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Bachelor of Business Administration [BBA] (Communications Management) - Course Overview




    3 YEARS


    Media Management



Updated On - January 25th 2019

Bachelor of Business Administration in Communications Management Top Colleges, Syllabus, Scope and Salary

BBA in Communications Management is a 3-year full-time undergraduate program, divided into 6 semesters.

The course has been designed to impart to eligible candidates, advanced lessons in:

  • Journalism & News Reporting
  • Advertising & PR
  • Corporate Communication
  • Tv & Film Production Arts
  • News Writing
  • Scriptwriting
  • Radio Arts and Editing, etc.

This career-oriented program seeks to inculcate in eligible candidates values like:

  • truth
  • objectivity
  • impartiality
  • disseminators of news without any bias or prejudice.

The basic eligibility criterion for pursuing BBA in Communications Management is a 10+2 or equivalent qualification in any stream from a recognized educational Board.

Some of the top entrance tests conducted in India for admission to the course are:

  • Dayanand Sagar Admission Test (DSAT)
  • Sharda University Admission Test (SUAT)
  • Kalinga Institute of Industrial Technology Entrance Exam (KIITEE)
  • CMR University Admission Test (CMRUAT).

The course is offered at leading Indian institutes such as:

  • Jain University
  • Doon Business School
  • Amity University.

Such graduates are popularly hired in capacities such as:

  • Columnist
  • TV Correspondent
  • Correspondent
  • Fashion Photographer
  • Leader Writer
  • Photojournalist
  • Floor Manager
  • Production Worker
  • Film Director
  • Public Relations Officer
  • Radio Jockey (RJ)
  • Screenwriter
  • Reporter
  • Sound Technician
  • Transmission Executive
  • Video Jockey (VJ), etc.

The average tuition fee charged for the course in India ranges between INR 2,000 and 5 Lacs for a span of 3 years.

Successful graduates of the course can expect anything between INR 15,000 to 35,000 as monthly salary in the industry, increasing with experience and skillset.

Top Colleges for Bachelor of Business Administration [BBA] (Communications Management)

BBA in Communications Management: Course Highlights

Listed below are some of the major highlights of the course:

Course LevelGraduation
Duration3 years
Examination TypeSemester System
Eligibility10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%.
Admission ProcessMerit-based/ Based on counselling after qualification of entrance test.
Course FeeINR 2,000 to 5 Lacs
Average Starting SalaryINR 4 to 10 lacs per annum
Top Recruiting CompaniesHCL, IBM, TATA Consultancy, Adobe, HP, Lenovo, News Corporation of Rupert Murdoch, Disney Entertainment, Warner Brothers, CNBC, Guardian Group, BBC, ABC, AIR, etc.
Top Recruiting AreasAcademic Institutes, Journals, News Agencies, Photography Companies, Printing Companies, Radio Telecasting Companies, AIR, Newspapers, Advertising Agencies, TV Channels, and such.
Job PositionsColumnist, TV Correspondent, Correspondent, Fashion Photographer, Leader writer, Photojournalist, Floor Manager, Production Worker, Film Director, Public Relations Officer, Radio Jockey (RJ), Screenwriter, Reporter, Sound Technician, Transmission Executive, Video Jockey (VJ), among others.

BBA in Communications Management: What is it About?

Communications Management is the scholarly study of the different strategies by which people and individuals transmit data in terms of mass communication. This information is relayed to the community at all times at once. The broadcasting of news is done via:

  • Newspapers

  • Magazines
  • Television
  • Films.

Advertising media organizations are also involved in the field of Communications Management.

The program aims to build in eligible candidates:

  • a solid foundation in news media practices.
  • comprehension of news media and its role in the society.
  • a solid base in the study of art.

BBA in Communications Management: Who should opt?

Ideal candidates for the course would possess:

  • inquisitive mind.
  • will power.
  • aptitude for presenting information in an accurate, concise and effective manner.
  • organized thoughts.
  • ability to express themselves clearly both orally and in writing.
  • tact, confidence, while interviewing people from all walks of life.
  • ability to sift relevant facts from the irrelevant, as necessary.
  • ability to accept criticism.
  • willingness to do considerable rewriting as required.

Top Institutes offering BBA in Communications Management

Listed below are some of the top institutes in India that offer the course:

Name of InstituteCityAverage Fees
Jain UniversityBangaloreINR 1,45,000
Doon Business SchoolDehradunINR 1,32,000
Suresh Gyan Vihar UniversityJaipurINR 77,938
VELS UniversityChennaiINR 99,400
St Joseph's College Of CommerceBangaloreINR 85,800
Amity UniversityNoidaINR 3,53,000
IIKM Business SchoolChennaiINR 1,53,000
Mewar UniversityChittorgarhINR 55,500
St Teresa's CollegeErnakulamINR 22,000
Sobhasaria Engineering CollegeSikarINR 71,800
Gems B SchoolBangaloreINR 1,11,000
Sanskriti UniversityMathuraINR 50,500
Mm Institute of ManagementAmbalaINR 65,686
Christ Institute of ManagementRajkotINR 32,000
Sunshine Group of InstitutionsRajkotINR 41,400
IFIM CollegeBangaloreINR 2,00,000
Master School of ManagementMeerutINR 46,000
Alliance School of BusinessBengaluruINR 1,50,000
Institute of Business Management and ResearchINDOREINR 52,000
Brihan Maharashtra College of CommercePuneINR 1,14,000

Eligibility for BBA in Communications Management

Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course:

  • Successful completion of 10+2 level of education in any stream, preferably Commerce, completed from a recognized university.
  • A minimum aggregate score of 50% (45% for SC/ST candidates) at the level of graduation.

BBA in Communications Management: Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Listed below are some of the top entrance exams conducted in the country for admission to the course:

  • DSAT (Dayanand Sagar Admission Test)
  • SUAT (Sharda University Admission Test)
  • KIITEE (Kalinga Institute of Industrial Technology Entrance Exam)
  • CMRUAT (CMR University Admission Test)
  • ITM NEST (ITM National Entrance and Scholarship Test)
  • SPSAT (Sri Padampat Singhania Admission Test)
  • DU JAT (Delhi University Joint Admission Test)
  • SET (Symbiosis Entrance Test)
  • BVP CET (Bharati Vidyapeeth Common Entrance Test)
  • NPAT (National Test for Programs After Twelfth)
  • CUCET (Central Universities Common Entrance Test)
  • BUMAT (Bharati Vidyapeeth Undergraduate Management Aptitude Test)
  • UGAT-AIMA (Under Graduate Aptitude Test-AIMA)
  • BUMAT (Bharati Vidyapeeth Deemed University Management)
  • GOT (Gitam Online Test)
  • GGSIPU CET BBA (Guru Gobind Singh Indraprastha University)
  • AUMAT (Alliance Undergraduate Management Aptitude Test)

BBA in Communications Management: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here:

Semester ISemester II
Sociological & Anthropological ThoughtTheatre
English 1Literature
Human Behavior: Bio-psycho Social PerspectivesHistory of Art
Principals of ManagementPolitics & Governance
EconomicsFundamentals of Marketing
Introduction to Communication TheoryAccounting
Radio Production & PlanningIntroduction to Event Management
New MediaMedia & Culture
Semester IIISemester IV
Gender - Interdisciplinary PerspectivesCreative Writing
StatisticsMacro Economics
Business LawCost Accounting
Principles of AdvertisingTV Production & Programming
Introduction to PR & Corporate CommunicationsJournalism
Introduction to Research
Semester VSemester VI
Strategic ManagementCorporate Governance
Business EnvironmentMultimedia
Management AccountsEntrepreneurship
DocumentaryAccount Planning
IMCMedia Law Ethics
Digital EnvironmentCinema Studies

BBA in Communications Management: Career Prospects

Successful graduates of the course are gainfully employed across:

  • Newspapers
  • Magazines
  • Radio stations
  • News web sites.

Some of the large media groups that offer lucrative jobs to qualified Communications Managers are:

News Corporation of Rupert Murdoch

  • Disney Entertainment
  • Warner Brothers
  • CNBC
  • Guardian Group
  • BBC
  • ABC, etc.

Some of the popular professional avenues open to successful postgraduates of the course are listed below with the corresponding salaries offered for the respective positions:

Bachelor of Business Administration [BBA] in Communications Management Annual Salary
Job PositionJob DescriptionAverage Annual Pay Scale in INR
ColumnistsColumnists compose or opinionate on news for daily papers. Normally all newspapers run sections of columns on legislative issues, sports, religion, guidance, etc.4,30,721
TV CorrespondentA TV Correspondent covers newsworthy stories that are important to the general society. For instance, Journalists examine and write about subjects, such as household and remote issues, governmental issues, crime, or medical issues.8,80,150
Fashion PhotographerFashion Photographers take pictures of models, which are utilized for sites, magazines, print promotions. They also perform photo shoots that highlight the attire, frill, and clothes worn by models.6,40,440

The essential role of a Photojournalist is to be a visual storyteller. By capturing, altering, and exhibiting pictures, they recount a story in a way that no other media can.

Often, Photojournalists are independent picture takers and offer their photographs to different organizations around the globe.

Radio Jockeys

Radio Jockeys, also called radio DJs or Commentators, utilize automated sound hardware to communicate distinctive sorts of music.

They work for open and private radio stations and internet radio stations. Radio Jockeys also communicate with live audiences on occasion.




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