MBA in Media Management is a 2-year management course divided into 4 semesters, with each semester lasting a period of 6 months. The course is designed to enhance enrolled students’ skills and competency in handling the various modes of media.
Depending upon the institute offering the course, the average fee charged in India for pursuing this course ranges between INR 4 to 15 lacs. An undergraduate degree in any discipline with a minimum aggregate score of 50% is the basic requirement of eligibility needed to be fulfilled for applying to this course.
A successful postgraduate of MBA in Media Management in India can earn anywhere between INR 2,00,000 to 10,00,00 as the starting salary, depending upon the level of expertise in the field and the reputation of the institute.
Job positions offered upon completion of the course popularly Media Manager, Media Planning Manager, Media Strategist, TV Producer, Channel Head, etc.
Also, the course is offered at more than 3000 institutes throughout the country and selection is based on the candidate’s performance in the relevant entrance examination conducted at the national or State level. Students can opt for full time MBA or some colleges even offer a 1- year diploma in the course.
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Tabulated below are some of the major highlights of the course.
|Duration||2 years (1 year in case of diploma)|
|Examination Type||Semester System|
|Eligibility||Undergraduate degree in any discipline|
|Admission Process||Entrance test|
|Major Entrance Test||CAT/MAT/XAT/SNAP/CMAT|
|Course Fee||INR 4 to 15 Lakh|
|Average Starting Salary||INR 2 to 10 Lakh|
Compiled here is a list of the top institutes in India offering the course along with their respective locations and fees charged by each.
|College Name||City||Average Annual Fee in INR|
|AJK Mass Communication Research Center (AJKMCRC)||New Delhi||86,000|
|Symbiosis Institute of Media and Communication||Pune, Maharashtra||2,50,000|
|Xavier Institute of Communication||Mumbai, Maharashtra||1,85,000|
|Indian Institute of Journalism and New Media (IIJNM)||Bangalore||3,60,000|
|Sophia College for Women||Mumbai, Maharashtra||-|
|Amity School of Communication||Noida, Uttar Pradesh||1,62,000|
|Delhi Film Institute||New Delhi||57,000|
Eligibility for MBA in Media Management
Candidates wishing to pursue the course need to an undergraduate degree in any discipline/ stream with a minimum aggregate score of 50%. Selection of candidates is done on the basis of performance in any of the relevant entrance tests, conducted at both State and national levels, such as CAT/XAT/MAT/SNAP/CMAT etc.
Interested candidates with a work experience of minimum 24 months are preferred as often some institutes/ colleges prefer students with corporate experience before being trained for the managerial level.
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MBA in Media Management: What is it About?
The course is designed to impart skills and expertise in several modes of media, like television, print media, advertising, photography, broadcasting, online/digital media and publishing etc. Candidates may be specialized in any mode, with each mode being continuously engaged in 4 key activities, i.e. persuading, educating, entertaining and communicating.
The course offers opportunities to develop general business skills to maximize return-on-investment, create innovative digital concepts and use technology to help the company grow. Some programs are offered in traditional daytime formats, while others are offered in flexible part-time schedules as well.
Media Management covers a variety of subjects including broadcast entertainment (both TV & Radio), film entertainment, and new and interactive media and event management. Upon completing the course, applicants have lucrative career options in both academic and non-academic fields. Postgraduates interested in further studies in the discipline may choose to pursue a Ph. D in the subject.
MBA in Media Management: Who Should Opt?
Eligible candidates interested in entering and understanding the dynamic media industry, whether it is the film industry, TV industry, online media industry or a print media industry, may ideally opt for media management.
Ideal candidates would have skills like critical analysis, research and cultural awareness of the media and creative industries. Qualities such as spirit of teamwork, initiation and development of creative work, flexible, independent and innovative approach to tasks are preferred in candidates aspiring to pursue the course. The ability to work based on briefs and reach deadlines works as an additional plus point.
MBA in Media Management offers an opportunity to enrolled students to learn on an advanced level the many processes involved in media products and services and various aspects of business management. Successful postgraduates are placed in media- related fields like radio, print journalism, public relation, research, publishing, advertising and television.
Listed here are some of the popular job positions offered to successful postgraduates of the discipline with the corresponding job descriptions and salaries offered.
|Job Position||Job Description||Average Annual Salary in INR|
|Media Strategist||To develop campaigns for clients that increase brand awareness and generate return on investment (ROI).||2,00,000 to 3,00,000|
|Media Analyst||To carry out general quantitative and qualitative researches to produce media evaluation reports.||4,00,000|
|Media Manager||To administer the company’s social media marketing and advertising.||4,50,000|
|Digital Media Producer||To coordinate and manage the creation of content for digital formats, such as DVDs, as well as for distribution via the internet.||4,50,000|
|Digital Media Assistant||To ensure seamless implementation and documentation of clients’ online media programs.||3,00,000|
|Corporate Communication Head||Responsible for developing, implementing and administrating communication strategies.||8,00,000|
|Channel Head||Responsible for driving sales within a particular channel and to help maximize revenue opportunities with channel partners.||10,00,000|
|Semester I||Semester II||Semester III||Semester IV|
|Management Process and Perspectives||Human Resource Management||Principles of Mass Communication||Management Information Systems|
|Organizational Behavior||Marketing Management||Media Ethics and Laws||Logistics and Supply Chain Management|
|Managerial Economics||Financial Management||News Reporting and Editing||Management Control Systems|
|Management Accounting||Business Laws||Media Management and Development||Strategic Management|
|Quantitative Techniques||Research Methodology||Professional Journalism||Project Management|
|Computer Aided Management||Production and Operation Management||Print Media Management||Entrepreneurship Development|
|Total Quality Management||Economic Environment and Business||Electronic Media Management||Corporate Governance|
|Business Management||Business Ethics||Public Relations Management||Master’s thesis|
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