BA Public Relations is a 3-year undergraduate program divided into 6 semesters, of 6 months each. Basically, the discipline is about the delivery of information from an organization or public figure to a specific audience effectively for the purpose of developing relationships.
Top Institutes offering this course are:
The basic eligibility for the pursuance of the course is the successful completion of the Senior Secondary level of education (class XII) from a recognized educational Board. The average annual fee charged for the course in India ranges between INR 10K and 40k, varying across institutes.
Admission to eligible candidates is generally offered based on performance in the last qualifying exam (class XII), or in a relevant entrance test.
|TOP BA IN PUBLIC Relations Colleges In Uttarakhand||TOP BA IN PUBLIC Relations Colleges In Maharashtra||TOP BA IN PUBLIC Relations Colleges In Gujarat||TOP BA IN PUBLIC Relations Colleges In Kerala|
Successful graduates of the course are hired across both private and government sectors, in areas Hotels, Banks, Tourist Agencies, Consultancy Firms, Hospitals, Educational Institutes, Entertainment Industry, Sports, Police Departments, etc. The average monthly salary offered to such graduates in India ranges between INR 15K to 50K, increasing with the candidate’s experience and expertise in the field.
Classified below are some of the major highlights of the course.
|Examination Type||Semester System|
|Basic Eligibility Criteria||10+2 from a recognized educational Board|
|Admission Procedure||Merit-based/ Based on counseling after qualification of entrance test|
|Major Entrance Exams||DU, JMI, JNU, BHU, IIMC, etc.|
|Total Course Fee||INR 50K to 3 Lacs|
|Top Recruiting Areas/Fields||Hotels, Political Parties, Banks, Tourist Agencies, Entertainment Industry, International Public Relations, Police Departments, Sports Arena, Indian Civil Services, Educational Institutes, Hospitals, etc.|
|Job Profiles||Communications Officer, Public Relations Officer, Director of External Affairs, Development Director, Marketing Communication Specialist, Press Secretary, Media Relations Officer, Research Analyst, among others.|
|Average Starting Salary||INR 2 to 8 Lacs|
Students enrolled in BA Public Relations course are offered specialization in a wide range of techniques and skills used to maintain and manage the reputation of famous people, TV channels, MNCs, etc.
They are taught to monitor and evaluate public attitudes, maintain mutual and beneficial relations within an organization, successfully operate in, and contributing to the modern world in maintaining a good image of the concerned individual/ organization.
Public Relations skills that are instilled in students over the course period are public speaking, writing speeches/ scripts/ proposals, understanding the listener’s psychology, facilitating the useful exchange of information, and simplifying technical information.
Such graduates interested in pursuing higher studies in the discipline may go for pursuing higher degree courses such as M.A., Ph. D., M. Phil., etc. and other research-related studies in the same or related discipline. BA Public Relations curriculum integrates both theoretical and practical components of study.
Some of the top institutes offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.
|NAME OF INSTITUTE||CITY||AVERAGE ANNUAL FEES|
|Indian Institute of Mass Communication||New Delhi||INR 57,000|
|School of Broadcasting and Communication||Mumbai||INR 1 lac|
|Lady Shri Ram College for Women (LSR)||New Delhi||INR 16,390|
|ST. Xavier’s College||Mumbai||INR 5,400|
|Christ University||Bangalore||INR 56,667|
|Miranda College||New Delhi||INR 12,160|
|Presidency College||Chennai||INR 1,245|
|Madras Christian College (MCC)||Chennai||INR 18,719|
|Hindu College||New Delhi||INR 14,333|
|Hans Raj College (HRC)||New Delhi||INR 14,333|
|Fergusson College||Pune||INR 2,687|
|Ramjas College||New Delhi||INR 9,712|
|Jesus and Mary College (JMC)||New Delhi||INR 12,997|
|Mudra Institute of Communication (MICA)||Ahmedabad||Not Mentioned|
|Jai Hind College||Mumbai||INR 4,262|
|Gargi College||New Delhi||INR 8,055|
|Sri Venkateswara College||New Delhi||INR 9,590|
|Delhi College of Arts and Commerce (DCAC)||New Delhi||INR 9,120|
|ST. Xavier’s College||Ahmadabad||INR 4,720|
|ST. Xavier’s College||Kolkata||INR 25,700|
Most institutes and colleges offering the course admit students based on performance in a relevant entrance examination, conducted mostly at the institutional level, followed by a round of personal interview. The round of interview is for assessing the candidate’s general aptitude for the course. A merit list is subsequently released by the concerned institute for qualifying students’ admission to the course.
A few institutes also provide direct admission to candidates on the basis of the aggregate score at the 10+2 level.
Some of the major entrance exams conducted in the country for admission to the course are listed below.
Tabulated below is a semester-wise breakup of the course’s syllabus.
|SEMESTER I||SEMESTER II|
|Corporate Public Relations and Communications||Employee/Member Relations|
|Community Relations||Financial Relations|
|SEMESTER III||SEMESTER IV|
|Government Affairs||Introduction to Mass Communications and Public Relations|
|Issues Management||Marketing Communications|
|Industry Relations||Media Relations|
|SEMESTER V||SEMESTER VI|
|Public Affairs||Theory of Practicing & Advertising|
|Publicity||Writing Skills for Media|
Eligible candidates aspiring to pursue the course would ideally possess:
Public Relation (PR) is professional are hired across numerous TV Channels, News Channels, IT Companies, and such, for maintaining a good public image, in order to be at the top.
Such graduates can find jobs across fields and industries like:
Some of the popular professional avenues open to such graduates are mentioned below along with their corresponding salary and job duties associated with each.
|JOB PROFILE||JOB DESCRIPTION||SALARY (Tentative)|
|Public Relations Officer||A Public Relations Officer basically manages reputation. They gain understanding and support for clients, as well as try to influence opinion and behavior. They use all forms of media and communication to build, maintain and manage the reputation of their clients.||INR 2.5 to 7 Lacs|
|Communications Officer||A Communication Officer is responsible for writing marketing communications material and collecting information. They work closely with colleagues such as product and marketing managers, designers and website managers.||INR 2 to 5 Lacs|
|Research Analyst||A Research Analyst performs research and collects data and information to help a company market its products and services. They collect data like, consumer demographics, preferences, needs, and buying habits, and evaluate such information using statistical techniques and software.||INR 2 to 4.5 Lac|
|Lecturer||A Lecturer teaches candidates at undergraduate level in areas allocated by the Head of Department (HOD), and supervise or assist with supervision of undergraduate, taught graduate (Masters) or research graduate (MPhil/ PhD) students.||INR 2 to 5 Lac|
|Director of External Affairs||A Director of External Affairs is a senior position with many responsibilities, including managing staff, overseeing or supervising PR efforts, such as written communications or interviews, and working with other executives.||INR 2.5 to 7 Lac|
|Media Relations Officer||A Media Relations Officer builds and sustains a good image for a given company, organization, public image, or brand by using a wide range of media, and through planned publicity campaigns and PR activities.||INR 2 to 7 Lac|