Bachelor of Mass Media [B.M.M.] - Course Overview

  • STREAM

    MASS COMMUNICATIONS

  • DURATION

    3 YEARS

  • COURSE

    Media Studies

  • COURSE TYPE

    Graduation

    BMM (Bachelor of Mass Media) Full Form, Course, Colleges, Subjects, Salary, Scope 2020-2021

    BMM, also known as Bachelor of Mass Media, is an undergraduate course, essentially about the different means of  media communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. 

    In the course duration of 3 years, the curriculum involves the vast domains of fields of advertising, communication, and public relations. Students can choose their specialization in the last year, which can be Journalism or Advertising.

    Alert:Despite COVID-19 outbreak and lockdown situation in India, there has been no delay in the BMM Admission Process as of now.

    Admission in this course is based on BMM eligibility which is a minimum of 50% in class 12 from a recognized board. But colleges such as St. Xavier’s Mumbai admits students through BMM entrance exams.

    St Xavier’s BMM Admission ProcessRuia College BMM Admission Process

    In India, more than 800 colleges offer this specialized undergraduate course in the field of mass media in a full time mode and part time mode. Students can also opt for correspondence and distance learning mode.

    Below table mentions some of the top BMM colleges in India as per the Collegedunia Rating:

    Collegedunia Rating (out of 10)College NameAdmission ProcessAverage Total FeesAverage Salary
    9.4St. Xavier’s College, MumbaiSt. Xavier’s BMM Entrance ExamINR 60,000INR 6,50,000
    8.2KJ Somaiya College of Arts and CommerceMerit BasedINR 50,000INR 2,50,000
    7.7Mumbai UniversityMerit and Entrance ExamINR 60,000INR 3,00,000-5,00,000
    7.7Satyam Fashion InstituteCollege Entrance ExamINR 1,20,000INR 3,50,000
    7.5Ramnarain Ruia CollegeMerit BasedINR 56,000INR 3,00,000
    7.0Wilson CollegeMerit BasedINR 40,000INR 3,50,000

    The average tuition fee charged for BMM in India ranges between INR 40,000 to INR 3,00,000 for a span of 3 years.

    Some of the major BMM subjects include Journalism, Advertising, Film Making, Public Relations, Corporate Communications, etc. 

    The course trains students to become efficient to find employment in both private and public sectors in job positions such as Editor, Stenographer, Journalist, Film Photographer, Reporter, Copywriter, Critic, Media Planner and much more.

    The job opportunities after BMM are diverse. Check BMM Jobs & Career for full details. 

    After course completion, students have an option of higher education as well and pursue degrees such as MBA, MA, Master in Mass Communication, among others.

    BMM Admission Process

    BMM Admission Process

    Candidates interested to study BMM can submit their application form either online or offline. Students are mostly selected through merit or on the basis of their performance in university level entrance examination, after rounds of Group Discussion and Personal Interview.

    BMM Eligibility

    The following is the basic BMM Eligibility required to take admission into the course:

    • Candidates must have passed the Class 12 or equivalent examination from a recognized state or central board with a minimum aggregate score of 50% for BMM admission.

    BMM Entrance Exam

    Interested eligible candidates are offered admission to the BMM course mostly on the basis of performance in a relevant university or institute level entrance test that can be called Common Entrance Examinations (CET).

    Most often, subsequently, two additional rounds of Group Discussion and Personal Interview are held for assessment of the candidate’s general aptitude for admission into the BMM course.

    How to prepare for the BMM Entrance Exams?

    Students who are planning to give BMM entrance exam for admission into the course should follow the following points:

    • The exam is mostly MCQ based covering topics such as General Knowledge, Current Affairs, Logical Reasoning, Data Interpretation, General English, Creative Thinking, etc.
    • Students should make a time table to cover the entire syllabus on time, and can revise the important parts.
    • Read Newspapers and watch News daily to stay updated with the Current Affairs, and have a general awareness about what is going on in the world.
    • Refer to the latest revision books and study material to prepare for the exam.
    • Practice from the sample papers as well, and give timed mock tests to increase your speed in the exam.
    • Give proper time to Logical Reasoning and Data Interpretation as well as they are the most important parts of the exam.

    How to get admission in a good BMM college?

    • You should know the eligibility criteria and the admission process of the college in which you want to take admission in. Read Best BMM Colleges in India to know more. 
    • Score well over 50% in class 12 to clear the cut off of your selected college. It could be upto 70-80% in some colleges, so knowing the last year’s cut off of that college really helps you to know the minimum percentage you need to score for admission into your selected college.
    • Be well prepared for Group Discussion and Personal Round as it can be a deciding factor for your admission in the BMM course.
    BMM: What is it About?

    BMM: What is it About?

    • The full form of BMM is Bachelor of Mass Media, which is a three year undergraduate program that aims to create advanced understanding among students the various mass media options in India.
    • BMM course is essentially about the many media of communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. that aims at imparting detailed knowledge about the various fields of advertising, communication, and public relations.
    • The course is spread over 6 semesters, providing training to the students in the form of lessons, assignments, project work, seminar, workshops, field visits and internships.
    • Anyone who possesses a keen awareness of media laws, creativity and spontaneity, good communication and interpersonal skills can pursue this course in the field of mass media.
    • In the nutshell, the course revolves around having good communication skills and a creative approach of looking at things. Good observation skills are always welcomed while pursuing the course.

    BMM Course Highlights

    Listed below are some of the major highlights of the BMM course:

    Full FormBachelor of Mass Media
    Course LevelGraduation
    Duration3 years
    Examination TypeSemester System
    EligibilityA minimum of 50% in Class 12 from a recognized educational Board
    Admission ProcessBased on performance in a relevant entrance test or direct interview
    Course FeeINR 60,000
    Average Starting SalaryINR 3-6 LPA
    Top Recruiting CompaniesHindustan Times Group of Publication, NDTV Network, Zee TV Network, Times of India Publication Group, Viacom, BBC, TV 18 Group, Big Entertainment, Newspapers, Periodicals and Magazines, Central Information Service, Press Information Bureau, Websites, All India Radio, TV Channels, etc.
    Job PositionsSound Engineer, Film Director, Public Relations Officer, Sound Mixer and Sound Recorder, Special Correspondent, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter, Art Director, Editor, Event manager, Video Jockey, Fashion, Photographer, Cartoonist, Illustrator, Critic, Photojournalist, etc.
    Why pursue a BMM course?

    Why pursue a BMM course?

    • Bachelor of Mass Media, or BMM course, is in high demand these days because of the need for skilled media persons across various fields such as advertising, journalism, publication, creative writing, film writing, radio, public relations etc.
    • The course aims at creating a concrete foundation of good communication skills and creative skills in students that helps them to find jobs in the field of writing and enhance their communication skills which can be called the most important if you want to enter the field of mass media.
    • In terms of career, the students will find this field to be very promising and rewarding. As an Intern or in the entry level position, you may be earning around INR 15,000-30,000 per month.
    • After experience, you can earn as high as INR 40,000-60,000 as per your skills, right use of technique and talent.
    • This course provides a broad based education that helps students not only in their career, but also improves their interpersonal skills, creative thinking, and may result in thinking outside the box. 
    BMM vs BJMC

    BMM Course Comparison

    There are courses similar to BMM in the field of journalism, mass media and mass communication, like BJMC. 

    The section below mentions some of the key differences between these two courses.

    • BMM vs BJMC:

    BJMC, also known as Bachelor of Journalism and Mass Communication is a specialized course covering the basic aspects of journalism and mass communication. Check the table below to know the major differences between BMM and BJMC:

    ParametersBMMBJMC
    DomainMass MediaJournalism and Mass Communication
    Course DescriptionBMM is an undergraduate course in the field of mass media that covers several topics such as advertising, photography, public relations, political scenario in India, creative writing, and much more.BJMC is an undergraduate degree in the field of journalism and mass communication that provides training to the students to have a successful  career in the field of journalism and alike. 
    Average Course FeesINR 60,000INR 1,00,000
    Top CollegesSt. Xavier’s College, Sophia College for Women, Ruia College, etc.VIPS, IMS, NIMCJ, MSU Baroda, IIMM, etc.
    Top Job PositionsCritic, Photojournalist, Copywriter, Film Director, Art Director, Photographer, PR, etc.News Reporter, Anchor, Photographer, News Writer, Report Writer, etc.
    Average SalaryINR 3-8 LPAINR 4-8 LPA
    BMM vs BJMC in terms of Fees and Expected Salary

    Source: Glassdoor & Official College Website

    BMM Colleges

    BMM Colleges & Top Institutes

    The table given below shows some of the top BMM Colleges in India offering this undergraduate course: 

    NIRF Ranking 2019College NameAdmission ProcessAverage Annual Fee
    5Lady Shri Ram College for Women, DelhiMerit basedINR 19,057
    13Madras Christian College, ChennaiMerit basedINR 42,319
    43Kamla Nehru College, New DelhiMerit basedINR 9,900
    46Indraprastha College for Women, DelhiMerit basedINR 23,500
    96St. Xavier’s College, MumbaiMerit BasedINR 36,000
    -Chitkara University, PatialaMerit basedINR 1,25,000
    -Symbiosis Institute of Media and Communication, PuneSIMC online entrance testINR 1,90,000
    -KJ Somaiah College of Arts and CommerceMerit BasedINR 30,000
    -Ramnarain Ruia CollegeMerit BasedINR 28,000
    -Wilson CollegeMerit BasedINR 20,000

    In most of these colleges, students are encouraged to take internships as a part of the curriculum which enhances their skills and experience, which helps them in their career growth. Students may also get a stipend ranging from INR 2,000-10,000 monthly. The amount totally depends upon the field and the company or organization.

    BMM College Comparison

    The table below shows major differences between the top BMM colleges in India on the basis of several factors:

    ParametersSt. Xavier’s, MumbaiRamnarain Ruia College, MumbaiSophia College for Women, Mumbai
    College OverviewSt. Xavier’s is a private Roman Catholic college which is affiliated to University of Mumbai. It offers several courses in fields of Arts, Science, Business and Commerce. Ramnarain Ruia College is considered to be one of the best colleges in Mumbai. It is a private college, established in 1937 to promote higher education among the students. Sophia College is one of the top colleges in India for women. It was established in 1941 by the Society of the Sacred Heart of Jesus. Affiliated to University of Mumbai, the college is known for its Arts program. 
    Ranking#96 Best College in India by NIRF#1 Best college in Mumbai by India Today#28 Best Arts College in India By India Today 
    Average Annual FeesINR 30,000INR 28,000INR 20,000
    Average SalaryINR 8-20 LPAINR 2.5-5 LPAINR 2-6 LPA
    Top RecruitersTimes Now, HT media, Balaji Telefilms, Times of India, News 18 etc.Several TV channels of news, media and entertainment such as Sab, Times Now, Sony, MTV, etc.Many TV channels, newspapers, magazines, etc.

    Know More: Top BMM Colleges in India 2020-2021

    Return On Investment (ROI)

    When it comes to the cost of pursuing a BMM degree then one can not deny the fact that the total cost itself can reach up to INR 4-8 Lakhs. Hence it becomes important to look at the ROI value before investing in any college.

    The following table shows the ROI of some of the top colleges offering BMM degree.

    Name of the CollegeAverage Annual FeeAverage Package OfferedROI RankTop Recruiters
    Lady Shri Ram College for Women, DelhiINR 19,057INR 7,50,0001Bain and Co, Cannon, IDinsights, Bank of America,BCG, Indian Express
    Christ University, BangloreINR 66,667INR 5,75,0002Accenture, Deloitte, ICICI bank, KPMG, Daily Hunt
    Madras Christian College, ChennaiINR 42,319INR 2,31,0003TCS, Deloitte, Infosys
    Chitkara University, PatialaINR 1,25,000INR 6,00,0004TCS, BCG, Deloitte
    Symbiosis Institute of Media and Communication, PuneINR 1,90,000INR 4,78,0005Times Now, Moneycontrol, Firstpost, HT media, Balaji Telefilms

    Source: Official College Website

    From the above information, it can be inferred that ROI value for Lady Shri Ram College for Women, Delhi is the highest among these top colleges.

    ROI of top BMM Colleges in India
    BMM Syllabus

    BMM Syllabus

    The BMM syllabus basically covers all the aspects of mass media. Students may choose to specialize in any subject namely, Journalism, Advertising, Film Making, Public Relations, and Corporate Communications.

    The various components of the study included in the course are:

    • Mass Communications: Concepts & Processes
    • Media Laws and Ethics
    • History of Broadcasting
    • Research Methodology
    • Communicative English
    • Introduction to Mass Communication
    • Photo-Journalism
    • Copywriting

    Read More: BMM Subjects and Syllabus

    A semester wise breakup of the subjects included in the BMM syllabus are formulated in the table below:

    Semester ISemester II
    Effective Communication Skills – IEffective Communication Skills – II
    Fundamentals of Mass CommunicationPolitical Concepts and Indian Political Systems
    Introduction to ComputersPrinciples of Marketing
    Landmarks to 0th Century World HistoryIntroduction to Psychology
    Introduction to SociologyPrinciples of Management
    EconomicsIntroduction to Literature in English
    Semester IIISemester IV
    Introduction to AdvertisingMass Media Research
    Introduction to JournalismOrganizational Behavior
    Introduction to Public RelationsUnderstanding Cinema
    Introduction to Media StudiesRadio and Television
    Introduction to Culture StudiesAdvance Computers
    Introduction to Creative WritingPrint Production and Photography

    In the last year of BMM studies (from fifth semester onwards), students can choose from one of the two specializations, i.e. Advertising or Journalism.

    Check the table below to know BMM subjects in these specializations:

    Advertising
    Semester VSemester VI
    Advertising in Contemporary SocietyAdvertising and Marketing Research
    CopywritingLegal Environment and Advertising Ethics
    Advertising DesignFinancial Management for Marketing and Advertising
    Consumer BehaviorAgency Management
    Media Planning and BuyingThe Principal and Practice of Direct Marketing
    Brand BuildingContemporary Issues
    Journalism
    Semester VSemester VI 
    ReportingPress Laws and Ethics
    EditingBroadcast Journalism
    Feature and OpinionNiche Journalism – II
    Journalism and Public OpinionInternet and Issue in the Global Media
    Indian Regional JournalismNews Media Management
    Niche and Magazine Journalism – IContemporary Issues
    BMM Jobs

    BMM Jobs & Career Options

    Successful completion of this BMM course opens doors to gainful professional careers in fields such as films and TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. 

    Other common and most popular areas of employment include news media, PR, advertising, distribution houses, and research organizations. To know more, click on Jobs after BMM course.

    Rapid evolution of the internet and consequent virtual portals has expanded career and job opportunities for journalists who can produce quality content for offline content and several different online portals as well.

    After graduation, BMM graduates are hired in capacities such as Columnist, Chief, Performing Artist, Photojournalist, Editorial Manager, RJ, VJ, Screenwriter, and such.

    Some of the popular professional avenues open to successful graduates of BMM course are listed below with the corresponding salaries offered for the respective positions.

    Job PositionJob DescriptionAverage Annual Pay 
    Sound EngineerA Sound Engineer works in specialized sound-production roles such as recording, blending, and sound-enhancing and augmenting. They also help record makers and performers to help embellish their work.INR 9.78 LPA
    DirectorA Director could be a film director, or play director, or an art director. They control the creative and sensational aspects of the medium.INR 13.04 LPA
    Radio Jockey (RJ)Radio Jockeys, also called Radio DJs or hosts, use mechanized sound gear to produce distinctive sorts of music. They work for open and private radio stations and internet radio stations as well. INR 5.77 LPA
    ScreenwriterScreenwriter is the essayThe ist of the script of a film. They develop the characters and the story of a moINR 5.67 LPA
    Event ManagerAn Event Manager is tion picture script.  accountable for arranging, sorting out, and executing numerous types and sizes of occasions, shows, celebrations, and events. INR 6.70 LPA
    PhotojournalistA Photojournalist usually captures images of events, incidents or people to create a press story.INR 4.62 LPA
    Public Relation ManagerA PR Manager is hired by various companies, from hotels to food industry to celebrities, that helps the PR firm to ensure a positive image of the brand in front of the public. INR 5.87 LPA

    Salary Trend Graph:

    BMM Job Options and Career Prospects

    Source: Glassdoor & Payscale

    BMM Scope

    BMM Scope

    The scope of BMM is huge in India since there is a need for media personnel to cover different aspects such as news, advertising, publication, writing, etc.

    Some of the jobs after BMM are Sound Mixer, Sound Recorder, Special Correspondent, TV Correspondent, Producer, RJ, Screenwriter, Editor, Event manager, Video Jockey, Fashion Photographer, Illustrator, Critic, Photojournalist, etc.

    The average national salary after this course is around INR 3-6 LPA, but after enough experience you can earn upto INR 10-12 LPA. In some job positions like Public Relations and Film Direction, there are chances of getting INR 20 LPA.

    In terms of higher studies, students have many options to choose from after a BMM degree such as MA, MBA, other advanced diploma and certificate course, etc. This will help to increase their skill set and professional value.

    To know more, check:

    Master of Arts (MA)Master of Business Administration (MBA)
    Post Graduate Diploma in Mass CommunicationMaster of Communication & Journalism

    But most of the students prefer to go for jobs after BMM degree since in the field of mass media qualification does not matter that much. Salaries and compensation is decided as per industry standard, your experience and skills in that field. 

    BMM: FAQs

    BMM: FAQs

    Ques. What is the full form of BMM?

    Ans. The BMM full form is Bachelor of Mass Media.

    Ques. What are the subjects included in BMM?

    Ans. Following are the major BMM subjects: 

    • Mass Communications: Concepts & Processes
    • Media Laws and Ethics
    • History of Broadcasting
    • Research Methodology
    • Communicative English
    • Introduction to Mass Communication
    • Photo-Journalism
    • Copywriting, etc.

    Ques. How much percentage is required for BMM?

    Ans. A minimum of 50% is required in Class 12 to take admission in the BMM course.

    Ques. Can I do law after BMM?

    Ans. Yes, you are eligible to pursue LLB after BMM. In fact, you can pursue LLB after graduation in any subject.

    Ques. Is there any delay in the BMM admission process because of COVID-19?

    Ans. There may be a delay in some universities such as Delhi University and Mumbai University, because of nationwide lockdown due to COVID 19 outbreak, but there is no official notification as of now, hence the admission process is expected to occur on time. 

    Ques. Does BMM have scope?

    Ans. BMM degree has a lot of scope in the fields of journalism, advertising, television & films, public relations, event management, etc. The average starting salary is around INR 3-5 LPA, but it increases with experience and your skills. 

    Bachelor of Mass Media [B.M.M.] Fee Structure in India


    48.85 K (Minimum Fee)PUBLIC COLLEGES2.4 L (Maximum Fee)
    73.43 K (Average Fee)
    47.91 K (Minimum Fee)PRIVATE COLLEGES1.95 L (Maximum Fee)
    74.58 K (Average Fee)

    Bachelor of Mass Media [B.M.M.] Fee Structure by State


    Maharashtra

    48.85 KPUBLIC COLLEGES59.83 K
    54.92 K
    47.91 KPRIVATE COLLEGES1.62 L
    66.63 K

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