Bachelor of Business Management [BBM] (Marketing Management) - Course Overview

  • STREAM

    MANAGEMENT

  • DURATION

    3 YEARS

  • COURSE

    Marketing

  • COURSE TYPE

    Graduation

Sakshi Gupta Sakshi Gupta
Content Curator

Bachelor of Business Marketing in Marketing Management Top Colleges, Syllabus, Scope and Salary

B.B.M. in Marketing Management is a 3-year full-time undergraduate course, the minimum eligibility for admission to which is the successful completion of the 10+2 level of education, from a recognized educational Board, with a minimum aggregate score of 50%.

The program is divided into 6 semesters, of 6months each. Admission to the course is based on the candidate’s performance in a relevant entrance test, often followed by a round of Personal Interview.

The course is best suited for those who are interested in seeking a career in:

  • market research and analysis
  • product designing
  • selling and distribution
  • promotion
  • pricing
  • sales advices
  • other marketing techniques.

All organizations require proper marketing research skills to gauge different marketing techniques for better sales, and eventually, development of the company.

The first 4 semesters of the program concentrate on subjects which are common to all BBM courses while the last 2 focus on specialized subjects in the marketing field.

Major subjects that form part of the course’s curriculum are:

  • business communication
  • human resource management
  • international business
  • market forces
  • services management, etc.

Such graduates are typically hired in capacities such as:

  • Marketing Executive
  • Brand Manager
  • Sales Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Market Research Analyst, etc.

Popular areas of recruitment include:

  • Export Companies
  • Advertising Companies
  • Colleges/universities
  • Retail Companies
  • Consultancies
  • Publishing Houses
  • Banks
  • Finance and Insurance Sector
  • Multinational Companies, etc.

The average fee charged for the course in India ranges between INR 3,000 and 6.71 lakhs.

The average annual salary offered to such professionals in India ranges between INR 2.47 and 9.14 lakhs, increasing with experience and expertise.

Top Colleges for Bachelor of Business Management [BBM] (Marketing Management)

B.B.M in Marketing Management: Course Highlights

Course LevelGraduation
Duration3 years
Examination TypeSemester System
Eligibility10+2 with Commerce subjects, with a minimum aggregate score of 50%.
Admission ProcessBased on counselling after qualification of entrance test
Course FeeINR 3,000 to 6.70 lakhs
Average Starting SalaryINR 2.47 to 9.14 lakhs
Top Recruiting CompaniesExport Companies, Advertising Companies, Colleges/Universities, Retailing Companies, Consultancies, Publishing Houses, Banks, Finance and Insurance Sector, Multinational Companies, etc.
Job PositionsMarketing Executive, Brand Manager, Sales Manager, Advertising Manager, Marketing Communications Manager, Market Research Analyst, and such.

B.B.M. in Marketing Management: What is it About?

The program has been designed to offer to eligible candidates advanced learning in:

  • nuances of market research and analysis.
  • finance
  • human resource management
  • marketing
  • economics
  • accounts
  • business law
  • market research and analysis tools.

Owing to liberalization and privatization, the need for managers in business establishments/ organizations/ firms has increased considerably across all sectors of the economy.

B.B.M in Marketing Management: Who should opt?

Ideal candidates of the course would possess the following skills:

  • leadership qualities
  • flexibility to work in a team
  • patience to deal with clients
  • tact to handle tricky situations
  • ability to devise new ideas
  • social awareness to keep the company’s marketing skills in tandem with the developments in the world
  • proficiency with computers.

Top institutes offering B.B.M in Marketing Management

Listed here are the top institutes offering the course in the country, with the corresponding locations of, and fees charged by each.

Name of InstituteCityAverage Fees
Pune UniversityPune57,000
Christ UniversityBangalore1.42 lakhs
Narsee Monjee Institute of Management StudiesMumbai6.71 lakhs
Shaheed Sukhdev College of Business StudiesNew Delhi3, 377
Madras Christian CollegeChennai27,919
ICFAI Business SchoolHyderabad1.9 lakhs
Kristu jayanti CollegeBangalore50,000
New Delhi Institute of ManagementNew delhi73,300
AIMS InstitutesBangalore58,000
GIBS Business SchoolBangalore83,333
Flame UniversityPune5.13 lakhs
SRM UniversityKanchipuram86,667
Manav Rachna International UniversityFaridabad1.54 lakhs
Lovely Professional UniversityJalandhar99,000
Patna CollegePatna20,000
Arihant Group of InstitutesPune19,000
MITSOM CollegePune67,500
Patna Women’s CollegePatna20,000
Galgotia’s University School of BusinessGreater Noida87,000
KIIT School of ManagementBhubaneshwar2.63 lakhs

Eligibility for B.B.M in Marketing Management

Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

  • 10+2 education completed, preferably in the Commerce stream, from a recognized educational Board.
  • Preferably, Commerce subject as the main subjects of study at the 10+2 level.
  • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

B.B.M in Marketing Management: Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Some such universities that conduct entrance tests in the country for admission to the course are:

  • Pune University, Pune
  • Christ University, Bangalore

B.B.M in Marketing Management: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here:

Semester 1Semester 2
Indian Business EnvironmentCost Accounting
Communication Skills and Personality DevelopmentElements of HRM
Micro Economic AnalysisMacro-economic Analysis
Business AccountingPrinciples of Marketing
Principles and Practice of ManagementBusiness Analysis
Principles and Practice of ManagementIT in Business Operations
Business Mathematics -
Semester 3Semester 4
International Business EnvironmentSupply Chain and Logistics Management
Product and Operations ManagementForeign Exchange Operations
International EconomicsInternational Business in Service Sector
International MarketingInternational Agri-business
Management AccountingBusiness Taxation
E CommerceBusiness Exposure
Semester 5Semester 6
Business EthicsExport Import procedure
Business LawInternational Business Law
International RelationsStudy of Global Economics
International Banking and FinanceInternational Project Management
Business Reporting and AnalysisForeign Language Paper II
Foreign Language Paper IProject

B.B.M in Marketing Management: Career Prospects

Every organization needs market research analysts in order to devise efficient marketing and promoting techniques for the development of the company.

The course is global in nature, and takes into consideration the different aspects of international business and its laws along with a study of:

  • international relations.
  • globalized market scene.
  • market research and analysis.
  • introduction to foreign languages.
  • business ethics, both national and international.
  • marketing, advertising, and merchandising techniques.

Such graduates may work as:

  • Marketing Executive
  • Brand Manager
  • Sales Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Market Research Analyst, etc.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.

Bachelor of Business Marketing (B.B.M.) in Marketing Management annual salary
Job PositionJob DescriptionAverage Annual salary in INR
Marketing ExecutiveMarketing Executives are responsible for working in close co-ordination with teams from advertising, market research, production, sales, and distribution. They also analyse the demand and supply forces of the market, devise and present strategies for the company, and determine the prices of goods/services.2,47,546
Brand ManagerBrand Managers plan, direct, and develop marketing and advertising techniques for a particular brand. Their responsibilities also include reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, etc.9,14,699
Sales ManagerSales Managers analyse methods to streamline and improve the sales, work with teams in order to focus, set goals, look at data, motivate, and help create training opportunities.5,78,946
Advertising ManagerMedia strategy, account services, advertisement planning, creative strategy, and ad design are a few of the major responsibilities of an Advertising Manager.5,00,505
Market Research AnalystMarket Research Analysts are responsible for collecting and analysing data. They also devise techniques to obtain data by face-to-face interaction, internet, and telephonic surveys.3,51,516

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