MICA The School of Ideas (Formerly known as Mudra Institute of Communication, Ahmedabad) is one of the more known institute in India imparting education in Strategic Marketing and Communication. MICA, Ahmedabad was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.
The institute offers post graduate programs, fellowship programs and certificate programs in the fields of Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management, and Communication and Social Change.
Type of Institution
Residential and Online Courses
All India Council for Technical Education (AICTE)
Shela, Ahmedabad, Gujarat
How to Reach Us
MICA Ahmedabad imparts education in two modes namely Residential and Online. Admission to the residential courses is through entrance tests conducted by MICA Ahmedabad.
MICA Ahmedabad Courses Offered -
Post Graduate Diploma in Management (PGDM) in Communication
Post Graduate Certificate Program in Advertising Management and Public Relations (PGCPAMPR)
Fellowship Program in Management (FPM) in Communication
Post Graduate Certificate Program in Market Research and Data Analytics (PGCPMRDA)
Post Graduate Certificate Program in Crafting Creative Communication (CCC)
Post Graduate Certificate Program in Digital Marketing (CPDM)
Post Graduate Certificate Program in Business Management (PGCPBM)
Post Graduate Certificate Program in E-Commerce Business Management (PGCPECBM)
Post Graduate Certificate Program in Retail and Shopper Marketing (PGCPRSM)
Post Graduate Certificate Program in Marketing and Brand Management (PGCPMBM)
Click on MICA Admission 2017 for more details
MICA Ahmedabad offers the PGDM-C residential program. The selection process of PGDM–C involves three steps (Batch 2017–2019):
Admission at MICA Ahmedabad is based on a written test conducted by the Institute. Any candidate can apply to the program. The written test is conducted online/through the mail, the selected candidates are called for a personal interview at the MICA Ahmedabad campus. The final selection is an amalgamation of the candidate’s performance in the entrance test and interview.
New MICA Ahmedabad admission criteria and the process will be out around the middle of September 2017
Go and Click on MICA Ahmedabad Fees for more information
MICA Ahmedabad has a dedicated placement and training cell which helps students in providing them the necessary trainings.
MICA Ahmedabad Placement Statistics
Total Number of Companies
Total Number of Students
Internet & Technology
FMCG, FMCD & Retail
BFSI, Analytics & Brand Consulting
MICA Ahmedabad Placements (Final)
Students appeared for Placements
Total number of recruiters
Average Package (Domestic)
Median Package (Domestic)
Highest Package (Domestic)
Highest Package (International)
Click on MICA Ahmedabad Placements to know more about MICA Ahmedabad Placements 2017