Bachelor of Design [B.Des] in Communication Design is a 4-year full time (or equivalent part time) undergraduate course. The programme is divided into 8 semesters of six months each.
Graphic Design is a specialised branch of communication design, and candidates wishing to specialise in this need to start out with a degree in communication design, which would allow them to specialise in graphic design after second year. The entrance test for this course involves objective questions on colour, geometry, visual observations, creative thinking abilities, general design awareness, awareness on Indian culture, craft and traditions, etc. The test covers topics such as visualisation of 2D and 3D geometric shapes, observational, perceptual and reasoning abilities, creative and problem solving abilities, application of basic knowledge of science and mathematics, art, craft, culture, design, and environment.
The course is best suited for those who are interested in seeking a career in anything from marketing companies to government agencies.
Having a bachelors in communication design opens the gateway to being a graphic artist, merchandiser, creative director or website designer. One may work in industries including media, public relations, communications, education and business.
Projects in this line of work include customized web-design for various merchandisers, creating advertisements for small businesses, developing magazine layouts or graphic designing for video games among other things. Some standard skills required for the aforementioned careers include creativity, knowledge of design techniques, familiarity with various multimedia and other relevant technical skills. Any design course fundamentally caters to those creatively inclined and left-brain oriented, equipping them with the necessary skills to make a career out of essentially thinking outside the box.
Top Institutes offering B.Des. (Graphic Design)
The average full time fee charged for the course in India ranges between INR 30,000 to 3.1 lakhs, and the average salary offered to such professionals’ ranges between INR 274,572 per year, increasing with experience and expertise.
|Examination Type||Semester System|
|Eligibility||A minimum of 50% marks in HSC (10+2) examination in any stream from a recognized board in India. The cut-off marks for application in this course varies from institute to institute.|
|Admission Process||In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.|
|Course Fee||INR 30,000 to 3.1 lakhs p.a.|
|Average Starting Salary||INR 2.8 lakhs|
|Top Recruiting Companies||Advertising Companies, Colleges/Universities, Online Retailing Companies, start-ups, Multinational corporations, Branding wings of corporates as well as government agencies, etc.|
|Job Positions||Graphic designer, illustrator, creative director or website designer, etc.|
The program has been designed to offer the eligible students a course that concentrates on the conceptualisation, ‘design’, and execution of an idea. It can range from an advertisement to a movie, anything at all which needs to be graphically designed, the technology and software’s associated with it. The study of the course includes subjects like typography, colour theory, and layout theory. A B.Des degree in Graphic introduces a student to the industry of graphic design, understanding its history and its future, and to the technology and equipment required to design something. It focuses on the principles of design such as balance, contrast, movement and rhythm, etc., on typography, creating images for web and print, editing images, and ultimately leadership skills required to lead a team with your idea in this industry.
This line of design is growing relevance in contemporary times. Everything today from education to markets of all types have now gained either a secondary digital presence, or operate solely in the digital space. Not only has digitization allowed producers to find wider markets but also allowed niche producers to find consumers that fit their specific demographic. Digitisation has eliminated, in various cases, costs associated with commute and thus made web-designing and digital branding critical to commerce today. Thus graduates in graphic design definitely are fit for the current ‘virtual market’ age. In fact, they have become quite indispensable in almost all industries today.
To sustain in this field one must be equipped with exceptional analytical skills and consumer insight to cater designs to consumer sensibility as well as the client’s brand image. Their artistic ability must undoubtedly be of a high grade and they should have the computer skills to translate their art into a graphic design, with a strong sense of creativity. They must be able communicators so they can understand the client’s needs and communicate his or her vision, as well as be good at time management since in this field an employee is required to work on multiple projects at the same time.
|Name of Institute||City||Average Fees p.a.|
|National institute of design||Ahmedabad||2.2 lakhs|
|National Institute of fashion design||Navi Mumbai||2.15 lakhs|
|Pearl Academy||New Delhi||3.2 lakhs|
|Symbiosis Institute of Design||Pune||3.3 lakhs|
|Nothern India Institute of fashion technology||Mohali||88,500|
|School of fashion design||Mumbai||45,000|
|GD Goenka School of Fassion and Design||Mumbai||1,22,500|
|Sir JJ institute of applied art||Mumbai||80,000|
|Delhi College of Art||Delhi||85,000|
|Shrishti Institute of Art and Design Technology||Bengaluru||4,85,500|
|International institute of fashion technology||Chandigarh||38,667|
|MIT Institute of Design||Pune||4,86,200|
|Indian Institute of Art and Design||New Delhi||-|
|Satyam Fashion Institute||Noida||1.3 lakhs|
|Arch Academy of Design||Jaipur, Delhi||-|
|School of Design Studies||Dehradun||19,000|
|The Design Village||Noida||3,50,000|
|Design and innovation academy||Noida||2,00,000|
|College of fashion design and merchandising||Rajasthan||2,09,000|
|Sushant School of Design||Gurgaon||14,15,000|
Candidates wishing to apply for the course need to have passed their Higher Secondary Certificate with a minimum of 50% marks in any stream, from a recognized board. After application, some colleges/institutes may hold an entrance test followed by an interview to judge the eligibility of the candidate for the course.
In most institutes for design, candidates that fulfil the eligibility criteria have to sit for a written entrance test is conducted and in some cases shortlisted candidates are called in for a second studio test, followed by a personal interview.
Some such entrance tests held in the country for admission are:
A semester-wise breakup of a communication design course, with a specialisation in graphic design from semester 5 is as tabulated below:
|Sem 1||Sem 2|
|Sketching and drawing-1||Sketching and drawing-2|
|Design fundamentals-1||Design fundamentals-2|
|History of art and design||Visualisation techniques|
|Craft design studies-1||Society, environment and design|
|Culture and design studies-1||Culture and design studies-2|
|Sem 3||Sem 4|
|Information collection and analysis||Digital design tools- visual media|
|Design process and thinking||Visual identity design|
|Introduction to photography||Information system design|
|Introduction to graphic design||Typography and publication design|
|Introduction to user experience design||Visual ergonomics|
|Introduction to design for moving images||Sketching and drawing- 3|
|Sem 5||Sem 6|
|User interface graphics||Packaging design and printing technology|
|Brand communication design||Environmental graphic design|
|Advanced illustration techniques||Graphic design project 2|
|Advertising design||Graphic design project 3|
|Graphic design project 1||Portfolio making|
|Interdiscipline elective 1||Interdiscipline elective 2|
|Sem 7||Sem 8|
|Design management||Degree project GD|
|Design internship presentation||Flotaing credit course|
|Graphic design project 4||OR|
|Graphic design project 5||Global immersion programme|
|Degree project proposal study||-|
Bachelors of Design in Communication Design graduates may have job opportunities both in the private and the government sector due to changing nature of the economy in this digital age. Today everything is seen through a web interface, exists solely on a web interface, or expands through a web interface. Furthermore, advertising campaigns and branding have become exceedingly digitized and much more intricate in design. Thus graduates in this course have a plethora of job opportunities on offer. Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etc. are examples of the various private sector enterprises that hire graphic design graduates.
In the government sector, for careers in nationalized banks, railways or defense services, the candidate’s need to clear the requisite exams organized by different governmental organizations such as SSC, PSC, UPSC, among others.
Job profiles for both these sectors includes graphic designers that are concerned with the conceptualization, sketching, and creation of designs keeping in mind the needs of the clients and consumer susceptibility. Similarly Web designers are occupied with the creation of websites, and more specialized job profiles in this field include interaction designers, communications designers, service designers, and etc.
The market today is perfect for a graphic design graduate considering their need across multiple industries. Most business and enterprises today, as well as government agencies require designers in order to make them accessible in this age of marketing and digitization.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual salary in INR|
|Graphic Designer||Graphic designers create manually or digitally through the use of computer software, virtual designs to attract, inform, or engage consumers.||2,74,572|
|Web Designer||A web designer is involved with everything related to the deisgning and construction of a website.||2,33,558|
|Communications designer||They design visual elements for publishers, website developers and other multimedia companies. This is a specialisation of graphic designing.||2,74,572|
|Interaction Designer||These are graphic designers concerned specifically with user interfaces and the interaction essentially between the human and the computer.||7,80,131|
|Service Designer||A service designer may develop expertise in a particular sector, such as mobile communications, public services or retail.||6,09,379|
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