M.Com. in Marketing is a 2-year full-time postgraduate course, the minimum eligibility for admission to which is graduation completed from a recognized university, with a minimum aggregate score of 45%. Graduation needs to have been completed in any of Accounting, Economics, or Finance.
The program is spread over 4 semesters, with the final semester involving substantial project work. Admission to the course is based on the candidate’s obtained merit at the level of graduation, or performance in a relevant entrance test.
Such postgraduates are hired in capacities such as:
- Marketing Operations Specialist
- Assistant Manager
- Communications Manager
- Public Relations Manager
- Lecturer/ Teacher
- Management Associate
- Business Manager and such.
The average tuition fee charged for the course in India ranges between INR 3,720 and 1,29,000 for a span of 2 years, and the average annual salary offered to such professionals ranges between INR 4.5 and 8 Lacs, increasing with the candidate’s experience and expertise in the field.
Top Colleges for Master of Commerce [M.Com] (Marketing)
M.Com. in Marketing: Course Highlights
Listed below are some of the major highlights of the course.
|Examination Type||Semester system|
|Eligibility||Graduation from a recognized university, with a minimum aggregate score of 45%.|
|Admission Process||Merit-based/ Based on performance in entrance exam|
|Course Fee||INR 3,720 to 1,29,000|
|Average Starting Salary||INR 4.5 to 8 Lacs per annum|
|Top Recruiting Companies||Google, Facebook, ITC, Hindustan Unilever, Bharti Airtel, etc.|
|Top Recruiting Areas||Communications, Public Relations, Education and Training, and such.|
|Top Job Profiles||Marketing Operations Specialist, Assistant Manager, Communications Manager, Public Relations Manager, Lecturer, Teacher, Management Associate, Business Manager, among others such.|
M.Com. in Marketing: What is it About?
The course has been designed to offer to eligible candidates:
- an evidence-based approach for sound and defensible decision-making regarding markets, customers, and product-offerings.
- skills in research, analysis, and critical thinking.
- advanced lessons in market research and strategy.
- practical skills in identifying and forecasting opportunities and threats in domestic and international industries
- training in developing, implementing, and monitoring marketing strategies, tactics and plans.
- skills needed in gauging such strategies’ effects on the organisation.
- preparation for developing new approaches and techniques in marketing.
- skills in market-based research and investigation.
- an advanced understanding of the relevance of press releases, pamphlets, brochures, news statements, besides interaction with stakeholders.
- advanced lessons in management and marketing
- comprehensive training in a specialised field of marketing.
Top Institutes offering M.Com. in Marketing
Listed below are some of the top institutes in India that offer the course.
|Name of Institute||City||Average Fees|
|Veer Narmad South Gujarat University||Surat||INR 50,000 (course)|
|St. Xavier’s College||Kolkata||INR 1,25,000 (course)|
|Chhattisgarh University||Raipur||INR 7,520 (course)|
|Directorate of Distance Education||Tamil Nadu||INR 3,720 (course)|
|Oriental College of Management Studies||Kerala||INR 200,000 (course)|
|Sri Shikshavatan College||Kolkata||INR 63,000 (course)|
|Faculty of Business Administration||Coimbatore||INR 1,29,000 (course)|
|VBT’s Institute of Commerce||Gujarat||INR 30,000 (course)|
|Department of Commerce||Assam||INR 8,120 (course)|
Eligibility for M.Com. in Marketing
Candidates wishing to apply for the course need to fulfil the following eligibility criteria:
- Graduation (preferably in Commerce/ Finance/ Accounting/ Math), completed from a recognized university.
- A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the level of graduation.
- Candidates awaiting their graduation-level examination’s results are also eligible to apply on provisional basis.
M.Com. in Marketing: Admission Process
Most institutes in India offering the course admit students based on their performance in a relevant entrance test. Some institutes also admit students based on the candidate’s obtained merit at the level of graduation, while some conduct their own entrance tests for offering admission. Admission process generally varies across colleges.
Some such institutes in the country that conduct entrance tests for admission to the course are:
- St Xavier’s College, Kolkata
- Department of Commerce, Delhi School of Economics, Delhi.
M.Com. in Marketing: Syllabus and Course Description
A semester-wise breakup of the course’s syllabus is tabulated here.
|International Marketing||General Marketing II|
|General Marketing||Marketing Management II|
|Marketing Management I||Recent Trends in Marketing|
|Marketing intelligence||Retail Marketing|
|Relationship marketing||Marketing Environment|
|Green Marketing||Consumer Behaviour|
|Societal marketing||Marketing Channels|
|Marketing Trade Management||Consumer Behaviour|
M. Com. In Marketing: Career Prospects
Successful postgraduates of the course are lucratively hired across areas such as the following:
- Production and sales
- Distribution and communications
- Marketing management and sales
- Technical writing and consulting.
Such postgraduates are adept at job roles involving:
- theoretical understanding of marketing.
- Customer Psychology and Branding.
- Specialist Marketing, Advertising, and PR.
- Financial, Consumer and Information Technology industries.
- Not-for-profit organisations, such as charities, local government, and higher education institutions.
Some of the popular professional avenues open to successful postgraduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay in INR|
|Marketing Operations Specialist||Marketing Operations Specialists market products by managing staff, maintaining response operations, and maintaining quality ratings. They maintain the marketing staff by recruiting, selecting, orienting, and training employees, and maintaining a safe and secure work environment. Also, they develop personal growth opportunities and accomplishes staff results by communicating job expectations. Such professionals are responsible for planning, monitoring, and appraising job results, and coaching, counselling, and disciplining employees. They initiate, coordinate, and enforce systems, policies, and procedures.||8 lacs|
|Public Relations Manager||Public Relations Managers plan and direct the creation of print/ virtual material needed in maintaining or enhancing the public image of the employer or client. Fundraising Managers coordinate campaigns that bring in donations for their organization. Public Relations (PR) Managers are concerned with helping a company, organization, or government agency in maintaining a positive public image. They accomplish this by using different forms of media to convey a positive message to the target audience. PR Managers often direct special presentations, including business events, charity functions, and media campaigns. They also perform such tasks as writing and reviewing press releases, monitoring social or political issues that can affect a company, and preparing clients for public speaking announcements. PR managers often work on multiple projects simultaneously and must be adept at handling high-stress situations. Travel is often a part of the job.||7 lacs|
|Management Associate||Management Associates manage Management Executives, and other team members’ calendars. They are responsible for ensuring adequate arrangements for travel, lodging, rental car, etc., and preparing agenda and information packets for Management Executives. They must be proficient in understanding ever-new and evolving management concepts and completing multiple assignments while maintaining quality. Also, they provide key analyses of strategic concepts and financial assumptions along with feasible recommendations.||4.5 lacs|
|Communications Manager||Communications Managers are responsible for conveying an organization's internal and external messages. They draft written material, prepare presentations, and communicate with employees. A Bachelor's degree in communications, Public Relations or another such relevant field and some work experience are necessary for the job. Communications Managers need excellent speaking and writing skills and must be proficient at working in teams. They correspond with employees and external stakeholders to keep them informed of company developments. They create strategies to increase employee awareness and promote productivity. Externally, they communicate with the media and other interested parties to announce new products and discuss organizational changes towards maintaining a positive image of the organization.||6 lacs|
|Business Manager||Business Managers are responsible for overseeing and supervising a company's activities and employees. Small businesses rely on the Business Manager to keep workers aligned with the goals of the company. Business Managers report to the top executives in larger organizations, but in smaller ones, they might either own the company or report directly to the owner. Business Managers oversee the activities of workers, hire, train, and evaluate new employees. They are responsible for ensuring that the organization or department is on track to meeting its financial goals. Business Managers might also develop and implement budgets, prepare reports for senior management, and ensure that the department complies with organizational policies. They also ensure that employees have the adequate resources to complete their work. The size of the company essentially determines the type of activities the Manager performs.||5.5 lacs|