAT/GMAT is 2%.

MICA PGDM-C Admission Important Dates

The application form will be available online on the official website of the university. The application process will commence from Last week of September 2017. The dates for admission to the course is different for national and international candidates.

For National Candidates:

Issue of MICAT-I Call LettersDecember 2, 2017
MICAT-IDecember 11, 2017
MICAT-I ScoreDecember 19, 2017
MICAT-II Registration opensJanuary 3, 2018
MICAT-II Registration closesJanuary 31, 2018
Issue of MICAT-II Call LettersFebruary 6, 2018
MICAT-IIFebruary 12, 2018
MICAT-II ScoreFebruary 20, 2018
GE-PI ShortlistFebruary 23, 2018
GE-PI Ahmedabad (MICA)March 9-11, 2018
GE-PI (Bangalore, Delhi, Kolkata and Mumbai)March 17-20, 2018
Final ResultsMarch 31, 2018

For Foreign Candidates:

Issue of application formsNovember 2017
Last date of submission of application formsMarch 03, 2018
Personal interview via skype/videoconferenceMarch 2018
Declaration of resultsMarch 2018
Orientation programmeJune 2017
Session beginsJune 2017

MICA PGDM-C Admission Contact Details:

For query or doubts related to admissions process, kindly contact at:


Contact No.: +91-2717-308313



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