IGNOU BBA Admissions 2020: Eligibility, Fee, Selection Process, Duration, Syllabus

Vivek Bansal Vivek Bansal
Content Curator

IGNOU BBA Quick Updates

  • April 7: IGNOU (SM) registration last date is June 10. Apply Now
  • April 6: IGNOU Assignments can be submitted online. Check Here

IGNOU offers an undergraduate course in BBA for students who are willing to pursue a career in business management. This course is administered by the School of Management Studies (SOMS).

There are two specializations offered in BBA- Retailing (RL) and Services Management (SM) for which admissions are conducted once every year. They are both three years long. Maximum duration for degree completion is six years.

BBA (SM) is offered at IGNOU in collaboration with Maharashtra Knowledge Corporation Limited (MKCL). This is a work-based innovative degree program. On completion, students are awarded with a degree and a work experience certificate.

BBARL admission is on the basis of merit and interview. Admission is offered directly to physically fit students and indirectly to sponsored students with a common eligibility criteria.

Check IGNOU Courses & Fees

While BBA SM admissions are based on merit and entrance. Also students who are willing to work in the services industry for internship and work experience while pursuing the course, are offered admissions.

IGNOU BBA Course Highlights

Course Bachelor of Business Administration (BBA)
Course TypeDistance Education
Offered bySOMS- IGNOU
Specializations OfferedRetailing (RL) & Services Management (SM)
Course Duration3 years
Basic EligibilityPassed 10+2
Entrance RequiredFor BBA (SM)
Admissions BBARL: Merit based
BBA (SM): Both Merit and Entrance based
Applications BeginJuly every year
Applications AcceptedOnline 

CourseAdmission Link
BBA/BBM Admission Link

IGNOU BBA Important Dates

RegistrationTo be started soon
Admission NotificationApril 1, 2020
Entrance Exam Online Application StartsApril 1, 2020
Entrance Exam Online Application EndsJune 10, 2020
Admission Form for Selected Candidates Upto July 15, 2020

IGNOU BBA Distance Education

Students receive a diploma certificate at the end of each year through distance education in BBARL: 

  • Diploma in Retail (DIR) on first year completion.
  • Advanced Diploma in Retail (ADIR) in the second year. 
  • Degree in BBARL on completion of the third year. 

Students who are in case unable to continue the program after the first or second year would still have a certificate in hand.

IGNOU BBA Fee Structure

The bifurcation of the fee for BBA and its specializations have been tabulated in the table below:

Type of FeeFee to be Paid
Registration FeeINR 200
First Year FeeINR 9,000
Total FeeINR 27,200 
Per Semester FeeINR 10,000
Total feeINR 60,000
Term End Examination FeeINR 150

IGNOU BBA Course Details

Course NameSpecialization OfferedEligibility CriteriaSelection CriteriaDetailed Information
BBARetailPassed 10+2Based on merit+interviewClick here
Services ManagementBased on entrance+interviewClick here

IGNOU Eligibility Criteria


Admissions through Direct Mode:

  • Students must have passed 10+2 from a recognized institution.
  • Selected on the basis of merit followed by a personal interview.
  • There is no age limitation for admission to this program.

Admission though Indirect Mode:

  • This for sponsored students who would require their company’s letterhead with an individual application.
  • The students must be +2 qualified.


  • Students must have passed 10+2 from a recognized institution.
  • shortlisted candidates would be called to appear for an entrance test.
  • Candidates must have attained the age of 18 as on July 1, 2020.

Read moreIGNOU Admission

IGNOU BBA Admission Process


  • Admissions are based on merit followed by an interview and will be judged upon:
    • Appearance, 
    • Ability to communicate
    • Attitude 
    • Mental Alertness
    • General Awareness. 
    • Each of these carry a maximum of 10 marks. Candidate is required to secure at least 25 out of 50 to qualify.
  • After the interview is conducted, a merit list is prepared which is uploaded on the official website of IGNOU.
  • Students would then be able to choose their nearest centre for reporting.


  • Admissions are based on entrance and interview.
  • After the candidate qualifies for the entrance, they would be called for an interview with MKCL.
  • If the student gets an internship after the interview, he/she can apply for admission to IGNOU for this program.
  • Candidates who are already working with a company can also apply for the Entrance Test, qualify it and then apply to IGNOU for admission after seeking consent from the company. 
  • After confirmation of the admission by the University the student will be given an enrolment number and admitted to the programme. 

Entrance Test for BBA (SM)

The entrance exam is online and consists of 50 questions for 100 marks. There is no negative marking and the test is one hour long. The following sections are covered for the entrance:

  • Quantitative Aptitude: 10 Questions 
  • Logical Reasoning: 15 Questions 
  • English Language Skills: 10 Questions 
  • Information Technology Skills: 15 Questions

Note: Candidates who qualify the Entrance would be required to fill up the Preferences for Workplaces offered by the Industry Partners.

IGNOU BBA Application Process

  • Visit the admission portal of IGNOU and create your user ID & password by clicking the "Register Yourself" button. Students must remember his/her Username and Password for subsequent login.
  • Already registered/ existing users must click the "Login" button and enter their username along with the password to go any further.
  • Fill the application form and upload the required documents.
  • Pay the application fee through Online Payment Gateway, i.e. by Debit/ Credit card or through net-banking.
  • After successful fee submission, take the printout of payment confirmation slip for future correspondence.
  • Click on ‘Submit’ to complete the application process successfully.
  • Students can keep track of the application status by using their registration number & password.
  • Note: Do not send the hard copy of the application form to any of the regional centers of IGNOU.

Documents Required:

  • Scanned Photograph and Scanned Signature (less than 100 KB in size)
  • Scanned copy of Age Proof
  • Scanned copy of relevant Educational Certificates
  • Scanned Copy of Experience Certificate (if any)
  • Scanned Copy of Category Certificate, if SC/ST/OBC
  • Scanned Copy of BPL Certificate, if Below Poverty Line

Note: IGNOU follows the reservation criteria set by the Government of India for admissions to its different academic programs.

IGNOU BBA Syllabus

BBARL covers the following courses of study for completion of the BBA degree. Details are tabulated below:

Course CodeCourse of StudyCredits
Diploma in Retailing (year 1)
BRL-001Overview of Retailing 04
BRL-002Retail Marketing & Communication
BRL-003Retail Management Perspectives and Communication 
BRL-004Customer Service Management 
BRLT-005Internship and Viva-Voce16
Advanced Diploma in Retailing (year 2)
BRL-006Buying and Merchandising-I 04
BRL-007Store Operations-I 
BRL-008Human Resources
ECO-01 Business Organization
BCOA-001 Business Communication and Entrepreneurship 
BRLT-09On the Job Training and Viva-Voce 08
BBA in Retailing (year 3)
BRL-010Buying and Merchandising II 04
BRL-011 Retail Operations and Store Management II 
BRL-012Visual Merchandising and Store Management 
BRL-013Customer Value Management 
BRL-015IT Application in Retail 
BRLT-016 On the Job Training (OJT) and Viva Voce 12

BBA (SM) is a full-degree program on completion of which, a degree and work experience certificate is offered. Unlike BBARL where certificates are divided upon a single year completion. The students study the following courses:

Course CodeCourse of StudyCreditsNature of Course
BSM-001Fundamentals of Management04Theory 
BSM-002Basics of Marketing
BSM-003Written Communication Skills
BSMA-001Basic IT SkillsAbility Enhancement
BSMW-001Internship Report (Workbook) 06Work-based 
BSM-004Foundations of Services Marketing04Theory 
BSM-005Focus on the Customer
BSM-006Understanding Customer Requirements 
BSMA-002Communication and Soft SkillsAbility Enhancement
BSMW-002Internship Report (Workbook)06Work-based 
BSM-007Understanding Human Behaviour 04Theory 
BSM-008Basic Quantitative Techniques 
BEVAE-181Environmental Studies
BSMA-003Advanced IT Skills Ability Enhancement
BSMW-003Internship Report (Workbook) 06Work-based 
BSM-009Introduction to Service Operations04Theory 
BSM-010Service Design
BSM-011Service Quality and Improvement
BSMA-004Advanced IT Skills Ability Enhancement
BSMW-004Internship Report (Workbook) 06Work-based 
BSM-012Economy and Services04Theory 
BSM-013Delivering and Performing Service 
BSM-014Managing Service Operations - I 
BSMA-005Data Processing and ReportingAbility Enhancement
BSMW-005Internship Report (Workbook) 06Work-based 
BSM-015Managing Service Promises04Theory 
BSM-016Managing Service Operations - II
BSM-017Service Entrepreneurship
BSMA-006Research ProcessAbility Enhancement
BSMW-006Internship Report (Workbook)05Work-based 

Evaluation System for BBA (SM)

The evaluation methodology consists of both Continuous Comprehensive Evaluation (CCE) and Term End Examination (TEE). 

Weightage of Continuous Comprehensive Evaluation (CCE) and Term End Examination (TEE) for different courses are as follows:

Course TypeCEETEE
Theory courses (BSM) & (BEVAE-181)30%70%
Ability Enhancement courses (BSMA)50%50%
Work-based courses (BSMW) Internship Report (work books)-100%

Note: Marking system is also followed in this programme.

*The article might have information for the previous academic years, which will be updated soon subject to the notification issued by the University/College



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