Bachelor of Design [B.Des] (Communication Design) - Course Overview




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Sakshi Gupta Sakshi Gupta
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Bachelor of Design in Communication Design Eligibility, Top Colleges, Syllabus, Duration, Salary

B. Des. in Communication Design is a 4-year full-time undergraduate course. The program is spread over 4 years, divided into 8 semesters of 6 months each.

The course is offered at a rather few colleges in the country, such as:

Some of the top entrance tests conducted for admission to the course in India are:

  • NID (National Institute of Design, Ahmedabad)
  • Symbiosis Institute of Design, Pune.

The basic eligibility criterion for pursuing the course is a 10+2 or equivalent qualification in any stream from a recognized educational Board.

Admission to the course is based on the candidate’s performance in a relevant entrance exam, or merit obtained in the last qualifying exam.

The average tuition fee charged for the course in India ranges between INR 30,000 to 3,10,000.

Successful graduates of the course can expect anything around INR 2,80,000 as annual salary in the industry, increasing with experience and skillset.

Such graduates are hired in capacities such as graphic artist, merchandiser, creative director, or website designer.

Popular recruiting industries for such professionals include media, public relations, communications, education, and business.

Projects in this line of work include customized web-design for various merchandisers, creating advertisements for small businesses, developing magazine layouts, or graphic designing for video games, among other things.

Some standard skills required in such candidates include creativity, knowledge of design techniques, familiarity with the various multimedia, and other relevant technical skills. Any design course fundamentally caters to those creatively inclined and left-brained, equipping them with the necessary skills to make a career out of essentially thinking outside the box.

Top Colleges for Bachelor of Design [B.Des] (Communication Design)

B. Des. in Communication Design: Course Highlights

Listed here are the major highlights of the course:

Course LevelGraduation
Duration4 years
Examination TypeSemester System
Eligibility10+2 with 50% marks in the Science stream
Admission ProcessMerit-based/ Entrance test
Average Course FeeINR 30,000 to 3,10,000 p.a.
Average Starting SalaryINR 2,80,000
Top Recruiting AreasAdvertising Companies, Colleges/ Universities, Online Retailing Companies, Branding wings of corporates as well as government agencies, etc.
Job PositionsGraphic Artist, Merchandiser, Creative Director, Website Designer, etc.

B. Des. in Communication Design: What is it About?

The program has been designed to offer eligible candidates advanced lessons in a course that concentrates on the technology and theoretical and practical knowledge behind visual communication, in terms of:

  • Graphic designing, corporate branding, advertising.
  • Product packaging, publishing, web design, et al.

Components of the course’s curriculum include subjects like:

  • Media exploration, typography, history of design.
  • Introduction to interactive media, science and liberal arts, fundamentals of graphic design, etc.

Every commercial field today, from education to markets of all types have now gained either a secondary digital presence, or operate solely in the digital space. Not only has digitization allowed service-providers to find wider markets, but has also allowed them to find consumers that fit their specific demographic.

Digitisation has eliminated in various cases costs associated with commute and thus made web-designing and digital branding critical to commerce today.

Thus, qualified graduates of Communication Design are a fit for the current ‘virtual market’ age, having now become quite indispensable across almost all industries today.

Such professionals would ideally possess exceptional analytical skills and consumer insight to produce designs based on consumer sensibility as well as the client’s brand image. They need to possess advanced artistic ability, and the requisite computer skills to translate their art into a graphic design, with a strong sense of creativity.

Such candidates would be able talented communicators so they can understand the clients’ needs and communicate the latter’s vision through their design.

B. Des. in Communication Design: Top institutes offering the course

Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each:

Name of InstituteCityAverage Fees
National Institute of DesignAhmedabad2,10,800
IDC, IIT BombayMumbai1,00,000
Pearl AcademyMumbai, Delhi, Jaipur-
MAEER’S MIT Institute of DesignPune-
Shrishti School of Art, Design and TechnologyBengaluru, Pune, Trivandrum-
School of Fashion DesignMumbai45,000
GD Goenka School of Fashion and DesignMumbai1,22,500
Sir JJ Institute of Applied ArtMumbai80,000
Delhi College of ArtDelhi85,000
Srishti Institute of Art and Design TechnologyBengaluru4,85,500
School of Fashion TechnologyPune-
MIT Institute of DesignPune4,86,200
Indian Institute of Art and DesignNew Delhi-
Karnavati UniversityAhmedabad-
Arch Academy of DesignJaipur, Delhi-
School of Design StudiesDehradun19,000
The Design VillageNoida3,50,000
Design and Innovation AcademyNoida2,00,000
College of Fashion Design and MerchandisingRajasthan2,09,000
Sushant School of DesignGurgaon14,15,000

Eligibility for B. Des. in Communication Design

Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course:

  • Successful completion of the 10+2 level of education in any stream, completed from a recognized educational Board.
  • A minimum aggregate score of 50% (45% for SC/ST candidates) at the 10+2 level.

B. Des. in Communication Design: Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Listed below are some of the top entrance exams conducted in the country for admission to the course:

  • NID (National Institute of Design, Ahemedabad)
  • Symbiosis Institute of Design, Pune.

B. Des. in Communication Design: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here:

Semester ISemester II
Indian HeritageEnvironmental studies
Art appreciationHistory of Design
Colour and form studiesNarrative structure
Introduction to digital techniquesColour, context and composition
Material studies- IDrawing- II & representation techniques
Drawing- I & Media explorationMaterial Studies- II
Typography- I-
Semester IIISemester IV
Selected writings for self-study- I/ women in Indian societySelected writings for self-study- II/ parenthood and family relationships
Industrial economicsCommunications studies + semiotics
Research methodology and craft studyColour concepts
Design methods and processFundamentals of graphic design
Drawing- III (analytical drawing)Conceptualisation and visualisation
Software skillsElective- I
Elective- II
Semester VSemester VI
Introduction to printing technologyVisual identity design
Elements of moving imagesGraphic design for social sector
Introduction to interactive mediaIntroduction to film language
Typography- IIDocumentation skills and presentation techniques
Elective- IIIElective- V
Elective- IVElective- VI
Women in Indian Society (WIS)/ Parenthood and family relationshipDesign project- I
Semester VIISemester VIII
Science and Liberal artOrientation for industrial project
Innovation W/SIndustrial project
Design project- IIDesign project- III
Design managementPortfolio Design

B. Des. in Communication Design: Career Prospects

Successful graduates of the course have ample job opportunities to explore, since today everything is seen through a web interface, existing solely on a web interface, or expanding through a web interface. Furthermore, advertising campaigns and branding have become exceedingly digitized and much more intricate in design.

Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etcetera are examples of the various private sector enterprises that hire Communications Design graduates.

In the government sector, for careers in nationalized banks, railways or defense services, such graduates need to clear the requisite exams organized by different governmental organizations such as SSC, PSC, UPSC, among others.

Job roles for such professionals include conceptualization, sketching, and creation of designs, keeping in mind the needs of the clients and consumer susceptibility. Similarly, Web Designers are occupied with the creation of websites, and more specialized job profiles in this field include Interaction Designer, Communications Designer, Service Designer, and such.

The market today needs skilled Communications Design graduates across multiple industries. Most business and enterprises today, as well as government agencies, require designers in order to make themselves visible in this age of marketing and digitization.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions:

Bachelor of Design in Communication Design annual salary
Job PositionJob DescriptionAverage Annual salary in INR
Graphic DesignerGraphic Designers create designs manually or digitally through the use of computer software, virtual designs to attract, inform, or engage consumers.2,74,572
Web DesignerA Web Designer is involved with everything related to the design and construction of a website.2,33,558
Communications DesignerCommunications Designers design visual elements for publishers, website developers, and other multimedia companies. This is a specialisation of Graphic Designing.2,74,572
Interaction DesignerInteraction Designers are graphic designers concerned specifically with user interfaces and the interaction essentially between humans and the computer.7,80,131
Service DesignerA Service Designer may develop expertise in a particular sector, such as mobile communications, public services, or retail.6,09,379



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