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Ph.D. (Marketing) - Course Overview

  • STREAM

    MANAGEMENT

  • DURATION

    3 YEARS

  • COURSE

    Marketing

  • COURSE TYPE

    Doctorate/M.Phil

Ph.D in Marketing Top Colleges, Syllabus, Scope and Salary

Ph.D (Marketing) is a Doctorate Sales and Marketing Management course. Total time duration to complete this course is 3 years. This is a professional degree which prepares students to teach and perform research through a variety of courses on theoretical and concerned with aspects of marketing.

The following list shows some of the colleges or institutes that offer this course:

Only those students can get admission in the college who have completed their master’s or equivalent degree in relevant field with 60% marks from a recognized board. Some of the institutes also conduct an entrance examination for those students who want to get admission in this course.

In India, the average course fee is INR 4 Lacs. This course fee is varies among institutes.  

Those who have successfully completed their degree can easily earn anything range between INR 2 Lacs to INR 9 Lacs.

Such doctorates are hired in job positions such as:

  • Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager, Deputy Manager.
  • Internet Marketing Manager, Tell Caller/ Telesales, Marketing Executive, e-Marketing Manager, Marketing Communications Leader.

Ph.D (Marketing): Course Highlights

The following table shows the major highlights of the course:

Course LevelDoctorate
Duration3 years
Examination TypeSemester system/ Year wise
EligibilityCompleted masters or equivalent degree in relevant field with 60% marks from a recognized board.
Admission ProcessMerit Based/ Entrance Test
Course FeesINR 4 Lacs
Average Starting SalaryINR 2 to 9 Lacs
Top Recruiting AreasResearch & Educational Institutes, Accenture in India, Printvenue, Basil Lifecare Pvt. Ltd., DHTC Logistics Ltd., Daimler India Commercial Vehicles Pvt. Ltd., Raymond Limited.
Job PositionsBrand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager, Deputy Manager, Internet Marketing Manager, Marketing Executive, e-Marketing Manager, Marketing Communications Leader.

Ph.D (Marketing): What is it About?

Ph.D. in Marketing prepares career of the students in research. Common courses that students can take in Marketing Ph.D. programs are microeconomics, consumer behaviour, and data analysis. Marketing is the action or business of promoting and selling products or services.

In Ph.D. (Marketing) applicants learn consumer behaviour (mainly psychology based) and quantitative modelling (based on economics) and statistical theories. The course syllabus is of three years but its syllabus is divided into two semesters.

Applicants enrolled in the course are taught to:

  • Develop integrated campaigns or producing a comprehensive marketing strategy and the ability to prioritize workload.
  • How to make Branding Strategies, Quantitative Marketing Methods, Statistics and Management, Psychometrics, and Econometrics.

Top Institutes offering Ph.D (Marketing)

The following table shows the list of top institutes that offer this course:

Name of the InstituteCity/ StateAverage Fees
Amity UniversityMumbai, MaharashtraINR 50, 000
Delhi School of ManagementDelhiINR 20, 500
GITAM UniversityVishakhapatnam, Andhra PradeshINR 60, 000
HKBK College of EngineeringBangalore, KarnatakaINR 70, 000
Rama UniversityKanpur, Uttar PradeshINR 59, 000
Sir Padampat Singhania UniversityUdaipur, RajasthanINR 40, 000
SIES College of Management StudiesMumbaiINR 45, 000
Loyola Institute of Business AdministrationChennaiINR 95, 050
Shailesh J. Mehta School of ManagementMumbaiINR 72, 000
Narsee Monjee Institute of Management StudiesMumbaiINR 57, 000
Department of Management StudiesChennaiINR 11, 871
Department of Management Studies IIT DelhiNew DelhiINR 12, 900
Department of ManagementPilani, RajasthanINR 64, 292
Indian Institute of Foreign TradeKolkata, West BengalINR 1, 00, 000
Amrita School of BusinessCoimbatoreINR 1, 33, 333

Eligibility for Ph.D (Marketing)

Students are advised to check the following eligibility criteria for taking admission in this course:

  • Students must possess Master’s degree or equivalent qualification in relevant field from recognized board or institute with 60% marks in corresponding subjects.
Top Marketing Colleges in MaharashtraTop Marketing Colleges in Uttar PradeshTop Marketing Colleges in Delhi NCRTop Marketing Colleges in Tamil Nadu

Ph.D(Marketing): Admission Process

Admission of the student in this course is done on the basis of marks secured by them in Master’s degree or equivalent examination. The admission process is different among institutes or universities. Some of the institutes conduct entrance exam followed by Group Discussion and Personal Interview.  

Ph.D (Marketing): Syllabus and Course Description

The following table shows the syllabus of this course:

Semester ISemester II
Marketing ModelsBrand and Product Management
Marketing TheoryRegarding Seminar in Advertising Management
Theories in Consumer BehaviourSupply Chain Management
Advances in Retail ManagementMarketing and Public Policy
Research MethodologyStatistics

Ph.D (Marketing): Career Prospects

Those who have successfully completed this course can join as a Marketing executive, marketing manager or product manager. Applicants should have strong communication and interpersonal skills. Students have scope for Advertising and Marketing professionals who are employed in various industries such as Professional, Scientific and Technical Services, Manufacturing, Whole Trade and Retail Trade.

The following table shows the various job positions along with its description and corresponding salaries:

Ph.D in Marketing Annual Salary
Job PositionJob DescriptionAverage Annual Pay Scale in INR
Brand ManagerBrand Manager helps in making Plan, develop and direct marketing efforts for particular brand or product.9, 14, 699
Market Research AnalystThey help in Gathering and Analyzing market data3, 51, 516
New Product ManagerThey develop products by identifying potential products, market research, generating product requirements, pricing, and plans for product introduction etc6, 04, 074
Marketing ExecutiveMarketing executive involved in developing marketing, promoting a product, service or idea etc2, 47, 546
Resident Marketing ExecutiveTheir job responsibilities include overseeing and approving company’s budget.2, 42, 075
Marketing ManagerThey are responsible for developing, implementing and executing strategic marketing plans for an entire organization.6, 44, 431
Deputy ManagerDeputy manager usually works for or assists general manager.8, 64, 108
Internet Marketing ManagerInternet Marketing Managers are responsible for creating and implementing strategies to increase sales and revenue for a company.4, 12, 492