Updated On - January 24th, 2019

Pranjal Singhal

Content Curator

Master in Management Studies [MMS] in Marketing Eligibility, Top Colleges, Syllabus, Duration, Salary

MMS in Marketing is a 2-year postgraduate degree program, the minimum eligibility is bachelor’s degree from a recognized college or its equivalent exam. Admission to MMS Marketing depends on the basis of candidate’s performance in a relevant entrance exam, and ensuing round of counseling.

Some of the top colleges and institutes which provide admission to MMS in Marketing are as follows:

• Indian Institute of Management, Gujarat
• Indian Institute of Management, Bangalore
• ITM Business School Kharghar, Mumbai
• National Institute of Industrial Engineering, Mumbai
• Management Development School, Haryana

The average tuition fee charged for the course in India ranges between INR 5,000 to 15 lacs, for a span of 2 years.

MMS in Marketing is the process of creating interest in customer regarding goods or services. It is done through a strategy that underlies sales techniques, business communication, and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Inside the specialization of marketing, the candidate will concentrate more on the concepts and fields for example advertising, promotions, research, and sales.

MMS in Marketing degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organizations. 

Such postgraduates are hired in capacities such as Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc. A fresh candidate in this field can get the initial salary offered range from INR 3 to 10 Lacs per annum. Salary can be increased as per the skills, experience and company reputation.

MMS in Marketing: Course Highlights

Given below are some of the main highlights of the course:

MMS in Marketing: What is it all about?

MMS in Marketing degree has become one of the most desired degrees in respect to both students and employers in past few years. With the development of digital media and online marketing, most organizations or businesses now prefer to have their own in-house marketing teams which look after all the tasks like maintaining customer relations, bringing traffic to websites, market research, retention, and engagement.

While marketing has a number of specific areas, an MMS Marketing course doesn’t limit the scholar to only marketing careers alone. MMS in Marketing course educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.

The professional course study helps the candidate to gain adequate skills in supervision and control of business activities and to plan and handle employees at the same time. The same acts as a platform to increase the knowledge base of the candidate and to acquire entrepreneurial skills. The course study acts as base work for one to have doctoral level courses in Marketing. Further, the candidate can obtain a lucrative career in their interested domain of specialization.

Students should be tactful when dealing with clients and be patient and possess keen business expertise. They should have good communication skills, leadership quality and ability to motivate and work as part of a team, ability to understand and solve problems. They must be self-confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques. They should also have good computer knowledge especially in software like Excel and PowerPoint is an added advantage for this profession.

MMS in Marketing: Top Institutes 

Given below are some of the top institutes in India that offer the course.

MMS in Marketing: Eligibility

Candidates should have scored a minimum of 45% of aggregate marks in graduation to apply for the admission (40% % in case of reserved category)

MMS in Marketing: Admission Process

Admission to MMS in Marketing course depends on the merit-based admission process. Some colleges are also known to conduct their own qualifying entrance examination in order to select deserving students. MHCET is the most common entrance test for MMS in Marketing program since most of the colleges are located in Maharashtra. Those candidates who pass the entrance exam have to attend group discussions or interview as part of the selection process.

Following are a few entrance tests that are conducted by some of the MMS in Marketing colleges in India:

• Maharashtra Common Entrance Test (MHCET) for MMS/MMS/PGDBM/PGDBA
• Andhra Pradesh Integrated Common Entrance Test
• Common Aptitude Test (CAT)
• AIMS Test for Management Admissions ATMA
• Rajasthan Management Aptitude Test Exam (RMAT)
• Graduate Management Aptitude Test (GMAT)
• Management Aptitude Test (MAT)

MMS in Marketing: Syllabus and Course Description

A semester-wise break up of the course’s syllabus is tabulated below.

MMS in Marketing: Career Prospects

After pursuing MMS in Marketing from a reputed Institute, a candidate has an option to build a lucrative career in this field. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer. Marketing sector involves pricing, sales promotion, product development, market research, and distribution. Almost in all companies, marketing managers are being employed.

Marketing managers generally work in manufacturing, advertising, finance and insurance, publishing, retail etc.