B.B.M. in Marketing Management is a 3-year full-time undergraduate course, the minimum eligibility for admission to which is the successful completion of the 10+2 level of education, from a recognized educational Board, with a minimum aggregate score of 50%.
The program is divided into 6 semesters, of 6months each. Admission to the course is based on the candidate’s performance in a relevant entrance test, often followed by a round of Personal Interview.
The course is best suited for those who are interested in seeking a career in:
All organizations require proper marketing research skills to gauge different marketing techniques for better sales, and eventually, development of the company.
The first 4 semesters of the program concentrate on subjects which are common to all BBM courses while the last 2 focus on specialized subjects in the marketing field.
Major subjects that form part of the course’s curriculum are:
Such graduates are typically hired in capacities such as:
Popular areas of recruitment include:
The average fee charged for the course in India ranges between INR 3,000 and 6.71 lakhs.
The average annual salary offered to such professionals in India ranges between INR 2.47 and 9.14 lakhs, increasing with experience and expertise.
|Examination Type||Semester System|
|Eligibility||10+2 with Commerce subjects, with a minimum aggregate score of 50%.|
|Admission Process||Based on counselling after qualification of entrance test|
|Course Fee||INR 3,000 to 6.70 lakhs|
|Average Starting Salary||INR 2.47 to 9.14 lakhs|
|Top Recruiting Companies||Export Companies, Advertising Companies, Colleges/Universities, Retailing Companies, Consultancies, Publishing Houses, Banks, Finance and Insurance Sector, Multinational Companies, etc.|
|Job Positions||Marketing Executive, Brand Manager, Sales Manager, Advertising Manager, Marketing Communications Manager, Market Research Analyst, and such.|
The program has been designed to offer to eligible candidates advanced learning in:
Owing to liberalization and privatization, the need for managers in business establishments/ organizations/ firms has increased considerably across all sectors of the economy.
Ideal candidates of the course would possess the following skills:
Listed here are the top institutes offering the course in the country, with the corresponding locations of, and fees charged by each.
|Name of Institute||City||Average Fees|
|Christ University||Bangalore||1.42 lakhs|
|Narsee Monjee Institute of Management Studies||Mumbai||6.71 lakhs|
|Shaheed Sukhdev College of Business Studies||New Delhi||3, 377|
|Madras Christian College||Chennai||27,919|
|ICFAI Business School||Hyderabad||1.9 lakhs|
|Kristu jayanti College||Bangalore||50,000|
|New Delhi Institute of Management||New delhi||73,300|
|GIBS Business School||Bangalore||83,333|
|Flame University||Pune||5.13 lakhs|
|Manav Rachna International University||Faridabad||1.54 lakhs|
|Lovely Professional University||Jalandhar||99,000|
|Arihant Group of Institutes||Pune||19,000|
|Patna Women’s College||Patna||20,000|
|Galgotia’s University School of Business||Greater Noida||87,000|
|KIIT School of Management||Bhubaneshwar||2.63 lakhs|
Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.
Most institutes offering the course admit students based on performance in a relevant entrance test. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.
Some such universities that conduct entrance tests in the country for admission to the course are:
A semester-wise breakup of the course’s syllabus is tabulated here:
|Semester 1||Semester 2|
|Indian Business Environment||Cost Accounting|
|Communication Skills and Personality Development||Elements of HRM|
|Micro Economic Analysis||Macro-economic Analysis|
|Business Accounting||Principles of Marketing|
|Principles and Practice of Management||Business Analysis|
|Principles and Practice of Management||IT in Business Operations|
|Semester 3||Semester 4|
|International Business Environment||Supply Chain and Logistics Management|
|Product and Operations Management||Foreign Exchange Operations|
|International Economics||International Business in Service Sector|
|International Marketing||International Agri-business|
|Management Accounting||Business Taxation|
|E Commerce||Business Exposure|
|Semester 5||Semester 6|
|Business Ethics||Export Import procedure|
|Business Law||International Business Law|
|International Relations||Study of Global Economics|
|International Banking and Finance||International Project Management|
|Business Reporting and Analysis||Foreign Language Paper II|
|Foreign Language Paper I||Project|
Every organization needs market research analysts in order to devise efficient marketing and promoting techniques for the development of the company.
The course is global in nature, and takes into consideration the different aspects of international business and its laws along with a study of:
Such graduates may work as:
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual salary in INR|
|Marketing Executive||Marketing Executives are responsible for working in close co-ordination with teams from advertising, market research, production, sales, and distribution. They also analyse the demand and supply forces of the market, devise and present strategies for the company, and determine the prices of goods/services.||2,47,546|
|Brand Manager||Brand Managers plan, direct, and develop marketing and advertising techniques for a particular brand. Their responsibilities also include reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, etc.||9,14,699|
|Sales Manager||Sales Managers analyse methods to streamline and improve the sales, work with teams in order to focus, set goals, look at data, motivate, and help create training opportunities.||5,78,946|
|Advertising Manager||Media strategy, account services, advertisement planning, creative strategy, and ad design are a few of the major responsibilities of an Advertising Manager.||5,00,505|
|Market Research Analyst||Market Research Analysts are responsible for collecting and analysing data. They also devise techniques to obtain data by face-to-face interaction, internet, and telephonic surveys.||3,51,516|