L.J Institute of Management Studies (LJIMS), a part of the L.J Group of Institutes, is promoted and managed by Lok Jagruti Kendra, a charitable Trust and a Registered Society founded by eminent educationists and professionals who envisioned it as “a key player in education and social development by promoting and nurturing creativity, scholarship, innovation and excellence through a chain of quality institutes.” With its role defined in this context, LJIMS was established in 2001 and is affiliated to Gujarat Technical University (GTU), Ahmedabad.
Spread across a sprawling 560000 sq yard campus, LJIMS has lush green surroundings, neat internal access roads and the vivacious hunt of knowledge by the young aspirants which provides the perfect academic ambiance.
LJIMS offers MBA in three specializations: Marketing, Finance, and Human Resource Management. Till date, 14 batches have passed out from LJMBA and the institute has an alumni association called Antarang having a total alumni strength of more than 4000.
The eligibility criteria for admissions are that a candidate shall have appeared in the Common Management Admission Test (CMAT), conducted by AICTE, for the corresponding year. The candidates should have passed the Bachelor’s Degree examination with minimum 50 % marks (45% in case of SC, ST and SEBC candidates).
The institution has taken various initiatives and created mechanisms to facilitate student progression towards employment or self-employment. There is an Industry Interaction and Placement Cell (IIPC), and a separate dedicated Placement Cell for LJMBA to plan and execute pre-placement and placement services and provide all necessary support to students. Various programmes are conducted in a planned way to ensure students’ effective progression to their desired goal.
Mock Interviews are conducted at the beginning of the semester -1 to identify strengths, weaknesses and the skills of students, This one-to-one interaction helps the institute understand students’ aptitude and suitability for specific profiles. Then training programmes in respective areas are designed and conducted for students.
Executive Personality Development Programme (EPDP): It is a semester-long programme focused on personality development of students. It begins with a personality analysis to understand their personality traits.
Resume preparation: Special workshops are conducted with the students to teach them effective resume writing. They were taught how to design their resume as per the job description of the company and how to highlight their positive points.
Students are provided exposure to professionals, invited under MAX, FINEX, and HRX, from the corporate world who share their experience with students. This motivates and helps them in improving their performance.
The institute organizes Industrial Visits to give students practical exposure to a corporate work culture that helps to motivate and help students shape their future goals.
VIKALP: The case study forum: This involves visits to identified industries, data collection, data analysis and case writing by students of the first year divided into groups of 12 to 15 each under the guidance of a faculty member. This activity develops students’ insight into and understanding of the functioning of the corporate world.
Archetype: Every year the institute organizes, Archetype, the Management Model Competition which is compulsory for all students of the first year. In this competition, students are encouraged, guided and supported by the institution to prepare a business plan.
Prashikshan: Prashikshan-The Managerial Skills Development Programme is envisaged to impart both theoretical and practical knowledge to the students to make them confident and effective managers in the future. This is a job-training programme, which provides a platform for students taking up a short time assignment.
CRADLE: (Capacity Recognition And Development Lessons in Entrepreneurship) As a part of the strategy to promote Entrepreneurship skills amongst students, LJMBA has created CRADLE, under which successful entrepreneurs are invited to share their experiences and interact with students and faculty members.
Antrapreneur: The Business Incubator: The mission of ANTRAPRENEUR is to develop an institutional support mechanism for prospective entrepreneurs so as to foster the growth of entrepreneurship amongst the students, faculty and the society at large as well as to promote entrepreneurship and self-employment amongst students as an attractive and viable career option.