EMBA Marketing Course Details, Eligibility, Admissions, Colleges, Syllabus, Jobs & Scope 2021

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Sakshi Gupta

Content Curator | Updated on - Jun 9, 2021

Executive Masters of Business Administration in Marketing also known as EMBA Marketing is a one-year duration master’s program curated for business professionals and working individuals who do not have the time to join a full-time MBA marketing program and want to continue their jobs while pursuing MBA.

The minimum eligibility criteria for students willing to study EMBA Marketing in India is graduation in any stream with an aggregate of at least 55% marks. Generally, colleges and universities also ask for a minimum work experience of 5 years from the applicants.

Admission to EMBA Marketing course is based on the candidate’s performance in entrance tests, such as CAT, GMAT, and rounds of GD and personal interview.

EMBA Marketing Syllabus aims to focus on consumer consumption of products and curating products that the customer might buy. EMBA Marketing syllabus covers everything from advertising, branding, marketing, market research globally.

Some of the top colleges offering EMBA Marketing include ISBC, IIM-A, IIM-C, FMS Delhi etc. The average fee charged for the course is around INR 19,00,000 in the top tier colleges.

Check: Top EMBA Marketing Colleges

After completing this course, candidates can bag a job of Marketing Manager, Brand Executive, Communication manager among others. The job positions lead them to earn packages ranging from INR 8,00,000 to 30,00,000 per annum.

Check: EMBA Marketing Jobs

For further higher studies, an EMBA Marketing student can apply for PhD courses in similar specializations for a research based approach on the subjects.

EMBA Marketing Course Highlights

Course level Post-graduate
Full form Executive Masters of Business Administration in Marketing
Duration 1-3 Years
Examination type Semester-type
Eligibility Hold a Bachelor’s degree in relevant discipline with an aggregate of at least 55% marks from a recognized university.
Admission process Entrance-Based
Average Annual Fees INR 19,00,000 to 39,00,000
Average Annual Salary INR 8,00,000 to 30,00,000
Job positions Marketing Manager, Brand Executive, Communication Manager etc.
Top Recruiters Ogilvy and mather, India Mart, JWT, IMRB, Just Dial, Trade India.com, etc.,
Eligibility Criteria

EMBA Marketing Eligibility Criteria

Candidates have to fulfil the below-mentioned eligibility criteria to get admission to EMBA Marketing course in Indian Colleges/ Universities:

  • The candidate must have scored an aggregate of at least 55% marks in the Bachelor’s degree examination.
  • Students have to clear the cut off to seek admission to the concerned college/ university.
  • A minimum of 5 years of experience is compulsory and important criteria for EMBA.
Admission Process

EMBA Marketing Admission Process

EMBA Marketing admissions are usually done on the basis of a candidate's performance in entrance exams or based on the candidate’s merit in the qualifying examination. The step-by-step procedure to apply for EMBA Marketing course is given below:

  • Registration: In this step, candidates need to register themselves by visiting the official website of the concerned college/ university and enter details like name, email-id and phone number etc.
  • Fill the Application Form: Candidates have to fill the application form by filling needs to fill up important details like educational details, academic qualifying, work experience etc.
  • Document Submission: All document proofs are asked to check how genuine the application submitted is and other details like picture and signature are also asked to be submitted. They are asked in limited size and that must be kept in mind while uploading.
  • Application fee: Pay the requisite amount of application fee either online using Credit/ Debit card or offline using e-challan.
  • Admit card: Students can download admit cards once indicated by the college that they are released.
  • Examination: Appear for the entrance exam.
  • Results: Candidates can check the results on the official website of the admission authority to check whether he/ she is qualified for the subsequent rounds of counselling.
  • Counselling: After the declaration of result, candidates will be provided the schedule of counselling by the admission authorities.
  • Admission: Once the admission process is concluded, candidates can finally take admission to the desired college/ university.
Entrance Exams

EMBA Marketing Entrance Exams

There are many national and state-level entrance exams to appear for the admission into the EMBA Marketing program.

Some of the top entrance exams conducted to shortlist students for admission to EMBA course are provided below.

  • CAT: CAT or Common Admission Test is an online test conducted every year by IIMs in order to shortlist students for providing admission into various management degree and diploma programs. The exam is conducted annually.
  • MAT: MAT is a national level entrance exam which is conducted four times in a year. This exam is conducted by the All India Management Association (AIMA) for admission into MBA/PGDM courses across the country.
  • CMAT: CMAT is an online computer-based test. It is conducted by the National Testing Agency, India. This entrance exam is conducted to select students for admission into AICTE approved postgraduate management programs.

The dates of application and exam for the above-mentioned entrance exams are mentioned in the table below.

Entrance Exam Entrance Mode Application Period Exam Date
CAT 2021 Online First Week of August - Fourth Week of September, 2021 November, 2021
MAT 2021 Remote Proctored IBT December 16 - February 14, 2021 February 20, 2021
CMAT 2021 Online First Week of November - First Week of December 2020 Fourth Week of January 2021
XAT 2021 Online Second Week of September - Second Week of December, 2020 January 03, 2021

See Also: Predict MBA Rank based on your Scorecard.

How to prepare for EMBA Marketing entrance examinations?

Scoring well in an entrance exam is not a difficult task if one is well aware of the latest exam pattern. The preparation strategy needs to be well planned and as per the latest exam pattern and syllabus.

Students are advised to follow the below-mentioned tips to prepare for entrance exams:

  • The Aspirants should know the full syllabus of the entrance examination that they are planning to give. Basically, the entrance exam comprises three sections i.e. Verbal Reasoning and Logical Reasoning and Reading Comprehension, Data Interpretation, Quantitative Aptitude/ Reasoning.
  • Students are advised to follow the most recommended books for the preparation of entrance exams.
  • Students must go through the past papers, sample papers and mock tests in order to improve their speed and accuracy.
Syllabus

EMBA Marketing Syllabus

The syllabus and structure for EMBA Marketing has combination of core courses and Electives and is as follows:

Semester I Semester II
Economics for Managers Introduction to Financial Management
Management Accounting Supply Chain Management
Marketing Management Conflict and Negotiation
Operation Management Organizational Behaviour
Human Resource Management Marketing Research
Semester III Semester IV
Business Analytics Customer Relationship Management
Project Management Integrated Marketing Communication
Learning and Development Product Management
Salesforce Channel Management Business to Business Marketing
__ International Marketing

Core Subjects:

  • Managerial Economics
  • Marketing Management
  • Entrepreneurial Management
  • Managing People and Performance in Organizations
  • Financial Reporting and Analysis
  • Macroeconomics
  • Designing organizations

Electives:

  • Marketing
  • Economics and Social Science
  • Corporate Strategy and Policy
  • Decision Science and Information System
  • Finance and Accounting
Top Colleges

Top Colleges offering EMBA Marketing

The following table contains some of the best colleges for EMBA Marketing course:

College/ University Average Annual Fees
ISBC, Bangalore INR 39,63,000
IIM-Ahmedabad INR 28,00,000
IIM-Calcutta INR 27,00,000
IIM-Bangalore INR 21,70,000
IIM-Lucknow INR23,50,000
XLRI-Jamshedpur INR 20,00,000
FMS-Delhi INR 96,000
IIM-Kozhikode INR 22,50,000
IIM-Indore INR 8,00,000
IIFT-New Delhi INR 7,50,000

EMBA Marketing College Comparison

The following table depicts the comparison made among the top three EMBA Marketing Colleges in India.

Parameter ISBC Bangalore IIM Ahmedabad IIM Calcutta
Objective This institute offers a large number of UG, PG and certificate courses like BBA, B.Com, BCA, MBA, and PGDM in Management. IIM Ahmedabad is one of the best management institutes in India. This institute offers numerous management programs. IIM Calcutta's most popular program is MBA followed by one year MBA or Executive MBA or MBAEx. The college also offers doctoral & certificate courses in management.
Location Bangalore Ahmedabad Calcutta
Average Annual Fees INR 39,63,000 INR 28,00,000 INR 27,00,000
Average Annual Salary INR 15,80,000 INR 12,50,000 INR 18,85,000
Top Companies Visited Flipkart, Oracle, Microsoft etc. BCG, KPMG, JP Morgan, P&G etc. Bank of America, BCG, Flipkart, ITC, Vedanta etc.

How to get admission to a good EMBA Marketing College?

To get admission into a good EMBA Marketing college, students have to follow the below-mentioned tips:

  • Admission to EMBA Marketing course study widely depends on the performance in the entrance examinations. To get admission, candidates must score good marks in any of the MBA entrance exams.
  • Start preparing for the entrance exam and personal interview (PI) round five months before the entrance exam date.
  • It is equally important for candidates to score well in the Bachelor’s degree exams.
  • Make a list of the top EMBA colleges in India and keep the target colleges or universities in mind.
  • Keep yourself updated with the latest application date, entrance examination date, admission period, eligibility, documents, etc., so that you don't miss any important details regarding the admission.
  • Browse through the official website of the respective colleges and check out the course curriculum thoroughly to excel in the entrance examination.
EMBA Marketing vs MBA Marketing

Executive MBA Marketing Vs MBA Marketing

EMBA and MBA are different levels of business administration even though they are postgraduate degrees. As already known, EMBA is for working professionals with experience whereas MBA can be done by graduate freshers not necessarily experienced ones.

Even though there a lot of similarities between EMBA Marketing and MBA Marketing, there are subtle differences as well and as a student who is interested in pursuing the course, one must know the subtle differences between the both which are as follows:

Parameters EMBA Marketing MBA Marketing
Duration 1-3 years 2 years
Focus Area Focuses on industry trends and customer likings, global markets for already established industries etc. Focuses on basics of marketing and consumer behaviour in general, market trends.
Admission Criteria National and International level entrance exams National level and state level entrance exams
Eligibility Criteria 55% in graduation alongwith 5 years of experience 50% in graduation
Average Course Fees INR 19,00,000-39,00,000 INR 80,000- 4,00,000
Job Options Brand Manager,Marketing Manager, Asset Manager, Media Manager etc. Junior Manager, Assistant manager, Assistant Marketing Manager etc.
Areas of Employment Market Research, Market Management, Brand Management etc. Corporate sales, Asset Manager, Media Planner, Product Manager etc.
Average Annual Fees INR 6,00,000-10,00,000 INR3,60,000-7,50,000
Job Prospects

EMBA Marketing: Jobs and Career Options

Marketing has widely available profile options and an Executive MBA is not an exception.

  • After finishing the course, the professional is eligible and has a higher degree that is beneficial in pursuing a path that offers better work-salary prospectus.
  • Most of the available profiles for EMBA Marketing are in brands that have multinational dealings which means the candidate gets to travel, research and organize international branding and marketing of the firm he works for.

Below are some job positions which are bagged by an individual pursuing EMBA Marketing course:

Job Position Job Description Annual Average Salary
Marketing Manager Supervises product marketing INR 6,87,000
Brand Manager Ensures brand reaches potential customers INR 6,00,000
Sales Manager Manages and supervises sales INR 4,85,000
Research Manager Propose research methods, supervise research team and manage research money INR7,50,000
Customer Relationship Manager Maintaining profitable relations with key customers INR 5,50,000
EMBA Marketing-Average Annual Salary vs Job Profiles

Source: College Websites

Future Scope

EMBA Marketing: Future Scope

Apart from seeking jobs, another option for students is to pursue higher education. EMBA Marketing course scope available to students are given below:

  • PhD: If one wishes to continue in the same field of education, the first program of choice is a PhD Marketing. It is a three-year course and the eligibility criteria include having a Master’s degree in Rural Development. Students can pursue PhD in any of the related fields.

Check out the Top PhD Rural Development Colleges in India

  • Competitive examinations: Another route that postgraduates can opt to go for is to prepare for competitive examinations. Examinations that are meant for job opportunities in Government sector organizations are most popular. Students will be able to get to the highest paid jobs in this sector.
FAQa

EMBA Marketing FAQs

Ques. What is an Executive MBA?

Ans. Executive MBA is a Masters of Business administration course designed and tailored for working professionals in an industry to educate them about trending practices in business administration.

Ques. Who can do an Executive MBA?

Ans. Executive MBA is only for working professionals who have at least 5 years of experience or more

Ques. Is it beneficial to do an EMBA in Marketing?

Ans. Marketing MBA is one of the most demanded courses in business administration so yes, it is beneficial to do an EMBA in Marketing.

Ques. What are the career options in an EMBA Marketing course?

Ans. A professional who has finished an Executive MBA in Marketing can work in many roles such as Brand Manager, Sales Manager, Media Manager, Asset Manager etc.

Ques. What is the duration of an Executive MBA course?

Ans. EMBA is usually a one-year long course provided on weekends for working professionals. Some colleges offer it for even longer durations.

Ques. What is the salary package that a student gets after an EMBA Marketing course?

Ans. The pay package after EMBA Marketing course usually depends on the job profile. The overall average salary for an EMBA Marketing is between INR 6,00,000 and 10,00,000.

Ques. Is EMBA better than a normal MBA?

Ans. Both can’t be compared because, EMBA is a course for working professionals only whereas MBA can be for any professional fresher who did not even enter any industry. Both have their own pros and cons.

Ques. Is GMAT/ GRE compulsory to pursue EMBA from ISB?

Ans. Yes, a professional willing to do an EMBA from Indian School of Business is bound to appear for GMAT or GRE tests and qualify with an eligible cut-off for the branch he/she is aspiring to enrol into.

Ques. Can I apply for an EMBA course without experience or without being a full-time employee?

Ans. No, the first and foremost eligibility criteria for an application to Executive MBA is having a minimum of 5 years experience as a full-time working professional.

Executive Master of Business Administration [EMBA] (Marketing) Fee Structure in India


35 K (Minimum Fee)PUBLIC COLLEGES12 L  (Maximum Fee)
5.48 L (Average Fee)
57.90 K (Minimum Fee)Private COLLEGES6.01 L (Maximum Fee)
2.16 L (Average Fee)

Executive Master of Business Administration [EMBA] (Marketing) Fee Structure By state


Tamil Nadu

12 LPUBLIC COLLEGES12 L
12 L
65 KPrivate COLLEGES1.40 L
90 K

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6 Reviews found out of 213738


M
4.2 /10

Campus Life :

Community rasiscm in faculty because its vysya college.. Students they don't have igos and community problems.. Research is not possible because the faculty are not having the abilities and also the infrastructure is very conjusted but it's ok for class rooms not for laboratory and library's.. Not interested classes.. They focus on only to complete the syllabus.. Soo its below average in curriculum.. Course structure is good but the execution is bad..

Fee Structure And Facilities :

Fee structue is very bad in this college perticularly.. Management seats are sold different amounts.. The faculty are not having the abilities and also the infrastructure is very conjusted but it's ok for class rooms not for laboratory and library's.. Not interested classes.. They focus on only to complete the syllabus.. Soo its below average in curriculum.. Course structure is good but the execution is bad..

College Events :

Events Celebration in this college very limited because of space ..Research is not possible because the faculty are not having the abilities and also the infrastructure is very conjusted but it's ok for class rooms not for laboratory and library's.. Not interested classes.. They focus on only to complete the syllabus.. Soo its below average in curriculum.. Course structure is good but the execution is bad..

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Placement Experience :

The average salary is about 7 lac CTC per annum. Many factors like age, Location, pervious background, educational performance, relationship with faculties come in factor. Also the company looking for the kind to profile and matches is crucial, the campus hires are pride for any organization and also the college but external factors like market / Industry demand geopolitical situation is taken in consideration. The companies want best talent across the B school. Companies like Accenture, E&Y, KPMG, Deloitte, Morgan Stanley, Randstad, ICICI Bank, AON, IBM, Oracle have visited the college during our placement season

Faculty :

The faculties treat the students with respect regards to any background caste culture and Creed. The faculty is minimal Doctorate in his/her field of interest and then only is recruited permanently. The faculties support the students in every aspect, the college enable students with Design Aptitude and thinking ability so that new innovation and collaboration takes place which is essential in corporate.The visiting faculties are from Corporates holding experience of about 5 years in the Industry. The help students with Hands on experience in the current fields.

Course Curriculum Overview :

The curriculum is excellent as it is modified according to Industry needs, visiting faculties from Corporates keep on visiting the college regularly. The candidate is benefited from vast knowledge of professors who are very supportive and kind. The candidate is supposed to appear 3 semester in one year i.e Trimester pattern is followed which is 6 semesters in two years duration. The candidates are exposed to various aspects of Business Administration which helps to build overall acumen

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AJ
9.5 /10

Admission :

I got admission on overall performance which includes various factors like entrance score, academic, sports, communication skill and many more. They select a person who performs 360 degree and can perform in corporate world. I have cleared all the barriers which were set as selection process. It have a case study and letter of purpose and then finally personal interviews and parents interview.

Faculty :

The faculty we have today are very experienced not only in studies but in corporate world also. Most of them have minimum experience of 15 years consisting both corporate and educational field. We are studying with professors with business opportunities. It helps an individual to understand the practical environment of today's corporate world.

College Events :

There are various events celebrated in our college, a name few like rush 4 rush; midnight sunrise; octave nights and so on. In midnight sunrise we use to party till morning while having fun and dancing. Rush 4 rush is the mega event of our college. People from various places and colleges come here and participate in various competitions.

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Nj
9.2 /10

Faculty :

Faculty is very friendly and always ready to help.there are world class faculties from INSEAD, Stanford, Oxford,IIM s and JBMIS.They help in in communication by providing special English classes.there are sports teachers to help u stay fit . there are foreign faculties and CEO of big MNCs to help us excel more in our respective fields

Admission :

Filled the form,my co ordinator contacted,I had two rounds of interviews I cleared both of them and got selected.the interviews were taken by elllora mam and Tarun sir.the questions were asked from the different parts .mostly economics, finance,and general knowledge questions. Good interaction with both ellora mam and Tarun sir

Course Curriculum Overview :

Excellent.there are three types of course .Cmba 15 months,Cmba 24 months and Pgdm .the course circullum helps getting placed somewhere and the live projects and internships programs are of so much importance .they help u excel in the career .the excellent companies which come are so much to gain knowledge and get hired

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TS
9.3 /10

Exam Structure :

There are quiz and continuous assessment tests scheduled on weekly basis. The results are declared in due course of time. There is mid term and end term exam in each term. The scripts are evaluated by 3 fold criteria. The day is usually hectic and filled with classes but if you are passionate then it's a piece of cake walk.

Placement Experience :

There is a lot of industrial exposure. The companies coming for placement are well established in their sectors and provide a good learning as well as working atmosphere. They are open to both fresher's as well as experienced. Each student gets an opportunity to appear in ample no of companies.

Campus Life :

The campus life is completely of international standard. You can take rounds of the beautiful campus 24*7. The security provided is good. Gender ratio is 7:10. Environment is very friendly. Though there are no shops on near vicinity but you can go to City by college bus when need be.

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Admission :

The requirement for the admission is graduation in any discipline with 60 per cent marks. A minimum of three year experience is necessary. Online application for admission should be filled and submitted. Shortlisted students will be called for entrance test ( consist of MCQs on quantitative aptitude, logical reasoning, verbal ability, and business aptitude) and a personal interview.

Faculty :

With high eduactional qualifications and specialization the faculty has wide experience in both teaching and research which provide general as well as overall insights to the students upon their teachers works. The classrooms are made interactive with case studies and group discussions. The teachers are very helpful and supportive.

Fee Structure And Facilities :

The programme is divided in four semesters with Rs. 3.25 lakh per semester as the fee. Thus, the total fee amount for Rs. 13 lakh. This can be considered as quite expensive. Thus, the college also have partnership with bank of baroda to provide educational loans so that finance doe not become a burden to the students.

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