The Master of Marketing Strategy at Macquarie University is offered as a 1-year full-time program.
This degree focuses on how marketing strategy is practised today by creating opportunities and selling ideas.
Students will learn how to lead diverse teams to meet specified objectives with competing priorities and differing perspectives.
Students will use marketing data to generate evidence-based and creative insights into strategic marketing problems and also focus extensively on the critical and analytical thinking skills needed by senior marketing executives.
To successfully complete the Master of Marketing Strategy, students must complete the following concepts:
Managing Customer Experience
Competing Through Marketing Insights
Digital andTechnology Strategy
Student's learning will be enhanced by the location in Australia’s largest high-tech precinct, which is brimming with a collaborative, internship, and employment opportunities.
The overall employment rate for postgraduate courses is 89.6 per cent.
After completing this, students would be able to work as:
Chief marketing officer
Consumer insights manager
Content and event marketing manager
Digital media manager and analyst
Marketing account manager
Marketing analyst or researcher
Senior marketing executive
Strategic marketing consultant
Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACBS), so students will be studying with a globally recognized institution.
Macquarie is ranked number one in Sydney for median graduate salary, overall quality of educational experience, teaching experience, and skills development.
Macquarie University ranked 9 in Australia for employability (QS Graduate Employability Rankings, 2020)
Macquarie University ranked number one in Sydney for overall graduate satisfaction in business and management (QILT, 2017).
An international student must obtain a Student Visa of Australia to study and work in Australia for a period longer than 6 months. There are different types of visa such as:
Student Visa: The student visa is a temporary visa that allows students to come to Australia for a specified period to study at an Australian educational institution.
Visitor Visa: After completing the course, students may need to apply for a Visitor (Tourist) Visa to attend the graduation ceremony or stay to have a holiday.
Relative’s Visitor Visa: If student's relatives wish to attend the graduation ceremony and require a letter to assist with their Visitor Visa application, they can order an official Graduation letter.
Temporary Graduate Visa: The Temporary Graduate Visa allows graduates to work in Australia temporarily after they finish their studies. It has two streams: the Graduate Work stream and the Post-Study Workstream.
Applying For permanent Residency: International students who wish to remain in Australia permanently need to apply for Permanent Residency (PR).
If students are under 18 years of age, they must have approved accommodation and welfare arrangements in place before a visa can be issued.
Students will need the following documentation when applying for a Student visa
A copy of the offer letter
A copy of electronic Confirmation of Enrolment (CoE)
The visa application payment specified on the Department of Home Affairs website.
Student visa holders are able to work up to 40 hours each fortnight while their course is in session.
Students can also work unlimited hours during scheduled course breaks.
Postgraduate Research students are able to work up to 40 hours each fortnight during any preliminary courses. They can work unlimited hours once their master's by research or doctoral degree has started.
Career and Placement after Course
After completing this program students have job opportunities in :
Business analyst firms
Consumer goods manufacturers and retail firms
Industrial and B2B organisations
Marketing and management consultancy firms
Marketing and PR firms
Sporting and entertainment companies, eg, Foxtel, Australian Institute of Sport, Southern Cross Media Group