BMM, also known as Bachelor of Mass Media, is an undergraduate course, essentially about the different means of media communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc.
In the course duration of 3 years, the curriculum involves the vast domains of fields of advertising, communication, and public relations. Students can choose their specialization in the last year, which can be Journalism or Advertising.
Admission in this course is based on BMM eligibility which is a minimum of 50% in class 12 from a recognized board. But colleges such as St. Xavier’s Mumbai admits students through BMM entrance exams.
“ Who professionally use the mass media are the shapers of the society. We can vulgarise it, brutalise it or we can help lift it to a higher level.” - William Bernbach.
In India, more than 800 colleges offer this specialized undergraduate course in the field of mass media in a full time mode and part time mode. Students can also opt for correspondence and distance learning mode.
The average tuition fee charged for BMM in India ranges between INR 40,000 to INR 3,00,000 for a span of 3 years.
Some of the major BMM subjects include Journalism, Advertising, Film Making, Public Relations, Corporate Communications, etc.
The course trains students to become efficient to find employment in both private and public sectors in job positions such as Editor, Stenographer, Journalist, Film Photographer, Reporter, Copywriter, Critic, Media Planner and much more.
The job opportunities after BMM are diverse. Check BMM Jobs & Career for full details.
After course completion, students have an option of higher education as well and pursue degrees such as MBA, MA, Master in Mass Communication, among others.
What is BMM?
- The full form of BMM is Bachelor of Mass Media, which is a three-year undergraduate program that aims to create advanced understanding among students the various mass media options in India.
- BMM course is essentially about the many media of communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. that aims at imparting detailed knowledge about the various fields of advertising, communication, and public relations.
- The course is spread over 6 semesters, providing training to the students in the form of lessons, assignments, project work, seminar, workshops, field visits and internships.
- Anyone who possesses a keen awareness of media laws, creativity and spontaneity, good communication, and interpersonal skills can pursue this course in the field of mass media.
- In the nutshell, the course revolves around having good communication skills and a creative approach to looking at things. Good observation skills are always welcomed while pursuing the course.
BMM Course Highlights
Listed below are some of the major highlights of the BMM course:
|Full Form||Bachelor of Mass Media|
|Examination Type||Semester System|
|Eligibility||A minimum of 50% in Class 12 from a recognized educational Board|
|Admission Process||Based on performance in a relevant entrance test or direct interview|
|Course Fee||INR 60,000|
|Average Starting Salary||INR 3-6 LPA|
|Top Recruiting Companies||Hindustan Times Group of Publication, NDTV Network, Zee TV Network, Times of India Publication Group, Viacom, BBC, TV 18 Group, Big Entertainment, Newspapers, Periodicals and Magazines, Central Information Service, Press Information Bureau, Websites, All India Radio, TV Channels, etc.|
|Job Positions||Sound Engineer, Film Director, Public Relations Officer, Sound Mixer and Sound Recorder, Special Correspondent, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter, Art Director, Editor, Event manager, Video Jockey, Fashion, Photographer, Cartoonist, Illustrator, Critic, Photojournalist, etc.|
Why study BMM?
- Bachelor of Mass Media, or BMM course, is in high demand these days because of the need for skilled media persons across various fields such as advertising, journalism, publication, creative writing, film writing, radio, public relations etc.
- The course aims at creating a concrete foundation of good communication skills and creative skills in students that helps them to find jobs in the field of writing and enhance their communication skills which can be called the most important if you want to enter the field of mass media.
- In terms of career, the students will find this field to be very promising and rewarding. As an Intern or in the entry level position, you may be earning around INR 15,000-30,000 per month.
- After experience, you can earn as high as INR 40,000-60,000 as per your skills, right use of technique and talent.
- This course provides a broad based education that helps students not only in their career, but also improves their interpersonal skills, creative thinking, and may result in thinking outside the box.
Also Read : Master of Business Administration (MBA)
The following is the basic BMM Eligibility required to take admission into the course:
- Candidates must have passed the Class 12 or equivalent examination from a recognized state or central board with a minimum aggregate score of 50% for BMM admission.
BMM Admission Process
Candidates interested to study BMM can submit their application form either online or offline. Students are mostly selected through merit or on the basis of their performance in university-level entrance examination, after rounds of Group Discussion and Personal Interview.
BMM Entrance Exams
Interested eligible candidates are offered admission to the BMM course mostly on the basis of performance in a relevant university or institute level entrance test that can be called Common Entrance Examinations (CET).
Most often, subsequently, two additional rounds of Group Discussion and Personal Interview are held for assessment of the candidate’s general aptitude for admission into the BMM course.
BMM Entrance Exams tips
Students who are planning to give BMM entrance exam for admission into the course should follow the following points:
- The exam is mostly MCQ based covering topics such as General Knowledge, Current Affairs, Logical Reasoning, Data Interpretation, General English, Creative Thinking, etc.
- Students should make a time table to cover the entire syllabus on time, and can revise the important parts.
- You should know the eligibility criteria and the admission process of the college in which you want to take admission in. Read Best BMM Colleges in India to know more.
- Score well over 50% in class 12 to clear the cut off of your selected college. It could be upto 70-80% in some colleges, so knowing the last year’s cut off of that college really helps you to know the minimum percentage you need to score for admission into your selected college.
- Be well prepared for Group Discussion and Personal Round as it can be a deciding factor for your admission in the BMM course.
BMM vs BJMC
There are courses similar to BMM in the field of journalism, mass media and mass communication, like BJMC.
The section below mentions some of the key differences between these two courses.
- BMM vs BJMC:
BJMC, also known as Bachelor of Journalism and Mass Communication is a specialized course covering the basic aspects of journalism and mass communication. Check the table below to know the major differences between BMM and BJMC:
|Domain||Mass Media||Journalism and Mass Communication|
|Course Description||BMM is an undergraduate course in the field of mass media that covers several topics such as advertising, photography, public relations, political scenario in India, creative writing, and much more.||BJMC is an undergraduate degree in the field of journalism and mass communication that provides training to the students to have a successful career in the field of journalism and alike.|
|Average Course Fees||INR 60,000||INR 1,00,000|
|Top Colleges||St. Xavier’s College, Sophia College for Women, Ruia College, etc.||VIPS, IMS, NIMCJ, MSU Baroda, IIMM, etc.|
|Top Job Positions||Critic, Photojournalist, Copywriter, Film Director, Art Director, Photographer, PR, etc.||News Reporter, Anchor, Photographer, News Writer, Report Writer, etc.|
|Average Salary||INR 3-8 LPA||INR 4-8 LPA|
BMM Top Colleges
The table given below shows some of the top BMM Colleges in India offering this undergraduate course:
|NIRF Ranking 2020||College Name||Admission Process||Average Annual Fee|
|5||Lady Shri Ram College for Women, Delhi||Merit based||INR 19,057|
|13||Madras Christian College, Chennai||Merit based||INR 42,319|
|43||Kamla Nehru College, New Delhi||Merit based||INR 9,900|
|46||Indraprastha College for Women, Delhi||Merit based||INR 23,500|
|96||St. Xavier’s College, Mumbai||Merit Based||INR 36,000|
|-||Chitkara University, Patiala||Merit based||INR 1,25,000|
|-||Symbiosis Institute of Media and Communication, Pune||SIMC online entrance test||INR 1,90,000|
|-||KJ Somaiah College of Arts and Commerce||Merit Based||INR 30,000|
|-||Ramnarain Ruia College||Merit Based||INR 28,000|
|-||Wilson College||Merit Based||INR 20,000|
In most of these colleges, students are encouraged to take internships as a part of the curriculum which enhances their skills and experience, which helps them in their career growth. Students may also get a stipend ranging from INR 2,000-10,000 monthly. The amount totally depends upon the field and the company or organization.
Know More: Top BMM Colleges in India 2021-2022
Return On Investment (ROI)
When it comes to the cost of pursuing a BMM degree then one can not deny the fact that the total cost itself can reach up to INR 4-8 Lakhs. Hence it becomes important to look at the ROI value before investing in any college.
The following table shows the ROI of some of the top colleges offering BMM degrees.
|Name of the College||Average Annual Fee||Average Package Offered||ROI Rank||Top Recruiters|
|Lady Shri Ram College for Women, Delhi||INR 19,057||INR 7,50,000||1||Bain and Co, Cannon, IDinsights, Bank of America,BCG, Indian Express|
|Christ University, Banglore||INR 66,667||INR 5,75,000||2||Accenture, Deloitte, ICICI bank, KPMG, Daily Hunt|
|Madras Christian College, Chennai||INR 42,319||INR 2,31,000||3||TCS, Deloitte, Infosys|
|Chitkara University, Patiala||INR 1,25,000||INR 6,00,000||4||TCS, BCG, Deloitte|
|Symbiosis Institute of Media and Communication, Pune||INR 1,90,000||INR 4,78,000||5||Times Now, Moneycontrol, Firstpost, HT media, Balaji Telefilms|
Source: Official College Website
From the above information, it can be inferred that ROI value for Lady Shri Ram College for Women, Delhi is the highest among these top colleges.
The BMM syllabus basically covers all the aspects of mass media. Students may choose to specialize in any subject namely, Journalism, Advertising, Film Making, Public Relations, and Corporate Communications.
The various components of the study included in the course are:
- Mass Communications: Concepts & Processes
- Media Laws and Ethics
- History of Broadcasting
- Research Methodology
- Communicative English
- Introduction to Mass Communication
Read More: BMM Subjects and Syllabus
A semester wise breakup of the subjects included in the BMM syllabus are formulated in the table below:
|Semester I||Semester II|
|Effective Communication Skills – I||Effective Communication Skills – II|
|Fundamentals of Mass Communication||Political Concepts and Indian Political Systems|
|Introduction to Computers||Principles of Marketing|
|Landmarks to 0th Century World History||Introduction to Psychology|
|Introduction to Sociology||Principles of Management|
|Economics||Introduction to Literature in English|
|Semester III||Semester IV|
|Introduction to Advertising||Mass Media Research|
|Introduction to Journalism||Organizational Behavior|
|Introduction to Public Relations||Understanding Cinema|
|Introduction to Media Studies||Radio and Television|
|Introduction to Culture Studies||Advance Computers|
|Introduction to Creative Writing||Print Production and Photography|
In the last year of BMM studies (from fifth semester onwards), students can choose from one of the two specializations, i.e. Advertising or Journalism.
The scope of BMM is huge in India since there is a need for media personnel to cover different aspects such as news, advertising, publication, writing, etc.
Some of the jobs after BMM are Sound Mixer, Sound Recorder, Special Correspondent, TV Correspondent, Producer, RJ, Screenwriter, Editor, Event manager, Video Jockey, Fashion Photographer, Illustrator, Critic, Photojournalist, etc.
The average national salary after this course is around INR 3-6 LPA, but after enough experience you can earn upto INR 10-12 LPA. In some job positions like Public Relations and Film Direction, there are chances of getting INR 20 LPA.
In terms of higher studies, students have many options to choose from after a BMM degree such as MA, MBA, other advanced diploma and certificate course, etc. This will help to increase their skill set and professional value.
To know more, Check
|Master of Arts (MA)||Master of Business Administration (MBA)|
|Post Graduate Diploma in Mass Communication||Master of Communication & Journalism|
But most of the students prefer to go for jobs after a BMM degree since in the field of mass media qualification does not matter that much. Salaries and compensation is decided as per industry standard, your experience and skills in that field.
BMM Jobs & Career Options
Successful completion of this BMM course opens doors to gainful professional careers in fields such as films and TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc.
Other common and most popular areas of employment include news media, PR, advertising, distribution houses, and research organizations.
To Know More, Click on Jobs after BMM Course.
Rapid evolution of the internet and consequent virtual portals has expanded career and job opportunities for journalists who can produce quality content for offline content and several different online portals as well.
After graduation, BMM graduates are hired in capacities such as Columnist, Chief, Performing Artist, Photojournalist, Editorial Manager, RJ, VJ, Screenwriter, and such.
Some of the popular professional avenues open to successful graduates of BMM courses are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay|
|Sound Engineer||A Sound Engineer works in specialized sound-production roles such as recording, blending, and sound-enhancing and augmenting. They also help record makers and performers to help embellish their work.||INR 9.78 LPA|
|Director||A Director could be a film director, or play director, or an art director. They control the creative and sensational aspects of the medium.||INR 13.04 LPA|
|Radio Jockey (RJ)||Radio Jockeys, also called Radio DJs or hosts, use mechanized sound gear to produce distinctive sorts of music. They work for open and private radio stations and internet radio stations as well.||INR 5.77 LPA|
|Screenwriter||Screenwriter is the essayThe ist of the script of a film. They develop the characters and the story of a mo||INR 5.67 LPA|
|Event Manager||An Event Manager is tion picture script. accountable for arranging, sorting out, and executing numerous types and sizes of occasions, shows, celebrations, and events.||INR 6.70 LPA|
|Photojournalist||A Photojournalist usually captures images of events, incidents or people to create a press story.||INR 4.62 LPA|
|Public Relation Manager||A PR Manager is hired by various companies, from hotels to food industry to celebrities, that helps the PR firm to ensure a positive image of the brand in front of the public.||INR 5.87 LPA|
Ques. What is BMM?
Ans. B.M.M. or Bachelor of Mass Media is an undergraduate Mass Communications Course dealing with communication mediums used by the masses. It includes newspapers, magazines, cinema films, radio, television, etc.
Ques. What is the full form of BMM?
Ans. The BMM full form is Bachelor of Mass Media.
Ques. What are the subjects included in BMM?
Ans. Following are the major BMM subjects:
- Mass Communications: Concepts & Processes
- Media Laws and Ethics
- History of Broadcasting
- Research Methodology
- Communicative English
- Introduction to Mass Communication
- Copywriting, etc.
Ques. How much percentage is required for BMM?
Ans. A minimum of 50% is required in Class 12 to take admission in the BMM course.
Ques. Can I do law after BMM?
Ans. Yes, you are eligible to pursue LLB after BMM. In fact, you can pursue LLB after graduation in any subject.
Ques. Is there any delay in the BMM admission process because of COVID-19?
Ans. There may be a delay in some universities such as Delhi University and Mumbai University, because of nationwide lockdown due to COVID 19 outbreak, but there is no official notification as of now, hence the admission process is expected to occur on time.
Ques. Does BMM have scope?
Ans. BMM degree has a lot of scope in the fields of journalism, advertising, television & films, public relations, event management, etc. The average starting salary is around INR 3-5 LPA, but it increases with experience and your skills.
Ques. What are the jobs after BMM?
Ans. Journalism, Advertising, Event Management, Radio Jockey, Public Relations, Digital Communication, Filmmaking are some of the jobs available after BMM.