PGD Digital Marketing: Admission, Top Colleges, Syllabus, Jobs and Salary

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Sounak Banerjee

Content Curator | Updated on - May 20, 2021

PGD or Post Graduate Diploma in Digital Marketing is a 1 year postgraduate level course, providing students with a versatile knowledge of content strategy, Search Engine Optimisation, Search Engine Marketing and Email Marketing

Check: Digital Marketing Courses

Students looking for admission must have cleared a Bachelor's Degree in applicable discipline or its equivalent from a recognised university or college.

Admission to this course is selective and is done by both merit and entrance tests. However, some institutions might take an interview before giving admission.

PGD in Digital Marketing syllabus include classroom studies, computer lab work, Introduction to digital marketing, Creation and Planning of Website, Digital Media Planning and buying, Art of Pitching, Client – Oriented Strategy and so on.

On the basis of favoured opinions Birla Institute of Management Technology, Loyola Institute of Business Administration, Universal Business School are some of the famous colleges for PG Diploma in Digital Marketing. The average annual fee for this certified program is INR 40,000 to 150,000.

Check: PGDM Courses in India

The job options for PGD in Digital Marketing are SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive. The average salary for PG Diploma in Digital Marketing ranges from INR 2.5 lac per annum to INR 5 lac per annum depending upon company.

After completion of PG Diploma in Digital Marketing course, one can get jobs in top companies like Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop, etc.

PGD Digital Marketing: Course Highlights

Course Level Post graduate
Full Form Executive Post Graduate Diploma in Management Marketing
Duration 2 years
Examination Type Semester and Annual
Eligibility Criteria Graduate with at least 50% marks or equivalent in any recognised Institute
Admission Process Merit or Entrance
Average Course Fee INR 5,000 - 10 Lacs
Subjects Content creation, Introduction to digital marketing, Email Marketing, SEO, Web Remarketing.
Top Recruiting Companies Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop
Top Job Position SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive.
Eligibility

What is the PGD Digital Marketing Eligibility Criteria?

  • The eligibility criteria is that the candidate should have passed its Bachelor’s Degree with distinction in any discipline from a UGC recognised university or college.
  • Candidates must have scored 60% marks in Bachelor's Degree in the same field. 
  • Candidate 10+2 level marks should ne be less than 55% marks in aggregate from a recognised school.
Admission Process

What is the PGD Digital Marketing Admission Process?

Admission Process of PGD in Digital Marketing depends on college to college. Some colleges conduct entrance tests for admission and on the basis of entrance test score selection is done, whereas some colleges offer admission on merit basis along with a personal interview.

The following are some of the most popular entrance exams that are being conducted by the colleges for admission to the course: 

  • CAT
  • MAT
  • XAT
  • ATMA 
Entrance Exams

What are the top PGD Digital Marketing Entrance Exams?

Some of the important entrance exams conducted by esteemed universities and colleges are listed below.

Exam Name Conducting Body Exam Date Exam Mode
CAT Tata Consultancy Services  To be announced Online
MAT  All India Management Association February 20, 2021 Online and offline
XAT  Xavier Labour Relation Institute Jamshedpur 1st week of January, 2022 Online
ATMA AIMS Test for Management Admissions February 14, 2021 Online

PGD Digital Marketing: Entrance Exam Preparation Tips

For better preparation students can refer to the following points –

  •  Prepare a schedule for each subject mentioned in the syllabus. Stick to that schedule and give each subject equal time.
  • Make sure your basics are clear so while studying advanced chapters you do not face any difficulty. A strong comprehension of basics shall be convenient.
  • Practice as much as you can because the entrance test is all about practice. Do previous year question papers and attempt mock tests at 2 in a day.
  • Toppers suggest 10+2 level NCERT and graduation level reference books and other publications books.
  • Candidates should thoroughly revise these books before going for papers.
Why Study?

Why Study PGD Digital Marketing?

Here are few points why you should pursue PGD in digital marketing:

High – end Salary Packages – Digital Marketing is a rising domain and there is acute scarcity of ample digital marketing talent, organisations are ready to provide high compensation to worthy candidates. The annual average salary of a successfully postgraduate digital marketer ranges from INR 1.5 lakhs to 3 lakhs and candidates with experience, it can range up to INR 15 LPA to 22 LPA.

 Enjoy Flexibility – Most digital marketing candidates enjoy flexible working hours. As the whole domain goes around the internet and internet based marketing methods, so physical location barely matters. A digital marketer can brainstorm and perform their work from anywhere.

Enhance your creativity skills – Digital Marketing is a rising sector which means it is still developing. When you register in a postgraduate digital marketing program you are trained to learn all relevant skills and techniques and by the time you successfully postgraduate your diploma you have the necessary knowledge and hand on experience to amplify marketing strategies.

Wide Range of Career Options – The best aspect of pursuing a digital marketer course is that it is not confined to one single field. Companies in every sector of the industry are ready to hire a candidate with a degree of Digital Marketing for expanding their business. So, with a Digital Marketing Certificate in your hand, you can find a job in any sector.

PGD Digital Marketing: Course Advantages

  • Post Graduate Diploma in Digital Marketing taught us how to amalgamate new plans and stratagem with customary marketing tools and implementations aimed at seizing new customers, gaining customers' trust, offering high – level customer services, coming up with new ideas, manufacturing new products and performing market research. 
  • The diploma program unites key logical and customer windows – shop behaviour into your digital marketing endeavour.
  • The Diploma program is not concentrated on technical skills, the program instigates candidates, to the key automation that Digital Marketers utilize to gain business objectives.
Course Comparision

PGD Digital Marketing: Course Comparison

Here is the comparison between PGD Digital Marketing and PGD Computer Application:

Check: Top PGD Computer Application Colleges in India

Basis PG Diploma in Digital Marketing PG Diploma in Computer Application
Objective The objective of the program is to provide students with a versatile handful knowledge of content strategy, Search Engine Optimisation, Search Engine Marketing and Email Marketing. The objective of the course is to go around the up-skilled modern aspect of computers. Beginning from programming, HTML and business operation.
Duration 1 year 1 year
Subjects Taught Creation and Planning of Website, Digital Media Planning and buying, Art of Pitching, Client – Oriented Strategy. Web Programming, HTML, Java, Data Structure, Operating System and Algorithms.
Eligibility 10+2+3 10+2+3
Admission Criteria Merit based or entrance exam Merit based or entrance exam.
Annual Average Fee INR 40,000 to 150,000. INR 30,000 to 200,000
Salary INR 1.5LPA to 15 LPA INR 3 LPA to 7 LPA
Job Positions SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive. Computer Program Analyst, Java Developer, Project Manager, IT Consultant and Interface Engineer.
Top Colleges Taxila Business School, IPS Business College, Woxsen University, All india Management Association, New Delhi. Jaipur National University, DAV College, Patna Women’s College, University of Science. and Technology.
Top Colleges

PGD Digital Marketing: Top Colleges

Many colleges are offering this course in India. Some of the top colleges offering this course are listed below – 

Check: Top Digital Marketing Colleges in India

PGD Digital Marketing: College Comparison

College Comparison between Loyola Institute of Business Administration and Alliance University is given below:

Basis Loyola Institute of Business Administration Alliance University
Established 1979 2010
Ranking 2020 NIRF 50 NIRF 39
Location Chennai Bangalore
Average Annual Fee INR 95,500 INR 150,000
Average Annual Placement Packages INR 700,000 INR 12,00,000
Top Companies Visited IBM, Cognizant, Mindtree, Cerberus, Freshwork, Dell, Inatech. Amazon, Oracle, Paytm, Salesforce, Makemytrip, Byju’s.

PGD Digital Marketing: Top Colleges Admission Tips

Here are some steps through which you can easily get admission in good college

  • Score the best possible marks in 10+2 level because marks are extremely important.
  • Involve yourself in extracurricular and co - curricular activities . Develop a leader in yourself. Evolve your interest in one or more areas.
  • In order to avoid stress, start searching for good colleges early. Make a folder and put all necessary information in that.
  • Prepare for the entrance test by 12th class NCERT and reference books.
Syllabus

PGD Digital Marketing: Syllabus

Semester I Semester II
Introduction to Digital Marketing Digital Media Planning and Buying
Website Planning & Creation Web Remarketing
Search Engine Optimisation Email Marketing
Search Engine Marketing Design Essential
Social Media Marketing E- Commerce Management
Content Strategy Adsense, Blogging
Web Analytics Art of Pitching

PGD Digital Marketing: Recommended Books

Books Author
Hacking Growth Morgan Brown & Sean Ellis
New Rules of Marketing and PR David Meerman Scott
The Art of SEO Eric Enge, Stephen Spencer
Content Marketing Joe Pulizzi
Digital Marketing: Strategy, Implementation & Practice Dave Chaffey & Fiona Ellis Chadwick
The Big Data – Driven business Russell Glass & Sean Callahan
E – Commerce for Small Business Jakob Summers
Job Prospects

PGD Digital Marketing: Job Prospects

The candidates, after their successful completion of the course, would have plenty of career opportunities in the fields of marketing and advertising such as Marketing Executive, Brand Manager, Market Research Analyst, Marketing Communications Manager, Advertising Manager, etc. They could explore career opportunities across the public and the private sector as well.

Top Job Profile and Average Salary are given below:

Job Profile Average Annual Salary
Content Creator INR 3,00,000 to INR 5,00,000
Digital Marketing Specialist INR 300,000 to INR 400,0000
SEO Analyst INR 200,000 to INR 660,000
Lecturer / Professor INR 150,000 to 400,0000
ORM Executive INR 260,000 to INR 357,000
Paid Media Executive INR 500,000 to INR 750,000
Copywriter INR 270,000 to INR 800,000
Future Scope

Future scope after PGD Digital Marketing

After completing the Executive PGD Management (Marketing) course Post Graduation can continue doing their further study and go for a PhD. It will enhance their language skills and provide more knowledge. Post Graduates can work in the government sector as well as the private sector.

  • MBA Marketing: It is basically a postgraduate program having a 1-3 year duration. The course is pursued by working professionals who want to have a quick growth in a career and extend their area of expertise. Check: Top MBA marketing Colleges in India
  • PhD: If a student wants to continue in the same field of education, the second program of choice is a PhD. It is a three to five year duration course and the eligibility criteria include having a Executive Post Graduate Diploma Degree in related disciplines.

See Also: Top PhD Colleges in India

FAQs

PGD Digital Marketing: FAQs

Ques. Documents that are needed at the time of admission?

Ans. Documents are –

  1. Graduation Certificate - attested copy
  2. 10+2 Certificate - attested copy
  3. Adhar Card - attested copy
  4. Birth Certificate
  5. Domicile Certificate - attested copy
  6. Passport size photographs
  7. Transfer Certificate and,
  8. Character Certificate

Ques. Can I apply for a PG Diploma in Digital Marketing after b.sc?

Ans. Yes, you can apply for a PG Diploma in Digital Marketing after BSc.

Ques. Can I apply for BTech after PG Diploma in Digital Marketing?

Ans. Yes, you can apply for B.Tech/BE after PG Diploma in Digital Marketing.

Ques. Can I apply for distance education for a PG Diploma in Digital Marketing course?

Ans. Yes you can apply for distance education for PG Diploma in Digital Marketing course.

Ques. How many semesters are there in a PG Diploma course?

Ans. There are four semesters in PG Diploma course.

Ques. Can I apply for a PG Diploma in Digital Marketing without an entrance exam?

Ans. Yes, you can apply for a PG Diploma in Digital Marketing without an entrance exam. Some colleges take admission on merit basis of the last qualifying exam.

Post Graduate Diploma in Digital Marketing : 11 answered questions

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Ques. Which college should I choose between IMT Ghaziabad and NMIMS Mumbai for an MBA in marketing?

● Top Answer By Sriman Mishra on 27 Apr 21

Ans. There are a lot of things that you should consider before selecting a B-School to pursue MBA. As it is a very job-oriented program, you have to think about the ROI as well. Before joining any of the colleges you mentioned just consider the following aspects : Brand Equity: So far it is known that NMIMS Mumbai holds a slightly better brand value compared to IMT Ghaziabad. Batch Strength: NMIMS Mumbai owns more or less the same batch Size as IMT G. Location: Both of the colleges enjoy the same advantage from their respective vital locations. Alumni Quality: Certainly Alum quality is one where IMT G is a clear winner even today. In this aspect, IMT G has been a dominant force for the first 30 years and used to be a way superior brand compared to NMIMS Mumbai. But overall, in terms of brand reputation holds NMIMS with a slightly better advantage. Marketing: The exposure of learning and position are better at IMT G compared to NMIMS Mumbai. NMIMS also enjoys good roles for marketing but it simply can't hit the flagship course of marketing at IMT G. Faculty Profiles: IMT Ghaziabad has been consistently ranked better in terms of faculty Profiles. There are certain reasons behind this and the way in place about how one should come up with which might have better overall faculty Profiles. ROI: This is one of the aspects where NMIMS Mumbai does not add much value. Placement Offers: Both the colleges hit more or less similar placements but anyhow NMIMS lands slightly better roles compared to IMT Ghaziabad. PARAMETERS IMT GHAZIABAD NMIMS MUMBAI NIRF Rank 37  24  Tuition Fees INR 19.5 Lacs INR 19.76 LPA Highest Package  24 LPA 21 LPA Average Package INR 14.12 LPA INR 17.85 LPA These are some of the things you should consider before settling for a college. Your scores in your entrance exams will also play a major role in the selection of the college. The ultimate decision lies in your hand, it is up to you to finally come to a conclusion.Read more
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Ques. Which college is best, GIM Goa Core PGDM or IMT Ghaziabad marketing?

● Top Answer By Prajukta Bhargava on 12 Apr 21

Ans. There is no such thing as the best college. You will have to compare various parameters and look at which B-School offers what you are looking for and is more suited towards your priorities. You can take into consideration various parameters like the following. College fees Placements Companies visiting the campus Courses offered Faculty Alumni Campus Industrial connections IMT Ghaziabad is an older college and definitely would have been a good suggestion before. Now, with newer IIMS coming up, you will have wider options to choose from. As far as marketing is concerned, both colleges are quite well known for the subject. This is reflected in the quality of students that have graduated from this college. The list given above should help you categorize what you are looking for at each of these institutes. You should also consider speaking to current students and alumni after doing your research. Moreover, set your priorities and clear what you are looking for. If you are looking at ROI, you should look at that from a long-term point of view and not something you should be concerned about as soon as you pass out. Take into consideration your academics as well. If you are weak at them, consider going to a college with fewer students in a batch. If you have work experience, IMT Ghaziabad is also a good option. Sort out what is important for you and look at the parameters.Read more
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Ques. Which one is better, IMT Ghaziabad (marketing) or SCMHRD (business analytics)?

● Top Answer By Anuj Patel on 12 Apr 21

Ans. From my experience, IMT Ghaziabad is definitely a better bet than SCMHRD. From what everyone knows, to date, IMT Ghaziabad is a very well-recognized brand as compared to SCMHRD and has consistently remained the same. IMT G: If you are particularly looking to pursue a degree in marketing, IMT G is the best offer and is much more recognized than any major you might want to pursue at SCMHRD. You can also think of opting for business analytics, however, it is a niche course. Marketing is much more focused as compared to other core courses offered at any other B school. If you are passionate enough about a subject, you should definitely go ahead with it even if it is a niche field.  SCMHRD: SCMHRD is one of the best institutes under the Symbiosis schools. It is very well known for its faculty and diversity of students. One of the popular courses at the college is Human Resource management. Moreover, with its location being in Pune, it could add as a boost if you are looking to get placed later. You should figure out what you are looking for and do your research about the two institutes to find out which one suits you better. Overall, IMT G is better than SCMHRD.Read more
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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Arindam Chakraborty on 09 Mar 21

Ans. Well, the answer is always a big yes; however, one of my friends has told me about the promising scenarios, considering this question. The followings are the list of that possible synopsis. Suppose a student got a job offer with 6 LPA CTC (although he or she is a fresher and has an upright educational background). It will be better if they try again to get an opportunity to study in good IIMs. Suppose a student has several years of experience, approximately 3 years, and has a good educational score. But he or she is not interested to do MBA in ongoing years, then it will be better if they try to get admission in IIMS, or else they can take admission in IMT. Besides, if the student is not satisfied with the job he or she gets and is interested in a marketing profile, they can grab the opportunity to join IMT. If the student wants to get knowledge in marketing and sales profile, obviously, they join IMT. One thing should always be remembered that the student has to hard work to achieve his or her ultimate goals, and then they will definitely get a good hike in their previous salary. <>/divRead more
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Ques. Which college is best for MBA/PGDM in marketing amongst BIMM Pune, MNIT Jaipur, BIT Mesra and IMS Ghaziabad?

● Top Answer By Sushmita Roy on 18 Jan 21

Ans. You can judge for yourself, which is the best college for an MBA based on certain parameters.  Deciding Factors: Some of these parameters are as follows. College ranking in India Competition for admission Cutoff required Syllabus and the project time duration Industry interface  MoUs and international collaborations Top recruiters in the campus placement Past placement record CTC offered yearly from maximum to minimum Comparison: A brief comparison between BIMM Pune, MNIT Jaipur, BIT Mesra, and IMS Ghaziabad is given below.  Category BIMM Pune MNIT Jaipur BIT Mesra  IMS Ghaziabad Ranking 11th Times B- School 2020 71st by NIRF 2020 85th by NIRF 2020 14th Times B-School Average CTC 6 LPA 4.66 LPA 4.5 LPA 6 LPA Highest CTC 14 LPA 5.79 LPA 10.2 LPA 16.5 LPA Top recruiters  Andhra Bank, Bluestar, Britannia, Dabur, Deloitte Goldman Sachs, Walmart, Salesforce, Accenture,  TATA AIG, Bandhan Bank, ICICI Bank, Prism Johnson, ICICI Prudential Deloitte, Federal Bank, ITC, Ernest and Young, ICICI Group Entrance CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT cutoff 70 percentile - 40 percentile 75 percentile Fees Rs. 8.75 lakhs Rs. 3.18 lakhs Rs. 5.54 lakhs Rs. 7.95 lakhs All the colleges are good for an MBA and have something unique to offer. Based on the given information, you can decide which college meets your needs and preferences.Read more
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Post Graduate Diploma in Digital Marketing Fee Structure in India


20 K (Minimum Fee)PUBLIC COLLEGES1.10 L  (Maximum Fee)
65 K (Average Fee)
23 K (Minimum Fee)Private COLLEGES9.40 L (Maximum Fee)
4.31 L (Average Fee)

Post Graduate Diploma in Digital Marketing Fee Structure By state


Delhi NCR

1.10 LPUBLIC COLLEGES1.10 L
1.10 L
23 KPrivate COLLEGES9.40 L
4.06 L

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Campus Life :

Various workshops such as Data integrity , Good Lab practice , Good manufacturing development and regulations , the Indian GMP regulations are held at our college which is usually for two days.Many conferences are also held at our college to fill in the gaps of time,budget , comfort and accessibility. Many sports tournaments such as table tennis , football , volleyball etc are organised by the student club of our college.

Loan/ Scholarship Provisions :

Our college offers fee concession of 20% to the students who belong to the economically weaker sections of the society , who has a family income of less than 1,00,000 or less p.a.Moreover 10% concession is also given to defense personnel,ex-servicemen and to the students belonging to SC/ST category. Another kind of scholarship is offered to students with top scores . They are given 50% concession in the total fees.

Admission :

You need to be a life science graduate/Mpharma/Bpharma/Msc in science disciplines to be eligible for admission in this college.Those students who have done a Clinical Research course are also available to apply.You can apply for the admission via online mode . Fill in the necessary details , and the registration fees . If everything is okay then you will be granted admission in the college.

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IPS Business School
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