Bachelor of Design (B.Des.) in Fashion Communication is a 4 year full time undergraduate course, the eligibility for which is a minimum of 50% marks in Higher Secondary Certificate (10+2) examination from a recognized board in the country. The programme is spread over 4 years, divided into 8 semesters of six months each. The cut-off marks for application in this course varies from institute to institute. In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.
Top Institutes offering B.Des. in Fashion Communication are:
Such graduates may be hired as Promotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.
The average full time fee charged for the course in India ranges between INR 0.79 lakhs to 7.13 lakhs, and the average salary offered to such professionals is 3.58 lakhs per annum, increasing with experience and expertise.
|Examination Type||Semester System|
|Eligibility||A minimum of 50% marks in HSC (10+2) examination in any stream from a recognized board in India. The cut-off marks for application in this course varies from institute to institute.|
|Admission Process||In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.|
|Course Fee||INR 0.79 lakhs to 7.13 lakhs|
|Average Starting Salary||INR 3.58 lakhs|
|Top Recruiting Companies||Retail agencies, journals and newspapers, fashion designing agencies, corporate merchandisers, etc.|
|Job Positions||Promotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.|
The program has been designed to offer the eligible students a course that concentrates on the nuances of fashion designing. The first year, like with any other course, is a foundation course where students can explore themselves and begin to understand what it is like to be a designer, and inculcate the right mind-set for the same.
The process of introduction and orientation with fashion communication is spread over 2 semesters, with subjects like Fashion studies, history and philosophy of design, communication concepts and processes, writing skills, consumer behaviour in fashion, computer applications, graphic design, visual merchandising, photography, and design methodology. This culminates in an integrated term project where students are able to use the software and tools actually used in the industry at the time in order to create their projects. The fifth and sixth semesters is when specialisations come in and there is a greater focus on the core of the course with creative input as well as output.
A greater cognition of specialised subjects is gained through a further study of contextual subjects, attending various seminars, and of course through the design projects. During this time students also have to equip themselves with the skills of client interaction, presentation, project management, and finances, in order to turn their design skills into profitable business or acquire high paying job in already established companies.
In order to sustain in this field, working well with people is of paramount importance, irrespective of whether you’re looking to start your own business or join an existing one. In the case of the former people skills will really dictate how you are able to establish and grow your business in the already competitive fashion industry, while in the case of the latter, understanding the client’s vision and working with your design team will directly affect the quality of your work and the satisfaction of your client. After having completed your bachelors’ degree, one can opt for a masters’ degree, or enter the professional sector immediately.
|Name of Institute||City||Average Fees|
|National Institute of Design||Ahmedabad||2.2 lakhs|
|National Institute of Fashion Technology||Delhi||2.15 lakhs|
|Satyam Fashion Institute||Noida||3 lakhs|
|Pearl Academy||New Delhi, Mumbai||3.2 lakhs|
|Symbiosis Institute of Design||Pune||3.3 lakhs|
|Northern Indian Institute of Fashion Technology||Mohali||88, 500|
|International Institute of Fashion Technology||Chandigarh||38,667|
|New Delhi Institute of Management||New Delhi||73,300|
|Pearl Academy of Fashion Management||Jaipur||-|
|Arch Academy of Design||Jaipur||-|
|JD Institute of Fashion Technology||Mumbai||1 lakh|
|MIT Institute of Design||Pune||-|
|Vogue Institute of Fashion Technology||Bengaluru||1.99 lakhs|
|International Institute of fashion design||Mumbai||-|
|Hamstech Institute of fashion and interior design||Hyderabad||80,000|
|Rani Birla Girls college||Kolkata||2,840|
|Pinnacle institute of fashion technology||Ludhiana||-|
|DSK international school of design||Pune||9 lakhs|
|Global Institute of Fashion Technology||Kolkata||-|
Candidates wishing to apply for the course need to have passed their Higher Secondary Certificate with a minimum of 50% marks in any stream, from a recognized board. After application, some colleges/institutes may hold an entrance test followed by an interview to judge the eligibility of the candidate for the course.
Most institutes offering the course admit the students based on their performance in their HSC exam in any stream. Some institutes conduct their own entrance tests for offering admission. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance in his/her HSC exams.
Some such entrance tests held in the country for admission are:
Semester 1 and 2 are a foundation course with an orientation to all subjects to be dealt with over the course of four years.
A semester-wise breakup of the course’s syllabus for semesters 3-8 is as tabulated here:
|Semester 3||Semester 4|
|Graphic Design level 1||Graphic Design level 2|
|Visual Merchandising level 1||Visual Merchandising level 2|
|Photography level 1||Photography level 2|
|Fashion basics level 1||Fashion basics level 2|
|Design methodology||Graphical representation and technical drawing|
|History and philosophy of design||Communication concepts and processes|
|Publication design||Design interpretation on AutoCAD|
|Crafts studies level 1||Crafts studies level 2|
|Semester 5||Semester 6|
|Graphic Design level 3||Graphic Design level 4|
|Visual Merchandising level 3||Visual Merchandising level 4|
|Photography level 3||Photography level 4|
|Fashion Styling level 1||Fashion Styling level 2|
|Research methodology||Design strategy|
|Fashion journalism level 1||Fashion journalism level 2|
|Multimedia and web design||Design interpretation on 3D Max|
|Craft publication (documentation)||Craft promotion (brand identity)|
|Introduction to creative advertising||Public relations and media planning|
|Semester 7||Semester 8|
|Graphic design level 5||Graduation project- 18 weeks|
|Exhibition and display design|
|Design management, professional ethics and entrepreneurship|
|Colloquium paper: (research paper)|
The course is best suited for those who are interested in seeking a career in the fashion industry, but are more focussed on the making of trends as opposed to wearing them. Those with a creative set of mind and a fashion sensibility, with a desire to create their own, are best suited for this course.
This is also a great course for those who intend to write about fashion, since it allows you to get an in-depth understanding into what essentially makes fashion what it was, what it is, and what it will be. Those who are inclined towards research and are capable of multitasking and operating at maximum productivity, and see fashion for both the business and the art which it is, are best suited for this course.
This course caters to the students who seek a career in the fashion and lifestyle industry. Fashion Communications graduates have various opportunities for work in marketing, advertising, public relations, journalism, and of course fashion designing.
As they are required to work with the brand images of clients in most cases, and either have to manage or be part of a team, skills and effective communication are of paramount importance. Translating the client’s needs into concrete designs and executing them with efficiency, requires a lot of patience, and a lot of reliance on your team, and in the case of managers, effective delegation of work. Graduates must also be skilled in multi-tasking since they would be required to work on several projects at once, and essentially be creative on demand and within a definite time span!
Such graduates may work as Fashion designers, Graphic designer, Fashion journalist, Fashion Marketing Manager, Fashion photographer, Fashion assistant, Fashion Advertiser, Fashion Stylist, a teacher or lecturer, sales executive, fashion consultant, area operations managers, etc. They may work in Media houses, Advertising Companies, Colleges/Universities, Retailing Companies, Consultancies, etc. or become entrepreneurs.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions:
|Job Position||Job Description||Average Annual salary in INR|
|Fashion Designer||They are responsible for the conceptualisation and design of new and emerging fashion trends. They design clothes either for mass production or for specialised clothing lines.||3.58 lakhs|
|Graphic Designer||Graphic designers create manually or digitally through the use of computer software, virtual designs to attract, inform, or engage consumers.||2.74 lakhs|
|Fashion Journalist||A fashion journalist works with all kinds of fashion media ranging from journals, newspapers, television, etcetera, in introducing the rising fashion trends to the masses and analysing them.||3.47 lakhs|
|Fashion Marketing manager||They are responsible for overseeing the branding and advertising of a company’s new or existing products.||4-6 lakhs|
|Fashion photographer||Fashion photographers are responsible for photographing various fashion trends for websites and fashion portfolios.||4,32,000 to 8,64,000|