Bachelor of Mass Media is a 3-year undergraduate course, essentially about the many media of communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. The course is spread over 6 semesters, and in the final year of the course, students are needed to choose an area of specialization such as Journalism, Advertising, etc., with the available choices varying with institutes.
Practical training/internship is also provided to enrolled students as part of the course in the 2nd year. Apart from these, practical modes of learning such as seminars, group discussions, and field visits are frequent components of the program.
The course’s curriculum covers advanced study in the closely related fields of advertising, communication, and public relations. The course can be pursued in any of full-time and part-time modes, or by means of distance education.
Students aspiring to purse the course need to have completed the 10+2 level of education or equivalent qualification in any stream for applying to the course.
Such graduates are hired in capacities such as Editor, Columnist, Proofreader, Freelance Writer, News Analyst, Correspondent, Photojournalist, Reporter, Journalist, etc.
The average tuition fee charged for the course in India ranges between INR 2,000 and 8 Lacs for a span of 3 years. The initial average annual salary offered in India to such graduates ranges between INR 12,000 and 25,000, depending on the candidate’s expertise and skillset, and increasing with experience.
Listed below are some of the major highlights of the course.
|Examination Type||Semester System|
|Eligibility||10+2 qualification from a recognized educational Board|
|Admission Process||Based on performance in a relevant entrance test and direct interview|
|Course Fee||INR 5,000 to 8 Lacs|
|Average Starting Salary||INR 3 to 12 lacs per annum|
|Top Recruiting Companies||Hindustan Times Group of Publication, NDTV Network, Zee TV Network, Times of India Publication Group, Viacom, BBC, TV 18 Group, Big Entertainment, Newspapers, Periodicals and Magazines, Central Information Service, Press Information Bureau, Websites, All India Radio, TV Channels, etc.|
|Job Positions||Sound Engineer, Film Director, Public Relations Officer, Sound Mixer and Sound Recorder, Special Correspondent, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter, Art Director, Editor, Event manager, Video Jockey, Fashion, Photographer, Cartoonist, Illustrator, Critic, Photojournalist, etc.|
Ideal candidates for the course would possess:
The course essentially aims to offer to eligible candidates:
a concrete foundation in good communication skills and creative skills
Listed below are some of the top institutes in India that offer the course, along with their corresponding details.
|Name of Institute||City||Average Fees|
|Lady Shri Ram College for Women||New Delhi||INR 19,057 (course)|
|Madras Christian College||Chennai||INR 42,319 (course)|
|Symbiosis Institute of Media and Communication||Pune||INR 1,90,000(course)|
|St. Xavier's College||Mumbai||INR 22,380 (course)|
|Christ University||Bangalore||INR 66,667 (course)|
|Institute of Mass Communication and Media Technology||Karnataka||INR 22,120 (course)|
|Delhi College of Arts and Commerce - [Dcac], New Delhi||New Delhi||INR 10,470 (course)|
|Kamala Nehru College, New Delhi||New Delhi||INR 9,900(course)|
|Kishinchand Chellaram College - [KC College] Churchgate, Mumbai||Mumbai||INR 16,848 (course)|
|Amity School of Communication - [Asco], Noida||Noida||INR 86,000 (course)|
|Indraprastha College for Women - [IP], New Delhi||New Delhi||INR 23,500 (course)|
|Chitkara University - [CU], Patiala||Patiala||INR 1,25,000 (course)|
|Vivekananda Institute of Professional Studies||New Delhi||INR 73,300 (course)|
|NIMS University, Jaipur||Jaipur||INR 34,667 (course)|
|Ramnarain Ruia College, Mumbai||Mumbai||INR 17,595 (course)|
|Sharda University - [SU],||Greater Noida||INR 1,59,000 (course)|
|Institute of Management Studies - [IMS], Noida||Noida||INR 99,750 (course)|
|Dr. C.V. Raman University - [CVRU], Bilaspur||Bilaspur||INR 10,000 (course)|
|Manav Rachna International University - [MRIU], Faridabad||Faridabad||INR 1,31,000 (course)|
|Jagannath University, Jaipur||Jaipur||INR 61,667 (course)|
|Chandigarh University - [CU], Chandigarh||Chandigarh||INR 79,000 (course)|
|Noida International University||Noida||INR 75,667 (course)|
Candidates wishing to pursue the course are needed to fulfil the minimum eligibility criteria listed below in order to apply for the course:
Interested eligible candidates are offered admission to the course in India mostly on the basis of performance in a relevant national/ State/ institute-level entrance test. Most often, subsequently, two additional rounds of Group Discussion and Personal Interview are held for assessment of the candidate’s general aptitude for the course.
The various components of study included in the course are:
Mass Communications: Concepts & Processes
Students may choose to specialize in any subject from among Journalism, Advertising, Film Making, Advertising, Public Relations, and Corporate Communications.
A semester-wise breakup of the course’s syllabus is tabulated here.
|Effective Communication Skills – I||Effective Communication Skills – II|
|Fundamentals of Mass Communication||Political Concepts and Indian Political Systems|
|Introduction to Computers||Principles of Marketing|
|Landmarks to 0th Century World History||Introduction to Psychology|
|Introduction to Sociology||Principles of Management|
|Economics||Introduction to Literature in English|
|Introduction to Advertising||Mass Media Research|
|Introduction to Journalism||Organizational Behavior|
|Introduction to Public Relations||Understanding Cinema|
|Introduction to Media Studies||Radio and Television|
|Introduction to Culture Studies||Advance Computers|
|Introduction to Creative Writing||Print Production and Photography|
Semester V (Advertising Optionals)
|Advertising in Contemporary Society||Advertising and Marketing Research|
|Copywriting||Legal Environment and Advertising Ethics|
|Advertising Design||Financial Management for Marketing and Advertising|
|Consumer Behavior||Agency Management|
|Media Planning and Buying||The Principal and Practice of Direct Marketing|
|Brand Building||Contemporary Issues|
Semester V (Journalism Optionals)
|Reporting||Press Laws and Ethics|
|Feature and Opinion||Niche Journalism – II|
|Journalism and Public Opinion||Internet and Issue in the Global Media|
|Indian Regional Journalism||News Media Management|
|Niche and Magazine Journalism – I||Contemporary Issues.|
Successful completion of the course opens doors to gainful professional careers in fields such as films and TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. Other such areas of employment include news media, PR, advertising, distribution houses, and research organizations. Rapid evolution of the internet and consequent virtual portals has expanded job opportunities for journalists who can produce quality content for such different online portals as well.
Such graduates are hired in capacities such as Columnist, Chief, Performing Artist, Editorial Manager, RJ, VJ, Screenwriter, and such.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay Scale in INR|
|Sound Engineer||A Sound Engineer works in specialized sound-production roles such as recording, blending, and sound-enhancing and augmenting. Sound Specialists frequently help record makers and performers to help embellish their work the sound they are planning to accomplish.||9,78,714|
|Director||A Director controls a film's creative and sensational aspects and imagines the screenplay (or script) while managing the specialized personnel involved in the given work of visual art (movies). They pick the individuals to be cast as characters, generate outlines for the final work of art, and oversee almost all aspects of filmmaking.||1,304,885|
|Radio Jockey||Radio Jockeys, also called Radio DJs or hosts, utilize mechanized sound gear to produce distinctive sorts of music. They work for open and private radio stations and internet radio stations as well. Radio DJs communicate with their audience at live and recorded events.||5,77,320|
|Screenwriter||The Screenwriter is the essayist of the script of a film. They develop the characters and the story of a motion picture script. The screenwriter is frequently the most basic individual in film generation in light of the fact that no motion picture can begin without some type of a script.||5,67,973|
|Event Manager||An Event Manager is accountable for arranging, sorting out, and executing numerous types and sizes of occasions, shows, celebrations, and events. Managing finance related to a given event is part of this job’s responsibilities, as they need to work within the budget set by the customer.||6,70,755|
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