PGDM in Marketing is a 2-year full-time post-graduate diploma course, the eligibility for which is a graduation degree in any course with an aggregate mark of 50% marks or above. During admission, preference is given to those with an academic background in marketing and sales. For others, an experience of at least 2 years in the field is required. The cut-off marks for application in this course varies from institute to institute. In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission.
Top Institutes Offering PGDM in Marketing
- Asia Pacific Institute of Management
- Accman Institute of Management
- MICA, Ahmedabad
- Balaji Institute of International Business
- Bharati Vidyapeeth University
PGDM in Marketing covers various aspects related to Marketing Management, Marketing Research, and Advertising. It also takes into consideration the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organization's competitive advantage depends on key strategic marketing decisions. This program gives decision-makers a strong foundation in marketing concepts and skills, hence honing their decision-making and problem-solving skills.
PGDM in Marketing graduates may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.
The average full-time fee charged for PGDM in Marketing course in India ranges between INR 75,000 to 2.2 lakhs per academic year, and the average salary offered to such professionals’ ranges between INR 2 to 15 Lacs per annum, increasing with experience and expertise.
PGDM in Marketing: Course Highlights
|Examination Type||Semester System|
|Eligibility||Graduation degree in any stream with a minimum of 5% aggregate score.|
|Admission Process||In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission.|
|Course Fee||INR 75,000 to 2.2 lakhs|
|Average Starting Salary||INR 2 to 15 lakhs|
|Top Recruiting Companies||Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.|
|Job Positions||Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.|
PGDM in Marketing: What is it about?
PGDM in Marketing program has been designed to offer the eligible students managerial training that will influence thinking and achievements at the workplace even at times of pressure and deadlines. It helps to develop the candidate's skills that are essential for personal growth and leadership in a marketing environment. It also aims to hone the candidate’s decision-making abilities in the day-to-day work business situations. Problem-solving and analytical skills are also expected in a marketing executive/manager.
Marketing is an important interface function with the market environment and focuses sharply on the delivery of the output. Its role is to ensure that the organization's offerings are in tandem with the market requirements and to deliver the benefits sought by the customer. A marketing executive or manager, after successful completion of PGDM in Marketing course, will have the abilities to deftly assess the market and its competition and environment, make managerial decisions, and share the long-term objectives of the organization. Professionals can expect a rapid career growth after the completion of the program.
PGDM in Marketing course is useful for executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector will be able to effectively create brand management strategies and function as marketing professionals if they enroll for marketing management courses. The course offers a unique opportunity to fresh graduates and experienced persons alike who want to enter the challenging field of marketing where professional growth is limited by nothing but their aptitude, ambition, application and will. It is also highly suitable for entrepreneurs already in business as it empowers them to optimize, expand and diversify their operations. The demand for marketing experts grows at ever-increasing rates, courtesy the expansion of the global as well national business. So, be it in domestic or global markets, whether dealing with physical products or services, there are multiple special areas with an urgent requirement for qualified managers.
PGDM in Marketing: Top Institutes
|Name of Institute||City||Average Fees in INR|
|Asia Pacific Institute of Management||New Delhi||8,90,000|
|Accman Institute of Management||Noida||2,60,000|
|Acton Business School||Maharashtra||-|
|IIKM Business School||Calicut||10,60,000|
|Skyline Business School||Delhi||4,88,000|
|Advanced School of Management||Delhi||37,500|
|Aligarh Muslim University||Aligarh||20,775|
|Annex College of Management Studies||Kolkata||10,000|
|Arunachal University of Studies||Arunachal Pradesh||68,000|
|Aurora’s Business School||Hyderabad||-|
|Awadhesh Pratap Singh University||Madhya Pradesh||42,600|
|Balaji Institute of International Business||Pune||6,40,000|
|Avagmah Business School||Bangalore||1,04,000|
|Bharati Vidyapeeth University||Pune||50,000|
|Birsa Institute of Technology||Ranchi||1,22,500|
|Biztech Management School||Kolkata||-|
PGDM in Marketing: Eligibility
Candidates wishing to apply for PGDM in Marketing course need to have completed their graduation degree with an aggregate of 50% marks or above in any stream from a recognized university. After application, an entrance test followed by an interview may be held to judge the eligibility of the candidate for the course.
|Top Marketing Colleges in Maharashtra||Top Marketing Colleges in Uttar Pradesh||Top Marketing Colleges in Delhi NCR||Top Marketing Colleges in Tamil Nadu|
PGDM in Marketing: Admission Process
Most institutes offering PGDM in Marketing course admit the students based on their performance in an entrance exam conducted by the university/college/institution. However, admission process generally varies across colleges.A few institutes also provide direct admission based on the candidate’s performance in his/her B.A. degree.
PGDM in Marketing: Syllabus and Course Description
A semester-wise breakup of the course’s syllabus is tabulated here:
|Semester 1||Semester 2|
|Principles of Management||Strategic Management|
|Financial Accounting||Cost Accounting|
|Fundamentals of Communication and Interview Preparation||The Integrative Manager|
|Human Resource Management||Innovation Management|
|Marketing Management||Mastering The Interview and Networking Skills|
|Managerial Economics||Elective Project|
|Semester 3||Semester 4|
|Marketing Research||Product / Brand Management|
|Consumer Buyer Behaviour||E-Commerce|
|Advertising and Sales Promotion||Internet Marketing|
|Distribution Management||Social Media Marketing|
PGDM in Marketing: Career Prospects
PGDM in Marketing course caters to the students who seek a career in sales and marketing. An analytical mind which can critically evaluate and interpret the market conditions and the ability to solve problems is prized in the industry. Addressing the growing complexity and competition of the marketing industry, this program provides a well round-up synergy of communication and marketing skills aligned to the specific needs of the industry. The course takes into consideration various aspects such as strategic management, communication skills, human resource management, and product management as well. The course is perfectly suited for those already working in sales or the novices seeking a career in marketing. They can benefit from the broad theory and practical base that the course provides. It will help entrepreneurs to set up and launch their own products or for them to revamp business by learning the nitty-gritty of marketing.
PGDM in Marketing course can land you a job in the leading MNCs and insurance companies of the country or even the world. One of the advantages of pursuing this course is that it is global nature. It will hone the students’ capability to come up with new ideas, execute them and sharpen their analytical and problem-solving as well as communication skills. After the end of the two-year PGDM in Marketing course, the students, having worked on practical projects, will have a clear idea of what the professional life in the field entails and hence, will be able to work effectively under pressure and time crunches.
They may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.
Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Fees in INR|
|Market Research Analyst||Responsible for gathering and analyzing data. They plan and devise methods of acquiring data such as internet surveys, door-to-door consumer studies, and direct mail surveys.||351,516|
|Advertising Manager||Media strategy, account services, advertising planning, creative strategy and ad design fall under the responsibilities of an advertising manager. They also plan and direct the advertising and promotional campaigns of companies.||500,505|
|Brand Manager||Responsible for planning and directing marketing efforts of a particular product. They also track consumer and market behavior by reviewing sales volume, market share, profit projections, pricing, and distribution, etc.||914,699|