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Masters in Digital Marketing in Ireland: Top Universities, Eligibility, Fees, Scope, Scholarship

Komal Yadav Komal Yadav
Study Abroad Expert

Masters in Digital Marketing in Ireland is a one-year full-time degree that involves learning specific tools such as Google Analytics, Google Adwords, Facebook Insights tools, etc. It is also available as a part-time program which takes 2 to 3 years to complete. Students having a bachelor's degree in marketing or management-related discipline are given preference for admission in Masters in Digital Marketing in Ireland universities. Some universities accept applicants from unrelated fields of study too such as engineering, science, etc. 

The tuition fee of Ireland universities offering masters in digital marketing ranges from 11,250 EUR to 20,250 EUR (10 lakhs – 18 lakhs INR). For the first 5 years of job after completion of program, you can earn upto 36,203 EUR (32 lakhs INR). When compared with the tuition fees, this degree offers much better ROI. Also, the fees and cost of living can be covered by the scholarships offered to international students in Ireland.

Why Study Masters in Digital Marketing in Ireland?

Digital Marketing has replaced the traditional methods of marketing in today's era due to the increasing popularity of e-commerce, social media sites, etc. Thus, jobs in this field are also on the rise. Following are some of the reasons that suggest why pursuing a Masters in Digital Marketing in Ireland is a good choice:

  • Digital Marketing Managers earn 35% more than the average salaries of all jobs in Ireland.
  • Digital marketing observed an increase in over 10,000 jobs in the last five years (i.e from 2015 to 2019) in Ireland.
  • 5% to 9% of the annual bonus is awarded to employees in the field of digital marketing which is almost equivalent to the country’s average of 7%.
  • An up-gradation from bachelor's in Ireland universities to masters increases the salary by 23%.
  • With 5 to 10 years of experience in digital marketing, your salary will almost be double. 
  • The average salary of the Digital Marketing Manager in Ireland is 17% higher than the average of all other marketing jobs. 

Top Colleges for Masters in Digital Marketing in Ireland

Some of the top universities offering a 1-year full-time Masters in Digital Marketing in Ireland, according to QS News World University Ranking for 2020, are as follows: 

QS World Ranking 2020UniversityCourseTotal Program Fees (in EUR)
108Trinity College Dublin (TCD)MSc. in Digital Marketing Strategy19,500
185University College Dublin (UCD)MSc. in Digital Marketing19,900
259National University of Ireland Galway (NUI Galway)MSc. in Digital Marketing16,900
429Dublin City University (DCU)MSc. in Digital Marketing16,000
MA in Social Media Communications15,000
--Cork Institute of Technology (CIT)MSc. in Digital Marketing Strategy12,000
--Institute of Technology, Carlow (IT Carlow)MSc. in Digital Marketing11,250
--Technological University Dublin (TU Dublin)MSc. Creative Digital Media20,250
MSc. in Digital Marketing13500
--Dublin Business School (DBU)MSc. in Digital Marketing13500

Course Module of Masters in Digital Marketing in Ireland

A masters in digital marketing in Ireland will help students to kick start an amazing career in the business market. Students will develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain. Some course modules taught in this program are:

  • Strategic Digital Marketing
  • Inbound Marketing
  • Data and Digital Marketing Analytics
  • Search Engine Optimization and Analytics
  • Professional Development for Marketing
  • Social Media and Digital Advertising

Masters in Digital Marketing in Ireland: Highlights

Duration1 year
Types of Degrees AvailableMA, MSc
Specializations AvailableDigital Marketing Strategy, Social Media Communications, Creative Digital Media
Admission RequirementsMinimum 60% in bachelors;
2 to 3 years of work experience
Average Fees11,250 EUR to 20,250 EUR
Entry-level Salary36,203 EUR
Top RecruitersAmazon, Apple, Cisco, Dropbox, Facebook, etc

Admission Process for Masters in Digital Marketing in Ireland

The admission eligibility for Masters in Digital Marketing in Ireland is a bachelor's degree in any of the fields with the following additional criteria: 

  • A minimum 2:1 honors degree or international equivalent i.e. 60%-80% (Grade Equivalent B+) at the undergraduate level.
  • 2-3 years of work experience 
  • Non-native English speakers are required to provide proof of English language proficiency through one of the top exams such as IELTS, TOEFL, or PTE.

The table below shows the minimum scores required for admissions in top universities of Ireland offering Masters in Digital Marketing: 

UniversityPercentage in BachelorsIELTS Scores RequiredTOEFL (iBT) Scores RequiredPTE Scores Required
University College Dublin75%7.010065
Trinity College Dublin65%7.010065
National University of Ireland Galway65%6.58858-65
Cork Institute of Technology70%6.5--
Dublin City University60%6.59263
Institute of Technology, Carlow60%69058
Technological University Dublin (TU Dublin)65%6.592-
Dublin Business School60%6.5--

Documents Required for Masters in Digital Marketing in Ireland Admission

  • Academic Transcripts of standards 10, 12, and bachelor's degree.
  • Certificates of proof of English Proficiency (IELTS, TOEFL, and PTE).
  • Letter of Recommendation by the professor of the previous institution.
  • Statement of Purpose (stating the student’s goal and purpose in the country).
  • Recent Passport Photographs.
  • Attested copy of Passport.

Student Visa to Ireland

International students can apply to AVATS. The visa application fee for single entry is 62.51 EUR, while multiple entry and transit cost 104.18 EUR and 26.04 EUR respectively. The primary requirements for a student visa include a valid passport, letter of acceptance from an Irish university, and proof of English language proficiency.

Students after getting accepted into the university should provide the following documents for the visas to study in Ireland:

  • A recent passport-sized photograph.
  • Letter of acceptance from a recognized Irish university confirming that the student has been accepted for a full-time course.
  • Scores of either IELTS or TOEFL.
  • Bank statement as proof of enough funds (7,000 EUR) required to cover the cost of living for the first year of stay in Ireland.
  • Private medical insurance papers.

Cost of Studying Masters in Digital Marketing in Ireland

This section includes the information on the costs involved in studying in Ireland which include the pre-arrival expenses, tuition fees as well as living expenses.

Pre-Arrival Costs

Pre-arrival expenses include one-time payments such as registration fees for various standardized tests required to study in Ireland, application fees, visa registration fees, etc.

ExpensesFee (in EUR)
Visa application fee72 
TOEFL fee153
IELTS fee224
Application fee35-55 

Tuition fees for Masters in Digital Marketing in Ireland

The tuition fees for masters in digital marketing in Ireland ranges from 11,250 EUR to 20,000 EUR. TU Dublin is the cheapest among them with total program fees of 13,500 EUR.

The other programs similar to Masters in Digital Marketing include DCU’s MA in Social Media Communications and TU Dublin’s MSc. Creative Digital Media with a tuition fee of 15,000 EUR and 20,250 EUR respectively.

Cost of Living in Ireland

The cost of living in Ireland for an international student can range up to 550-1000 EUR per month. A student living alone in Ireland may cost him or her at least 400-900 EUR per month.

ExpensesAverage Monthly Cost (in EUR)
Rent (in Cities)1000-1200
Rent (in Suburban areas)800-900
Campus Accommodation600-800
Transport (monthly bus pass)105
Food (Groceries, daily necessities)250-350
Books and Study Materials75
Medical Insurance45
Other Necessities30-50

Scholarships for Masters in Digital Marketing in Ireland

International students willing to study Masters in Digital Marketing in Ireland can opt for various financial aid options to support their education and living costs. The table below caters to various international scholarships in Ireland:

ScholarshipsAwarding BodyAwards
Government of Ireland ScholarshipsGovernment of Ireland10,976.22 EUR per annum
NUI Galway International Students ScholarshipsNational University of Ireland Galway5,213.70 EUR
Centenary scholarship programDublin Institute of Technology1,148.06 EUR 
Trinity College Dublin ScholarshipsTrinity College Dublin5,213.70 - 10,427.41 EUR
Max Arthur Macauliffe Special Merit Scholarships.National University of Ireland GalwayFull-tuition fees
Sir Peter Freyer Special Merit Scholarship.National University of Ireland GalwayFull Tuition Fees

Job Opportunities after Masters in Digital Marketing in Ireland

A Digital Marketing Manager earns on average of 52,300 EUR per annum in Ireland which can go as high as 82,000 EUR per annum. The salary of a masters graduate is 23% higher compared to the salary of a bachelor's degree holder in this domain. 

Ireland's economy is mostly based on services. Technology companies also have a strong presence in the country, with many locating their regional headquarters there. Some prominent examples of companies recruiting for Digital Marketing graduate in Ireland and average annual salary offered by them are:

CompaniesAverage Annual Salary (in EUR)

Digital Marketing Managers in Galway, earn an average of 16.7% more than the national average. The table below shows the various job opportunities in Ireland and the average annual salary of graduates:

Job RolesAverage Annual Salary (in EUR)
Online Campaign Manager40,000
SEO Executive35,000
SEO Manager60,000
Marketing Automation Executive41,000
Marketing Automation Manager68,000

The combination of strategic, google analytics, and practical elements will provide graduates of masters in Digital Marketing in Ireland with a distinct advantage in the marketplace. Top universities for Masters in Digital Marketing in Ireland improve their digital skills making the students industry-ready and pursue exciting jobs in the digital capital of Europe.


Ques.What is the annual tuition fee for Masters in Digital Marketing in Ireland?

Ans. The tuition fee for Master's in Digital Marketing in Ireland ranges from 11,250 to 20,250 EUR depending on the university.

Ques. What are the top universities offering Masters in Digital Marketing in Ireland?

Ans. TU Dublin, Trinity College Dublin, University College Dublin and National University of Ireland Galway are some of the top universities offering Masters in Digital Marketing in Ireland.

Ques.What are the eligibility criteria for pursuing a Masters in Digital Marketing in Ireland?

Ans. To get accepted by a top university offering Masters in Digital Marketing in Ireland, a student has to score 70% or above in their undergraduate program. A few universities might also require scores of the GRE exam and 2 to 3 years relevant of work experience.

Ques.What are the English proficiency requirements by the universities of Ireland for Masters in Digital Marketing?

Ans. Non-native English speakers are required to provide proof of English proficiency. Scores of TOEFL, IELTS, or PTE are mandatory for admissions to Masters in Digital Marketing in Ireland. The minimum IELTS scores accepted in Ireland is 6.5.

Ques.What jobs are students expected to get after pursuing a Masters in Digital Marketing in Ireland?

Ans. Graduates with a Masters in Digital Marketing from Ireland are able to pursue jobs as Digital Marketing Manager, Web Analytics Manager, SEO Executive, Marketing Automation Executive, etc.

Ques.What is the average salary earned by a Digital Marketing Manager in Ireland?

Ans. The average starting salary after a Masters in Digital Marketing in Ireland for a Digital Marketing Manager is 36,203 EUR per year.

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