MICA The School of Ideas, formerly known as Mudra Institute of Communication has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management.

MICA PGP Admission 2021: The Shortlist status has been released on February 23, 2021. Earlier the expected date of release was February 19. Candidates can visit the online website to fetch MICA PGDM-C Admission 2021 Shortlist status. MICA Ahmedabad is accepting online applications for admission to the one-year PG Certificate Course in Crafting Creative Communications (CCC) and Fellow Program in Management – Communications (FPM-C) for the academic session 2021-22. The last date to submit an application for PGDM-C/ PGDM is January 20, 2021 with an application fee of INR 1985/- while for FPM-C is March 31, 2021 with an application fee of INR 2500/-.

MICA Important Date

EVENT DATE
MICAT – I Last date 26 Nov, 2020
MICAT – I Exam 05 Dec, 2020
MICAT – I Admit card 03 Dec, 2020
MICAT – I Score 23 Dec, 2020
MICAT – II Registration opens for 2nd Phase 26 Nov, 2020
MICAT – II Last date 20 Jan, 2021
MICAT – II Admit card 22 Jan, 2021
MICAT – II (Institute level 2nd phase exam) 30 Jan, 2021
MICAT – II Score Declaration 14 Feb, 2021
GE & PI at MICA, Ahmedabad 30 Nov, 2020 - 03 Mar, 2021
Registration Deadline for PG Certificate Course in CCC 20 Jan, 2021
Online Written Exam for PG Certificate Course in CCC 25 Jan, 2021
Interview for PG Certificate Course in CCC at MICA Ahmedabad 09 Mar - 10 Mar, 2021
Interview for PG Certificate Course in CCC at MICA Delhi and Kolkata 13 Mar - 15 Mar, 2021
Interview for PG Certificate Course in CCC at MICA Bangalore and Mumbai 19 Mar - 21 Mar, 2021
Final List of Candidates 31 Mar, 2021
Registration Deadline for FPM-C 31 Mar, 2021
Telephonic screening interview 06 Apr, 2021; 07 Apr, 2021;
Admission Test on campus 14 Apr - 16 Apr, 2021
Result Declaration 20 Apr, 2021
Admission Date 30 Apr, 2021
Commencement of Classes 01 Jul, 2021

MICA Highlights

Official Website https://www.mica.ac.in/
Institute Type Private
Entrance Test

National: CAT/ MAT/ XAT

Institute: MICAT

Admission Mode Online

MICA Rankings and Awards

  1. Recognized as one of the Best Education Brands by Economic Times, 2017
  2. Star Group Awards for Best B-School with Innovating Marketing to the Target Segment
  3. Star Group Awards for Innovation in Placements
  4. Dainik Bhaskar B-School Leadership Award - B-School with Industry related curriculum in Advertising
  5. Dainik Bhaskar B-School Awards - Communications
  6. Outstanding B-Schools in Marketing by Impact
  7. Ogilvy on Campus - Celebrating Ideas: Building Brands - Silver
  8. Best Advertising and Media & Communications B-School in India in the second edition (2014) of The Edutainment Awards

MICA Courses

MICA offers PG, Fellowship and Certificate courses in various disciplines. A brief about the same is mentioned below:

Course Specialization Eligibility
PGDM(C) Media and Entertainment Management, Advertising and Brand Management, Marketing Analytics, Digital Communication Management
  • Graduation in any discipline recognized by AIU
  • Obtained a valid score in CAT/ XAT/ GMAT/ MICAT 
FPM(C) Communication and Media, Communication and Marketing, Communication and Culture, Communication and Social Change
  • Post graduation with a minimum of 55% aggregate marks or equivalent in any discipline
PGCP Crafting Creative Communication
  • Graduation in any discipline recognized by AIU
  • Obtained a valid score in Written Test conducted by the institute

Note: MICA also offers online Post Graduate Certificate Program in the discipline of Advertising Management and Public Relations, Digital Marketing and Communication, Marketing and Brand Management, Media and Entertainment Management, Digital Marketing, Business Management and Market Research & Data Analytics.

Check: MICA Courses and Fees

MICA Admission

Step 1: Visit the official website of the college and click on ‘Apply Online’.

Step 2: Register yourself with a valid email id and contact number. After the successful registration, candidates will receive an email with MICA ID and MICA password.

Step 3: Fill the application form and pay an application fee of INR 1,985 via online mode (Debit/ Credit Card/ Net Transfer) or by DD in favor of ‘MICA’ payable at Ahmedabad.

Selection Criteria

  • Candidates will be selected on the basis of the following exams:
Course Entrance Test Read more
PGDM(C) CAT Click here
XAT Click here
GMAT Click here
MICAT Click here
FPM(C) FPM Admission test followed by Telephonic Interview -
CCC Written test followed by Group Discussion and Personal Interview -
  • Final Selection will be based on the overall performance of candidate.

Check: MICA Admission

MICA Placement

The campus is equipped with state-of-the-art physical, communication and computing infrastructure to facilitate a smooth recruitment process. The placement cell of the institute organizes various training programs such as workshops, pre-placement talks, internships, presentations, group discussions, etc. The Placement Committee at MICA provides advice and assistance to the recruiters throughout the hiring process. Recruiters are also invited on campus to give informal talks and lectures to students and provide an opportunity to interact with them.

MICA Ahmedabad Placement Statistics

Sector Analysis

Total Number of Companies

Highest Package

Average Package

Total Number of Students

Internet & Technology

11

40.88 LPA

19.33 LPA

29

FMCG, FMCD & Retail

12

27.07 LPA

12.70 LPA

21

Media

15

15 LPA

10.73 LPA

30

Advertising

7

9 LPA

7.68 LPA

15

BFSI, Analytics & Brand Consulting

12

18.00 LPA

9.61 LPA

16

Others

23

24.30 LPA

12.16 LPA

38

Top recruiters of MICA: Deloitte, Citibank, Grofers, Gulf, HCL, IBM, Safari, Samsung, Tata Steel, VIP, Usha, Havells, Nestle, etc.

MICA Ahmedabad Placements (Batch of 2019-2021) 

Batch Strength

215

Total number of recruiters

76

Average Package

INR 98,349

Median Package

INR 80,000

Highest Package INR 3,20,000

MICA Ahmedabad Summer Placements

The summer placement witnessed a 21% increase in the average stipend offered to its students. The highest number of offers were made in E-commerce/ IT followed by FMCD and Retail, Advertising and Media and, Fast Moving Consumer Goods and other sectors. 

Tabulated below is the highlights of summer placement recently takes place: 

Batch Strength 215
No. of participating companies 76
Male | Female Ratio 52% | 48%
Average Stipend INR 98000
Median Stipend INR 80,000
Highest Stipend INR 3,20,000 LPA

Students were offered internships in the areas of Sales & Marketing, Digital Engagement, Consumer Insights, Retail, Strategic Research, Business Development, Consumer Banking, etc. The top recruiters include names like Amazon, L’Oréal, Nestle, Procter & Gamble, Amul, Apollo Tyres, Aditya Birla Group, Calvin Klein, Google, Group M, Future Group, HT Media, Hindustan Unilever Limited, etc. 

Check: MICA Placement

MICA Faculty

Given below are the details of the faculty of MICA:

Anjali Bansal

  • Designation: Assistant Professor
  • Qualification: B.Sc, MBA, Ph.D
  • Awards: UGC’s JRF, SRF Fellowships and awarded by Dr. Kiran Bedi for winning a university level chess tournament.

Harmony Singapuria

  • Designation: Assistant Professor
  • Qualification: Diploma Superieur, M.Res, Ph.D
  • Awards: he Charles Wallace Research Fellowship grant and Sabarmati Fellowship by SAPMT.

Nitesh Mohanty

  • Designation: Assistant Professor
  • Qualification: Graduation and Post graduation in Textile Design
  • Business: He’s the co-founder of “The Root” a platform initiated to propagate various social, cultural, political and ecological concerns through various literary and creative mediums. He curates “The Root Reel” which showcases independent features, documentary, world cinema and animation films from closer home & across the world.

Preeti Shroff

  • Designation: Professor and Dean
  • Qualification: M.Phil, Ph.D in International Development
  • Awards: Creative Writing and Arts Awards, Recipient of the Best Thesis Award - International Category, National Air Force Cadet Representation, National Cadet Corps.

Viral Nagori

  • Designation: Assistant Professor
  • Qualification: MCA, Ph.D in Computer Science
  • Awards: Excellence in research to faculty members – Third position in the Doctoral Thesis Category, Paper presenter at International Conference in recognition of significant contribution to the CSI Activities.

Check: MICA Faculty

About MICA

MICA The School of Ideas is one of the more known institutes in India imparting education in Strategic Marketing and Communication. MICA, Ahmedabad was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.

MICA FAQs

Ques. What is the pattern for MICAT, GE-PI?

Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Ques. How can I prepare for MICAT and GD-PI?

Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Ques. Does MICA offer student exchange and learning program with foreign universities?

Ans. Yes, MICA has collaborations with many international management and communication institutes.

Ques. What are the other ‘on campus’ activities at MICA?

Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

Ques. How does a Computer Based Test look like?

Ans. MICAT trial test shall be available on the website www.mica.ac.in for candidates to get familiarized with the functionality and navigation of the actual Computer Based Test, closer to the examination dates.