B.A. in Visual Communication is a 3-year undergraduate program, designed for students having qualified the 10+2 level of education from a recognized educational Board. Essentially, the course is about the transmission of information to key audiences through various:
The program is sub-divided into 6 semesters, of 6 months each, and the average fee charged for pursuing the course in India ranges between INR 30K and 3 Lacs, varying across institutes.
Admission to the course is offered to eligible candidates on the basis of performance in a relevant entrance test, often followed by a round of interview.
|Bachelor of Arts in Uttar Pradesh||Bachelor of Arts in Karnataka||Bachelor of Arts in Maharashtra||Bachelor of Arts in Kerala|
Successful graduates of the course are hired in areas such as:
Such graduates are offered an average initial monthly salary ranging between INR 15K to 50k, increasing with time, experience and expertise in the field.
Classified below are some of the major highlights of the course.
|Minimum Eligibility Criteria||10th and 12th from a recognized educational Board|
|Admission Process||Counseling after qualification of entrance test|
|Examination Type||Semester System|
|Major Entrance Exams||DU BA Entrance Exam, JMI BA Entrance Test, JNU BA French Entrance Exam, BHU BA French Entrance Exam, St. Stephen’s College BA French Entrance Exam, University of Kerala BA Entrance Test, etc.|
|Total Course Fee||INR 30K to 3 Lacs|
|Top Recruiting Areas/Fields||Colleges & Universities, Media Houses, Print & Production Houses, Film Production, Photo Journalism, Business Designing, Freelancing, Advertising Agencies, Advertisement Firms, and such.|
|Job Profiles||Graphic Artist, Desktop Publisher, Customer Service Executive, Digital Photographer, Manager, Instructional Designer, Production Assistant, Media Marketing Executive, among others.|
|Average Starting Salary||INR 2 to 7 Lacs|
The program has been designed to offer to eligible aspiring candidates specialization in:
applications, techniques and skills required to transfer ideas and information in forms that can be read and looked at.
Successful graduates of the course interested in pursuing further higher studies in the discipline may take up courses such as M.A., Ph. D., M. Phil., etc. in the subject.
The course aims to impart to eligible candidates, skills in:
Ideal candidates for the course would possess:
Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each.
|NAME OF INSTITUTE||CITY||AVERAGE ANNUAL FEES|
|Indraprastha College for Women (IP)||New Delhi||INR 6000 (course)|
|Loyola College||Chennai||INR 4,614 (course)|
|Lady Shri Ram College for Women (LSR)||New Delhi||INR 16,390 (course)|
|ST. Xavier’s College||Mumbai||INR 5,400 (course)|
|Christ University||Bangalore||INR 56,667 (course)|
|Miranda College||New Delhi||INR 12,160 (course)|
|Presidency College||Chennai||INR 1,245 (course)|
|Madras Christian College (MMC)||Chennai||INR 18,719 (course)|
|Hindu College||New Delhi||INR 14,333 (course)|
|Hans Raj College (HRC)||New Delhi||INR 14,333 (course)|
|Fergusson College||Pune||INR 2,687 (course)|
|Ramjas College||New Delhi||INR 9,712 (course)|
|Jesus and Mary College (JMC)||New Delhi||INR 12,997 (course)|
|Presidency University||Kolkata||INR 3,700 (course)|
|Jai Hind College||Mumbai||INR 4,262 (course)|
|Gargi College||New Delhi||INR 8,055 (course)|
|Sri Venkateswara College||New Delhi||INR 9,590 (course)|
|Delhi College of Arts and Commerce (DCAC)||New Delhi||INR 9,120 (course)|
|ST. Xavier’s College||Ahmadabad||INR 4,720 (course)|
|ST. Xavier’s College||Kolkata||INR 25,700 (course)|
Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.
|Bachelor of Arts in Rajasthan||Bachelor of Arts in Gujarat||Bachelor of Arts in West Bengal||Bachelor of Arts in Madhya Pradesh|
Most institutes and colleges offering the course admit students based on their accomplishment in a relevant entrance examination, conducted mostly at institutional level, followed by a round of personal interview.
In the personal interview round, candidate’s general aptitude for the course is examined and a merit list is then issued by each institute, declaring the names of all the selected students. Admission procedure generally varies across institutes.
A few institutes also provide direct admission to candidates on the basis of their score at the 10+2 level and some other criteria as well.
Listed below are some of the entrance exams conducted in the country for admission to the course.
Tabulated below is the semester-wise breakup of the course’s syllabus.
|SEMESTER I||SEMESTER II|
|Language Paper 1||Writing for Media|
|English Paper 1||Advertising|
|Introduction to Communication||Language Paper 2|
|SEMESTER III||SEMESTER IV|
|English Paper 2||Photography 1|
|Communication Media||Print Production|
|Graphic Production||Photography 2|
|SEMESTER V||SEMESTER VI|
|Audiography 1||Audiography 2|
|Commercial Broadcasting||Commercial Production|
|Elements of Film & Video||Video Production|
Since today, almost all enterprises require a certain number of experts to work for making their services and products appear better, by effective promotion.
Upon successful completion of the course, such graduates are placed at organizations such as:
Tabulated below are some of the popular professional avenues open to such graduates, along with the basic salary and job duties associated with each.
|JOB PROFILE||JOB DESCRIPTION||AVERAGE ANNUAL SALARY|
|Instructional Designer||An Instructional Designer identifies the skills, knowledge and attitude of a targeted audience, and selects or suggests learning experiences that fill this gap, based on instructional theory and best practices from the respective field.||INR 2 to 7 Lacs|
|Teacher||A Teacher is responsible for teaching and mentoring students and creating appropriate lesson plans and teach those plans to the entire class. They also track student progress, work with school administration, and prepare students for standardized tests.||INR 2 to 5 Lacs|
|Graphic Artist||A Graphic Artist prepares work to be accomplished by collecting materials and information regarding the work. They also illustrate concepts by designing rough layouts of art and copy, regarding size, arrangement, type size and style, and other related aesthetic concepts.||INR 3 to 6 Lacs|
|Digital Photographer||A Digital Photographer works with a digital camera, using a blend of technical skills and an artistic eye to take photographs of places, landscapes, people, food, and such. Today's photographers are almost all digital, as traditional film cameras are no longer used.||INR 2.5 to 7 Lacs|
|Business Development Manager||A Business Development Manager pitches goods and services to new clients, and maintains a good working relationship with all contacts. They recognize sales leads, communicate new product developments to prospective clients, oversee the development of marketing literature, and write reports.||INR 2 to 5 Lacs|
|Media Marketing Executive||A Media Marketing Executive, also known as a Marketing Officer or Marketing Coordinator, is involved in developing marketing campaigns to promote a service, brand, product, event or campaign. The focus can either be on selling a product, a service, or raising awareness of an issue that affects the public.||INR 2.5 to 6 Lacs|