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Amity Business School- [ABS], Noida

Amity Business School- [ABS], Noida

Noida, Uttar Pradesh AICTE, NAAC-A | Estd 1999 Amity University, Noida Private

Interview: Dr.Sanjeev Bansal, Director, Amity Business School, Noida

1. You have been associated with Amity Business School since 10 years, how has your experience been?

Every day is a new learning experience, at Amity, I have learnt a lot. I have been associated with University of Delhi, JMI,IIT and other renowned Universities as faculty, researcher, visiting faculty, etc. One thing experience has taught me is, if you have stereotypical methods for years, sooner or later your institution will start rotting. Amity Business School is the flagship institute, so the expectations from us are higher. We have grown over time, after one year of successful implementation of CBCS (Choice Based Credit System), we are proud when we see the path that we have covered so far.

2. What are your goals and objectives as Director of Amity Business School?

We are blessed with great visionary Dr. Ashok K.Chauhan, the founder of Amity University. During my association with the institution, I have seen it grow at a good pace, I have been a part of the institution for quite a long time and I have seen it flourish. Earlier, Private Universities focused on good infrastructure and facilities like providing laptop and amenities, few years back we stopped issuing laptops to the students whereas some universities started issuing that year. We initiated the concept of Amizone, skill based training, which helped the students to grow in all respects, and we initiated such concepts much before other universities. The plan for next five years is to focus on customized education, more industry affiliation, and CBES (Competency Based Education System). With the goal of the Honorable Prime Minister and with the direction of the founder of the university we started skill based courses in our campus. Students from all our courses are taught by industry experts and academic experts. Our next target would be Internationalization, where our students would visit foreign universities for exposure. We have already started with the ‘Study Abroad’ programs and we are pacing it up at as per actual cost. Then, we would look for dual degrees where we would tie up with other universities where a part of the curriculum will be imparted by other Universities. Education beyond domains, Interdisciplinary programmes is another agenda. The most important of all above points is to make our University, research and innovation based industry. In order to do that, we are focusing on higher patents, quality publications and more accreditations.

3. What makes Amity Business School different from other B schools?

We differ from conventional management schools in many ways. We have CBCS (Choice Based Career System) where students are provided the freedom of choosing courses irrespective of their specialization domains. They can build up their own schedule with the favorite faculty at a mutual convenient time, this ensures learning with flexibility. Students have the option to learn various skill-based courses such as foreign language courses and earn the credit for the same. Apart from various initiatives we provide wide range of specializations, which in other institutes is limited to handful options. Skill based training, Compulsory Foreign Business language, military training, top placements, Alumni-base, freedom to innovate and explore are other differentiating points of Amity.

4. You have travelled to Wharton Business School, Harvard Business School and other reputed institutions around the globe, what differences you find when you compare these institutes with Indian Institutes?

Management schools like Wharton, Harvard have a rich history and they have gained a reputation over time. In India, the business school culture came into existence only few decades back. Harvard and Wharton are the institutes that incorporated the concept of case studies, which Institutes in India follow now as a part of their curriculum. During 1960’s there were very few options for management studies in India; which had very limited seats. So, students had to move to abroad for quality education, but now the situation is different, and now after intervention of private sector, the trend is changing. However, few students would still prefer institutions abroad, for status or the tag that would carry throughout their life. Also, in India, due to excessive bureaucracy, the management of universities/institutions find it difficult to propose changes in curriculum and we do not know how much time it will take to get the approvals. This results in delivery of outdated curriculum in majority of institutes in India.

5. How Amity Business School maintains quality placements?

Amity as a brand needs no introduction and is well known to everyone. Any group with good intentions is bound to have association and collaboration across industry which is also very strong here. Finally, for any institute the major asset is alumni base. We have a very strong alumni base and with the grace of almighty we had 100% placements even during and after the recession of 2006-07. So, the placements have never been an area of concern for us.

6. What are the changes you would like to see in the domain of education in India?

Many renowned universities are following almost the same curriculum for decades, the students these days are learning the same subjects in the same fashion as their parents. Academic flexibility, lesser intervention of statutory bodies, change in outdated rules and regulations and focus on education which improves the skill are some of the areas where private education sector can improve upon. This is only possible when institutions have academic flexibility and are adaptive to changes with time. We must do away with conventional approach and institutions should be updated with time. During 1960s, basic education was enough, during 1970s intermediate education was enough, during 1980s multiple degrees or diplomas were required, and during 1990s technical education was required whereas now a combination of skill and technical knowledge is required. So, our innovation should also be able to pace with it.

7. Share your views on importance of research-oriented education in 21stCentury?

Research is detailed fact based study and it is one of the most crucial and important factor of education system. We have a goal to make AMITY University driven by research and innovation. We are very proud to share that we have beaten all IITs taken together in regards to the number of patents issued as per the government reports. We started our journey of research with the inception of the university in 2005. During 2007-08 Late President Dr. Abdul Kalam visited our campus and asked us to think about research and patents. He asked us to go for specified patents in 3 years whereas we completed target in one year itself as we have a visionary like our Founder President Dr.Ashok K Chauhan to guide and motivate us. These days we are focusing on quality publications. We do not believe in publishing in any journal, we have specified the standards and we look into it that it should be maintained. As per the vision of our Founder President to make India as education Power of the world by 2020, we are moving towards that goal and will surely make it.


Brief Bio: Dr. Sanjeev Bansal

Dr. Sanjeev Bansal is the Director and Head of Amity Business School. Under his leadership ABS has scaled heights and has been ranked in the top ten Business Schools of India. It also has recently been confereed with prestigious “Palmer Award” by Wharton. An admired academician, his doctoral work is an exemplary study in the area of Decision Sciences from Delhi. In an acclaimed career span of about 24 years in teaching, research and consultancy, he has been invited to be a part of several prestigious academic / professional bodies and in his advisory capacity, has steered them to success. He is an avid researcher and has more than 95 research papers in prestigious journals to his credit. He has authored six international books which have been exceptionally well received. He has guided several research scholars to produce works of immense educational impact. Apart from his areas of specialization, he also likes to explore and research the vistas of spirituality, management and quality of work life. During his distinguished career he has had many accomplishments and is hailed as an institution builder, a loved teacher and an ardent researcher.

Last Updated - 15 Sep 2015

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