Bachelor of Arts [BA] (Visual Communication) - Course Overview




    3 YEARS


    Visual Arts



    Bachelor of Arts in Visual Communication Top Colleges, Syllabus, Scope and Salary

    Sakshi Gupta Sakshi Gupta
    Content Curator


    B.A. in Visual Communication is a 3-year undergraduate program, designed for students having qualified the 10+2 level of education from a recognized educational Board. Essentially, the course is about the transmission of information to key audiences through various:

    • visual media
    • websites
    • television
    • print publishing.

    The program is sub-divided into 6 semesters, of 6 months each, and the average fee charged for pursuing the course in India ranges between INR 30K and 3 Lacs, varying across institutes.

    Admission to the course is offered to eligible candidates on the basis of performance in a relevant entrance test, often followed by a round of interview.

    Successful graduates of the course are hired in areas such as:

    • Print & Production
    • Colleges & universities
    • Business Designing
    • Film Production
    • Advertising Industry
    • Advertisement Firms
    • Photo Journalism
    • Fashion Magazines
    • Freelancing
    • Media Houses, and such.

    Such graduates are offered an average initial monthly salary ranging between INR 15K to 50k, increasing with time, experience and expertise in the field.

    Top Colleges for Bachelor of Arts [BA] (Visual Communication)

    B.A. in Visual Communication: Course Highlights

    Classified below are some of the major highlights of the course.

    Course LevelUndergraduate
    Duration3 Years
    Minimum Eligibility Criteria10th and 12th from a recognized educational Board
    Admission ProcessCounseling after qualification of entrance test
    Examination TypeSemester System
    Major Entrance ExamsDU BA Entrance Exam, JMI BA Entrance Test, JNU BA French Entrance Exam, BHU BA French Entrance Exam, St. Stephen’s College BA French Entrance Exam, University of Kerala BA Entrance Test, etc.
    Total Course FeeINR 30K to 3 Lacs
    Top Recruiting Areas/FieldsColleges & Universities, Media Houses, Print & Production Houses, Film Production, Photo Journalism, Business Designing, Freelancing, Advertising Agencies, Advertisement Firms, and such.
    Job ProfilesGraphic Artist, Desktop Publisher, Customer Service Executive, Digital Photographer, Manager, Instructional Designer, Production Assistant, Media Marketing Executive, among others. 
    Average Starting SalaryINR 2 to 7 Lacs

    B.A. in Visual Communication: What is it About?

    The program has been designed to offer to eligible aspiring candidates specialization in:

    • applications, techniques and skills required to transfer ideas and information in forms that can be read and looked at.

    • advertising various goods and product effectively, by making them look attractive.

    Successful graduates of the course interested in pursuing further higher studies in the discipline may take up courses such as M.A., Ph. D., M. Phil., etc. in the subject.

    The course aims to impart to eligible candidates, skills in:

    • visual communication.
    • examining the use, nature and role of visual messages.
    • identifying popular forms of media among individuals, small groups, organizations, and society.
    • producing promotional videos, advertisements, illustrations, signs & logos, etc.
    • analyzing how people make meaning out of symbols.
    • interpreting such symbols.
    • operating in, and contributing to the modern world of communication through visual media.
    • pursuing advanced research in the discipline.

    B.A. in Visual Communication: Who should opt?

    Ideal candidates for the course would possess:

    • interest in visual communication.
    • creative and inventive mind.
    • aptitude in subjects like Physics and Mathematics.
    • basic knowledge of the electronic media.

    Top Institutes offering B.A. in Visual Communication

    Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each.

    Indraprastha College for Women (IP)New DelhiINR 6000 (course)
    Loyola CollegeChennaiINR 4,614 (course)
    Lady Shri Ram College for Women (LSR)New DelhiINR 16,390 (course)
    ST. Xavier’s CollegeMumbaiINR 5,400 (course)
    Christ UniversityBangaloreINR 56,667 (course)
    Miranda CollegeNew DelhiINR 12,160 (course)
    Presidency CollegeChennaiINR 1,245 (course)
    Madras Christian College (MMC)ChennaiINR 18,719 (course)
    Hindu CollegeNew DelhiINR 14,333 (course)
    Hans Raj College (HRC)New DelhiINR 14,333 (course)
    Fergusson CollegePuneINR 2,687 (course)
    Ramjas CollegeNew DelhiINR 9,712 (course)
    Jesus and Mary College (JMC)New DelhiINR 12,997 (course)
    Presidency UniversityKolkataINR 3,700 (course)
    Jai Hind CollegeMumbaiINR 4,262 (course)
    Gargi CollegeNew DelhiINR 8,055 (course)
    Sri Venkateswara CollegeNew DelhiINR 9,590 (course)
    Delhi College of Arts and Commerce (DCAC)New DelhiINR 9,120 (course)
    ST. Xavier’s CollegeAhmadabadINR 4,720 (course)
    ST. Xavier’s CollegeKolkataINR 25,700 (course)

    Eligibility for B.A. in Visual Communication

    Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

    • 10+2 education completed from a recognized educational Board.
    • Physics, Chemistry, English and Mathematics/Biology as the main subjects of study at the 10+2 level.
    • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

    B.A. in Visual Communication: Admission Process

    Most institutes and colleges offering the course admit students based on their accomplishment in a relevant entrance examination, conducted mostly at institutional level, followed by a round of personal interview. 

    In the personal interview round, candidate’s general aptitude for the course is examined and a merit list is then issued by each institute, declaring the names of all the selected students. Admission procedure generally varies across institutes.

    A few institutes also provide direct admission to candidates on the basis of their score at the 10+2 level and some other criteria as well.

    Listed below are some of the entrance exams conducted in the country for admission to the course.

    • DU (Delhi University) BA Entrance Exam
    • JMI (Jamia Millia Islamia) BA Entrance Test
    • JNU (Jawaharlal Nehru University) BA French Entrance Exam
    • BHU (Banaras Hindu University) BA French Entrance Exam
    • Stephen’s College BA French Entrance Exam
    • University of Kerala BA Entrance Test.

    B.A. in Visual Communication: Syllabus & Course Description

    Tabulated below is the semester-wise breakup of the course’s syllabus.

    Language Paper 1Writing for Media
    English Paper 1Advertising
    Introduction to CommunicationLanguage Paper 2
    English Paper 2Photography 1
    Communication MediaPrint Production
    Graphic ProductionPhotography 2
    Audiography 1Audiography 2
    Commercial BroadcastingCommercial Production
    Elements of Film & VideoVideo Production

    B.A. in Visual Communication: Career Prospects

    Since today, almost all enterprises require a certain number of experts to work for making their services and products appear better, by effective promotion.

    Upon successful completion of the course, such graduates are placed at organizations such as:

    • Pedigree
    • Tupperware
    • Vodafone
    • Kraft
    • Fab-India, etc.

    Tabulated below are some of the popular professional avenues open to such graduates, along with the basic salary and job duties associated with each.

    Bachelor of Arts (B.A.) in Visual Communication annual salary
    Instructional DesignerAn Instructional Designer identifies the skills, knowledge and attitude of a targeted audience, and selects or suggests learning experiences that fill this gap, based on instructional theory and best practices from the respective field.INR 2 to 7 Lacs
    TeacherA Teacher is responsible for teaching and mentoring students and creating appropriate lesson plans and teach those plans to the entire class. They also track student progress, work with school administration, and prepare students for standardized tests.INR 2 to 5 Lacs
    Graphic ArtistA Graphic Artist prepares work to be accomplished by collecting materials and information regarding the work. They also illustrate concepts by designing rough layouts of art and copy, regarding size, arrangement, type size and style, and other related aesthetic concepts.INR 3 to 6 Lacs
    Digital PhotographerA Digital Photographer works with a digital camera, using a blend of technical skills and an artistic eye to take photographs of places, landscapes, people, food, and such. Today's photographers are almost all digital, as traditional film cameras are no longer used.INR 2.5 to 7 Lacs
    Business Development ManagerA Business Development Manager pitches goods and services to new clients, and maintains a good working relationship with all contacts. They recognize sales leads, communicate new product developments to prospective clients, oversee the development of marketing literature, and write reports.INR 2 to 5 Lacs
    Media Marketing ExecutiveA Media Marketing Executive, also known as a Marketing Officer or Marketing Coordinator, is involved in developing marketing campaigns to promote a service, brand, product, event or campaign. The focus can either be on selling a product, a service, or raising awareness of an issue that affects the public.INR 2.5 to 6 Lacs

    Bachelor of Arts [BA] (Visual Communication) Fee Structure in India

    86.4 K (Minimum Fee)PUBLIC COLLEGES1.44 L (Maximum Fee)
    1.15 L (Average Fee)
    6.06 K (Minimum Fee)PRIVATE COLLEGES2.1 L (Maximum Fee)
    1.2 L (Average Fee)

    Bachelor of Arts [BA] (Visual Communication) Fee Structure by State


    1.44 L
    1.13 L



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