Bachelor of Design [B.Des] in Industrial Design is a 4-year full time (or equivalent part time) undergraduate course. The programme is divided into 8 semesters of six months each.
The course is best suited for those who are interested in seeking a career in anything from marketing companies to government agencies. Having a bachelors in industrial design opens the gateway to being a product designer, industrial designer researcher, art director, desktop publisher, etc. One may work in industries including media, public relations, communications, education and business.
Projects in this line of work include designing products ranging from devices like mobile phones and computers, or even furniture and fashion magazines, or movies! Any design course fundamentally caters to those creatively inclined and left-brain oriented, equipping them with the necessary skills to make a career out of essentially thinking outside the box.
The average full time fee charged for the course in India is 1.18 lakhs, and the maximum salary offered to such professionals is around 7,05,502 lakhs per annum, increasing with experience and expertise.
|Examination Type||Semester System|
|Eligibility||A minimum of 50% marks in HSC (10+2) examination in any stream from a recognized board in India. The cut-off marks for application in this course varies from institute to institute.|
|Admission Process||In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.|
|Course Fee||INR 1.18 lakhs p.a.|
|Average Starting Salary||INR 7,05,502|
|Top Recruiting Companies||Advertising Companies, Colleges/Universities, Online Retailing Companies, start-ups, Multinational corporations, Branding wings of corporates as well as government agencies, etc.|
|Job Positions||Product Designer, Industrial Design Research, Art Director, Desktop Publisher, Industrial Engineer.|
The program has been designed to offer the eligible students a course that concentrates on the the conceptualisation, ‘design’, and execution of an idea for any given product. It can range from a mobile phone, a computer, or furniture, and movies, and the technology and software’s associated with it. B.Des degree in Industrial Design introduces a student to the industry of industrial design, understanding its history and its future, and to the technology and equipment required to design something. It focuses on the principles of design such as balance, contrast, movement and rhythm, etc, on typography, creating images for web and print, editing images, and ultimately leadership skills required to lead a team with your idea in this industry.
Industrial design is more manually intensive than something like graphic design, since here candidates deal with products that go beyond just a digital idea. A candidate for industrial design must posess abilities such as hand skills, digital skills, visualisation skills, and the skill to articulate their ideas, since that’s what it will ultimately come down to in the industry, irrespective of how good you are at the design aspect of it.
To sustain in this field one must be equipped with exceptional analytical skills and consumer insight to cater designs to consumer sensibility as well as the client’s brand image. Their artistic ability must undoubtedly be of a high grade and they should have the computer skills to translate their art into a graphic design, ofcourse with a strong sense of creativity. Candidate must be able communicators so they can understand the client needs and communicate his or her vision, as well as be good at time management since in this field an employee is required to work on multiple projects at the same time.
|Name of Institute||City||Average Fees p.a.|
|National institute of design||Ahmedabad||2.2 lakhs|
|National Institute of fashion design||Navi Mumbai||2.15 lakhs|
|Pearl Academy||New Delhi||3.2 lakhs|
|Symbiosis Institute of Design||Pune||3.3 lakhs|
|Nothern India Institute of fashion technology||Mohali||88,500|
|School of fassion design||Mumbai||45,000|
|GD Goenka School of Fassion and Design||Mumbai||1,22,500|
|Sir JJ institute of applied art||Mumbai||80,000|
|Delhi College of Art||Delhi||85,000|
|Shrishti Institute of Art and Design Technology||Bengaluru||4,85,500|
|International institute of fashion technology||Chandigarh||38,667|
|MIT Institute of Design||Pune||4,86,200|
|Indian Institute of Art and Design||New Delhi||-|
|Satyam Fashion Institute||Noida||1.3 lakhs|
|Arch Academy of Design||Jaipur, Delhi||-|
|School of Design Studies||Dehradun||19,000|
|The Design Village||Noida||3,50,000|
|Design and innovation academy||Noida||2,00,000|
|College of fashion design and merchandising||Rajasthan||2,09,000|
|Sushant School of Design||Gurgaon||14,15,000|
Candidates wishing to apply for the course need to have passed their Higher Secondary Certificate with a minimum of 50% marks in any stream, from a recognized board. After application, some colleges/institutes may hold an entrance test followed by an interview to judge the eligibility of the candidate for the course.
In most institutes for design, candidates that fulfill the eligibility criteria have to sit for a written entrance test is conducted and in some cases shortlisted candidates are called in for a second studio test, followed by a personal interview.
Some such entrance tests held in the country for admission are:
A semester-wise breakup of the course is as tabulated below:
|Sem 1||Sem 2|
|Sketching and drawing-1||Sketching and drawing-2|
|Design fundamentals-1||Design fundamentals-2|
|History of art and design||Visualisation techniques|
|Craft design studies-1||Society, environment and design|
|Culture and design studies-1||Culture and design studies-2|
|Sem 3||Sem 4|
|Information collection and analysis||Product analysis and function design|
|Design process and thinking||Product rendering and illustration|
|Introduction to photography||Product ergonomics- 1|
|Introduction to product design||Materials and processes for industrial design 2|
|Materials and processes for industrial design 1||Product design 1|
|Product engineering drawing|
|Sem 5||Sem 6|
|Computer aided industrial design 1||Computer aided industrial design 2|
|Product ergonomics 2||Product detailing|
|Studies in form||Product design project 3|
|Materials and processes for industrial design 3||Portfolio making|
|Product design project 2||Interdiscipline elective 2|
|Interdiscipline elective 1|
|Sem 7||Sem 8|
|Design internship presentation||Interdiscipline elective 2|
|Research and design research||Sem 9|
|Design management||Degree project PD|
|Product packaging design||Flotaing credit course|
|product design project 4||OR|
|product design project 5||Global immersion programme|
|Degree project proposal study||-|
Bachelors of Design in Industrial Design graduates have a plethora of job opportunities in architectural, engineering, and related service industries, manufacturing, and of course in industrial design. Industrial design graduates can have careers in fields ranging from architecture, art directing for magazines, newspapers, etc., desktop publishing, drafting the designs made by engineers to digital media, fashion designing, graphic designing, and even interior designing. Thus pursuing such a degree definitely leaves the candidate’s options open.
Job profiles for these sectors includes product designers that are concerned with the conceptualization, sketching, and creation of designs for products keeping in mind the needs of the clients and consumer susceptibility. Similarly Industrial Design Researches are occupied with the understanding of consumers and products to adapt the products in accordance with the client’s goals and the consumer’s desires. Other job profiles in this field include art directors, desktop publishers among many other.
The market today is perfect an industrial design graduate considering their need across multiple industries. Most business and enterprises today, as well as government agencies require designers in order to make them accessible in this age of marketing and digitization.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual salary in INR|
|Product Designer||Product designers create manually or digitally through the use of computer software, virtual designs for products ranging from mobile phones to movies.||5,93,232|
|Industrial design researcher||They are responsible for researching and understanding the market for their given product and in keeping with their client vision, altering the product as required for the dynamic market.||4,26,887|
|Art director||An art director is responsible for the direction of an art project from start to end. He may be responsible for sitting with the copywriter to understand the design required and the presenting the working designs to the clients, which would be revised after feedback.||5,00,000-7,00,000|
|Desktop publisher||These are industrial designers responsible for designing the page layout for newspapers, magazines, brochures, campaigns or ads and other such designs which need to be constructed digitally for printing purposes.||INR 8000 (starting) and INR 20,000 with experience|
|Industrial engineers||Their job entails the elimination of wastefulness in the product designing process. It is their responsibility to devise efficient systems that integrate the various aspects of product design.||4,03,313|