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MCMASTER UNIVERSITY, HAMILTON, ONTARIO - PROGRAMS

Hamilton, OntarioLOCATION
UniversitySCHOOL TYPE
Estd 1887Established Year
  33147Enrollment

Certificate (Digital Management)

 6 months
 15 Credits
 full time
  English
 online

Field of Study

$ 5,705 

1st Year
Fees

International Student Tution

Check Detailed Fees

Program Description

  • McMaster University offers a Certificate degree in Digital Management for a duration of 6 months.
  • It is an online program offered on a full-time basis.
  • This program focuses on online data measurement and digital strategy through new media tools.
  • McMaster CCE offers a fully online program led by industry experts who utilize tactics such as case studies, interactive discussions, and new media management frameworks.
  • To be eligible for the Digital Marketing Certificate, students must successfully complete all five core courses.
  • The 5 core courses of the program are:
    • Fundamentals of Digital Marketing
    • Digital Marketing Strategy
    • Search Engine Optimization, Search Engine Marketing, and Digital Advertising
    • Content Management: Creating and Utilizing Dynamic Digital Content
    • Data Management: Digital Metrics and Measurement
  • This program is an open enrolment program. There is no application required.
  • To enroll in the program, students have to register online.
  • Students have to enter their classroom 30 minutes before the start of class. Room numbers for each course are listed on video monitors throughout the building.
  • The average salary of the program goes up to 37,000 USD.

Program Highlights

Degree Type Offered Certificate
Duration6 months
Total Credits15
Fees$ 6,358 for 6 months or 15 Credits Program
Delivery TypeFull Time
Admission Intake Fall (Deadline - Jan 01)
Language Proficiency TOEFL,IELTS,PTE
Program Urlhttps://mcmastercce.ca/digital-marketing-cert

Eligibility & Entry Requirement

Academic Eligibility:

Students who wish to enter the program must:

  • Have an Ontario Secondary School Diploma or equivalent degree.
  • Be a mature student as defined in the Undergraduate Calendar of McMaster University.

Other Requirements:

In order to ensure that students have the basic capabilities necessary to be successful in the program’s academic courses, it is suggested that students have the following prerequisite knowledge and/or skills: 

  • Knowledge and skills with general computer applications, such as keyboarding, file management, spreadsheets, and word processing.
  • Familiarity with internet browsers and web surfing.

Other Requirements:

Students in this program should have prior education or experience in Marketing or related fields, such as:

  • A degree or diploma in Marketing, Communications, or a related area of study.
  • At least 3 years of marketing, communications, or web design experience.

Indian Student Eligibility:

Indian students are eligible to apply if they meet one of the following eligibility criteria:

  • Students must have 5 subjects of Class XII including all mandatory prerequisites for the selected program.
  • The student's average is calculated on Grade XII Predicted grades.
  • Students are eligible to apply if they have the following documents: Class X board results, Class XI transcript, and Class XII predicted grades.

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test.


Required Document List

Following are the required document:

  • Online application form and fees: Students have to fill the online form and submit the application fees. 
  • CV/Resume: Outline of academic achievements and/or awards, publications, relevant work, and/or volunteer experience.
  • Two Academic or Professional References: Referees (Teachers, guidance counselors, or Professors) should comment on academics and that references should submit along with the application system.
  • Personal Statement: It should include a brief overview of themselves, strengths, and any work experience and/or education that students have.
  • Transcripts: Students have to submit transcripts from all universities/colleges attended, World Education Services Assessments, and English Language Proficiency test scores.
  • Statement of Intent: Reasons or intentions for pursuing studies in this program, including a description of prior experience.


Application Deadline

Fall
Jan 01


Scores Required

86 / 120

Avg. Score in

TOEFL

6.5 / 9

Avg. Score in

IELTS

60 / 75

Avg. Score in

PTE


Fees & Funding

Tution & Application Fees

YearYear 1
Tuition fees$5705
Health insurance$174
Other fees$479
Total fees$6358

Living Costs

HeadAvg Cost Per Year
Room and food (on-campus)$ 9,195
Housing (off-campus)$ 4,860

Ranking

Academy Ranking of World Universities 2020

Ranked #151/ 400

Business [ International ]


Scholarship Grants & Financial Aids

NameAmountInternational Students EligibleApplication Deadline
Forktip Women’s- Innovation Scholarship Variable Yes 30 Aug, 2020
BrokerFish International student scholarship $1,000 Yes 21 Dec, 2020

VISA & Work Study

VISA

  • Students are required to get a Study Visa to study in Canada.
  • If students are traveling outside Canada will need either an Electronic Travel Authorization (ETA) or a Valid Temporary Resident Visa (TRV) to re-enter Canada.
  • The cost of the study visa is 112 USD and is valid for the length of the student’s study program, plus an extra 90 days.
  • Students need a Social Insurance Number (SIN) to work in Canad and to get the SIN, students will need to bring a passport and study visa.
  • At the time of VISA application, students need to provide various documents:
    • Application form and Study Plan
    • Valid Passport
    • Official Acceptance Letter
    • Financial Evidence

Work Study

Students need a work-Study visa to work in Canada. Full-time international students studying at a Canadian university may seek employment in Canada in 4 situations:

  • on-campus employment
  • co-ops employment
  • working off-campus
  • post-graduation work visa

The McMaster Work Program gives students opportunities to work on campus during the fall/winter terms and over the summer.

  • First-year international students are not eligible for the fall/winter work program but can apply for the summer after their first year and every year beyond.
  • International students with a valid study visa are eligible to participate in McMaster’s work programs.
  • Students can work Part-time at a maximum of 10 hours per week in the fall and winter terms.
  • Students can work Full-time of 35 hours per week and part-time over the summer.

Career and Placement after Course

Possible career opportunities are:

  • Digital Marketing Specialist
  • Graphic Designer
  • Video Producer
  • Digital Strategist
  • Creative Director
  • Senior Graphic Designer
  • Digital Media Specialist


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