Bachelor of Design [B.Des] (Product Design) - Course Overview




    4 YEARS


    Industrial Design



    Bachelor of Design in Product Design Top Colleges, Syllabus, Scope and  Salary

    Pranjal Singhal Pranjal Singhal
    Content Curator

    B. Des. in Knitwear Design B. a 3-year undergraduate academic arts-centered program. It is much like a Bachelor of Fine Arts (BFA) degree, and many of the subjects are same across both courses.

    The course is offered at a rather few colleges in the country, such as:

    Some of the top entrance tests conducted for admission to the course in India are:

    • NID (National Institute of Design Exam)
    • AIEED (All India Entrance Examination for Design)
    • CEED (Common Entrance Examination for Design).

    The basic eligibility criterion for pursuing the course is a 10+2 or equivalent qualification in any stream from a recognized educational Board.

    Admission to the course is based on the candidate’s performance in a relevant entrance exam, or merit obtained in the last qualifying exam.

    The average tuition fee charged for the course in India ranges between INR 1 to 2 Lacs for a span of 3 years.

    Successful graduates of the course can expect anything between INR 4 to 5 lacs as annual salary in the industry, increasing with experience and skillset.

    B. Des. in Product Design: Course Highlights

    Tabulated below are some of the major highlights of the course:

    Course LevelGraduate
    Duration3 years
    Examination TypeSemester System
    Eligibility10+2, with a minimum aggregate score of 50%.
    Admission ProcessMerit-based/ Based on counselling after qualification of entrance test.
    Course FeeINR 1-2 lacs
    Average Starting SalaryINR 4-5 lacs
    Top Recruiting Organizations'Wipro, Infosys, Tata Steel, Aditya Birla Group, TISCO, SAIL, etc.
    Top Recruiting Areas'Manufacturing companies, pharmaceutical companies, automobile companies, food and beverage industries, and such.
    Top Job ProfilesProduct and Industrial Designer, Furniture Designer, Packaging Designer, Computer-Aided Designer, Medical Equipment Designer, among others.

    B. Des. in Product Design: What is it About?

    The course essentially involves an advanced study of products, systems, and their consumers.

    The program is user-centric, and processes information from daily life. It includes components from diverse domains like human factors, cognitive ergonomics, studio skills, advanced CAD, research methods, materials & manufacturing processes, design management, and social sciences.

    Within the course’s curriculum, emphasis is laid on development in eligible candidates, of a process-centric approach, directed at shaping the student’s creative skills.

    As part of the course’s curriculum, students participate in collaborative projects with industrial houses, social sector, government & private sectors, design projects, and a multitude of other such areas.

    The course has been designed to build in enrolled students:

    • A deep understanding of design principles and technology used.
    • Understanding of clients’ needs, for tapping opportunities for innovation, imagination, and visualizing ideas solutions.
    • Visual, creative, technical, and analytical skills.
    • Knowledge of materials, products, technologies, manufacturing processes, trends, costing, and sustainability.

    At the end of each semester, enrolled students are needed to attend workshops, internships, and industry projects.

    Such candidates are taught to design a product that is user friendly, helps in executing daily tasks, and making them easy.

    Product Design calls for creativity and imagination. A number of factors are taken into consideration while designing a product, such as:

    • The product’s target customers.
    • Technicalities involved in product design.
    • The designed product’s durability, its applications.
    • Factors such as human factors, ergonomics, manufacturing processes, design management, material, and even social factors.

    B. Des. in Product Design: Who should opt?

    Such aspirants would ideally possess the following skills:

    • Good communication and interpersonal skills, for describing ideas to the clients. Creative imagination and self-motivation.
    • Drive to create visually appealing stuff.
    • Awareness of past and present styles of design.

    Top Institutes offering B. Des. in Product Design

    Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each:

    Name of InstituteCityAverage Fees per annum in INR
    Ajeenkya DY Patil University - [ADYPU]Pune2 lacs
    G D Goenka University - [GDGU]Gurgaon52,500
    Ansal UniversityGurgaon4 lacs
    M.S. Ramaiah University of Applied Sciences - [MSRUAS]Bangalore2 lacs
    PES University - [PESU]Bangalore1.13 lacs
    State Institute of Fashion Design - [SIFD]Rohtak37,500

    Eligibility for B. Des. in Product Design

    Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course:

    • Successful completion of the 10+2 level of education in any stream, preferably Commerce, completed from a recognized university.
    • A minimum aggregate score of 50% (45% for SC/ST candidates) at the 10+2 level.

    B. Des. in Product Design: Admission Process

    Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.

    A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

    Listed below are some of the top entrance exams conducted in the country for admission to the course:

    • NID (National Institute of Design)
    • AIEED (All India Entrance Examination for Design)
    • CEED (Common Entrance Examination for Design)
    • NIFT (National Institute of Fashion Technology)
    • MIT Institute of Design Examination
    • NEET (National Entrance Examination for Design)
    • National Level Entrance Aptitude Test (NET) conducted by the Institute
    • NID Entrance Test
    • NIFT Bangalore Entrance Exam
    • NIFT Entrance Exam
    • PEARL
    • School of Fashion Technology (SOFT) Entrance Exam
    • SRMJEEE (SRM Joint Engineering Entrance Examination).

    B. Des. in Product Design: Syllabus and Course Description

    A semester-wise breakup of the course’s syllabus is tabulated below:

    Semester 1Semester 2Semester 3Semester 4
    Elements of Design-1
    Design Drawing-1Elements of Design-2Design Drawing-2
    Foundation DrawingCreativity TechniquesProduct PhotographyMathematics
    History of Art and Visual CultureFoundation PaintingDigital Illustration Techniques 1Digital modeling and Animation
    Printmaking TechniquesCreative Writing for DesignersMaterials and Manufacturing ProcessesDigital Illustration Techniques 2
    Digital Design BasicsCommunication
    Physics for DesignersDesign Thinking and Need Identification
    Clay and Ceramic Ware MakingStudio Practice-2
    Studio Practice-3Studio Practice-4
    Studio Practice-1Economics for DesignersEnvironmental StudiesLaw for Designers
    Sociology and Elements of Indian History -Human Rights and Legislative Procedures -
    Semester 5Semester 6Semester 7Semester 8
    Product ErgonomicsComputer Aided Industrial Design and Rendering
    Professional Core Elective - 1
    Portfolio Design and PresentationDesign Management and Professional Practice
    Mechanism DesignProfessional Core Elective - 2Professional Core Elective - 3Professional Core Elective - 5
    3D Modelling and Product DetailingInterdisciplinary Design ProjectProfessional Core Elective - 4Open Elective-3
    Basic Electronics for DesignProduct Design Project-2/ InternshipOpen Elective-1Open Elective-4
    Product Design Project-1-Open Elective-2Product Design Project - Final
    Business Communication and Presentation Skills-Product Design Project-3-

    B. Des. in Product Design: Career Prospects

    Product Design is fast-gaining significant relevance in recent times, whether it is consumer goods or industrial products. The major recruiters of Product Designers are goods manufacturing, automobile, telecom, and medical equipment firms.

    Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions:

    Bachelor of Design in Product Design Annual Salary
    Job PositionJob DescriptionAverage Annual Salary in INR
    Product Designer

    Product Designers draft briefs to create solutions for new products. The products that they create must be innovative, practical, suitable, and fit for manufacturing.

    Candidates with a good eye for detail and well-developed technical and creative skills are suited for such roles.

    4-5 lacs
    Packaging Designer

    Package Designers begin the design process, by meeting clients and developing an understanding and outlook of their packaging needs.

    They assess consumer tastes, research market trends, and finalize product details to bring package designs to life.

    5-6 lacs
    Computer-Aided Design TechnicianCAD Technicians use software applications to create design plans for clients, buildings, and machinery. They work across a wide range of industries, from engineering and construction to manufacturing, and such.7-8 lacs

    Bachelor of Design [B.Des] (Product Design) Fee Structure in India

    3.2 L (Minimum Fee)PUBLIC COLLEGES17.12 L (Maximum Fee)
    10.47 L (Average Fee)
    2.47 L (Minimum Fee)PRIVATE COLLEGES20 L (Maximum Fee)
    10.72 L (Average Fee)

    Bachelor of Design [B.Des] (Product Design) Fee Structure by State

    Delhi NCR

    8.62 LPUBLIC COLLEGES17.12 L
    11.36 L
    12.2 L


    8.62 LPUBLIC COLLEGES17.12 L
    11.36 L
    11.26 LPRIVATE COLLEGES17.12 L
    14.13 L


    15.32 LPUBLIC COLLEGES15.32 L
    15.32 L
    14.94 L



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