Bachelor of Arts [BA] (Public Relations) - Course Overview




    3 YEARS


    Public Relations



    Bachelor of Arts (BA) Public Relations Top Colleges, Syllabus, Scope and Salary

    Sakshi Gupta Sakshi Gupta
    Content Curator

    BA Public Relations is a 3-year undergraduate program divided into 6 semesters, of 6 months each. Basically, the discipline is about the delivery of information from an organization or public figure to a specific audience effectively for the purpose of developing relationships.

    Top Institutes offering this course are:

    The basic eligibility for the pursuance of the course is the successful completion of the Senior Secondary level of education (class XII) from a recognized educational Board. The average annual fee charged for the course in India ranges between INR 10K and 40k, varying across institutes.

    Admission to eligible candidates is generally offered based on performance in the last qualifying exam (class XII), or in a relevant entrance test.

    TOP BA IN PUBLIC Relations Colleges In UttarakhandTOP BA IN PUBLIC Relations Colleges In MaharashtraTOP BA IN PUBLIC Relations Colleges In GujaratTOP BA IN PUBLIC Relations Colleges In Kerala

    Successful graduates of the course are hired across both private and government sectors, in areas Hotels, Banks, Tourist Agencies, Consultancy Firms, Hospitals, Educational Institutes, Entertainment Industry, Sports, Police Departments, etc. The average monthly salary offered to such graduates in India ranges between INR 15K to 50K, increasing with the candidate’s experience and expertise in the field.

    Top Colleges for Bachelor of Arts [BA] (Public Relations)

    BA Public Relations: Course Highlights

    Classified below are some of the major highlights of the course.

    Course LevelUndergraduate
    Duration3 Years
    Examination TypeSemester System
    Basic Eligibility Criteria10+2 from a recognized educational Board
    Admission ProcedureMerit-based/ Based on counseling after qualification of entrance test
    Major Entrance ExamsDU, JMI, JNU, BHU, IIMC, etc.
    Total Course FeeINR 50K to 3 Lacs
    Top Recruiting Areas/FieldsHotels, Political Parties, Banks, Tourist Agencies, Entertainment Industry, International Public Relations, Police Departments, Sports Arena, Indian Civil Services, Educational Institutes, Hospitals, etc.
    Job ProfilesCommunications Officer, Public Relations Officer, Director of External Affairs, Development Director, Marketing Communication Specialist, Press Secretary, Media Relations Officer, Research Analyst, among others.
    Average Starting SalaryINR 2 to 8 Lacs

    BA Public Relations: What is it About?

    Students enrolled in BA Public Relations course are offered specialization in a wide range of techniques and skills used to maintain and manage the reputation of famous people, TV channels, MNCs, etc.

    They are taught to monitor and evaluate public attitudes, maintain mutual and beneficial relations within an organization, successfully operate in, and contributing to the modern world in maintaining a good image of the concerned individual/ organization.

    Public Relations skills that are instilled in students over the course period are public speaking, writing speeches/ scripts/ proposals, understanding the listener’s psychology, facilitating the useful exchange of information, and simplifying technical information. 

    Such graduates interested in pursuing higher studies in the discipline may go for pursuing higher degree courses such as M.A., Ph. D., M. Phil., etc. and other research-related studies in the same or related discipline. BA Public Relations curriculum integrates both theoretical and practical components of study.

    BA Public Relations: Top Institutes

    Some of the top institutes offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.

    Indian Institute of Mass CommunicationNew DelhiINR 57,000 
    School of Broadcasting and CommunicationMumbaiINR 1 lac
    Lady Shri Ram College for Women (LSR)New DelhiINR 16,390 
    ST. Xavier’s CollegeMumbaiINR 5,400 
    Christ UniversityBangaloreINR 56,667 
    Miranda CollegeNew DelhiINR 12,160 
    Presidency CollegeChennaiINR 1,245
    Madras Christian College (MCC)ChennaiINR 18,719 
    Hindu CollegeNew DelhiINR 14,333
    Hans Raj College (HRC)New DelhiINR 14,333 
    Fergusson CollegePuneINR 2,687 
    Ramjas CollegeNew DelhiINR 9,712
    Jesus and Mary College (JMC)New DelhiINR 12,997 
    Mudra Institute of Communication (MICA)AhmedabadNot Mentioned
    Jai Hind CollegeMumbaiINR 4,262 
    Gargi CollegeNew DelhiINR 8,055 
    Sri Venkateswara CollegeNew DelhiINR 9,590 
    Delhi College of Arts and Commerce (DCAC)New DelhiINR 9,120 
    ST. Xavier’s CollegeAhmadabadINR 4,720 
    ST. Xavier’s CollegeKolkataINR 25,700 

    Eligibility for BA Public Relations

    • 10+2 education completed in any stream from a recognized educational Board.
    • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.
    • Good communication and interpersonal skills.

    BA Public Relations: Admission Procedure

    Most institutes and colleges offering the course admit students based on performance in a relevant entrance examination, conducted mostly at the institutional level, followed by a round of personal interview. The round of interview is for assessing the candidate’s general aptitude for the course. A merit list is subsequently released by the concerned institute for qualifying students’ admission to the course.

    A few institutes also provide direct admission to candidates on the basis of the aggregate score at the 10+2 level.

    Some of the major entrance exams conducted in the country for admission to the course are listed below.

    • DU (Delhi University) BA Entrance Exam
    • JMI (Jamia Millia Islamia) BA Entrance Test
    • JNU (Jawaharlal Nehru University) BA French Entrance Exam
    • BHU (Banaras Hindu University) BA French Entrance Exam
    • Indian Institute of Mass Communication BA Entrance Exam
    • University of Kerala BA Entrance Test.

    BA Public Relations: Syllabus & Course Description

    Tabulated below is a semester-wise breakup of the course’s syllabus.

    CounsellingDevelopment/Fund Raising
    Corporate Public Relations and CommunicationsEmployee/Member Relations
    Community RelationsFinancial Relations
    Government AffairsIntroduction to Mass Communications and Public Relations
    Issues ManagementMarketing Communications
    Industry RelationsMedia Relations
    Public AffairsTheory of Practicing & Advertising 
    PublicityWriting Skills for Media
    Special EventsSeminar

    BA Public Relations: Who should opt?

    Eligible candidates aspiring to pursue the course would ideally possess:

    • Good communication and interpersonal skills.
    • Excellent writing skills, as the line of work, requires them to deal with people and media.
    • Polite, patient and friendly nature.
    • Sharp mind to deal with all controversial problems cleverly.
    • Patience and will to work for long hours.
    • Ability to multi task and manage time effectively.
    • Interest in all forms of media.

    BA Public Relations: Career Prospects

    Public Relation (PR) is professional are hired across numerous TV Channels, News Channels, IT Companies, and such, for maintaining a good public image, in order to be at the top.

    Such graduates can find jobs across fields and industries like:

    • Hotel Management
    • Shipping and Logistics
    • PSUs
    • Banks
    • Tourist Agencies
    • Hospitals
    • Educational Institutes.
    • News-reading or anchoring in news channels.

    Some of the popular professional avenues open to such graduates are mentioned below along with their corresponding salary and job duties associated with each.

    BA in Public Relations Average Salary
    Public Relations OfficerA Public Relations Officer basically manages reputation. They gain understanding and support for clients, as well as try to influence opinion and behavior. They use all forms of media and communication to build, maintain and manage the reputation of their clients.INR 2.5 to 7 Lacs
    Communications OfficerA Communication Officer is responsible for writing marketing communications material and collecting information. They work closely with colleagues such as product and marketing managers, designers and website managers.INR 2 to 5 Lacs
    Research AnalystA Research Analyst performs research and collects data and information to help a company market its products and services. They collect data like, consumer demographics, preferences, needs, and buying habits, and evaluate such information using statistical techniques and software.INR 2 to 4.5 Lac
    LecturerA Lecturer teaches candidates at undergraduate level in areas allocated by the Head of Department (HOD), and supervise or assist with supervision of undergraduate, taught graduate (Masters) or research graduate (MPhil/ PhD) students.INR 2 to 5 Lac
    Director of External AffairsA Director of External Affairs is a senior position with many responsibilities, including managing staff, overseeing or supervising PR efforts, such as written communications or interviews, and working with other executives.INR 2.5 to 7 Lac
    Media Relations OfficerA Media Relations Officer builds and sustains a good image for a given company, organization, public image, or brand by using a wide range of media, and through planned publicity campaigns and PR activities.INR 2 to 7 Lac



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