MMS in Marketing is a 2-year postgraduate degree program, the minimum eligibility is bachelor’s degree from a recognized college or its equivalent exam. Admission to MMS Marketing depends on the basis of candidate’s performance in a relevant entrance exam, and ensuing round of counseling.
Some of the top colleges and institutes which provide admission to MMS in Marketing are as follows:
The average tuition fee charged for the course in India ranges between INR 5,000 to 15 lacs, for a span of 2 years.
MMS in Marketing is the process of creating interest in customer regarding goods or services. It is done through a strategy that underlies sales techniques, business communication, and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Inside the specialization of marketing, the candidate will concentrate more on the concepts and fields for example advertising, promotions, research, and sales.
MMS in Marketing degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organizations.
Such postgraduates are hired in capacities such as Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc. A fresh candidate in this field can get the initial salary offered range from INR 3 to 10 Lacs per annum. Salary can be increased as per the skills, experience and company reputation.
Given below are some of the main highlights of the course:
|Course Level||Post Graduation|
|Duration of the Course||2 years|
|Examination Type||Semester and Annual|
|Admission Process||Entrance exam and Merit Based|
|Average Course Fee||INR 5,000 to 15 Lacs|
|Average Starting Salary||INR 3 to10 Lacs|
|Top Recruiting Companies||HDFC, ICICI, Tata Consultancy Services, Cognizant Technology Solutions Corp, Accenture, IBM, HCL etc.|
|Top Job Areas||Educational Institutions, Tourism Dept., FMCG, Banking Sector, Hospitality, Retailing Sector, Market Research, Media & Advertising Sector, IT Sector, Consultancy Services etc.|
|Top Job Positions||Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc.|
MMS in Marketing degree has become one of the most desired degrees in respect to both students and employers in past few years. With the development of digital media and online marketing, most organizations or businesses now prefer to have their own in-house marketing teams which look after all the tasks like maintaining customer relations, bringing traffic to websites, market research, retention, and engagement.
While marketing has a number of specific areas, an MMS Marketing course doesn’t limit the scholar to only marketing careers alone. MMS in Marketing course educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.
The professional course study helps the candidate to gain adequate skills in supervision and control of business activities and to plan and handle employees at the same time. The same acts as a platform to increase the knowledge base of the candidate and to acquire entrepreneurial skills. The course study acts as base work for one to have doctoral level courses in Marketing. Further, the candidate can obtain a lucrative career in their interested domain of specialization.
Students should be tactful when dealing with clients and be patient and possess keen business expertise. They should have good communication skills, leadership quality and ability to motivate and work as part of a team, ability to understand and solve problems. They must be self-confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques. They should also have good computer knowledge especially in software like Excel and PowerPoint is an added advantage for this profession.
Given below are some of the top institutes in India that offer the course.
|NAME OF INSTITUTE||CITY||AVERAGE ANNUAL FEES|
|Indian Institute of Management||Gujarat||INR 5,90,000|
|Indian Institute of Management||Bangalore||INR 7,00,000|
|ITM Business School Kharghar||Mumbai||INR 4,60,000|
|Indian Institute of Management||Lucknow||INR 5,30,000|
|Symbiosis International University||Pune||INR 2,80,000|
|Indian School of Business||Telangana||INR 15,000|
|School of Inspired Leadership||Haryana||INR 2,90,000|
|Indian Institute of Management||Kolkata||INR 5,00,000|
|Amrita Vishwa Vidyapeetham||Coimbatore||INR 4,11,000|
|University of Delhi||Delhi||INR 10,00,000|
|Indian Institute of Management||Kerala||INR 9,50,000|
Candidates should have scored a minimum of 45% of aggregate marks in graduation to apply for the admission (40% % in case of reserved category)
Admission to MMS in Marketing course depends on the merit-based admission process. Some colleges are also known to conduct their own qualifying entrance examination in order to select deserving students. MHCET is the most common entrance test for MMS in Marketing program since most of the colleges are located in Maharashtra. Those candidates who pass the entrance exam have to attend group discussions or interview as part of the selection process.
Following are a few entrance tests that are conducted by some of the MMS in Marketing colleges in India:
A semester-wise break up of the course’s syllabus is tabulated below.
|Semester I||Semester II|
|Principles of Management||Business Environment-1|
|Financial Accounting||Operations Research|
|Cost Accounting||Financial Management|
|Indian Economy-1||Taxation-Direct and Indirect taxes|
|Organizational Behaviour-1||Production Management|
|Statistics for Management||Management Accounting|
|Business Law||Marketing Management-II|
|Introduction to Computers||Human Resources Management-I|
|Effective Communication||Research Methodology|
|-||Introduction to Software Packages viz: SPSS,|
Captain Ole, CIMM, Prowess
|Semester III||Semester IV|
|Advertising and Sales||International Marketing|
|Promotion Management||Industrial Marketing|
|Marketing Research||Marketing Finance|
|Retail Management||Marketing Audit|
|Social Marketing||Managing Sales Force|
|Sales & Distribution Management||Specialisation Project|
|Consumer Buyer Behaviour||Entrepreneurship Management|
|Quantitative Models in Marketing||Ethics in Business|
|Marketing Strategies||Business Policy|
|Product Service and Brand Management||International Business|
After pursuing MMS in Marketing from a reputed Institute, a candidate has an option to build a lucrative career in this field. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer. Marketing sector involves pricing, sales promotion, product development, market research, and distribution. Almost in all companies, marketing managers are being employed.
Marketing managers generally work in manufacturing, advertising, finance and insurance, publishing, retail etc.
|JOB POSITION||JOB DESCRIPTION||AVERAGE ANNUAL SALARY|
|Market Research Analysts||Market research analysts are responsible to perform research and gather information to help an organization’s market its products or services.||INR 3 to 4 Lacs|
|Brand Managers||Brand managers are responsible for creating a lasting impression on clients and increasing product sales and market share. A brand manager is also responsible for monitors market trends and oversees marketing and advertising activities to guarantee the right message is conveyed for their product or service.||INR 9 to 10 Lacs|
|Marketing Managers||Marketing managers are in charge of implementing, developing as well as executing strategic marketing plans for whole organization in order to attract potential clients and retain existing ones.||INR 6 to 7 Lacs|
|Marketing Executives||Marketing executives are responsible to maximize profits by creating sales strategies that match client’s requirements and by promoting services or ideas.||INR 2 to 5 Lacs|
|Advertising Manager||An advertising manager is responsible to plan and directs the advertising and promotional campaigns of the organization in order to develop and generate interest in a product or service.||INR 8 to 10 Lacs|