MA Culture and Media Studies is a 2-year postgraduate course which is of 2 years duration divided into 4 semesters. This course is offered by many institutions in India. The basic eligibility for pursuing this course is that the student should have graduated from a UGC recognized college in the Arts stream.
MA Culture and Media Studies inculcate in students the skills of media research and production that contributes towards media, culture, and society. The students of the course study topics like Philosophy of Research, Video Production, Reading Film, Cyberculture, Community Radio, etc. Students learn how media can be used to transfer cultural thoughts.
The average tuition fee for this course ranges between INR 20,000 to INR 1.5 Lakhs. MA Culture and Media Studies students get to work in various sectors after they pass their course. They get to work in departments like media houses, news agencies, cultural and heritage organizations, ASI, and many more. The common profiles on which they get to work are Journalist, Art Director, PR Manager, Photographer, and Manager.
The average starting salary for this course ranges between INR 3-10 Lakhs. The vast ocean of opportunities makes this salary slab so wide. Moreover, this is the average starting salary and it can go up.
|Eligibility for the program||Graduation from a recognized college in Arts stream|
|Duration of the program||2 years|
|Number of students enrolled in Arts Programs||Over 70 Lakh|
|Average Tuition Fee||INR 20,000 to 1.5 Lakhs|
|Average Salary (per annum)||INR 3-10 Lakhs|
|Job Profiles||Journalist, Publisher, Art Director, PR Manager, Photographer, etc.|
MA Culture and Media Studies inculcate in students the skills of media research and production that contributes towards media, culture, and society. This course focuses on 2 important philosophies of ‘being’ and ‘doing’. This course makes students conscious of the different complex ways in which media and culture are related and how they can shape us and how we can shape them. This course not only develops a critical analytic perspective among the students in viewing the culture of a country but also develops the practical skills necessary for media production like news writing, video production, and photography.
During the two years of the course, students have to take vigorous skill development courses along with on-site training and practical classes. The theoretical classes of the course help in understanding the underlying hegemony and ideology in the creation of the culture around.
The course deals with the critical development of the perspectives of the students in viewing the culture not as something which exists on its own, but as a construction of the socio-political and economic conditions of the nation-state. The course covers various cultural theories by social scientists who have researched on the formation of a particular culture of a place. In addition to these, the course also deals with a critical study of media production which includes the critical analysis of the journalistic writings, news articles and visual media like TV shows and cinema. It is a rather interesting course which helps a person understand the culture as the site of identity formation, media as a mode of transmission of ideologies and how they affect the psyche of the masses.
|Semester 1||Semester 2|
|Foundation Course||Working with Video-1|
|Philosophy of Research||Image Making-2|
|Media Studies: An Introduction||Media and Cultural Studies Research|
|Cultural Studies: An Introduction||Reading Film|
|Ways of Knowing||Cultural Studies: An Introduction-2|
|Image Making-1||Journalism Practice-1|
|Video Production||Video Post Production|
|Semester 3||Semester 4|
|Television Studies||Web Design|
|Gender, Media, and Culture||Understanding Art and Music|
|ICTs for Development||Gender, Culture, and Space|
|Cyberculture: An Introduction||Media Law|
|Visual Design||Community Radio|
|Journalism Practice-2||Understanding Indian Cinemas|
|Working with Video-2||-|
This syllabus is just a pattern and not strict for every college. In many colleges including TISS, Mumbai, students have to study some elective courses too while pursuing MA Culture and Media Studies.
The basic eligibility for pursuing MA Culture and Media Studies is that the student should have completed their graduation. The graduation should be done from a UGC recognized college in the Arts stream. The student should have also obtained a minimum of 50% marks in their graduation.
The admission to MA Culture and Media Studies is conducted mainly through an entrance test. However, some institutes also give admission through cut-off lists. The entrance exams are conducted by the institutes individually. The students are evaluated on their aptitude to be eligible to take admission in this course. TISSNET is a famous test for admission to MA Culture and Media Studies course. There are many other colleges which conduct their own entrance tests.
The students are selected on the basis of their performance in the entrance exam. After the entrance exam, the institute issues a list of shortlisted candidates for the group discussion or the pre-interview test. Once the students clear this level of admission process, they are called for a personal interview which is the final stage of the selection process.
MA Culture and Media Studies is ideal for any student who has a bent of mind towards analyzing the audio-visual mode of media and the cultural practices like the folklore and folklife or the oral tradition and the heritage sites.
It is not only the study of cultural practices and how they are shaped but also about the shaping of these cultural activities through individual and social interaction. Students who are interested in taking the hands-on training of photography, videography, news writing, and video production should opt for this course.
Students of MA Culture and Media Studies have a lot of career opportunities for them. They get placed mainly in the industries of:
The major job profiles on which they work are:
To know in detail about these jobs and their descriptions, click here.
Those who want to study further can pursue the following courses: