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Master of Marketing in Australia: A Comprehensive Guide for International Students

Komal Yadav Komal Yadav
Study Abroad Expert

Master of Marketing in Australia is offered as a specialization of Master of Management, Master of Commerce and Master of Business. The duration of these programs is 1.5 to 2 years. Some Australian universities also offer Master of Marketing degrees such as Monash University, University of Adelaide and University of Western Australia. 

  • MBA in Australia offers marketing as a specialization. 
  • Bachelor's degree in management or any other qualification with GMAT/GRE test scores are required to apply for Masters of Marketing in Australia.
  • Total program fees of universities offering Master of Marketing in Australia ranges between 47,000 AUD to 99,000 AUD. 
  • Average salary of professionals working in marketing occupations in Australia is 107,000 AUD per annum.

Why Study Master of Marketing in Australia

  • Workforce in the marketing sector in Australia is projected to increase by 2.2% per annum from 2016-17 to 2021-22. Compared to this, the national average of the country is only 1.5% per year. 
Employment Projection in Australia
  • Advertising and Marketing Professionals are expected to have the highest average annual growth rate of 3.2% in Australia from 2016-17 to 2021-22.
  • Maximum demand for workforce in marketing occupation is expected to be created for Advertising and Sales Manager ie. 13,000 till 2021-22. 
  • Average salary of marketing professionals in Australia is 107,000 AUD per annum which is much higher than the country's national average of 91,600 AUD. 
  • From 2016 to 2019, the salary of marketing professionals increased by approximately 4% per annum. 

Thus, it can be concluded that future prospects for marketing graduates in Australia is good and pursuing Master of Marketing from here will benefit students in the job market. 

Top Universities offering Master of Marketing in Australia

Masters of Marketing in Australia is a 1.5 to 2 years duration full-time program offered by many top-ranking universities. Some of these are ranked within the top 100 in the world. According to QS News World University Ranking for 2020, following are the popular universities offering Master of Marketing in Australia: 

UniversityQS Ranking 2020Program & DurationTotal Fees (in AUD)
Australian National University29Master of Marketing Management; 2 years95,760
University of Melbourne38Master of Management (Marketing); 2 years69,632
University of Sydney42Master of Commerce (Marketing); 2 years99,000
University of New South Wales (UNSW)43Master of Commerce (Marketing); 1.5 years74,580
University of Queensland47Master of Business (Marketing); 2 years63,408
Monash University58Master of Marketing; 1.5 years68,250
University of Western Australia86Master of Marketing; 1.5 years77,200
University of Adelaide106Master of Marketing; 1.5 years66,000
University of Technology Sydney (UTS)140Master of Marketing; 1.5 years61,704
University of Newcastle207Master of Marketing; 1.5 years57,615

Note: If you have a bachelor's degree in marketing, then you can complete a Master of Business in Marketing from University of Queensland in 1.5 years. 

Course Curriculum of Master of Marketing in Australia

Master of Marketing is mainly focused on teaching students how to bridge the gap between what customers want and what company is supplying. Another important aspect of this domain is reaching out to maximum people and increasing the sales of the company. 

Majorly following courses are taught in this discipline if you are studying in Australia

  • Brand Strategy
  • Consumer Behaviour and Analysis
  • Digital Marketing and Communication
  • Market Research
  • Marketing and Stakeholders Communications
  • Technology and Project Management

Admission Process of Master of Marketing in Australia

One of the advantages of applying at Australian universities for Master of Marketing is that you can get admission even without a relevant bachelor's degree. In such cases, GRE/GMAT score or a relevant work experience would suffice as an eligibility requirement. 

Where to Apply: Applications for Master of Marketing in Australia can be submitted directly via the university’s application portal. 

Eligibility for Master of Marketing in Australia Admission

Minimum eligibility required to apply for Master of Marketing at the popular universities of Australia is tabulated below: 

UniversityMinimum Admission Requirement
Australian National UniversityBachelors with 70% OR GMAT score of 550 or above + 3 years work experience
University of MelbourneBachelor's degree; Interview
University of SydneyBachelors with 65% OR Bachelors with 50% + GMAT score of 630 or above
University of New South Wales (UNSW)Bachelors with 65% OR Bachelors + GMAT score of 600 or above
University of QueenslandBachelors with 55%
Monash UniversityBachelors with 60%; Work Experience
University of Western AustraliaBachelors with 60% OR GMAT score of 550 or above OR 5 years of work experience
University of AdelaideBachelor's degree
University of Technology Sydney (UTS)Bachelor's degree OR 2 years or work experience
University of NewcastleBachelor's degree OR 7 years of work experience

Note: Statement of Purpose is required for admission in some universities like University of Melbourne and Monash University. 

English Proficiency Requirement for International Students

International students must demonstrate proficiency in English language by submitting one of the following test scores. These scores must not be older than 2 years.

  • IELTS: 6.5 
  • TOEFL (PBT): 550 to 570
  • TOEFL (iBT): 79
  • PTE: 58 to 64

Cost of Studying Master of Marketing in Australia

Considered as the third most popular destination for studying abroad, Australia is little expensive for international students. Various costs associated with applying in a university here can be broadly categorized as pre-arrival cost, tuition fees and cost of living.

Pre-arrival Cost

This includes registration fees for various tests required to study in Australia, student visa application fees, health insurance registration cost etc. 

Type of ExpenseFees (in AUD)
Australian Student Visa application636
Health insurance2,381

Tuition Fees of Master of Marketing in Australia

University of Queensland and University of Melbourne have the lowest annual tuition fees of Master of Marketing in Australia ie. 31,704 AUD and 34,816 AUD respectively. University of New South Wales charges the highest tuition fees of 49,720 AUD per annum.

Tuition Fees of Masters in Marketing in Australia

Cost of Living in Australia

Accommodation forms the major part of the living expenses in Australia for international students. Following table provides an estimated cost of various types of housing a student can avail in this country:

Housing OptionWeekly Fees (in AUD)
Hostels and Guesthouses90-150
Shared Rental95-215

Other weekly expenses that a student might have to bear while living in Australia are: 

  • Groceries and eating out: 140-280 AUD
  • Gas and electricity: 10-20 AUD
  • Phone and Internet: 15-30 AUD
  • Public Transport: 30-60 AUD
  • Entertainment: 80-150 AUD

Scholarships for Master of Marketing in Australia

Studying Master of Marketing in Australia comes at a price especially for international students. However, many bursaries, awards and scholarships sponsored by government, university and third-party agencies are available to ease this financial burden.

Some of the available scholarships for international students in Australia are: 

ScholarshipAwarding InstituteAmount (in AUD)
Melbourne Mobility AwardsUniversity of MelbourneUp to 6000
International Scholarships for Business School StudentsUniversity of Sydney5,000 to 20,000
ANU College of Business & Economics Community Engagement AwardAustralian National University1,000
Future Change ScholarshipUniversity of New South Wales5,000
Monash International Merit ScholarshipMonash UniversityUp to 50,000
Australia Awards ScholarshipsAustralian GovernmentVaries
International Postgraduate Coursework Full Tuition ScholarshipUniversity of Technology SydneyFull tuition fee waiver
International Postgraduate Research ScholarshipUniversity of NewcastleTuition fee waiver

For more scholarships in Australia, click here

Job Prospects after Master of Marketing in Australia

With an annual job growth rate of 2.2% (higher than the national average of 1.5%), marketing jobs in Australia have a decent demand for the workforce till 2021-22. Thus pursuing a marketing degree from this country will open up a lot of good opportunities for students. 

The salary of marketing professionals has been on the rise from 2016 to 2019. It increased by approximately 4% every year, from 92,800 AUD in 2016 to 103,000 AUD in 2019. Also, if you have a degree in Master of Marketing in Australia, you can earn 29% more than those having a bachelor's degree.

Salary Trend for Marketing in Australia

Some of the job roles offered to marketing graduates are in Australia are:

Job RoleAverage Salary (in AUD)
Affiliate Manager102,000
Brand Manager160,000
Digital Marketing Manager129,000
Marketing Assistant69,100
Marketing Executive142,000
Marketing Manager153,000
Sales and Marketing Assistant65,600

Australia is emerging as a popular study destination for international students because of many reasons. Two of them are top-ranking universities and good job prospects. Marketing is one such domain of the country that is expected to have a high workforce demand in the market for the next few years. Thus, pursuing a Master of Marketing in Australia could be a dream for many international students. 


Ques. Name some of the top universities offering Master of Marketing in Australia.

Ans. Australian National University (ANU), University of Sydney, University of New South Wales (UNSW) and the University of Queensland are some of the popular universities offering Master of Marketing in Australia.

Ques. How long does it take to complete a Master of Marketing in Australia?

Ans. Master of Marketing in Australia takes 1.5 years to complete. Some universities like Australian National University and the University of Sydney offer a 2-year degree.

Ques. What are the requirements for applying to Master of Marketing in Australia?

Ans. A relevant bachelors degree is required to apply for a Master of Marketing in Australia. Some universities offer admission even without a bachelors degree if you have related work experience and good GRE/GMAT score.

Ques. How much is the tuition fee of Master of Marketing in Australia?

Ans. Tuition fees of top universities offering Master of Marketing in Australia range between 57,600 AUD to 99,000 AUD per annum. The University of Newcastle has the lowest tuition fees of 57,615 AUD.

Ques. What are the job prospects for graduates of Master of Marketing in Australia?

Ans. Master of Marketing graduates can work as Affiliate Managers, Brand Managers, Digital Marketing Managers etc. The average salary offered to them is 103,000 AUD per annum. 

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