MICA - The School of Ideas, Ahmedabad

MICA - The School of Ideas, Ahmedabad

Ahmedabad, Gujarat AICTE Estd 1991 Private (Autonomous)

about college

Simran Nigam Simran Nigam
Content Curator

MICA The School of Ideas, formerly known as Mudra Institute of Communication has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management.

MICA Highlights

Official Websitehttps://www.mica.ac.in/
Institute TypePrivate
Entrance Test

National: CAT/ MAT/ XAT

Institute: MICAT

Admission ModeOnline

MICA Rankings and Awards

  1. Recognized as one of the Best Education Brands by Economic Times, 2017
  2. Star Group Awards for Best B-School with Innovating Marketing to the Target Segment
  3. Star Group Awards for Innovation in Placements
  4. Dainik Bhaskar B-School Leadership Award - B-School with Industry related curriculum in Advertising
  5. Dainik Bhaskar B-School Awards - Communications
  6. Outstanding B-Schools in Marketing by Impact
  7. Ogilvy on Campus - Celebrating Ideas: Building Brands - Silver
  8. Best Advertising and Media & Communications B-School in India in the second edition (2014) of The Edutainment Awards

MICA Courses

MICA offers PG, Fellowship and Certificate courses in various disciplines. A brief about the same is mentioned below:

CourseSpecializationEligibility
PGDM(C)Media and Entertainment Management, Advertising and Brand Management, Marketing Analytics, Digital Communication Management
  • Graduation in any discipline recognized by AIU
  • Obtained a valid score in CAT/ XAT/ GMAT/ MICAT 
FPM(C)Communication and Media, Communication and Marketing, Communication and Culture, Communication and Social Change
  • Post graduation with a minimum of 55% aggregate marks or equivalent in any discipline
CertificateCrafting Creative Communication
  • Graduation in any discipline recognized by AIU
  • Obtained a valid score in Written Test conducted by the institute

Note:MICA also offers online Post Graduate Certificate Program in the discipline of Advertising Management and Public Relations, Digital and Brand Marketing, Media and Entertainment Management, Business Management.

Check:MICA Courses and Fees

MICA Admission

Step 1: Visit the official website of the college and click on ‘Apply Online’.

Step 2: Register yourself with a valid email id and contact number. After the successful registration, candidates will receive an email with MICA ID and MICA password.

Step 3: Fill the application form and pay an application fee of INR 1,985 via online mode (Debit/ Credit Card/ Net Transfer) or by DD in favor of ‘MICA’ payable at Ahmedabad.

Selection Criteria

  • Candidates will be selected on the basis of the following exams:
CourseEntrance TestRead more
PGDM(C)CATClick here
XATClick here
GMATClick here
MICATClick here
FPM(C)FPM Admission test followed by Telephonic Interview-
CCCWritten test followed by Group Discussion and Personal Interview-
  • Final Selection will be based on the overall performance of candidate.

Check:MICA Admission

MICA Placement

The campus is equipped with state-of-the-art physical, communication and computing infrastructure to facilitate a smooth recruitment process. The placement cell of the institute organizes various training programs such as workshops, pre-placement talks, internships, presentations, group discussions, etc. The Placement Committee at MICA provides advice and assistance to the recruiters throughout the hiring process. Recruiters are also invited on campus to give informal talks and lectures to students and provide an opportunity to interact with them.

MICA Ahmedabad Placement Statistics

Sector Analysis

Total Number of Companies

Highest Package

Average Package

Total Number of Students

Internet & Technology

11

40.88 LPA

19.33 LPA

29

FMCG, FMCD & Retail

12

27.07 LPA

12.70 LPA

21

Media

15

15 LPA

10.73 LPA

30

Advertising

7

9 LPA

7.68 LPA

15

BFSI, Analytics & Brand Consulting

12

18.00 LPA

9.61 LPA

16

Others

23

24.30 LPA

12.16 LPA

38

Top recruiters of MICA: Deloitte, Citibank, Grofers, Gulf, HCL, IBM, Safari, Samsung, Tata Steel, VIP, Usha, Havells, Nestle, etc.

MICA Ahmedabad Placements (Final) 

Batch Strength

180

Total number of recruiters

78

Average Package

INR 12,80,000

Highest Package

INR 58,20,000

MICA Ahmedabad Summer Placements

The summer placement witnessed a 21% increase in the average stipend offered to its students. The highest number of offers were made in E-commerce/ IT followed by FMCD and Retail, Advertising and Media and, Fast Moving Consumer Goods and other sectors. 

Tabulated below is the highlights of summer placement recently takes place: 

Batch Strength213
No. of participating companies76
Male | Female Ratio52% | 48%
Average StipendINR 98000
Median StipendINR 80,000
Highest StipendINR 3,20,000 LPA

Students were offered internships in the areas of Sales & Marketing, Digital Engagement, Consumer Insights, Retail, Strategic Research, Business Development, Consumer Banking, etc. The top recruiters include names like Amazon, L’Oréal, Nestle, Procter & Gamble, Amul, Apollo Tyres, Aditya Birla Group, Calvin Klein, Google, Group M, Future Group, HT Media, Hindustan Unilever Limited, etc. 

Check:MICA Placement

MICA Faculty

Given below are the details of the faculty of MICA:

Anjali Bansal

  • Designation: Assistant Professor
  • Qualification: B.Sc, MBA, Ph.D
  • Awards: UGC’s JRF, SRF Fellowships and awarded by Dr. Kiran Bedi for winning a university level chess tournament.

Harmony Singapuria

  • Designation: Assistant Professor
  • Qualification: Diploma Superieur, M.Res, Ph.D
  • Awards: he Charles Wallace Research Fellowship grant and Sabarmati Fellowship by SAPMT.

Nitesh Mohanty

  • Designation: Assistant Professor
  • Qualification: Graduation and Post graduation in Textile Design
  • Business: He’s the co-founder of “The Root” a platform initiated to propagate various social, cultural, political and ecological concerns through various literary and creative mediums. He curates “The Root Reel” which showcases independent features, documentary, world cinema and animation films from closer home & across the world.

Preeti Shroff

  • Designation: Professor and Dean
  • Qualification: M.Phil, Ph.D in International Development
  • Awards: Creative Writing and Arts Awards, Recipient of the Best Thesis Award - International Category, National Air Force Cadet Representation, National Cadet Corps.

Viral Nagori

  • Designation: Assistant Professor
  • Qualification: MCA, Ph.D in Computer Science
  • Awards: Excellence in research to faculty members – Third position in the Doctoral Thesis Category, Paper presenter at International Conference in recognition of significant contribution to the CSI Activities.

Check:MICA Faculty

About MICA

MICA The School of Ideas is one of the more known institutes in India imparting education in Strategic Marketing and Communication. MICA, Ahmedabad was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.

MICA FAQs

Ques. What is the pattern for MICAT, GE-PI?

Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Ques. How can I prepare for MICAT and GD-PI?

Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Ques. Does MICA offer student exchange and learning program with foreign universities?

Ans. Yes, MICA has collaborations with many international management and communication institutes.

Ques. What are the other ‘on campus’ activities at MICA?

Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

Ques. How does a Computer Based Test look like?

Ans. MICAT trial test shall be available on the website www.mica.ac.in for candidates to get familiarized with the functionality and navigation of the actual Computer Based Test, closer to the examination dates.

2,000,000
TOTAL
FEES

Get Detailed Fees


BROWSE STREAMS

General

Communication





College Admission Reviews

Kanwar Rai , Batch: Master of Business Administration [MBA]-2009

8.5/10

"Details acquired from web, then applied through the website, then there was an entrance, after giving the entrance I was called for the interview, the interview was conducted well and had no problems finding location, the faculty was nice and cordial. "   Read More

user
Ashish Shah , Batch: Post Graduate Diploma in Management [PGDM]-2013

9/10

"After scoring more than 90 percentile in CAT 2011, I applied for MICAT 2011, which is a written test along the lines of CAT but with a twist as it has qualitative filters to test the creativity of the applicants. After I cleared MICAT, I was invited for a day long admission process on campus which i"   Read More


RANKING

SuccessCDs logo

SuccessCDs Ranking 2019

RANKED  #5

Management (Zone)


Jagranjosh logo

Jagranjosh Ranking 2019

RANKED  #43

Management (National)

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College rating

based on 6 students ratings

8.4/10

8.0/10academic
8.8/10accommodation
8.7/10faculty
8.7/10infrastructure
7.2/10placements
8.8/10social

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Nakul AgarwalCommercePursued
BATCH : 2022
8.0
STUDENT SATISFACTION RATINGS

MY EXPEREIENCE

Remarks -
8 /10

The college trained me well for my future and I am very happy that I had been in this college.. These years off college will be remember by me .. I had provided good contribution to college by participating in the college..


8/10academic
9/10faculty
8/10infrastructure
7/10food & accom
7/10placement
9/10social life
Kanwar RaiMaster of Business Administration [MBA]Batch : 2009
8.5
STUDENT SATISFACTION RATINGS

Amazing Experience

Remarks -
8.5 /10

Well, they can add more diversity, meaning it would be nice to have accomplished people from other fields apart from just marketing, communication or business.


8/10academic
9/10faculty
8/10infrastructure
9/10food & accom
8/10placement
9/10social life
Ashish ShahPost Graduate Diploma in Management [PGDM]Batch : 2013
9.0
STUDENT SATISFACTION RATINGS
Remarks -
9 /10

The College Management supports the students and is always on the lookout to make life more interesting on campus.


8/10academic
9/10faculty
10/10infrastructure
10/10food & accom
8/10placement
9/10social life
Prasad VenkatramanPost Graduate Certificate Programme in Crafting Creative Communications (CCC)Batch : 2002
9.0
STUDENT SATISFACTION RATINGS
Remarks -
9 /10

The college is pretty good. I feel this has a potential to make a positive mark if they take in-depth specialisation in the course.


9/10academic
10/10faculty
9/10infrastructure
10/10food & accom
6/10placement
10/10social life
Nikhil DavdaPGDRCMBatch : 2007
6.7
STUDENT SATISFACTION RATINGS
Remarks -
6.7 /10

The college management was extremely good, ethical and process driven. There were designated office and people for each function including F&B, Administration, Student affairs, Hostel management etc. The faculty was not allowed to enter the student hostel area so students got their own space after classes. The canteens and mess had their own outsourced management which was well administered.


7/10academic
6/10faculty
7/10infrastructure
7/10food & accom
6/10placement
7/10social life
Nidhi MehraPost Graduate Diploma In Communications ManagementBatch : 2009
9.0
STUDENT SATISFACTION RATINGS

MICA: An experience of a Lifetime

Remarks -
9 /10

The first month at MICA is an orientation program where one is exposed to various cultural things and activities like a pottery workshop, a group activity with one's batchmates who are new to us. One is confused as to why we do pottery or puppet show. It


8/10academic
9/10faculty
10/10infrastructure
10/10food & accom
8/10placement
9/10social life

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₹ 58.2 Lakhs highest package
₹ 12.8 Lakhs average package
Aditya
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Shela,
Ahmedabad - 380058
Gujarat , India

5.24KmAbad Sport Club

02717-308250 , 308349

Comments

Comments


2 Comments
shalini rawat

i Shalini Rawat would like to apply for bmm in your college.Therefore, i would want to know the procedure of getting admission in your college.Also i would like to know the fee structure of the same. Thank You.

22 Feb, 2017 17:03
Sakshi Garg Expert

Hi Shalini, This college doesn't offer the BMM program.

23 Aug, 2017 14:26
ancrrrr

Mudra Institute of Communications, Ahmedabad faculty list of only mgt

22 Feb, 2017 17:03
Admin

Hello, to check faculty list of MICA- The School of Idea, Ahmedabad, visit the given link http://collegedunia.com/college/7440-mica-the-school-of-ideas-ahmedabad/faculty 

24 Mar, 2017 10:54

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