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Masters in Marketing in Germany: A Comprehensive Guide

Komal Yadav Komal Yadav
Study Abroad Expert

Masters in marketing is a 1-2 year postgraduate degree to further strengthen your career in the marketing domain. It helps you to develop the advanced knowledge and skills required for brightening the marketing career.

  • The average tuition fees of universities offering Masters in Marketing in Germany are 5000 Euros to 30000 Euros per year.
  • The average salary for a person working in the marketing field in Germany typically earns around 13,900 EUR per month.
  • The job prospects after pursuing a master's in marketing from German universities are marketing officer, marketing writer, product development, product marketing manager, etc.
  • Top companies hiring marketing graduates from Germany are Goggle, Microsoft, L’Oreal, Apple, HP, Nestle, etc. 

Why Study Masters in Marketing in Germany

Below are the reasons why one should study a master's degree in marketing: 

  • Companies like L’Oreal, Uber, Amnesty International have a marketing team which is the backbone for their success.
  • Getting a master degree in marketing will help you in landing a job in fortune 500 companies.
  • As the experience increases, the salary of marketing graduates also increases. With 2 to 5 years of experience, salary in Germany increases by 32%. 

Reasons for Studying in Germany

Germany is a country that is renowned for its education system and also a hub for international students. There are still other benefits of studying in Germany, which provides a wholesome experience for international students.

  • Germany builds influential traditional teachings with evolved methods.
  • Germany lets the candidates learn and also helps them to build into well-developed professionals.
  • Most of the German universities are public and hence funded by the government.
  • The professionals are based on the level of education that they have achieved based on their degrees.
  • The tuition fees are low in Germany and not a necessity to learn German in getting a job.

Top Universities offering Masters in Marketing in Germany:-

Marketing degrees help the students to promote and sell the services to the target customers. Marketing candidates learn effective communication and also Product Planning, Sales & Brand Management, Advertising, and Consumer Behavior. 

Some of the top universities offering Masters in Marketing in Germany are shown in the below table: 

UniversityCourse offeredTuition Fees (Euros)
University of BayreuthMBA Marketing and Sales Management4900per semester
GISMA Business SchoolMSc in Digital Marketing16000 per year
IUBH UniversityMaster International Marketing management15980 per year
CBS International Business SchoolMA in Digital Marketing1255 per month
Berlin School of Business & InnovationMA in Strategic Marketing11800 per year
IUBH OnlineMBA in Marketing844 per month
ESCP Business SchoolMSc in Marketing & Digital Media20000 per year
Munich Business SchoolMaster in International Marketing & Brand management24000 per year
Free University of BerlinMSc in Digital MarketingNo tuition fees
Macromedia University of Applied SciencesMaster’s degree in Strategic Marketing6500 per semester

What is Masters in Marketing All About

A Masters in Marketing is a specialized course aimed at the people who want to broaden their marketing career. It provides an extensive career in both theory and practice with a focus on consumer behavior, digital media, etc. Masters in marketing will help the graduates to learn internal company resources along with a deep understanding of international markets.

Masters in Marketing in Germany: Course Curriculum

With a Master’s degree in marketing, a candidate has the opportunity to specialize in more than one area. These types of specialization are more attractive to employers and give confidence in marketing abilities. Some marketing topics that students might study in Germany are:

  • Strategic marketing management – It involves implementing marketing campaigns at the management level. You’ll understand separate marketing functions and understanding of a variety of marketing fields.
  • Marketing communications – This module is an understanding of consumer segments, communications strategies, and targeting the right audience. It helps to evaluate marketing communication strategies employed by different companies.
  • Digital marketing and social media- It helps you to understand various functions linked with websites for marketing communications and customer support. It helps to learn the theory and practice of digital marketing and thus to execute a digital marketing strategy.
  • Other marketing topics – Apart from these, other marketing topics are retail marketing, data-based marketing, B2B marketing, customer relationship management, etc.

Comparative Study between Masters in Marketing and MBA in Marketing

 MBA programs utilize case studies that help prepare future business leaders to address real-life business challenges. In contrast, master’s degree programs in marketing focus on more advanced concepts, theories, and specific strategies to the field. 

The below-tabulated section shows the differences between these two degrees:

Masters in MarketingMBA in Marketing
Analyze and examine potential solutions to a transforming marketing landscapeHelps to gain business skills for upper-level management.
Develop soft-skills in critical thinking and help in decision making for business environments.You are applying marketing concepts in real-life marketing and business situations.
Implement hard-skills in the domain like SEO, Google Ad Words, mobile marketing, content, etc.Developing a wide range of hard and soft skills in identifying consumer behavior, promotion, and distribution.
Courses include Marketing management, advertising,international marketing, etc.Courses include digital marketing, global marketing, marketing research, etc.

Admission Process for Masters in Marketing in Germany

Students with a bachelor's degree in marketing, commerce or related field can apply for Masters in Marketing in Germany. Some colleges like GISMA Business School also accept applicants without a bachelor's degree if they have relevant work experience.

Admission Requirements for Masters in Marketing in Germany

  • Bachelor's degree with 60% or above percentage
  • Official transcripts of previous education
  • Updated Resume
  • Letter of Recommendation
  • Statement of Purpose
  • Work Experience (not mandatory for all universities but recommended)
  • Proof of English proficiency

English Proficiency Requirement for International Students

Since the program is taught in English, international students are required to demonstrate proficiency in this language. Minimum score required to prove proficiency in English for some of the popular universities of Germany are

UniversitiesIELTS scoreTOEFL (iBT) scorePTE score
GISMA Business School6.5--
IUBH University6.08056
CBS International Business School6.592-
Berlin School of Business & Innovation6.0-50
IUBH Online6.080-
ESCP Business School7.0100-
Munich Business School6.585-
Free University of Berlin5.07150
Macromedia University of Applied Sciences6.072-

Cost of Studying Masters in Marketing in Germany

Compared to some other European countries, Germany is not much expensive. Studying marketing in Germany generally doesn’t require great investments. 

Pre-arrival Expenses

The costs incurred while travelling to Germany are part of your pre-arrival expenses. Below is the tabulated section for it.

ExpensesCost (in Euro)
Germany Student VISA75
IELTS exam166-170
TOEFL exam143-224

Cost of Living in Germany

The costs of food, housing, clothing and cultural activities are slightly higher. Below is the tabulated section for the costs of living expenses in Germany.

TypeAverage Monthly Expenses (in EUR)
Rent and utilities€323
Food and drink€168
Travel costs€94
Health insurance, medical costs, medicine€80
Phone, internet€31

Scholarships for Masters in Marketing in Germany

Germany is one of the cheapest destinations to pursue a master’s degree across the world. It is a hub for higher education degrees, and many international students get scholarships for postgraduate level.

Below is the tabulated section for the scholarships available for the international students in Germany:-

UniversitiesScholarshipAward Value (in EUR)
University of BayreuthDAAD1150
GISMA Business SchoolThe University of Law16000
IUBH UniversityGerman Scholarship300 per month
CBS International Business SchoolNon-EU Students Scholarships3000 of the total tuition fees
Berlin School of Business & InnovationDAAD1150
IUBH OnlineGerman Scholarship300 per month
ESCP Business SchoolBANCO SABADELL18,000 to be repaid in 12 months
Munich Business SchoolKfW-Studienkredit100-650 euros monthly
Free University of BerlinDAAD1150
Macromedia University of Applied SciencesThe Indian-
Friendship Scholarship
10% to 30% off in tuition fees

Scope of Masters in Marketing in Germany

A person working in the marketing domain in Germany earns an average salary of 13900 EUR per month. It includes housing, transport, and other benefits which are health insurance, clothing, flooding, etc.

The experience level is an important factor in determining an employee’s salary. Employees having more than 2 years of experience earn 32% more than freshers. 

Change in salary also depends on the location and hugely on career fields.

 Below are the wages for the jobs in Germany in different marketing careers.

Job TitlesAverage Monthly Salary (in EUR)
Chief Marketing Officer19600
Content Marketing Strategist12500
Creative Marketing Lead11900
Event Marketing14500
Market Research Analyst13400
Market Research Manager14300
Localization Manager13700

The international students who are coming to study in Germany are drawn by the generous scholarships and top educational systems. The prestige of the universities and their influence on the prospects of the students make it a value worth studying marketing in Germany. Thus the candidates will acquire a strong theory concept and strong practical skills necessary in the marketing domain.

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