MBA in Communication Management is a 2-year full time postgraduate course divided into 4 semesters.
Communication is a creative process and managing communication processes and structures requires not only an ability to think analytically but also innovatively and creatively.
As an academic discipline, the course involves advanced lessons in:
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With the evolution of Indian society into a digitized society, managing the process of communication and communication structures has become the core of business. There has been an upsurge in:
The discipline is driving markets, social development and social and political economy. Industries such as Film & TV and Journalism pretty much rest upon it.
Emergence of digital media has made communication the core of marketing and has led to career paths centred on the theme of managing communication. The course of most communication programs is:
Students enrolled to the course are imparted advanced lessons in:
The average tuition fee charged for the course in India ranges between INR 30,000 and 8 Lacs for a span of 2 years.
The average annual salary offered to successful professionals of the discipline in India ranges between INR 2 and 10 lacs, increasing with the candidate’s experience and skillset.
Tabulated below are some of the major highlights of the course.
|Course Level||Post Graduate|
|Examination Type||Semester System|
|Admission Process||based on performance in entrance exam|
|Top recruiting organizations||Amazon, Google, HT Media, ICICI, Infosys, etc.|
|Top recruiting areas||Journalism, Publishing companies, Films and TVs, Educational Institutions, and such.|
|Top job profiles||Communication Manager, Assistant Manager, Marketing Manager, Communication Executive, Lecturer, among others.|
|Course Fee||INR 30,000 to 8 lakhs|
|Average Starting Salary||INR 2 to 10 lakhs|
The program involves components of study such as:
Some of the top institutes offering this course in the country are listed below with the corresponding locations and fees charged by the respective colleges.
|NAME OF INSTITUTE||CITY||AVERAGE ANNUAL FEES IN INR|
|Alliance University||Bangalore||INR 3,05,000|
|Bharathiar University||Coimbatore||INR 1,20,000|
|CEPT University||Ahmedabad||INR 3,71,800|
|DBU Global||Gurgaon||INR 51,300|
|GNA University||Punjab||INR 1,60,000|
|Bangalore Institute of Management Studies||Bangalore||INR 3,25,000|
|Indian Academy of Management Studies||Bangalore||INR 2,20,000|
|Synergy Institute of Technology||Damon||INR 54,700|
|Coimbatore Institute of Management and Technology||Coimbatore||INR 1,20,000|
|ABIT JRD Tata Institute of Management||Cuttack||INR 76,600|
Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course.
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Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the level of graduation.
In case of entrance tests for admission to the course, the following components are generally included:
Group Exercise: includes activities to assess aspirants in areas like innovation and creativity in problem solving, team skills, time Management, etc.
Written Ability Test: includes assessment of creative analytical skills.
The Personal Interaction: includes assessment of interpersonal skills, communication skills, academic proficiency, etc.
A year-wise breakup of the course’s syllabus is tabulated below.
|YEAR I||YEAR II|
|Managing communication||Uses of communication research|
|Strategic corporate communication||Integrated marketing communication strategies|
|Communicating corporate change||Global marketing communication|
|Communication values behavior||Communication research|
Communication is fast becoming:
Communications Managers are professionally responsible for:
Some of the top professional positions open to such postgraduates are listed below with the corresponding salaries offered for the respective positions.
|JOB POSITION||JOB DESCRIPTION||AVERAGE ANNUAL SALARY IN INR|
|Communication Manager||Communications Managers ensure that employees are aware of changes and projects within the company. They disseminate executive messages, prepare presentations and internal memos. Also, they conduct meetings to share information. They may also develop print material and branding strategies for employee use. They work depending on the organization's size; they may direct marketing and public relations staff, or provide communications coaching for employees.||INR 6,63,000|
|Assistant Manager||Assistant Managers are tasked with helping store and corporate management to ensure that retail outlets function well. Job duties include sales maximization, personnel scheduling, customer service improvement, and employee organization. The amount of training and education necessary to become an Assistant Manager in a retail store can vary greatly depending upon the employer.||INR 5,81,000|
|Marketing Manager||Marketing and Communications Managers supervise and direct the workflow of marketing, and advertising or public relations specialists by assigning job tasks. They facilitate interdepartmental communications and manage external communications. They allocate company resources to maximize collaboration, efficiency, and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels. They are also responsible for staying up-to-date on industry trends.||INR 6,44,000|
|Communication Executive||Communications Specialists draft and send press releases that contain important updates about their clients to print and broadcast media outlets. They may also organize events at which their clients can meet with the public to increase product awareness or knowledge of their services or recent developments. They propose and manage advertising on behalf of their clients. In addition to controlling information output, they handle incoming requests for information from media outlets. Their goal is to promote cooperative relationships between their clients and those who use their clients' services.||INR 6,22,000|
|Lecturer||Business Lecturers work as teaching staff in postsecondary business classes and colleges. They teach specific courses, participate in the governance of the department in which they have been hired. In addition to teaching, they also advise students, participate in faculty and administrative meetings, and act on academic committees, and organize departmental workshops.||INR 3,02,000|