MICA The School of Ideas, formerly known as Mudra Institute of Communication has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management.
National: CAT/ MAT/ XAT
MICA offers PG, Fellowship and Certificate courses in various disciplines. A brief about the same is mentioned below:
|PGDM(C)||Media and Entertainment Management, Advertising and Brand Management, Marketing Analytics, Digital Communication Management|
|FPM(C)||Communication and Media, Communication and Marketing, Communication and Culture, Communication and Social Change|
|Certificate||Crafting Creative Communication|
Note:MICA also offers online Post Graduate Certificate Program in the discipline of Advertising Management and Public Relations, Digital and Brand Marketing, Media and Entertainment Management, Business Management.
Check:MICA Courses and Fees
Step 1: Visit the official website of the college and click on ‘Apply Online’.
Step 2: Register yourself with a valid email id and contact number. After the successful registration, candidates will receive an email with MICA ID and MICA password.
Step 3: Fill the application form and pay an application fee of INR 1,985 via online mode (Debit/ Credit Card/ Net Transfer) or by DD in favor of ‘MICA’ payable at Ahmedabad.
|Course||Entrance Test||Read more|
|FPM(C)||FPM Admission test followed by Telephonic Interview||-|
|CCC||Written test followed by Group Discussion and Personal Interview||-|
The campus is equipped with state-of-the-art physical, communication and computing infrastructure to facilitate a smooth recruitment process. The placement cell of the institute organizes various training programs such as workshops, pre-placement talks, internships, presentations, group discussions, etc. The Placement Committee at MICA provides advice and assistance to the recruiters throughout the hiring process. Recruiters are also invited on campus to give informal talks and lectures to students and provide an opportunity to interact with them.
Total Number of Companies
Total Number of Students
Internet & Technology
FMCG, FMCD & Retail
BFSI, Analytics & Brand Consulting
Top recruiters of MICA: Deloitte, Citibank, Grofers, Gulf, HCL, IBM, Safari, Samsung, Tata Steel, VIP, Usha, Havells, Nestle, etc.
Total number of recruiters
The summer placement witnessed a 21% increase in the average stipend offered to its students. The highest number of offers were made in E-commerce/ IT followed by FMCD and Retail, Advertising and Media and, Fast Moving Consumer Goods and other sectors.
Tabulated below is the highlights of summer placement recently takes place:
|No. of participating companies||76|
|Male | Female Ratio||52% | 48%|
|Average Stipend||INR 98000|
|Median Stipend||INR 80,000|
|Highest Stipend||INR 3,20,000 LPA|
Students were offered internships in the areas of Sales & Marketing, Digital Engagement, Consumer Insights, Retail, Strategic Research, Business Development, Consumer Banking, etc. The top recruiters include names like Amazon, L’Oréal, Nestle, Procter & Gamble, Amul, Apollo Tyres, Aditya Birla Group, Calvin Klein, Google, Group M, Future Group, HT Media, Hindustan Unilever Limited, etc.
Given below are the details of the faculty of MICA:
MICA The School of Ideas is one of the more known institutes in India imparting education in Strategic Marketing and Communication. MICA, Ahmedabad was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.
Ques. What is the pattern for MICAT, GE-PI?
Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.
Ques. How can I prepare for MICAT and GD-PI?
Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.
Ques. Does MICA offer student exchange and learning program with foreign universities?
Ans. Yes, MICA has collaborations with many international management and communication institutes.
Ques. What are the other ‘on campus’ activities at MICA?
Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.
Ques. How does a Computer Based Test look like?
Ans. MICAT trial test shall be available on the website www.mica.ac.in for candidates to get familiarized with the functionality and navigation of the actual Computer Based Test, closer to the examination dates.
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