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    Masters in Marketing in Germany: A Comprehensive Guide for International Students


    Masters in Marketing in Germany is a 1-2 year full-time degree that can help you to develop the advanced knowledge and skills required for brightening the marketing career. Various specializations available are strategic marketing, digital marketing, international marketing, marketing and sales management, etc. This program is available as an MA and MS degree in German universities.

    • Top companies hiring marketing graduates are Goggle, Microsoft, L’Oreal, Apple, HP, Nestle, etc. 
    • The average tuition fees of universities offering Masters in Marketing in Germany ranges between 11,800 EUR to 20,000 EUR per annum.
    • The average salary for a person working in the marketing field in Germany typically earns around 53,000 EUR per annum.

    Why Study Masters in Marketing in Germany?

    Below are the reasons why an international student should choose to study Masters in Marketing in Germany: 

    2020 Ranking  Free University of Berlin University of Cologne
    QS News 130 308
    THE 117 157
    • These two universities are state-funded and thus do not charge any tuition fees.
    • Average salary of Marketing professionals in Germany is 16% higher than the average paygrade of all occupations. 
    • With 2 to 5 years of experience, the salary of marketing graduates in Germany increases by 32%. 
    • Germany is the fourth-highest paying country for a Digital Strategist with an average salary of 67,000 EUR per annum.
    • Students with master's degrees earn 29% more than those with bachelor's in marketing from German universities

    Masters in Marketing in Germany: Top Universities

    Some of the popular universities offering Masters in Marketing in Germany are shown in the below table along with their programs and total fees: 

    University Program Offered and Duration Total Program Fees (Euros)
    Free University of Berlin MS in Management and Marketing; 2 years

    Semester Contribution: 1,200 

    (No tuition fees)

    University of Cologne MS Business Administration in Marketing; 2 years

    Semester Contribution: 1,000 

    (No tuition fees)

    GISMA Business School MS in Marketing Management; 1 year 19,450
    MS in International Marketing; 1 year 15,000
    MS in Digital Marketing; 1 year 16,000
    University of Bayreuth MBA Marketing and Sales Management; 2 years 19,600 
    IUBH University MA in International Marketing Management; 1 year 12,580
    CBS International Business School MA in Digital Marketing; 2 years 21,240 
    Berlin School of Business & Innovation MA in Strategic Marketing; 1.5 years 11,800 
    ESCP Business School MS in Marketing & Digital Media; 1.3 years 26,000 
    Munich Business School MA in International Marketing & Brand Management; 1.5 years 24,000 
    Macromedia University of Applied Sciences MA in Strategic Marketing; 1.5 years 19,500 

    Masters in Marketing in Germany: Course Curriculum

    With a Master’s degree in marketing, a candidate has the opportunity to specialize in more than one area. These types of specialization are more attractive to employers and give confidence in marketing abilities. Some marketing topics that students might study in Germany are:

    • Strategic Marketing Management: It involves implementing marketing campaigns at the management level. 
    • Marketing Communications: This module is an understanding of consumer segments, communications strategies, and targeting the right audience.
    • Digital Marketing and Social Media: It helps you to understand various functions linked with websites for marketing communications and customer support. 
    • Other Marketing Topics: Apart from these, other marketing topics are retail marketing, data-based marketing, B2B marketing, customer relationship management, etc.

    Admission Process for Masters in Marketing in Germany

    Students with a bachelor's degree in marketing, commerce, or a related field can apply for a Masters in Marketing in Germany. Some colleges like GISMA Business School also accept applicants without a bachelor's degree if they have relevant work experience.

    Admission Requirements for Masters in Marketing in Germany

    • Bachelor's degree 
    • Official transcripts of previous education translated in English or German
    • Updated Resume
    • Letter of Recommendation
    • Statement of Purpose
    • Work Experience (not mandatory for all universities but recommended)
    • Proof of English and/or German proficiency

    Requirements for applying to the German universities offering Masters in Marketing are tabulated below: 

    University Eligibility Additional Requirements 
    Free University of Berlin Bachelors with 90% Pre-requisite subjects: Mathematics, Statistics, Econometrics, Accounting, Taxation
    GISMA Business School Bachelors with 80% CV; 3 short essays; 2 references
    University of Bayreuth Bachelors 1 year of experience
    IUBH University 4-year bachelors with 65%

    If 3-year bachelors: Pass TASC exam;

    If bachelors not in business/management: Enroll in Business-Preparation Semester

    CBS International Business School Bachelors Pre-requisite subject: Business administration
    Berlin School of Business & Innovation Bachelors degree in relevant field or 3 years of management experience Minimum 21 years of age
    ESCP Business School Bachelors 1 year of work experience; TAGE – MAGE or GMAT or ESCP written test scores; Interview
    Munich Business School Bachelors in economics or enroll in pre-masters program 1-2 page letter of motivation; Resume; References; Interview
    Macromedia University of Applied Sciences Bachelors  CV; Letter of recommendation; Motivation Statement; Interview

    Language Requirement for International Students

    Since the program is taught in English in most of the universities, international students are required to demonstrate proficiency in this language. The minimum score required to prove proficiency in English for some of the popular universities of Germany are: 

    • IELTS: 6.0 to 6.5
    • TOEFL (iBT): 72 to 100
    • PTE: 50 to 60

    However, some universities like the Free University of Berlin and GISMA Business School teach some parts of the Masters in Marketing in the German language. Hence, international students are also required to demonstrate proficiency in the German language while applying to these universities. This could be done by submitting one of the following certificates:

    • TestDaF with level 4 or 5 in all four parts
    • DSH 2 or 3
    • Telc C-1 Hochschule
    • C 2-Zertifikat des Geothe-Instituts

    Masters in Marketing in Germany: Cost of Study

    Studying in Germany generally doesn’t require great investments due to lower tuition fees. However, students have to pay other costs such as living expenses, pre-arrival costs, etc. These are discussed in the following sections. 

    Pre-arrival Expenses

    The costs incurred before traveling to study destinations are part of your pre-arrival expenses. They are tabulated as follows: 

    Expenses Cost (in Euro)
    Germany Student Visa 75
    IELTS  166 – 170
    TOEFL  143 – 224
    PTE 230
    GMAT 250

    Masters in Marketing in Germany: Tuition Fee

    Universities offering Masters in Marketing in Germany charge tuition fees ranging between 11,800 EUR to 20,000 EUR per annum. Free University of Berlin and University of Cologne are state-funded. Hence, do not charge any tuition fees. Students enrolled in these universities just have to pay a semester contribution of 250 EUR – 300 EUR. 

    Tuition Fees of Masters in Marketing in Germany

    Cost of Living in Germany

    The costs of food, housing, clothing, and cultural activities are slightly higher. Below is the tabulated section for the costs of living in Germany.

    Type Average Monthly Expenses (in EUR)
    Rent and utilities €323
    Food and drink €168
    Clothing €42
    Travel costs €94
    Health insurance, medical costs, medicine €80
    Phone, internet €31

    Masters in Marketing in Germany: Scholarships

    Germany is one of the cheapest destinations to pursue a master’s degree across the world. However, many organizations and universities offer scholarships, fellowships, and assistantships to international students for funding living expenses.

    Below is the tabulated section listing scholarships available for the international students in Germany:

    Scholarship Awarding Institute Award Value (in EUR)
    Friedrich Ebert Foundation Scholarship Friedrich Ebert Foundation 1000 EUR per month
    PROMOS Free University of Berlin; Funded by DAAD Tuition fees, travel expenses
    Schmalenbach Scholarship Schmalenbach Organization 500 per semester
    Heinrich Boll Scholarship Federal Ministry of Education and Research 825 per month
    BAfoG studierendenWERK Berlin 583 per month
    Non-EU Students Scholarships CBS International Business School 3,000 
    Master Studies for all Academic Disciplines DAAD 861 per month

    For more scholarships in Germany, click here

    Masters in Marketing in Germany: Scope

    A person working in the marketing domain in Germany earns an average salary of 53,000 EUR per annum. This includes housing, transport, and other benefits such as health insurance, clothing, flooding, etc.

    Employees having more than 2 years of experience earn 32% more than freshers. Change in salary also depends on the location and career fields.

     Below are the wages for jobs in Germany in different marketing careers: 

    Job Titles Average Monthly Salary (in EUR)
    Chief Marketing Officer 19600
    Content Marketing Strategist 12500
    Creative Marketing Lead 11900
    Event Marketing 14500
    Market Research Analyst 13400
    Market Research Manager 14300
    Localization Manager 13700

    A degree in marketing helps you to learn how to promote and sell the services to the target customers. Students learn effective communication and also Product Planning, Sales & Brand Management, Advertising, and Consumer Behavior. 

    International students who are coming to study in Germany are drawn by the generous scholarships and high-class educational systems. The prestige of the universities and their influence on the prospects of the students make it worth studying in this country. 

    FAQs

    Ques. What are some of the digital marketing universities in Germany?

    Ans. Some universities offering digital marketing in Germany are GISMA Business School, ESCP Business School, and CBS International Business School. ESCP Business School offers MS in Marketing and Digital Media while the other two offer Masters (MA/MS) in Digital Marketing. 

    Ques. What are the most popular marketing courses in Germany?

    Ans. Digital Marketing, International Marketing, Strategic Marketing, Brand Management, Marketing Management are some of the popular marketing courses in Germany.

    Ques. Where can I study a Masters in Marketing in Germany?

    Ans. Free University of Berlin, University of Cologne, GISMA Business School, Berlin School of Business and Innovation, Munich Business School, and University of Bayreuth offer Masters in Marketing in Germany.

    Ques. What are the eligibility requirements for pursuing Masters in Marketing in Germany?

    Ans. A bachelor's degree in a discipline related to marketing such as business management, economics, etc is required to apply for Masters in Marketing in Germany. Berlin School of Business and Innovation accepts students from other disciplines too if they have 3 years of relevant work experience.

    Ques. How much does it cost to study Masters in Marketing in Germany?

    Ans. Average tuition fees of Masters in Marketing in Germany range between 11,800 EUR to 20,000 EUR per annum. 

    Ques. What are the job prospects after pursuing Masters in Marketing in Germany?

    Ans. Jobs available for graduates of marketing domain are Chief Marketing Officer, Content Marketing Strategist, Creative Marketing Lead, Market Research Analyst, etc. Average salary earned in Germany is 53,000 EUR per annum.