B. Des. in Communication Design is a 4-year full-time undergraduate course. The program is spread over 4 years, divided into 8 semesters of 6 months each.
The course is offered at a rather few colleges in the country, such as:
Some of the top entrance tests conducted for admission to the course in India are:
The basic eligibility criterion for pursuing the course is a 10+2 or equivalent qualification in any stream from a recognized educational Board.
Admission to the course is based on the candidate’s performance in a relevant entrance exam, or merit obtained in the last qualifying exam.
The average tuition fee charged for the course in India ranges between INR 30,000 to 3,10,000.
Successful graduates of the course can expect anything around INR 2,80,000 as annual salary in the industry, increasing with experience and skillset.
Such graduates are hired in capacities such as graphic artist, merchandiser, creative director, or website designer.
Popular recruiting industries for such professionals include media, public relations, communications, education, and business.
Projects in this line of work include customized web-design for various merchandisers, creating advertisements for small businesses, developing magazine layouts, or graphic designing for video games, among other things.
Some standard skills required in such candidates include creativity, knowledge of design techniques, familiarity with the various multimedia, and other relevant technical skills. Any design course fundamentally caters to those creatively inclined and left-brained, equipping them with the necessary skills to make a career out of essentially thinking outside the box.
Listed here are the major highlights of the course:
|Examination Type||Semester System|
|Eligibility||10+2 with 50% marks in the Science stream|
|Admission Process||Merit-based/ Entrance test|
|Average Course Fee||INR 30,000 to 3,10,000 p.a.|
|Average Starting Salary||INR 2,80,000|
|Top Recruiting Areas||Advertising Companies, Colleges/ Universities, Online Retailing Companies, Branding wings of corporates as well as government agencies, etc.|
|Job Positions||Graphic Artist, Merchandiser, Creative Director, Website Designer, etc.|
The program has been designed to offer eligible candidates advanced lessons in a course that concentrates on the technology and theoretical and practical knowledge behind visual communication, in terms of:
Components of the course’s curriculum include subjects like:
Every commercial field today, from education to markets of all types have now gained either a secondary digital presence, or operate solely in the digital space. Not only has digitization allowed service-providers to find wider markets, but has also allowed them to find consumers that fit their specific demographic.
Digitisation has eliminated in various cases costs associated with commute and thus made web-designing and digital branding critical to commerce today.
Thus, qualified graduates of Communication Design are a fit for the current ‘virtual market’ age, having now become quite indispensable across almost all industries today.
Such professionals would ideally possess exceptional analytical skills and consumer insight to produce designs based on consumer sensibility as well as the client’s brand image. They need to possess advanced artistic ability, and the requisite computer skills to translate their art into a graphic design, with a strong sense of creativity.
Such candidates would be able talented communicators so they can understand the clients’ needs and communicate the latter’s vision through their design.
Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each:
|Name of Institute||City||Average Fees|
|National Institute of Design||Ahmedabad||2,10,800|
|IDC, IIT Bombay||Mumbai||1,00,000|
|Pearl Academy||Mumbai, Delhi, Jaipur||-|
|MAEER’S MIT Institute of Design||Pune||-|
|Shrishti School of Art, Design and Technology||Bengaluru, Pune, Trivandrum||-|
|School of Fashion Design||Mumbai||45,000|
|GD Goenka School of Fashion and Design||Mumbai||1,22,500|
|Sir JJ Institute of Applied Art||Mumbai||80,000|
|Delhi College of Art||Delhi||85,000|
|Srishti Institute of Art and Design Technology||Bengaluru||4,85,500|
|School of Fashion Technology||Pune||-|
|MIT Institute of Design||Pune||4,86,200|
|Indian Institute of Art and Design||New Delhi||-|
|Arch Academy of Design||Jaipur, Delhi||-|
|School of Design Studies||Dehradun||19,000|
|The Design Village||Noida||3,50,000|
|Design and Innovation Academy||Noida||2,00,000|
|College of Fashion Design and Merchandising||Rajasthan||2,09,000|
|Sushant School of Design||Gurgaon||14,15,000|
Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course:
Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.
Listed below are some of the top entrance exams conducted in the country for admission to the course:
A semester-wise breakup of the course’s syllabus is tabulated here:
|Semester I||Semester II|
|Indian Heritage||Environmental studies|
|Art appreciation||History of Design|
|Colour and form studies||Narrative structure|
|Introduction to digital techniques||Colour, context and composition|
|Material studies- I||Drawing- II & representation techniques|
|Drawing- I & Media exploration||Material Studies- II|
|Semester III||Semester IV|
|Selected writings for self-study- I/ women in Indian society||Selected writings for self-study- II/ parenthood and family relationships|
|Industrial economics||Communications studies + semiotics|
|Research methodology and craft study||Colour concepts|
|Design methods and process||Fundamentals of graphic design|
|Drawing- III (analytical drawing)||Conceptualisation and visualisation|
|Software skills||Elective- I|
|Semester V||Semester VI|
|Introduction to printing technology||Visual identity design|
|Elements of moving images||Graphic design for social sector|
|Introduction to interactive media||Introduction to film language|
|Typography- II||Documentation skills and presentation techniques|
|Elective- III||Elective- V|
|Elective- IV||Elective- VI|
|Women in Indian Society (WIS)/ Parenthood and family relationship||Design project- I|
|Semester VII||Semester VIII|
|Science and Liberal art||Orientation for industrial project|
|Innovation W/S||Industrial project|
|Design project- II||Design project- III|
|Design management||Portfolio Design|
Successful graduates of the course have ample job opportunities to explore, since today everything is seen through a web interface, existing solely on a web interface, or expanding through a web interface. Furthermore, advertising campaigns and branding have become exceedingly digitized and much more intricate in design.
Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etcetera are examples of the various private sector enterprises that hire Communications Design graduates.
In the government sector, for careers in nationalized banks, railways or defense services, such graduates need to clear the requisite exams organized by different governmental organizations such as SSC, PSC, UPSC, among others.
Job roles for such professionals include conceptualization, sketching, and creation of designs, keeping in mind the needs of the clients and consumer susceptibility. Similarly, Web Designers are occupied with the creation of websites, and more specialized job profiles in this field include Interaction Designer, Communications Designer, Service Designer, and such.
The market today needs skilled Communications Design graduates across multiple industries. Most business and enterprises today, as well as government agencies, require designers in order to make themselves visible in this age of marketing and digitization.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions:
|Job Position||Job Description||Average Annual salary in INR|
|Graphic Designer||Graphic Designers create designs manually or digitally through the use of computer software, virtual designs to attract, inform, or engage consumers.||2,74,572|
|Web Designer||A Web Designer is involved with everything related to the design and construction of a website.||2,33,558|
|Communications Designer||Communications Designers design visual elements for publishers, website developers, and other multimedia companies. This is a specialisation of Graphic Designing.||2,74,572|
|Interaction Designer||Interaction Designers are graphic designers concerned specifically with user interfaces and the interaction essentially between humans and the computer.||7,80,131|
|Service Designer||A Service Designer may develop expertise in a particular sector, such as mobile communications, public services, or retail.||6,09,379|
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