MBA in Digital Marketing is a 2 years full time graduate course which is divided into 4 semesters. Digital marketing is the promotion of brands or products via one or more forms of digital media. Inventions are raised of smartphones, and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.
This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data, and digital engineering and analytics. This program in digital marketing provides students with the technical foundation and digital literacy necessary to market goods and services on the internet. While they enrolled in one of these programs, they will learn how to implement, plan, and evaluate digital marketing strategies.
Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.
The average annual course fee ranges anywhere between INR 17,000 to 7 lakhs depending upon the institute offering the course. The average salary offered for this course in India to successful graduates of the course ranges between INR 2 to 20 lakhs depending upon the candidate’s expertise in the field.
Shown below are some of the major highlights of the course.
|Course Level||Post Graduate|
|Examination Type||Semester System|
|Admission Process||Counselling after taking Entrance Examination|
|Top recruiting organizations||Source Energy Ltd, Surrey County Council, Focal Research, Nurture Lakeland|
|Top recruiting areas||Educational institutions, tourism departments, banking sector|
|Top job profiles||Market research analyst, brand manager, sales manager, public relations manager|
|Course Fee||INR 17,000 to 7 lakhs|
|Average Starting Salary||INR 2 to 20 lakhs|
MBA degree in Digital Marketing is a unique specialisation that is offered by various Universities. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing. The curriculum has been prepared with industry requirements in mind and it emphasises on practical, application-oriented learning. This programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & Advertising.
The curriculum has been prepared keeping industry requirements in mind and it emphasises practical learning along with industry exposure. This programme guides students to tackle the complicated new media landscape and find the right strategies to reach a large and fragmented audience through creative campaigns. This course also teaches creative planning, marketing management, ideation and creative expression. This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you to realize the power of visualizing data with artful use of numbers found in the digital space.
Some of the institutes or colleges offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.
|COLLEGE NAME||CITY||AVERAGE ANNUAL FEE IN INR|
|Rai University||Ahmedabad, Gujarat||INR 49,000|
|JK Lakshmi pat university||Jaipur||INR 6,08,000|
|RIMT university||Punjab||INR 1,87,000|
|Aditya institute of management studies and research||Mumbai||INR 7,00,000|
|SGT university||Gurgaon||INR 4,00,000|
|Integral university||Lucknow||INR 2,50,000|
|NIIT university||Neemrana||INR 10,53,000|
|ITM business school||Bangalore||INR 6,56,000|
|Devi Prasad goenka management college of media studies||Mumbai||INR 1,05,000|
|Sir padampat singhania university||Udaipur||INR 5,79,000|
|ITM business school||Thane||INR 6,31,000|
|Institute of business management and technology||Bangalore||INR 6,50,000|
Eligibility for this Programme requires completion of Bachelor's Degree of minimum 3 year duration or its equivalent from a recognised university, in any discipline.
The selection of candidates for different programmes happens in two stages and has three components of assessment. Students can appear for the National entrance test (NET). Based on the performance in the NET examination, short listed candidates are called for the Pre Interview Test and Personal Interview (PIT/PI).
A Semester - wise syllabus of the course is tabulated below.
|Strategic Management Enterprise Performance Management Start-up and New Venture Management Summer Internship Project (SIP) Introduction to Digital Marketing & e-Commerce Search Engine Marketing Email Marketing Social Media Marketing –I Digital Branding Content Marketing|
|Managing for Sustainability Dissertation Sales and Distribution Management Social Media Marketing –II Mobile Marketing Web Analytics Affiliate Marketing Online Reputation Management Brand Planning & Consumer Insights|
Digital marketing is becoming main stream in India. Businesses did not take digital marketing seriously. Market forces have made sure that you either start doing digital marketing or fail. Compared to digital marketing, traditional marketing is extremely inefficient. In fact, if graduates do not have a digital marketing strategy and an online presence customers are bound to shy away from them and buy from a competitor.
When digital marketing became main stream, freelancers and entrepreneurs were able to get the first mover advantage. Few people who did good content marketing and search engine marketing were able to scale up the business very fast.
Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore.
Some of the top professional positions open to such graduates are listed below with the corresponding salaries offered for the respective positions.
|JOB POSITION||JOB DESCRIPTION||AVERAGE ANNUAL SALARY IN INR|
|Market research analyst||Market research analysts help companies and organizations understand their competitors' activities and their customers' wants and needs. The market research analysis requires strong skills in communication and data analysis.||INR 3,51,000|
|Public relations manager||Public relations (PR) managers are concerned with helping a company, or government agency maintain a positive public image. This is done using different form of media to convey a positive message to a target audience. They perform such tasks as writing and reviewing press releases, and monitoring social or political issues that can affect a company and preparing clients for public speaking announcements. They often work on multiple projects simultaneously and must be adept in handling high-stress situations.||INR 4,84,000|
|Sales manager||Sales managers’ train and direct teams of sales people in a company setting. They assign sales territories set income goals and assign quotas for sales representatives. They typically earn a bachelor's degree in business administration, or mathematics. Some employers prefer to hire sales managers who also have a master's degree in business administration.||INR 9,97,000|
|Brand manager||Brand manager might be working on some of the biggest brand names in the world but brand managers also have a huge responsibility. They can play a pivotal role within an organisation. This aims to clarify what brand managers do and give some tips for those of you who would like to apply to this position at a company.||INR 9,14,000|
|Advertising manager||An advertising manager oversees the advertising activity of a business. Specific role of the advertising manager varies depending on the business; he or she may manage the staff and activities of an outside ad agency that the business has hired or create the business' advertising in house. Activities for this occupation include forming and directing the business' strategy for advertising, and supervising various advertising-related departments.||INR 5,00,000|
Graduation or equivalent.