Post Graduate Diploma in Management (PGDM) in Marketing Top Colleges, Syllabus, Scope, and Salary

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Sakshi Gupta

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PGDM in Marketing is a 2-year full-time post-graduate diploma course, the eligibility for which is a graduation degree in any course with an aggregate mark of 50% marks or above. During admission, preference is given to those with an academic background in marketing and sales. For others, an experience of at least 2 years in the field is required. The cut-off marks for application in this course varies from institute to institute. In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission.

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

Top Institutes Offering PGDM in Marketing

PGDM in Marketing covers various aspects related to Marketing Management, Marketing Research, and Advertising. It also takes into consideration the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organization's competitive advantage depends on key strategic marketing decisions. This program gives decision-makers a strong foundation in marketing concepts and skills, hence honing their decision-making and problem-solving skills.

PGDM in Marketing graduates may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.

The average full-time fee charged for PGDM in Marketing course in India ranges between INR 75,000 to 2.2 lakhs per academic year, and the average salary offered to such professionals’ ranges between INR 2 to 15 Lacs per annum, increasing with experience and expertise.

PGDM in Marketing: Course Highlights

Course Level Postgraduate
Duration 2 years
Examination Type Semester System
Eligibility Graduation degree in any stream with a minimum of 5% aggregate score.
Admission Process In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission.
Course Fee INR 75,000 to 2.2 lakhs
Average Starting Salary INR 2 to 15 lakhs
Top Recruiting Companies Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.
Job Positions Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.

PGDM in Marketing: What is it about?

PGDM in Marketing program has been designed to offer the eligible students managerial training that will influence thinking and achievements at the workplace even at times of pressure and deadlines. It helps to develop the candidate's skills that are essential for personal growth and leadership in a marketing environment. It also aims to hone the candidate’s decision-making abilities in the day-to-day work business situations. Problem-solving and analytical skills are also expected in a marketing executive/manager.

Marketing is an important interface function with the market environment and focuses sharply on the delivery of the output. Its role is to ensure that the organization's offerings are in tandem with the market requirements and to deliver the benefits sought by the customer. A marketing executive or manager, after successful completion of PGDM in Marketing course, will have the abilities to deftly assess the market and its competition and environment, make managerial decisions, and share the long-term objectives of the organization. Professionals can expect a rapid career growth after the completion of the program.

PGDM in Marketing course is useful for executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector will be able to effectively create brand management strategies and function as marketing professionals if they enroll for marketing management courses. The course offers a unique opportunity to fresh graduates and experienced persons alike who want to enter the challenging field of marketing where professional growth is limited by nothing but their aptitude, ambition, application and will. It is also highly suitable for entrepreneurs already in business as it empowers them to optimize, expand and diversify their operations. The demand for marketing experts grows at ever-increasing rates, courtesy the expansion of the global as well national business. So, be it in domestic or global markets, whether dealing with physical products or services, there are multiple special areas with an urgent requirement for qualified managers.

PGDM in Marketing: Top Institutes 

Name of Institute City Average Fees in INR
Asia Pacific Institute of Management New Delhi 8,90,000
Accman Institute of Management Noida 2,60,000
Acton Business School Maharashtra -
IIKM Business School Calicut 10,60,000
Bangalore University Bangalore -
Skyline Business School Delhi 4,88,000
Advanced School of Management Delhi 37,500
Aligarh Muslim University Aligarh 20,775
Annamalai University Cuddalore -
Annex College of Management Studies Kolkata 10,000
Arunachal University of Studies Arunachal Pradesh 68,000
Assam University Assam 10,500
Aurora’s Business School Hyderabad -
Awadhesh Pratap Singh University Madhya Pradesh 42,600
Balaji Institute of International Business Pune 6,40,000
Avagmah Business School Bangalore 1,04,000
Bharati Vidyapeeth University Pune 50,000
Birsa Institute of Technology Ranchi 1,22,500
Biztech Management School Kolkata -

PGDM in Marketing: Eligibility 

Candidates wishing to apply for PGDM in Marketing course need to have completed their graduation degree with an aggregate of 50% marks or above in any stream from a recognized university. After application, an entrance test followed by an interview may be held to judge the eligibility of the candidate for the course.

PGDM in Marketing: Admission Process

Most institutes offering PGDM in Marketing course admit the students based on their performance in an entrance exam conducted by the university/college/institution. However, admission process generally varies across colleges.A few institutes also provide direct admission based on the candidate’s performance in his/her B.A. degree.

PGDM in Marketing: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here:

Semester 1 Semester 2
Principles of Management Strategic Management
Financial Accounting Cost Accounting
Fundamentals of Communication and Interview Preparation The Integrative Manager
Human Resource Management Innovation Management
Marketing Management Mastering The Interview and Networking Skills
Managerial Economics Elective Project
Semester 3 Semester 4
Marketing Research Product / Brand Management
Consumer Buyer Behaviour E-Commerce
Advertising and Sales Promotion Internet Marketing
Distribution Management Social Media Marketing
CRM Project
Marketing Finance -

PGDM in Marketing: Career Prospects

PGDM in Marketing course caters to the students who seek a career in sales and marketing. An analytical mind which can critically evaluate and interpret the market conditions and the ability to solve problems is prized in the industry. Addressing the growing complexity and competition of the marketing industry, this program provides a well round-up synergy of communication and marketing skills aligned to the specific needs of the industry. The course takes into consideration various aspects such as strategic management, communication skills, human resource management, and product management as well. The course is perfectly suited for those already working in sales or the novices seeking a career in marketing. They can benefit from the broad theory and practical base that the course provides. It will help entrepreneurs to set up and launch their own products or for them to revamp business by learning the nitty-gritty of marketing.

PGDM in Marketing course can land you a job in the leading MNCs and insurance companies of the country or even the world. One of the advantages of pursuing this course is that it is global nature. It will hone the students’ capability to come up with new ideas, execute them and sharpen their analytical and problem-solving as well as communication skills. After the end of the two-year PGDM in Marketing course, the students, having worked on practical projects, will have a clear idea of what the professional life in the field entails and hence, will be able to work effectively under pressure and time crunches.

They may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.

Post Graduate Diploma in Management (Marketing) annual salary
Job Position Job Description Average Annual Fees in INR
Market Research Analyst Responsible for gathering and analyzing data. They plan and devise methods of acquiring data such as internet surveys, door-to-door consumer studies, and direct mail surveys. 351,516
Advertising Manager Media strategy, account services, advertising planning, creative strategy and ad design fall under the responsibilities of an advertising manager. They also plan and direct the advertising and promotional campaigns of companies. 500,505
Brand Manager Responsible for planning and directing marketing efforts of a particular product. They also track consumer and market behavior by reviewing sales volume, market share, profit projections, pricing, and distribution, etc. 914,699

Post Graduate Diploma in Management [PGDM] (Marketing) : 8 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Debdeep Majumder on 09 Mar 21

Ans. Well, the answer is always a big yes; however, one of my friends has told me about the promising scenarios, considering this question. The followings are the list of that possible synopsis. Suppose a student got a job offer with 6 LPA CTC (although he or she is a fresher and has an upright educational background). It will be better if they try again to get an opportunity to study in good IIMs. Suppose a student has several years of experience, approximately 3 years, and has a good educational score. But he or she is not interested to do MBA in ongoing years, then it will be better if they try to get admission in IIMS, or else they can take admission in IMT. Besides, if the student is not satisfied with the job he or she gets and is interested in a marketing profile, they can grab the opportunity to join IMT. If the student wants to get knowledge in marketing and sales profile, obviously, they join IMT. One thing should always be remembered that the student has to hard work to achieve his or her ultimate goals, and then they will definitely get a good hike in their previous salary.Read more
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Ques. Which college is best for MBA/PGDM in marketing amongst BIMM Pune, MNIT Jaipur, BIT Mesra and IMS Ghaziabad?

● Top Answer By Praver Katyal on 18 Jan 21

Ans. You can judge for yourself, which is the best college for an MBA based on certain parameters.  Deciding Factors: Some of these parameters are as follows. College ranking in India Competition for admission Cutoff required Syllabus and the project time duration Industry interface  MoUs and international collaborations Top recruiters in the campus placement Past placement record CTC offered yearly from maximum to minimum Comparison: A brief comparison between BIMM Pune, MNIT Jaipur, BIT Mesra, and IMS Ghaziabad is given below.  Category BIMM Pune MNIT Jaipur BIT Mesra  IMS Ghaziabad Ranking 11th Times B- School 2020 71st by NIRF 2020 85th by NIRF 2020 14th Times B-School Average CTC 6 LPA 4.66 LPA 4.5 LPA 6 LPA Highest CTC 14 LPA 5.79 LPA 10.2 LPA 16.5 LPA Top recruiters  Andhra Bank, Bluestar, Britannia, Dabur, Deloitte Goldman Sachs, Walmart, Salesforce, Accenture,  TATA AIG, Bandhan Bank, ICICI Bank, Prism Johnson, ICICI Prudential Deloitte, Federal Bank, ITC, Ernest and Young, ICICI Group Entrance CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT cutoff 70 percentile - 40 percentile 75 percentile Fees Rs. 8.75 lakhs Rs. 3.18 lakhs Rs. 5.54 lakhs Rs. 7.95 lakhs All the colleges are good for an MBA and have something unique to offer. Based on the given information, you can decide which college meets your needs and preferences.Read more
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Ques. Which is better, TAPMI PGDM core or IMT Nagpur marketing?

● Top Answer By Akanksha Gupta on 05 Jan 21

Ans. IMT Nagpur Marketing is the better choice as the faculty is great and the institute offers good placement opportunities. Faculty:  According to the student reviews the marketing faculty is great at IMT Nagpur for every subject of marketing like brand marketing, rural marketing, service marketing.  Placement: TAPMI offers good placement overall, however, for the marketing domain, IMT Nagpur is better. At IMT Nagpur for the 2020 batch, the highest package offered was 16 LPA and the average package was 7.94 LPA. A total of 90 companies visited for the recruitment process. Most of the offers that were made were for marketing. Marketing had 44% function-wise offers. Although PGDM Core at TAPMI has good placement and academics. If you have an interest in marketing you should definitely choose IMT Nagpur.Read more
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Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sahil Sachdeva on 11 Nov 20

Ans. IMT Ghaziabad is known for its excellence in management studies. It ranks 37th in the management category by NIRF 2020. It has a faculty strength of 66 members. It offers PGDM degrees in Marketing, Finance, Dual Country, Banking and Financial Services and Executive. IMI Delhi is one of the 5 Business schools in India to receive accreditation from the very agency, AMBA. It ranks 27th among management institutes in India by NIRF 2020. It offers PGDM degrees in Human Resource Management and Banking and Financial Services. Tabulated below is a brief overview of the both institutions: Categories IMT Ghaziabad IMI Delhi Placement Percentage 53% 80% Highest CTC 34 LPA 20.7 LPA Average CTC 13.7 LPA 13 LPA Placements  IMT Ghaziabad  179 companies participated in the placement program. 12 were international offers. The median salary package offered was 11 LPA. The recruiting companies include Adobe, AgroTech, Absolut Data, E&Y, Fidelity, Genpact, HSBC, Honeywell, Reliance, Trident, Virtusa, Infosys, etc. IMI Delhi More than 100 companies participated in the placement program. 308 students were recruited. The top recruiting companies include Google, Deloitte, Wipro, Capgemini, Mindtree, Barclays, Aditya Birla Capital, JP Morgan Chase & Co., Goldman Sachs, E&Y, KPMG, Sony Pictures, Asian Paints and many more. Admission  IMT Ghaziabad  The Admission Process of IMT Ghaziabad has 3 stages after students get selected through their CAT, XAT and GMAT scores. This will be followed by Critical Thinking (CI), Group Exercise (GE) and Personal Interview (PI). The final selection will be based on the student’s collective performance in CI, GE, PI and Valid entrance exam scores. IMI Delhi  The Admission Process of IMI Delhi also has 3 stages after the CAT and GMAT scores are determined. It will be followed by a written test, a personal interview and an extempore round. The final selection will depend on the performance of the students in all these exams and the CAT and GMAT. Faculty  IMT Ghaziabad  They have a faculty strength of 66 members. They are well qualified and most of them have great industry experience. Marketing Management has the highest number of professors, followed by Finance. IMI Delhi Their faculty includes 42 members, most of them being Ph.D. holders. They have 3 visiting faculty for Strategy and General Management. They also have 1 adjunct faculty member for Strategy and General Management. Both the institutes are reputed in India. IMI Delhi though has a higher placement record than IMT Ghaziabad. If location is not your primary concern you can opt for IMI Delhi for the postgraduate diploma course in management.Read more
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Ques. How do I get into XLRI for MBA in marketing?

● Top Answer By Abhijeet Singh on 10 Nov 20

Ans. XLRI is a well-reputed university known for its management courses all across the country. NIRF ranked it at #9 in the management category, The Week at #4, and India Today at #3 for its MBA Course. The PGDM courses offered by this university have a dedicated focus on marketing and international business. PGDM for General Management Program and Business Management have Marketing Management as one of their main subjects. Below mentioned are some of the highlights of the PGDM for Marketing courses offered by XLRI: Particulars PGDM – General Management Program (GMP) PGDM – Business Management (BM) Fees INR 20,95,000 INR 23,06,000 Entrance Criteria UG Degree & XAT/GMAT UG Degree & XAT/GMAT Duration 1 Year 3 Months 2 Years Total Seats 120 360 Admission and Entrance Criteria: General Management Program (GMP): The students seeking admission in the General Management Program of XLRI must have a UG Degree in the relevant discipline and a full-time job experience of 5 years. Business Management (BM): For admission in BM and HRM programs, students must have passed 3 years of Bachelor’s Degree exams from an AICTE recognized university and should have a work experience of 3 years. XLRI accepts XAT or GMAT as its entrance exams for its PGDM programs, where the candidates are shortlisted based on their sectional and overall scores. The cut-off for XAT first round in the recent examinations was 96. Further, the selected candidates are required to undergo the GD and PI rounds, based on these rounds the final admissions are granted. Tips for Preparation: The percentile in XAT exam is calculated based on three major sections VALR, QADI, and DM. So one should concentrate on these three sections while preparing for XAT. It is essential to prepare as per the proper XAT pattern and indulge in as many mock tests as possible. Try to solve as many sample tests as possible in real time as time management is a key issue. For GD & PI round, hone your communication skills and surf the web for previously asked topics to prepare accordingly. Campus Placement: Average placement rate has been around 90% Highest CTC offered was 48 LPA Average salary offered was 22.6 LPA Some of the leading recruiters are Accenture strategy, Dell, HCL, Amazon and Axis Bank XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. Getting into any college matters on how well prepared one is and how diligently the individual has worked for it. It is on the individual to carefully scrutinise the course in a particular college and then decide.Read more
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Post Graduate Diploma in Management [PGDM] (Marketing) Fee Structure in India


23.10 K (Minimum Fee)PUBLIC COLLEGES7.75 L  (Maximum Fee)
4.09 L (Average Fee)
30 K (Minimum Fee)Private COLLEGES24.90 L (Maximum Fee)
6.15 L (Average Fee)

Post Graduate Diploma in Management [PGDM] (Marketing) Fee Structure By state


Delhi NCR

1.26 LPUBLIC COLLEGES1.26 L
1.26 L
45 KPrivate COLLEGES24.90 L
5.95 L

Tamil Nadu

7.14 LPUBLIC COLLEGES7.14 L
7.14 L
3.50 LPrivate COLLEGES15.26 L
8.54 L

Gujarat

23.10 KPUBLIC COLLEGES23.10 K
23.10 K
2.50 LPrivate COLLEGES6.25 L
4.50 L

Comments


1 Comments
H
hemant giri
pgdm in marketing is one of the top career options for anyone who wants a creative yet technical job. To know more check out ITM Institutes.

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