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Bachelor of Commerce [B.Com] (Marketing) - Course Overview




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Updated On - January 4th 2019

Bachelor of Commerce Marketing (B.Com.) Top Colleges, Syllabus, Scope and Salary

B.Com Marketing is a three-year course. Eligibility for the course is HSC with 45 % aggregate marks.This is a three-year full-time program, spread over five semesters of teaching and final semester of training based on their choice of the streams.

Top Institutes offering B.Com Marketing are:

The average tuition fees for B.Com Marketing comes between INR 5,000 to INR 2 Lakh for the span of three years.

Admissions for such course are on the basis of counseling after clearing entrance tests depending on the colleges.

    Major Job profile and designations for these graduates are Trademark manager, product and innovation manager, Market development manager, Distribution manager, Research project manager, Marketing manager, Market research analysts, advertising managers and Public relations managers etc. Graduates with this degree have an opportunity for the industries like Business Consultancies, Educational Institutes, Industrial Houses, Public Accounting Firms, Policy Planning, Foreign Trade, Banks, Budget Planning, Inventory Control, Merchant Banking, and Marketing.

    The average salary for B.Com Marketing graduates is around INR 2  to 10 Lacs but this can be higher on the basis of experience and other factors.

    B.Com Marketing: Course Highlights

    Course LevelGraduate
    Duration3 years
    Examination TypeSemester System
    EligibilityHSC with 45 % aggregate marks
    Admission ProcessBased on counselling after clearing Entrance Tests for different colleges.
    Course Fee5,000 INR to 2 Lakh INR for three years
    Average Starting SalaryRs. 2 to Rs. 10 lacs per annum
    Top Recruiting CompaniesBusiness Consultancies, Educational Institutes, Industrial Houses, Public Accounting Firms, Policy Planning, Foreign Trade, Banks, Budget Planning, Inventory Control, Merchant Banking, Marketing
    Job PositionsTrade mark manager product and innovation manager Market development manager Distribution manager Research project manager Marketing manager Market research analysts Advertising managers Public relations managers

    B.Com Marketing: What is it about?

    B.Com Marketing is an undergraduate programme that prepares students for professional careers in the field of marketing.

    B. Com Marketing degree emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.

    The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.

    The programme aims at developing hardcore marketing strategists and marketing entrepreneurs. The department offers specialized papers in marketing which is a combination of both theory and practical sessions. Subjects like Creative Advertising and Integrated Marketing Communication introduces the students to the practical world of marketing and advertising and provides them hands-on experience through workshops conducted by industry experts.

    Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer Behavior.

    B.Com Marketing: Top Institutes 

    Name of InstituteCity Fees
    Musaliar College Of Arts And ScienceKeralaINR 37500
    Acharya Jagadish Chandra Bose CollegeKolkataINR 8,000
    Symbiosis College Of Arts And Commerce, PunePuneINR 45,000
    M.O.P. Vaishnav College For Women, ChennaiChennaiINR 45,000
    Jd Birla Institute, KolkataKolkataINR 150,000
    Kd College Of Commerce & General Studies, MidnaporeMidnaporeINR 9,000
    Shri Shikshayatan College, KolkataKolkataINR 1,20,565
    Career College, BhopalBhopalINR 61000
    Poona College Of Arts, Science And Commerce, PunePuneINR 17633
    Bharata Mata College, KochiKochiINR 70,000
    Ranchi University, RanchiRanchiINR 25000
    Fakir Mohan Autonomous College, BalasoreBalasoreINR 800
    Osmania University, HyderabadHyderabadINR 8055
    PSG College Of Arts And Science, CoimbatoreCoimbatoreINR 42000
    Mahadevananda Mahavidyalaya, KolkataKolkataINR 10,080
    The Iis University - , JaipurJaipurINR 1,35,080
    Bishop Vayalil Memorial Holy Cross College, KottayamKottayamINR 1,00,080
    Dayanand Anglo Vaidik Mahavidyalaya - [Dav], KanpurKanpurINR 4,080
    Alliance University, BangaloreBangaloreINR 3,00,080
    Jai Bharath Arts And Science College Perumbavoor, ErnakulamErnakulamINR 54,080

    B.Com Marketing: Eligibility 

    Candidates eligible for this course must have completed HSC with 45 % aggregate marks.

    Entrance examination is required to enroll in marketing management courses. The exam is followed by group discussion and interview. A career in the field will require you to possess a graduate degree with a minimum of 50% marks.

    Top Marketing Colleges In KeralaTop Marketing Colleges In West BengalTop Marketing Colleges In KarnatakaTop Marketing Colleges In Madhya Pradesh

    B.Com Marketing: Admission Process

    The admission process of this course is on the basis of the marks that are obtained in the 12th class examination. The better marks obtained by the student will have more chance of getting admission than the student with average marks.

    At the beginning of each academic year, the notification of admission is usually published in all the leading newspapers. The notifications are also issued in the official website of institutions offering this course or in education dailies and magazines. The candidates willing to seek admission to this course must read and understand all the details carefully before filling the application form. The application form can be obtained from the colleges or institutes or from other designated centers as mentioned in the application form. After obtaining the application form, the candidates have to fill it completely and submit the same to the designated centers before the last submission date.

    List of Entrance Exams

    • Narsee Monjee Institute of Management Studies, Mumbai
    • Jamia Milia Islamia University, Delhi
    • Banaras Hindu University, Varanasi
    • Guru Gobind Singh Indraprastha University, Delhi

    B.Com Marketing: Syllabus and Course Description

    First YearSecond Year
    Language 100Information Technology & Its Application in Business
    Major Indian LanguagePrinciples of Marketing & e-Commerce
    Communicative EnglishEconomics II (incl. Mathematics for Economics)
    Financial AccountingFinancial Accounting II
    Business Regulatory FrameworkDirect & Indirect Taxation
    Principles & Practice of Management & Business-
    Economics I-
    Business Mathematics & Statistics-
    Third Year
    Consumer Behaviour & Sales ManagementProduct & Pricing Management + Marketing Communication
    Retail Management & Marketing of ServicesRural Marketing & International Marketing
    Environmental StudiesProject Work (Written + Viva-voce)

    B.Com Marketing: Career Prospects

    B.Com Marketing Graduates have career scope in any industry where marketing activities are undertaken.  Career matters occur where businesses market products and/or services to each other, or to consumers.

    After pursuing a course in sales and marketing from a reputed Institute, a student has an option to build a lucrative career in this field. Sales involve meeting and fixing targets and work on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.

    Sales and Marketing sector includes pricing, product development, sales promotion, market research, and distribution. Almost in all companies, sales or marketing managers are being employed.

    Sales and marketing managers usually work in advertising, manufacturing, finance and insurance, retail, publishing etc. The majority of public relations managers work in insurance, scientific, technical services, professional, and educational institutes and in health care services.

    Examples of business and careers where students are typically employed include:

    For Business:

    • Product manufacturers
    • Distribution businesses
    • Advertising agencies
    • Banks
    • Insurers
    • Research houses
    • Estate agents
    • Retailers and wholesalers
    • Own business

    For Careers:

    • Trademark manager
    • New product development and innovation manager
    • Market development manager
    • Distribution manager
    • Research project manager
    • Marketing manager
    • Retail or wholesale manager

    The marketing industry is very dynamic in nature and is always introducing new trends. It helps businesses to maintain and strengthen the relationship with their customers by communicating with them through various medium. This industry’s dynamic nature presents a lot of opportunities to the professionals who are creative and have a knack for strategy. The various job opportunities under marketing profile include- marketing managers, market analysts, sales managers, digital marketing executives and managers, social media managers etc. Without further introduction to marketing, let’s see what courses.

    The salary may increase depending on certain factors such as qualification, job profile, and experience.

    Bachelor of Commerce (B.Com) Marketing annual salary
    Job PositionJob DescriptionAverage Annual Pay Scale in INR
    Trade mark managerManages the daily operations of the trademark management and licensing program, manages daily communications with licensing agent, active licensees, potential licensees; communicates issues with all parties; monitors receipt of samples, artwork, and proposals while working with license to create product concepts; performs retail market surveys, attends trade shows, and executes game day enforcement/review of counterfeit products and licensee compliance; coordinates and communicates regarding trademark licensing policies and product acquisition options.914,699
    Product and Innovation ManagerResponsible for the successful delivery of all projects on time. The successful Project Manager is one who is able to juggle multiple projects at the same time with a focus on the big picture and very detailed. The person has to have strong organizational skills and must be able to work through others even when they do not report directly to you. You must be able to communicate well and often with team members and management, making sure to highlight any issues or problems as they arise. You must also be able to break down and plan work for the purposes of resource allocation and costing.15,77,000
    Market development managerResolve issues or concerns those partners have. Throughout the business negotiation process, they are backed by strong research and financial information that drives their industry. This, in turn, allows them to direct marketing teams to implement new marketing strategies.607,935
    Distribution managerOversee warehouse operations, Order testing, maintenance, repairs, or replacements for machines. They also oversee the transportation of goods from the production site to consumer to client. Develop and implement a logistics process.570,000
    Research project managerThe Research Project Manager leads program strategy, program management, technology approach, implementation methodology, quality control, and support for the program; performs complex experiments, data collection, and data analysis; interprets and presents data to a variety of audiences; interfaces with multiple levels of the organization and external entities to discuss services and technology; establishes and maintains collaborative relationship with administrators, faculty, and staff to advise, facilitate, and/or train in the essential elements of the program.889,720
    Marketing managerManages all marketing for the company and activities within the marketing department. Co-ordinates marketing campaigns with sales activities, Overseeing the company’s marketing budget. They also plan and implement promotional campaigns. Analyze potential strategic partner relationships for company marketing.644,431
    Market research analystsMonitor and forecast marketing and sales trends Measure the effectiveness of marketing programs and strategies Analyze data using statistical software Prepare reports and present results to clients and management513,936
    Advertising managersAn advertising manager oversees the advertising activity of a business. During a specific advertising campaign, a manager must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion.500,505
    Public relations managersPublic relations managers are responsible for maintaining a positive public image for their client base and generate press releases and programs to promote that image. Coordinate all public relations activities and direct social media team to engage audiences in traditional and new media They also manage media inquiries and interview requests Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.484,604



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