MBA in Advertising Management is a 2-year full-time post graduation program in Advertising. The eligibility of which is passing Bachelor’s degree in the relevant discipline of Advertising or equivalent examination with a minimum aggregate of 50% marks and above from a recognized university. The course is conducted in the form of semesters, with its examination held in a span of 6 months each.
Some of the top colleges who offer the program of MBA in Advertising Management are as follows:
Selection of candidates for MBA in Advertising Management is done on the basis of Merit. In addition, candidates are required to pass the various state and national level entrance examination followed by counseling by respective colleges and institutions. The course offers candidates a platform to polish their business skills in the area of advertising by understanding the intricacies involved in managing to advertise and rising the sales and profit of the organization. Candidates can also take up the course through part-time and correspondence basis.
MBA in Advertising Management introduces candidates to the discipline of Advertising and its business laws. Candidates seeking admission for the program are supposed to have in them the skills of working as a team along with a creative blend of mind to come up with exciting ideas for promoting sales. They should have the general idea of marketing, public relations and the basic methodologies used for promotion of products and services. Having an analytical mind, skills to interact with clients and competency in written and verbal communication are considered for apt for the program.
The course fee in average ranges from INR 1.28 to 2 lacs for a span of 2 years. Candidates after the completion of their post-graduation course of have a wide range of lucrative options to choose on the career front. They are hired in the areas of Marketing, Advertising, Public Relation, Businesses and much more. The average remuneration earned by MBA in Advertising Management students after passing the post graduation degree ranges from INR 2 to 11 lacs per annum.
|Eligibility||Qualifying Bachelor’s degree in Advertising with 50% aggregate and above from a recognized university/ Entrance Exam/ Counselling|
|Admission process||Merit and Entrance Based|
|Course Fee||INR 1.28 to 2 lacs|
|Average salary||INR 2 to 11 lacs per annum|
|Top Recruiting Companies||FedEx Express, Snapdeal, Times of India, Nestle, MAERSK, Shoppers Shop, etc.|
|Job Positions||Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, etc.|
MBA in Advertising Management integrates the field of Advertising and Business. The course imparts to candidates a platform for understanding the intricacies related to the field and the methods for upgrading sales of a business. The students are acquainted with the advanced tools and techniques of the field along with imbibing in them the necessary skills to build the competency of becoming proficient advertisers.
The program lays across candidates a platform for building their knowledge surrounding the areas of advertising and its various aspects. They are rendered information regarding the tools and techniques used for generating sales, marketing, and various media involved in dispersing of information about events, promotions and much more. MBA in Advertising Management students through this medium are opportune to polish their skills, abilities of communication, writing as well as verbal, analyze data, interpret and evaluate them for the betterment of the business.
MBA in Advertising Management curriculum is designed with a view of rendering to participants utmost advantage in becoming proficient advertisers and marketers. It applies various methodologies for deeming it possible which includes theory, projects, group and individual presentation, case studies, and field study. In addition, the students are also required to undertake seminars and internship during the final year to get a practical outlook in the field and learn about its working. The course is conducted in the form of semesters, wherein the students in the final year will have to generate internship report and go through viva.
MBA in Advertising Management trains candidates in overall aspects thereby opening career opportunity in the national and international field. They are competent to choose their career in areas surrounding Advertising, Public Relations, Marketing, Customer Care Manager in eminent public and private sector organization. The overall aim of the program is making the students competent in their chosen field so as helping them build their career in the niche sector.
|Name of Institution||Location||Average Course Fee (in INR)|
|Agasthya College of Management Studies – ACMS||Karnataka||NA|
|Devi Ahilya Vishwavidyalaya||Madhya Pradesh||NA|
|Guru Jambheshwar University of Science and Technology||Haryana||NA|
|College of Events and Media – COEM||Pune||NA|
|RNB Global University||Rajasthan||1,70,000|
|Prestige Institute of Management and Research – PIMR||Madhya Pradesh||1,28,000|
The minimum eligibility criterion for MBA in Advertising Management are as mentioned below:
Applicants seeking admission to the course of MBA in Advertising Management are required to meet the prescribed norms set by different colleges. The minimum eligibility for the course is passing Bachelor’s degree in the relevant discipline with a minimum aggregate of 50% and above from a recognized university. Additionally, candidates are required to pass the various state and national level examination held for admission for MBA. This will be followed by a counseling session held by respective universities to get a deeper insight into the applicant’s traits. The cumulative marks obtained in the qualifying exam, entrance test and counseling are calculated to deem the merit percentage by respective colleges. Some of the entrance exams held for admission for MBA in Advertising Management are as follows:
Applicants can obtain the application form for the program both through online as well as offline mode. All the necessary details such as admission dates, merit percentage and names of selected candidates will be notified through email or listed on the official website of the college.
MBA in Advertising Management:Syllabus and Course Description
MBA in Advertising Management aids candidates in polishing their attributes regarding the various aspects related to the field of Advertising. They are rendered a platform for enhancing their communication skills as well as managerial skills to run the business in an able way.
Below listed is an overview of syllabus followed by most of the universities and colleges:
|Semester I||Semester II|
|Quantitative Techniques and Business Statistics||Marketing and Advertising Research|
|Principles and Practices of Management||Creative Writing|
|Principles of Marketing||Management of Advertising Agency|
|Principles of Advertising Management||Media Planning|
|Business Communication and Personality Development||Consumer Behavior|
|Computer Applications||Principles of Mass Communication|
|Semester III||Semester IV|
|Commercial Designing and printing Technology||Client Servicing and Account Planning|
|Organizational Behavior||Creative Writing and Internet Marketing|
|Human Resource Management||Campaign Planning|
|Strategic Marketing and Brand Management||Corporate Communications|
|Financial and Cost Accounting||Computer Animation|
|Production Technology – Audio/ Video and Film||Computer Graphics|
* The Syllabus of the program may differ for different colleges.
Graduates of MBA in Advertising Management program are trained in carrying out the required functions and work related to advertising and its field. They are proficient enough to work in areas surrounding Advertising such as Tourism Industry, Public Works, Industrial Houses, Brand and Marketing, Business Consultancies, Educational Institutes, Personal Business, Multinational Companies, and much more. They can become Advertising Manager, Systems Manager, Trails Executive, Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Junior or Senior Consultant, and much more.
Enlisted below are some career options for candidates to choose from:
|Job Profile||Job Description||Average Salary (in INR) per annum|
|Marketing Executive||Roles include building strategies for promoting products and services.||INR 2 to 4 lacs|
|Account Manager||Role includes maintaining accounts and budget of the business.||INR 5 to 6 lacs|
|Advertising Manager||Responsibilities involve building strategy, advertising, planning, generating designs and much more.||INR 8 to 11 lacs|
|Business Development Manager||Responsibilities include developing strategies, coordinating, implementing plans and designing new opportunities.||INR 5 to 7 lacs|
|Corporate Manager||Processing, administering and planning for managing resources in order to meet company objectives.||INR 5 to 7 lacs|
|Systems Manager||Planning, monitoring plans, initiating and ensuring the plans are followed as per procedures.||INR 6 to 9 lacs|