MBA Digital Marketing Eligibility, Top Colleges, Distance Education, Admission Process, Entrance Exams, Syllabus, Scope and Salary 2020-21

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Sounak Banerjee

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What is MBA Digital Marketing? 

MBA Digital Marketing is a specialized course for students who want to learn the different aspects of Digital Marketing. It deals with the development of various brands or products through different platforms of digital media.

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

This 2-year course is considered one of the most sought after degrees under MBA in terms of personal growth and career growth opportunities.

Know More About Digital Marketing Courses

Go through the full list of top MBA Digital Marketing Colleges in India

Anyone with a minimum of 50-60% aggregate or an equivalent CGPA in their Bachelor's degree in any discipline is eligible to pursue an MBA Digital Marketing. 
Admission to the course is granted on the basis of marks scored by the candidate in any one of the MBA Entrance Exams. Some colleges also conduct Written Tests and Personal Interviews after the Entrance Exams for final shortlisting of candidates. Some of the most popular Entrance Exams for MBA Digital Marketing courses are CAT, MAT, GMAT, etc. 

Alert: The dates of many MBA Entrance Exams have been postponed due to the ongoing COVID-19 crisis. MAT has introduced a special IBT mode for this session. Check the latest updates on the MAT exam here.

Many top MBA colleges in India offer MBA Digital Marketing specialization. The average annual fees charged for this course ranges between INR 8,00,000 to INR 20,00,000.

Best Colleges for MBA Digital Marketing in India

 NIRF University Rank 2021  College Name Location Average Annual Fees  Average Placement Salary
Popular Choice IIDE - Indian Institute of Digital Education Mumbai INR 3,90,000 INR 5,00,000
41 K L University  Guntur INR 2,65,000 INR 4,44,000
97 Graphic Era University  Dehradun  INR 2,51,000 INR 3,50,000 
101-150 Shoolini University  Solan INR 2,21,614 INR 6,20,000 
101-150 Vel Tech Dr. RR and Dr. SR University  Chennai  INR 93,000 INR 3,00,000 
151-200 Manav Rachna International Institute of Research and Studies  Faridabad  INR 2,64,500 INR 6,60,000

This course involves the study of subjects like Basics of Marketing, Organizational Behaviour, Management Fundamentals, Business Communication, Selling and Negotiation, etc. 

After Completing MBA Digital Marketing, a candidate will mostly get employed in positions like Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, etc. 

Alert: AICTE has released updated guidelines for MBA Admission 2020-21 due to Covid 19. Read more about this.

The average annual starting salary offered to these candidates generally ranges between INR 10,00,000 to INR 25,00,000 per annum, depending on the skills and expertise of the candidates. 

If the candidates wish to study further, they can pursue research oriented courses like Ph.D. in Management, Ph.D. Business Administration, etc. The candidates can also upgrade their skills by pursuing professional courses like Project Management Professional (PMP). 

Admission Process

MBA Digital Marketing Course Details

Course Level Post Graduate
Full-Form Master of Business Administration ( Digital Marketing)
Duration 2 years
Examination type Semester
Eligibility Bachelor Degree
Admission Process Entrance Exam followed by GD and PI rounds
Average Course Fee INR 2,00,000 to INR 10,00,000 
Average Annual Salary INR 4,00,000 to INR 25,00,000 
Top Recruiting Sectors Various Products and Services brands, Corporate Houses, MNC's, etc. 
Top Recruiting Companies Google, Facebook, WATConsult, iProspect India and many more.
Job Positions Market research analyst, Brand Manager, Sales Manager, Public Relations Manager
Why Should You Study MBA Digital Marketing?

MBA Digital Marketing Admission Process

Most of the colleges providing MBA Digital Marketing courses follow an entrance based admission process. The Admission Process is done in the following steps

  • Step 1: Applications for Entrance Exam: The student is required to select colleges in which he/she wants to apply and check which entrance exams they conduct and then apply for those entrance exams accordingly. It is advised to give CAT since almost all the colleges accept CAT scores.
  • Step 2: Declaration of Results and Cutoffs: The conducting body will release the results of the candidates. After the results are declared, the individual colleges will release cutoff marks for admission. 
  • Step 3: Shortlisting Process: The candidates qualifying the cutoffs will be called by the colleges for further rounds of selection process. 
  • Step 4: Final Admission Round: Colleges conduct further rounds of WAT, GD and PI to test a candidate’s ability and skills.

The candidates who qualify in all the above given rounds are finally admitted to the course. 

Check the admission process of Graphic Era University in detail. 

Eligibility Criteria for MBA Digital Marketing

 The eligibility criteria for admission in MBA Digital Marketing is stated below:

  • The program requires a bachelor’s degree in any discipline with an aggregate of 50% marks or an equivalent CGPA (a relaxation of 5% is granted to SC/ST candidates) from any recognized university/college/institute.
  • Candidates appearing for final year examinations can also apply, but their admission will be subject to obtaining a minimum of 50% marks (relaxation of 5% is granted to SC/ST candidates) in their Bachelor's degree.
  • Candidates passing nationalized entrance exams like CAT/ MAT/ GMAT/ CMAT or other equivalent entrance examinations are eligible to apply for the MBA digital marketing program.

MBA Digital Marketing Entrance Exams

  • CAT: Common Admission Test ( CAT) is conducted by IIMs. The Eligibility criteria is 50% marks in Graduation for General candidates and 45% for Reserved candidates. The exam evaluates Quantitative Ability, Verbal Ability & Reading Comprehension and Data Interpretation and Logical Reasoning.

          Fee: INR 2,000

  • XAT: Xavier Aptitude Test (XAT) is conducted by Xavier School Of Management. The exam duration is three and a half hours. The paper is divided into two parts. The exam evaluates Quantitative Ability, English Language and Logical Reasoning, and Decision Making

          Fee: INR 1,700

  • GMAT :  Graduate Management Aptitude Test (GMAT) is conducted by GMAC. The question paper consists of 4 sections. Two sections have 30 minutes and the other 2 sections have 75 minutes. The total duration is 3 hours and 30 minutes. The exam evaluates Analytical Writing Assessment, Integrated Reasoning, Quantitative Aptitude, and Verbal Reasoning.

          Fee: INR 15,000 to INR 16,000

  • CMAT: Common Management Admission Test (CMAT) is conducted by AICTE. The exam duration is 3 hours. It consists of 100 Multiple choice questions. The paper is divided into 4 sections, there are 25 questions in each section. The exam evaluates Logical Reasoning, Language Comprehension, Quantitative Techniques, Data Interpretation, and General Awareness.

          Fee: INR 1,400 for General, INR 700 for Female and Reserved candidates.

  • MAT: Management Aptitude Test (MAT) is conducted by All India Management Association (AIMA). The exam duration is 2 and a half hours. It has 5 sections with 40 questions each with a total of 200 questions. The exam evaluates Language Comprehension, Mathematical Skills, Data Analysis, Intelligence and Critical Reasoning, etc. 

          Fee: INR 1,550

Exam Name  Conducting Body  Date of Application Exam Date  Exam Mode
CAT IIMs (IIM Indore for 2020)  August 5 to September 16, 2020 November 29, 2020 Computer-based but not online
XAT XLRI  August 23 to November 30, 2020 January 3, 2021  Online Exam
GMAT GMAC Throughout the Year Multiple Exam Dates  Computer-Based
CMAT NTA December 23, 2020 – January 22, 2021 February 22, 2021 – February 27, 2021 Online
MAT AIMA July 14 to August 23, 2020 August 27 to September 2, 2020


How to prepare for MBA Digital Marketing Entrance Exams?

  • In order to prepare for entrance exams, you need to get the necessary information from a reputable source, such as a website connected with learning, and education and Understand the guidelines.
  • The students should prepare well for the Data Interpretation and Logical Reasoning Section of these exams, as most of the times this section proves to be the toughest. 
  • Students should read newspapers and write notes daily to improve their language and comprehension.
  • Take mock tests regularly so that you have enough time to revise and retry and get better and better at it, till you appear for the actual examination. 
  • Nothing can beat persistent hard work and determination. Solving previous years' question papers could be of great help.

      Read more on CAT Question Pattern, Important Tips, Marking Scheme

How to Get Admission in a Good MBA Digital Marketing College?

  • MBA admissions include two parts, both of which have significantly different specifications- The entrance examination and the GD/PI process. 
  • Since most colleges require students to qualify one of the management entrance exams, you need to score a good percentile in entrances like CAT, MAT, or CMAT among others.
  • Other than the obtained marks, the GD/PI process is where the rest of your profile plays a role.
  • Work on public speaking and build self-confidence. Confidence is the key to group discussion rounds.
  • Keep track of important dates of entrance exams and register for the exams on time.


MBA Digital Marketing: What is it About?

MBA Digital Marketing: What is it About? 

  • This course deals with all the processes and tricks that one should apply to promote their products and organisations on social media platforms. 
  • Digital Marketing deals with the process of marketing your products on digital platforms. So, this course will include a detailed study of both marketing related subjects and digital world related subjects. 
  • The course generally includes subjects like Basics of Marketing, Organizational Behaviour, Management Fundamentals, Business Communication, Selling and Negotiation, etc. 
  • This course will help the candidates to understand the importance of social media and digital platforms and use them wisely for the benefit of their organisation. 

Why Should You Study MBA Digital Marketing?

  • MBA Digital Marketing graduates who have specialized in areas like Marketing, Advertising, and Marketing, and in this thriving market they are always asked for.
  • The final aim of most companies out there is to gain more customers and to retain the existing ones. Digital Marketing is a medium, using which, customers can be gained through digital channels. So, the demand for this course will always be high in the job market. 
  • MBA Digital Marketing is the future! It holds the key that will open doors of opportunities in front of businesses.  An MBA Digital Marketing is a good investment of time and money. The skills acquired will help you milk the opportunities offered by digital channels.
  • It will be helpful to build a career in an emerging field. Digital marketing will be there for several years. It is a vast field. So knowledge of business acquired during management courses will help find lucrative job options.

MBA Marketing vs MBA Digital Marketing 

MBA Marketing and MBA Digital Marketing are two very similar courses. We have provided a few distinguishing points between the courses to help students make a rational choice.

Parameters MBA Marketing MBA Digital Marketing
Overview MBA Marketing involves the study of all kinds of marketing in whole. It will include traditional marketing as well as digital and social media marketing strategies.  MBA Digital Marketing focuses only on digital marketing and social media marketing strategies. It does not involve any study of the traditional marketing strategy as a whole. 
Examination Type Semester Semester
Average Annual Fees INR 4,00,000 - INR 20,00,000  INR 2,00,000 - INR 10,00,000 
Colleges Vinod Gupta School of Management (IIT Kharagpur), IIT Roorkee, IIT Madras, etc Graphic Era University, Shoolini University, Vel Tech University, etc. 
Duration 2 Years  2 Years 
Admission Process Entrance Exam Entrance Exam
Job Roles Product Manager, Market Research Analyst, Media Planner and many more. Market Research Analyst, Brand Manager, Sales Manager, and Public Relations Manager.
Average Salary INR 5,00,000 - INR 30,00,000  INR 5,00,000 - INR 25,00,000 

Source: College Websites 

Also, go through the full list of top MBA Marketing Colleges in India

Top Colleges

Top Colleges Offering MBA Digital Marketing

Some of the prime institutes or colleges offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.

NIRF University Rank 2021  College Name Location Average Annual Fees  Average Placement Salary
Popular Choice IIDE - Indian Institute of Digital Education Mumbai INR 3,90,000 INR 5,00,000
41 K L University  Guntur INR 2,65,000 INR 4,44,000
97 Graphic Era University  Dehradun  INR 2,51,000 INR 3,50,000 
101-150 Shoolini University  Solan INR 2,21,614 INR 6,20,000 
101-150 Vel Tech Dr. RR and Dr. SR University  Chennai  INR 93,000 INR 3,00,000 
151-200 Manav Rachna International Institute of Research and Studies  Faridabad  INR 2,64,500 INR 6,60,000
NA Presidency University, School of Management, Bangalore Bangalore 3,25,000 INR 8,00,000 
NA Prestige Institute of Management or Research Indore 1,19,500 INR 7,00,000 
NA ICFAI University, West Tripura West Tripura  1,50,000 NA

Source: College Websites 

MBA Digital Marketing College Comparison 

In the below given table we have compared two top institutes providing the MBA Digital Marketing course in detail on the basis of parameters like Fees, Placement Salary, etc. 

 Parameters K L University Business School [KLUBS] Faculty of Management Sciences and Liberal Arts, Shoolini University
Overview KL Business School is the management school of KL University. It provides both MBA and BBA degrees to the students. During the study, the students also get the opportunity to work as interns in leading MNCs.  Faculty of Management Sciences and Liberal Arts of Shoolini University is one of the top 75 management colleges in India. The institute provides Management and Liberal Arts courses at UG and PG level. Along with subject wise studies, the college also trains the students in Soft Skills and Leadership Qualities. 
Ownership Private Private
NIRF Management Rank 2021 70 76-100
Location Guntur, Andhra Pradesh Faridabad 
Admission Process  Through CAT Through CAT
Average Annual Fees in INR INR 2,65,000 INR 2,21,614
Average Salary Package  INR 4,40,000 INR 6,20,000
Top Recruiters  Infosys, Axis Bank, Bajaj Capital, HDFC Bank, etc.  Genpact, HDFC Bank, LG, Bharti Airtel, Subham, etc. 

Source : College Websites 

MBA Digital Marketing Distance Education

MBA Digital Marketing Distance Education

The two-year full-time commitment requires a regular MBA course that might not be viable for working professionals who make up the larger margin of students pursuing an MBA. In recent times, there has been an advancement in education technology due to the increasing demand for correspondence courses. Aspirants aim at enhancing their skills without sacrificing their current profession. 

  • The duration of this course ranges from 1 year to 4 years, but it is 2 years for most of the colleges. 
  • The average annual fees ranges between INR 50,000 to INR 3,00,000 

Some colleges offering MBA Digital Marketing Distance Education are tabulated in the table below. 

Name of college Location Course Duration  Average Annual Fees 
Amity University Noida Noida 2 Years INR 2,25,000
Venkateshwara Open University Itanagar 2 Years INR 98,500
Syllabus and Course

MBA Digital Marketing Syllabus and Course Description

MBA Digital Marketing course includes everything that one needs to study in order to master the art of digital marketing. The major subjects taught under this course are tabulated in the table below in a semester wise format. 

Semester I Semester II
Accounting for Business Decisions Marketing Management
Managerial Economics Financial Management
Legal Aspects of Business Human Resource Management
Business Research Methods Decision Science
Organizational Behaviour Operations Management
Basics of Marketing Life Skills Lab
--- Geopolitics & The World Economic System
--- Business Systems & Procedures
--- Computer Tools Lab
Semester III Semester IV
Introduction to Digital Marketing & e-Commerce Managing for Sustainability Dissertation
Search Engine Marketing  Sales and Distribution Management
Email Marketing Social Media Marketing –I Social Media Marketing –II
Digital Branding Mobile Marketing
Content Marketing Web Analytics
Strategic Management Affiliate Marketing
Enterprise Performance Management Online Reputation Management 
Start-up and New Venture Management Brand Planning 
Summer Internship Project Consumer Insights

MBA Digital Marketing Electives

The following electives can be chosen by the MBA Digital Marketing students during their course of study. 

  • Management Fundamentals
  • Business Communications Lab
  • MS Excel & Advanced Excel Lab
  • Selling & Negotiation Skills Lab
  • Business, Government & Society
  • Foreign Language –I Lab
  • Enterprise Analysis – Desk Research
Job Prospects

MBA Digital Marketing Job Prospects and Career Options

  • With the increase in the online presence of customers, Digital marketing is becoming more prevalent in India.
  • Due to the ongoing market scenario, business firms are hiring Digital Marketers to make a niche for themselves in the market.

Some of the top professional positions open to such graduates are listed below with the corresponding salaries offered for the respective positions. 

Job Profile Job Description  Average Salary
Market Research Analyst Market Research Analyst gathers data and helps a firm market its products and determine competition. INR 3,51,000
Public Relations Manager A PR Manager coordinates public relation activities and helps in developing a media relations strategy. INR 4,84,000
Sales Manager A Sales Manager leads a team of salespeople by setting quotas, adjusting performances and developing strategies to multiply sales INR 9,97,000
Brand Manager A Brand Manager ensures that the products or services delivered by the brand resonate with its target customers. INR 9,14,000
Advertising Manager An Advertisement Manager educates clients on the latest products and leads the team that devises advertisement campaigns. INR 5,00,000
Future Scope

MBA Digital Marketing Future Scope 

After completing MBA Digital Marketing, the candidates will have many higher studies options as well. The following  can help enhance your vocation trajectory and also expand your earning potential. 

  • PhD Business Management : The curriculum aims to offer scholars the skills required to investigate various issues in their area of study. It is a research-based doctoral course. 
  • Doctor Of Business (DBA): The curriculum is aimed at providing knowledge to aspiring researchers in the field or the professor in universities. DBA experts could keep working in their business and teach as guest teachers in the universities.
  • ISB Certificate Programme in Business Analytics (CBA): The curriculum is to provide the skill sets necessary for students to analyze previous business performance to make future business planning.
  • Certification in Risk Management Assurance (CRMA): This certification is offered by the institute of internal auditors (IIA). The certification helps students to become a commissioned adviser to the audit committee and handle management.
  • Certificate in Production and Inventory Management (CPIM): The APICS CPIM (Certified in Production and Inventory Management) is also an internationally distinguished certification. It implements an out-and-out knowledge of the production strategy  and inventory management of a company in the global operations.
  • Project Management Professional (PMP) : Project Management Institute (PMI) is a non-profit organization in the field of project management. PMP certification is globally acknowledged. Employers hire on grounds of the employees' commitment to the project management fields. 

MBA Digital Marketing FAQs

Ques. Is digital marketing useful for an MBA?

Ans. An MBA Digital Marketing is a course that can allow you to appreciate better career opportunities due to better industry exposure and foreseeable growth of the market.

Ques. Should I do an MBA Digital Marketing or a short course in digital marketing?

Ans. Though a digital marketing course is shorter than an MBA Digital Marketing, it is advisable to go the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.

Ques. Is a post-graduate diploma in digital marketing a good choice after graduation?

Ans. Digital marketing has been growing at an exponential rate and by learning digital marketing through a complete post-graduate program, you can create a lucrative career for yourself. Since the demand for digital marketers is higher than the supply, companies will compensate you generously.

Ques. What is the scope for an MBA fresher in digital marketing who has no experience in digital marketing?

Ans. If you are informed of evolving social media trends, are tech-savvy and can think of good ideas to advertise a brand, you are ready, companies are likely to consider hiring you after the completion of the course.

Ques. What is the salary for an MBA graduate who completed a course in digital marketing in Hyderabad?

Ans. Salaries vary widely from 5 LPA to 20 LPA depending on which company you join, your skills, and your experience level.

Ques. Is it possible to earn 25-30 LPA by pursuing a career after completing MBA digital marketing?

Ans. The salary amount depends on which company you join, your skills, and your experience level. Experienced MBA’s are likely to earn 25-30 LPA.

Ques. Is an MBA worth the money?

Ans. If you are interested in studying the subject it is definitely worth the time as it is an emerging market and has lucrative job opportunities.

Ques. Is an MBA Digital Marketing after engineering a good option?

Ans. Every stream has a scope and once you enter the professional world, you will have to build success on your own and your MBA discipline will not be a major factor in that success. Having said that, you should listen to your heart and go for the course if it interests you.

Ques. After completing BTech in Computer Science and Engineering, will an MBA Digital Marketing be better for me?

Ans. It depends on your goals if you think that Digital Marketing interests and you want to make it your profession then you should go for it even after dedicating 4 years to engineering.

Ques. Which field is best in digital marketing?

Ans. Content Marketing, Search Engine Optimization, and Social Media Expert are some of the common departments. 

Ques. What kind of practical experience will I get in this Course?

Ans. Creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.

Ques. Is MBA Digital Marketing the best course in the industry?

Ans. The best course depends on your preferences but if you are interested to pursue MBA Digital Marketing, you should do it because it offers good job offers after completion of the course. 

Master of Business Administration [MBA] (Digital Marketing) : 11 answered questions


Ques. Which college should I choose between IMT Ghaziabad and NMIMS Mumbai for an MBA in marketing?

● Top Answer By Sriman Mishra on 27 Apr 21

Ans. There are a lot of things that you should consider before selecting a B-School to pursue MBA. As it is a very job-oriented program, you have to think about the ROI as well. Before joining any of the colleges you mentioned just consider the following aspects : Brand Equity: So far it is known that NMIMS Mumbai holds a slightly better brand value compared to IMT Ghaziabad. Batch Strength: NMIMS Mumbai owns more or less the same batch Size as IMT G. Location: Both of the colleges enjoy the same advantage from their respective vital locations. Alumni Quality: Certainly Alum quality is one where IMT G is a clear winner even today. In this aspect, IMT G has been a dominant force for the first 30 years and used to be a way superior brand compared to NMIMS Mumbai. But overall, in terms of brand reputation holds NMIMS with a slightly better advantage. Marketing: The exposure of learning and position are better at IMT G compared to NMIMS Mumbai. NMIMS also enjoys good roles for marketing but it simply can't hit the flagship course of marketing at IMT G. Faculty Profiles: IMT Ghaziabad has been consistently ranked better in terms of faculty Profiles. There are certain reasons behind this and the way in place about how one should come up with which might have better overall faculty Profiles. ROI: This is one of the aspects where NMIMS Mumbai does not add much value. Placement Offers: Both the colleges hit more or less similar placements but anyhow NMIMS lands slightly better roles compared to IMT Ghaziabad. PARAMETERS IMT GHAZIABAD NMIMS MUMBAI NIRF Rank 37  24  Tuition Fees INR 19.5 Lacs INR 19.76 LPA Highest Package  24 LPA 21 LPA Average Package INR 14.12 LPA INR 17.85 LPA These are some of the things you should consider before settling for a college. Your scores in your entrance exams will also play a major role in the selection of the college. The ultimate decision lies in your hand, it is up to you to finally come to a conclusion.Read more
1 Answer

Ques. Which college is best, GIM Goa Core PGDM or IMT Ghaziabad marketing?

● Top Answer By Prajukta Bhargava on 12 Apr 21

Ans. There is no such thing as the best college. You will have to compare various parameters and look at which B-School offers what you are looking for and is more suited towards your priorities. You can take into consideration various parameters like the following. College fees Placements Companies visiting the campus Courses offered Faculty Alumni Campus Industrial connections IMT Ghaziabad is an older college and definitely would have been a good suggestion before. Now, with newer IIMS coming up, you will have wider options to choose from. As far as marketing is concerned, both colleges are quite well known for the subject. This is reflected in the quality of students that have graduated from this college. The list given above should help you categorize what you are looking for at each of these institutes. You should also consider speaking to current students and alumni after doing your research. Moreover, set your priorities and clear what you are looking for. If you are looking at ROI, you should look at that from a long-term point of view and not something you should be concerned about as soon as you pass out. Take into consideration your academics as well. If you are weak at them, consider going to a college with fewer students in a batch. If you have work experience, IMT Ghaziabad is also a good option. Sort out what is important for you and look at the parameters.Read more
1 Answer

Ques. Which one is better, IMT Ghaziabad (marketing) or SCMHRD (business analytics)?

● Top Answer By Anuj Patel on 12 Apr 21

Ans. From my experience, IMT Ghaziabad is definitely a better bet than SCMHRD. From what everyone knows, to date, IMT Ghaziabad is a very well-recognized brand as compared to SCMHRD and has consistently remained the same. IMT G: If you are particularly looking to pursue a degree in marketing, IMT G is the best offer and is much more recognized than any major you might want to pursue at SCMHRD. You can also think of opting for business analytics, however, it is a niche course. Marketing is much more focused as compared to other core courses offered at any other B school. If you are passionate enough about a subject, you should definitely go ahead with it even if it is a niche field.  SCMHRD: SCMHRD is one of the best institutes under the Symbiosis schools. It is very well known for its faculty and diversity of students. One of the popular courses at the college is Human Resource management. Moreover, with its location being in Pune, it could add as a boost if you are looking to get placed later. You should figure out what you are looking for and do your research about the two institutes to find out which one suits you better. Overall, IMT G is better than SCMHRD.Read more
1 Answer

Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Arindam Chakraborty on 09 Mar 21

Ans. Well, the answer is always a big yes; however, one of my friends has told me about the promising scenarios, considering this question. The followings are the list of that possible synopsis. Suppose a student got a job offer with 6 LPA CTC (although he or she is a fresher and has an upright educational background). It will be better if they try again to get an opportunity to study in good IIMs. Suppose a student has several years of experience, approximately 3 years, and has a good educational score. But he or she is not interested to do MBA in ongoing years, then it will be better if they try to get admission in IIMS, or else they can take admission in IMT. Besides, if the student is not satisfied with the job he or she gets and is interested in a marketing profile, they can grab the opportunity to join IMT. If the student wants to get knowledge in marketing and sales profile, obviously, they join IMT. One thing should always be remembered that the student has to hard work to achieve his or her ultimate goals, and then they will definitely get a good hike in their previous salary. <>/divRead more
1 Answer

Ques. Which college is best for MBA/PGDM in marketing amongst BIMM Pune, MNIT Jaipur, BIT Mesra and IMS Ghaziabad?

● Top Answer By Sushmita Roy on 18 Jan 21

Ans. You can judge for yourself, which is the best college for an MBA based on certain parameters.  Deciding Factors: Some of these parameters are as follows. College ranking in India Competition for admission Cutoff required Syllabus and the project time duration Industry interface  MoUs and international collaborations Top recruiters in the campus placement Past placement record CTC offered yearly from maximum to minimum Comparison: A brief comparison between BIMM Pune, MNIT Jaipur, BIT Mesra, and IMS Ghaziabad is given below.  Category BIMM Pune MNIT Jaipur BIT Mesra  IMS Ghaziabad Ranking 11th Times B- School 2020 71st by NIRF 2020 85th by NIRF 2020 14th Times B-School Average CTC 6 LPA 4.66 LPA 4.5 LPA 6 LPA Highest CTC 14 LPA 5.79 LPA 10.2 LPA 16.5 LPA Top recruiters  Andhra Bank, Bluestar, Britannia, Dabur, Deloitte Goldman Sachs, Walmart, Salesforce, Accenture,  TATA AIG, Bandhan Bank, ICICI Bank, Prism Johnson, ICICI Prudential Deloitte, Federal Bank, ITC, Ernest and Young, ICICI Group Entrance CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT cutoff 70 percentile - 40 percentile 75 percentile Fees Rs. 8.75 lakhs Rs. 3.18 lakhs Rs. 5.54 lakhs Rs. 7.95 lakhs All the colleges are good for an MBA and have something unique to offer. Based on the given information, you can decide which college meets your needs and preferences.Read more
1 Answer

Master of Business Administration [MBA] (Digital Marketing) Fee Structure in India

1.60 L (Minimum Fee)PUBLIC COLLEGES5.13 L  (Maximum Fee)
2.58 L (Average Fee)
44.70 K (Minimum Fee)Private COLLEGES11 L (Maximum Fee)
3.35 L (Average Fee)

Master of Business Administration [MBA] (Digital Marketing) Fee Structure By state


1.60 L
58.50 KPrivate COLLEGES6.68 L
3.38 L


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3 Reviews found out of 213318

10.0 /10

Placement Experience :

Campus selection is very high in the college. After 5th-semester student eligible for campus placement. Aprox 80% of student selected for placement as their performance. Aprox 10000 to 50000 offered to students. After getting a degree I want to run a digital media agency.

Internships Opportunities :

Many media agencies offered an internship to students for 1 to 3 month as a stipend as a content writer, graphic designer, from 10k to 30k as per their abilities. Handle social media accounts according to their business.

Loan/ Scholarship Provisions :

Average fees, Better knowledge, Better opportunities. Easy methods of practical knowledge. Faculties provide knowledge for career, internship. Co operative management, Good ratings, Experienced trainers.

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8.4 /10

Placement Experience :

Through the alumni record, one can have the idea of the placement records. However, after I joined this college, I got the confirmation of the placement record which has been 100% from past 3 years. The top employers that offer jobs to our department include Genpact, Just dial, Hindustan Unilever limited, HDFC Bank, Yes Bank, ICICI Bank, Bank of America, JCB and others. The highest package offered to my senior last year was 15 lakhs per annum. Post completion of MBA program, the career opportunities are in Indian and Global Corporate, reputed NGOs, management consultancy, as specialist officers, entrepreneurship, and others. Moreover, I have thought of getting placed in good organisation and so I am preparing myself accordingly to clear all the rounds in one go.

Campus Life :

My campus life at this college is going vibrant as I have got all the facilities of infrastructure. Apart from that, my colleagues and room partners in he hostel are too co-operative and brilliant. Further, the happenings in the college keep us motivated to take part in various community programs like working with NGOs, river cleaning, environmental initiatives. Moreover, we are encouraged to join clubs as per our interest. So we have raagrang - music club, dramebaaz - theatre club, samarthya - entrepreneurship club, satrangi strokes - painting clubs and others as well.

Course Curriculum Overview :

The course curriculum of our department contains a skill development module in each quadmester. Each course consists of practical assessments and group projects through which we gain both hands-on experience as well as conceptual knowledge. In this, our faculties play significant role imparting management knowledge along with the practical knowledge through workshops, team based activities, management games and many more. Also, they help us in developing the ability to take challenges and solve business problems.

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9.0 /10

Faculty :

Faculty are awesome and pretty cool. They all had an ample amount of corporate experience, which helped us get corporate exposure right there in the campus. The faculty members are very helpful and considerate. Their career guidance has been impeccable and the style of teaching is orthodox yet effective.

Placement Experience :

Placements are pretty good and we are being provided with the proper interview training. Virtual Voyage has corporate tie-ups with the many big brands from the media industry including NDTV, Viacom, MTV, Hindustan Times, etc. The packages are also good.

Fee Structure And Facilities :

The annual fee is around 22k to be paid annually. It was a dream place to be, for the people who want to pursue a career in the event management or media industry at a managerial level. And that too at an affordable price.

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