MICA Ahmedabad is accepting online applications for admission to the one-year PG Certificate Course in Crafting Creative Communications (CCC) and Fellow Program in Management – Communications (FPM-C) for the academic session 2021-22. The last date to submit an application for PGDM-C/ PGDM is January 20, 2021 with an application fee of INR 1985/- while for FPM-C is March 31, 2021 with an application fee of INR 2500/-.
MICA The School of Ideas, formerly known as Mudra Institute of Communication has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management.
|MICAT – I Last date||26 Nov, 2020|
|MICAT – I Exam||05 Dec, 2020|
|MICAT – I Admit card||03 Dec, 2020|
|MICAT – I Score||23 Dec, 2020|
|MICAT – II Registration opens for 2nd Phase||26 Nov, 2020|
|MICAT – II Last date||20 Jan, 2021|
|MICAT – II Admit card||22 Jan, 2021|
|MICAT – II (Institute level 2nd phase exam)||30 Jan, 2021|
|MICAT – II Score Declaration||14 Feb, 2021|
|GE & PI at MICA, Ahmedabad||30 Nov, 2020 - 03 Mar, 2021|
|Registration Deadline for PG Certificate Course in CCC||20 Jan, 2021|
|Online Written Exam for PG Certificate Course in CCC||25 Jan, 2021|
|Interview for PG Certificate Course in CCC at MICA Ahmedabad||09 Mar - 10 Mar, 2021|
|Interview for PG Certificate Course in CCC at MICA Delhi and Kolkata||13 Mar - 15 Mar, 2021|
|Interview for PG Certificate Course in CCC at MICA Bangalore and Mumbai||19 Mar - 21 Mar, 2021|
|Final List of Candidates||31 Mar, 2021|
|Registration Deadline for FPM-C||31 Mar, 2021|
|Telephonic screening interview||06 Apr, 2021; 07 Apr, 2021;|
|Admission Test on campus||14 Apr - 16 Apr, 2021|
|Result Declaration||20 Apr, 2021|
|Admission Date||30 Apr, 2021|
|Commencement of Classes||01 Jul, 2021|
National: CAT/ MAT/ XAT
MICA offers PG, Fellowship and Certificate courses in various disciplines. A brief about the same is mentioned below:
|PGDM(C)||Media and Entertainment Management, Advertising and Brand Management, Marketing Analytics, Digital Communication Management|
|FPM(C)||Communication and Media, Communication and Marketing, Communication and Culture, Communication and Social Change|
|PGCP||Crafting Creative Communication|
Note: MICA also offers online Post Graduate Certificate Program in the discipline of Advertising Management and Public Relations, Digital Marketing and Communication, Marketing and Brand Management, Media and Entertainment Management, Digital Marketing, Business Management and Market Research & Data Analytics.
Check:MICA Courses and Fees
Step 1: Visit the official website of the college and click on ‘Apply Online’.
Step 2: Register yourself with a valid email id and contact number. After the successful registration, candidates will receive an email with MICA ID and MICA password.
Step 3: Fill the application form and pay an application fee of INR 1,985 via online mode (Debit/ Credit Card/ Net Transfer) or by DD in favor of ‘MICA’ payable at Ahmedabad.
|Course||Entrance Test||Read more|
|FPM(C)||FPM Admission test followed by Telephonic Interview||-|
|CCC||Written test followed by Group Discussion and Personal Interview||-|
The campus is equipped with state-of-the-art physical, communication and computing infrastructure to facilitate a smooth recruitment process. The placement cell of the institute organizes various training programs such as workshops, pre-placement talks, internships, presentations, group discussions, etc. The Placement Committee at MICA provides advice and assistance to the recruiters throughout the hiring process. Recruiters are also invited on campus to give informal talks and lectures to students and provide an opportunity to interact with them.
Total Number of Companies
Total Number of Students
Internet & Technology
FMCG, FMCD & Retail
BFSI, Analytics & Brand Consulting
Top recruiters of MICA: Deloitte, Citibank, Grofers, Gulf, HCL, IBM, Safari, Samsung, Tata Steel, VIP, Usha, Havells, Nestle, etc.
Total number of recruiters
|Highest Package||INR 3,20,000|
The summer placement witnessed a 21% increase in the average stipend offered to its students. The highest number of offers were made in E-commerce/ IT followed by FMCD and Retail, Advertising and Media and, Fast Moving Consumer Goods and other sectors.
Tabulated below is the highlights of summer placement recently takes place:
|No. of participating companies||76|
|Male | Female Ratio||52% | 48%|
|Average Stipend||INR 98000|
|Median Stipend||INR 80,000|
|Highest Stipend||INR 3,20,000 LPA|
Students were offered internships in the areas of Sales & Marketing, Digital Engagement, Consumer Insights, Retail, Strategic Research, Business Development, Consumer Banking, etc. The top recruiters include names like Amazon, L’Oréal, Nestle, Procter & Gamble, Amul, Apollo Tyres, Aditya Birla Group, Calvin Klein, Google, Group M, Future Group, HT Media, Hindustan Unilever Limited, etc.
Given below are the details of the faculty of MICA:
MICA The School of Ideas is one of the more known institutes in India imparting education in Strategic Marketing and Communication. MICA, Ahmedabad was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad.
Ques. What is the pattern for MICAT, GE-PI?
Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.
Ques. How can I prepare for MICAT and GD-PI?
Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.
Ques. Does MICA offer student exchange and learning program with foreign universities?
Ans. Yes, MICA has collaborations with many international management and communication institutes.
Ques. What are the other ‘on campus’ activities at MICA?
Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.
Ques. How does a Computer Based Test look like?
Ans. MICAT trial test shall be available on the website www.mica.ac.in for candidates to get familiarized with the functionality and navigation of the actual Computer Based Test, closer to the examination dates.
Ans. NMIMS and MICA are one of the best privately owned management institutes in India. NMIMS is spread across just 4.4 acres while MICA is spread across 19 acres of lush green space. MICA has a more reputed faculty profile and visiting guest lecturers based on the research work and positions previously held by them in the industry. Tabulated below is a brief comparison of both the institutes: NMIMS MICA ESTABLISHED 1981 1991 RANKING TOP 30 TOP 50 FEES 19.76 lacs 20 lacs ADMISSION NMAT MICAT TOTAL COURSES 18 COURSES ACROSS 4 STREAMS 11 COURSES ACROSS 3 STREAMS AVERAGE PACKAGE 17.8 LPA 12.8 LPA NMIMS offers a wide range of PG and doctoral programmes in management, including executive programmes. It offers MBA in General Management, HR, Analytics and Decision Science. The statistics for summer internships are also really good, nearly 40% students get PPOs each year. Highlights of the placement season are as follows: 150+ companies made 250+ offers Highest domestic CTC of 30.37 LPA Highest international CTC of 61 LPA Average placement rate of almost 100% Highest stipend of 2 LPA and average stipend of Rs.92,000 Major recruiters being BOSCH, Reliance, Bacardi, Whirlpool, ICICI, Mahindra amongst many others The Post Graduate Diploma in Management course offered at MICA aims at grooming business leaders. The primary focus of this course is to enhance creative thinking, communication, consumer-centricity and community outreach. Key features about the previous year placement statistics are: 70+ companies took part in the recruitment drives and made 150+ offers Highest domestic package was 33 LPA Highest international package was 58.2 LPA Average placement rate was over 90% Top roles offered were Sales and Marketing Manager, Digital Marketing Strategist, Brand Manager and Analytical Lead Major recruiters were HCL, Amazon, Nestle, IBM, E&Y, CITI among many others Highest stipend offered to summer interns was 3.2 lacs, average being Rs.70,000 International tie-ups with Institute of Applied Media Studies, Zurich, Nanyang Technological University and others in Germany, France and Finland Read more
|College||Ranking||Avg Fees/ year|
|Narsee Monjee Institute of Management Studies - [NMIMS Deemed to be University], Mumbai||# 26 by ARIIA (university)||₹3,11,500|
|KJ Somaiya Institute of Management, Mumbai||# 5 by TOI||₹7,46,668|
|Institute of Management Technology - [IMT], Ghaziabad||# 4 by TOI||--|
|Indian Institute of Management - [IIMA], Ahmedabad||# 2 by Financial Express||₹11,50,000|
|Xavier Institute of Management - [XIMB], Bhubaneswar||# 8 by Outlook (private)||₹9,75,000|
|Symbiosis Institute of Media and Communication - [SIMC], Pune||# 3 by The Week||₹5,52,500|
|Goa Institute of Management - [GIM], North Goa||# 38 by TOI||₹8,60,500|
|Symbiosis Centre for Management and Human Resource Development - [SCMHRD], Pune||# 13 by TOI||₹9,30,000|