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Bachelor of Design [B.Des] (Fashion Communication) - Course Overview

  • STREAM

    DESIGN

  • DURATION

    3 YEARS

  • COURSE

    Fashion Design

  • COURSE TYPE

    Graduation

Updated On - November 8th 2017

Bachelor of Design (B.Des.) in Fashion Communication Syllabus, Scope and Salary

Bachelor of Design (B.Des.) in Fashion Communication is a 4 year full time undergraduate course, the eligibility for which is a minimum of 50% marks in Higher Secondary Certificate (10+2) examination from a recognized board in the country. The programme is spread over 4 years, divided into 8 semesters of six months each. The cut-off marks for application in this course varies from institute to institute. In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.

Top Institutes offering B.Des. in Fashion Communication are:

Such graduates may be hired as Promotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.

The average full time fee charged for the course in India ranges between INR 0.79 lakhs to 7.13 lakhs, and the average salary offered to such professionals is 3.58 lakhs per annum, increasing with experience and expertise.

B.Des in Fashion Communication: Course Highlights

Course LevelGraduation
Duration4 years
Examination TypeSemester System
EligibilityA minimum of 50% marks in HSC (10+2) examination in any stream from a recognized board in India. The cut-off marks for application in this course varies from institute to institute.
Admission ProcessIn various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.
Course FeeINR 0.79 lakhs to 7.13 lakhs
Average Starting SalaryINR 3.58 lakhs
Top Recruiting CompaniesRetail agencies, journals and newspapers, fashion designing agencies, corporate merchandisers, etc.
Job PositionsPromotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.

B.Des. in Fashion Communication: What is it about?

The program has been designed to offer the eligible students a course that concentrates on the nuances of fashion designing. The first year, like with any other course, is a foundation course where students can explore themselves and begin to understand what it is like to be a designer, and inculcate the right mind-set for the same.

The process of introduction and orientation with fashion communication is spread over 2 semesters, with subjects like Fashion studies, history and philosophy of design, communication concepts and processes, writing skills, consumer behaviour in fashion, computer applications, graphic design, visual merchandising, photography, and design methodology. This culminates in an integrated term project where students are able to use the software and tools actually used in the industry at the time in order to create their projects. The fifth and sixth semesters is when specialisations come in and there is a greater focus on the core of the course with creative input as well as output.

A greater cognition of specialised subjects is gained through a further study of contextual subjects, attending various seminars, and of course through the design projects. During this time students also have to equip themselves with the skills of client interaction, presentation, project management, and finances, in order to turn their design skills into profitable business or acquire high paying job in already established companies.

In order to sustain in this field, working well with people is of paramount importance, irrespective of whether you’re looking to start your own business or join an existing one. In the case of the former people skills will really dictate how you are able to establish and grow your business in the already competitive fashion industry, while in the case of the latter, understanding the client’s vision and working with your design team will directly affect the quality of your work and the satisfaction of your client. After having completed your bachelors’ degree, one can opt for a masters’ degree, or enter the professional sector immediately.

B.Des in Fashion Communication: Top institutes offering the course

Name of InstituteCityAverage Fees
National Institute of DesignAhmedabad2.2 lakhs
National Institute of Fashion TechnologyDelhi2.15 lakhs
Satyam Fashion InstituteNoida3 lakhs
Pearl AcademyNew Delhi, Mumbai3.2 lakhs
Symbiosis Institute of DesignPune3.3 lakhs
Northern Indian Institute of Fashion TechnologyMohali88, 500
International Institute of Fashion TechnologyChandigarh38,667
New Delhi Institute of ManagementNew Delhi73,300
Pearl Academy of Fashion ManagementJaipur-
Arch Academy of DesignJaipur-
JD Institute of Fashion TechnologyMumbai1 lakh
MIT Institute of DesignPune-
Vogue Institute of Fashion TechnologyBengaluru1.99 lakhs
International Institute of fashion designMumbai-
Hamstech Institute of fashion and interior designHyderabad80,000
Rani Birla Girls collegeKolkata2,840
Pinnacle institute of fashion technologyLudhiana-
FAD InternationalPune80,000
DSK international school of designPune9 lakhs
Global Institute of Fashion TechnologyKolkata-

Eligibility for B.Des in Fashion Communication

Candidates wishing to apply for the course need to have passed their Higher Secondary Certificate with a minimum of 50% marks in any stream, from a recognized board. After application, some colleges/institutes may hold an entrance test followed by an interview to judge the eligibility of the candidate for the course.

B.Des in Fashion Communication: Admission Process

Most institutes offering the course admit the students based on their performance in their HSC exam in any stream. Some institutes conduct their own entrance tests for offering admission. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance in his/her HSC exams.

Some such entrance tests held in the country for admission are:

  • National Institute of Fashion Technology, Delhi
  • National Institute of Design, Ahmedabad

B.Des. in Fashion Communication: Syllabus and Course Description

Semester 1 and 2 are a foundation course with an orientation to all subjects to be dealt with over the course of four years.

A semester-wise breakup of the course’s syllabus for semesters 3-8 is as tabulated here:

Semester 3Semester 4
Graphic Design level 1Graphic Design level 2
Visual Merchandising level 1Visual Merchandising level 2
Photography level 1Photography level 2
Fashion basics level 1Fashion basics level 2
Design methodologyGraphical representation and technical drawing
History and philosophy of designCommunication concepts and processes
Publication designDesign interpretation on AutoCAD
Crafts studies level 1Crafts studies level 2
Semester 5Semester 6
Graphic Design level 3Graphic Design level 4
Visual Merchandising level 3Visual Merchandising level 4
Photography level 3Photography level 4
Fashion Styling level 1Fashion Styling level 2
Research methodologyDesign strategy
Fashion journalism level 1Fashion journalism level 2
Multimedia and web designDesign interpretation on 3D Max
Craft publication (documentation)Craft promotion (brand identity)
Introduction to creative advertisingPublic relations and media planning
Semester 7Semester 8
Graphic design level 5Graduation project- 18 weeks
Exhibition and display design
Portfolio design
Fashion project
Design management, professional ethics and entrepreneurship
Colloquium paper: (research paper)
UI/ UX
Department elective
Common elective
Industry internship

Top Colleges for Bachelor of Design [B.Des] (Fashion Communication)

B.Des. in Fashion Communication: Who should opt?

The course is best suited for those who are interested in seeking a career in the fashion industry, but are more focussed on the making of trends as opposed to wearing them. Those with a creative set of mind and a fashion sensibility, with a desire to create their own, are best suited for this course.

This is also a great course for those who intend to write about fashion, since it allows you to get an in-depth understanding into what essentially makes fashion what it was, what it is, and what it will be.  Those who are inclined towards research and are capable of multitasking and operating at maximum productivity, and see fashion for both the business and the art which it is, are best suited for this course.

B.Des in Fashion Communication: Career Prospects

This course caters to the students who seek a career in the fashion and lifestyle industry. Fashion Communications graduates have various opportunities for work in marketing, advertising, public relations, journalism, and of course fashion designing.

As they are required to work with the brand images of clients in most cases, and either have to manage or be part of a team, skills and effective communication are of paramount importance. Translating the client’s needs into concrete designs and executing them with efficiency, requires a lot of patience, and a lot of reliance on your team, and in the case of managers, effective delegation of work. Graduates must also be skilled in multi-tasking since they would be required to work on several projects at once, and essentially be creative on demand and within a definite time span!

Such graduates may work as Fashion designers, Graphic designer, Fashion journalist, Fashion Marketing Manager, Fashion photographer, Fashion assistant, Fashion Advertiser, Fashion Stylist, a teacher or lecturer, sales executive, fashion consultant, area operations managers, etc. They may work in Media houses, Advertising Companies, Colleges/Universities, Retailing Companies, Consultancies, etc. or become entrepreneurs.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions:

Bachelor of Design in Fashion Communication annual salary
Job PositionJob DescriptionAverage Annual salary in INR
Fashion DesignerThey are responsible for the conceptualisation and design of new and emerging fashion trends. They design clothes either for mass production or for specialised clothing lines.3.58 lakhs
Graphic DesignerGraphic designers create manually or digitally through the use of computer software, virtual designs to attract, inform, or engage consumers.2.74 lakhs
Fashion JournalistA fashion journalist works with all kinds of fashion media ranging from journals, newspapers, television, etcetera, in introducing the rising fashion trends to the masses and analysing them.3.47 lakhs
Fashion Marketing managerThey are responsible for overseeing the branding and advertising of a company’s new or existing products.4-6 lakhs
Fashion photographerFashion photographers are responsible for photographing various fashion trends for websites and fashion portfolios.4,32,000 to 8,64,000