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Fortune Institute of International Business - [FIIB], New Delhi

Fortune Institute of International Business - [FIIB], New Delhi

New Delhi, Delhi NCR AICTE, AIU Estd 1995 Private

Dr. Anil Kumar Sinha, Director at FIIB, New Delhi talks about his plans to enrich the management program. Read the full interview here..

Ques 1. What have been achievements of your B-school in the academic year 2016-17?

Ans. FIIB aims to be a global center of excellence in management education, grooming leaders of social and business relevance. In almost two decades of existence, the college has developed a niche for its programs that focus on developing managers with a leadership orientation, a global mindset and a sustainability sensitization. With a professional management, excellent faculty resources, academic and support infrastructure and strategic location, the college is a front–runner in providing management education with a difference.

In the last academic year, the college has been able to successfully achieve, (a) Better diversity (research, industry exposure/experience) of faculty, (b) Sharper focus on an industry-relevant and futuristic curriculum, (c) Customized approach to identify skill gaps and better matching of individual aspirations with learning, employability outcomes, and (d) Increased relevance of the college activities for external stakeholders like former associates and the industry at large.

Quality Placement, Ranking, Awards & Recognitions, Student Exchange Program, International Exposures, International Alumni Network through Alumni meets.

Ques 2. What are the new changes that you plan to bring in your curriculum/system in next 2 years?

Ans. FIIB will continue to build on carefully chosen areas of excellence (viz. Business Analytics, Digital Marketing, Entrepreneurship, International Business, Supply-Chain, and Sustainability) and will make an all-out effort to improve learning, faculty development and academic-industry integration in these domains.

While continuous focus on all the above areas will be sustained in the coming years, a special emphasis shall be laid upon, (a) Improved and all-round adoption of Quality Assurance in the curriculum development and delivery, (b) Efforts towards relevant international accreditation of the programs, and (c) Enhancement of continuous learning opportunities for industry professionals.

Given that India is going through interesting and unique political, economic changes in the coming year, and as our country strives to re-discover its rightful place in the global economy, FIIB is more committed than ever to embrace these changes and prepare its college grads for the challenges that the future holds.

Dr. Sinha

Ques 3. Which MBA entrance exams you plan to accept for admission? How much weight do you give to CAT or other MBA entrance exam score for generating the final merit list?

Ans. Applicants are evaluated based on GMAT/CAT/XAT/MAT/CMAT/ATMA scores, past academic performance, work experience, case study analysis and personal interview. The selection process builds in a criterion that facilitates evaluating each candidate on:

  • Academic Abilities: The program at this college is highly demanding and candidates with consistent academic background and an ability to sustain pressure only make it to the shortlist.
  • Standardized Test Scores: FIIB considers GMAT or CAT or XAT or MAT or CMAT or ATMA scores in the overall assessment.
  • Rank Holders: The B-program gives a clear advantage to College/University rank holders.
  • Integrity and Ethical Values: The College lays emphasis on integrity and values including originality. Plagiarism will not be tolerated in any form.
  • Diversity: At FIIB Delhi, one of the best business schools in India, diversity in academic background facilitates peer learning which we actively try to bring into the PGDM classroom.

Ques 4. In terms of curriculum and pedagogy, how do you plan to enrich your 2-year management program in next 1-2 year?

Ans. FIIB Delhi, as an institution for higher education in management, is committed to the quality of its programs and has put into place the means of assuring and demonstrating that quality. The rigorous course of PGDM at the college aims to ensure a high-quality learning experience through a commitment to excellence and innovation in learning and teaching, an up-to-date learning environment, a reflective and well-designed curriculum, which reflects the aspirations of the business school students and the needs of society, and support for teaching quality.

The PGDM curriculum of the college strikes balance between proven and contemporary techniques of design and delivery in a management program. The college reviews its curriculum periodically to incorporate the ever-changing needs of the industry and business, in consultation with the faculty, industry practitioners and its own alumni working in the industry. The review process and revisions in the curriculum are done regularly after consultations and discussions with the industry advisory and academic advisory councils formulated by the college. Given their rich industry experience and linkages, the delivery of the specialized curriculum by the erudite faculty is unique and well rounded. The curriculum is delivered using the following principles:

  • Outcome-Based Learning: While designing courses and evaluation mechanisms, we start by identifying the learning objectives that management students of the college are expected to meet by the end of the course. These learning outcomes may be of knowledge acquisition or development of attitude/ability. They are clearly specified in the course outlines and linked to specific assessment criteria on which they get measured. This leads to complete transparency between the instructor and college students.
  • Application of Theoretical Concepts to Real-Life Situation: The overarching intent in design of the pedagogy is to introduce grads of the college to fundamental concepts and techniques in the classroom, to provide ample opportunities to apply this learning using simulated real-life situations, and then reinforce the same through additional discussions, feedback sessions, live corporate projects and interactions with practicing industry leaders.
  • Academic Rigor: At FIIB, learning is non-stop, intense and dynamic; through a fast-paced and stimulating process, PGDM students of the college are required to manage their own schedules between class, personal study and a variety of activities that happen on an everyday basis at the college campus.
  • Group Work and Presentations: With the objective to develop collective decision-making, group responsibilities, and persuasive communication skills, graduates pursuing management are required to work in groups regularly and make presentations on assigned topics.
  • Problem Solving and Decision Making: At the college, the case study method, complemented by role plays, management games, etc., is used in all courses to help build the students' skill to effectively diagnose the situation and recommend a solution.
  • Continuous Evaluation and Feedback: Course evaluation is designed to assess learning amongst the college PGDM students and two-way timely feedback is given for improvements. The faculty and the college students work together as a team towards the overall improvement of both academic and non-academic affairs.
  • Integration of the Curriculum: College Faculty collaborates regularly with the industry to develop joint courses to help management grads understand the linkage between functional areas. This provides an avenue to observe the impact of decisions on the organization, people and society and deal with the repercussions of decision making in one area on the other.
  • Global Learning: Recognizing the need for our future leaders to operate in a global setting, the PGDM course of the college focuses on providing all our courses provide relevant multinational inputs that help learn the best practices in differing socio, legal, cultural environments.

Ques 5. What are the trends in management education you have observed in the past few years and how have you integrated the evolving trends (like advanced technology, booming social media) into your curriculum and pedagogy?

Ans. FIIB strives to offer the best management course in India; therefore, the college curriculum is revisited on regular basis to ensure it is contemporary and futuristic in its design and delivery. Given their industry experience, the delivery of the specialized PGDM curriculum by the erudite faculty is unique and well rounded. The college revises and upgrades its curriculum every year, to incorporate the ever-changing needs of the industry and business, in consultation with the faculty, practitioners and its alumni.

The program would combine pedagogy using lectures, case studies, blogs, videos, hands-on exercises, assignments and practicals. Besides the learner would be actively supported through e-Learning medium using digital communication tools like Learning Management System, Video Conference tools, etc. The faculty who would train the learners would have industry/academics experience and have very high expertise in the digital marketing and analytical areas.

Ques 6. Concepts like Digital marketing, data analytics and social media marketing have been increasingly gaining grounds over last 4-5 years. Have you introduced or planning to introduce special course/s related to Digital Marketing, Data or Analytics? Please also name some of the other new programs that have been introduced in the past few years.

Ans. Over 200 million Internet users with 200 million more to be added in coming 3 years. Over 200 million users of mobile internet (source:  IAMAI). E-Commerce market to grow to over 55 billion dollars by 2018 with CAGR of over 37 percent over 2013-18. Mobile commerce to grow at a 150% CAGR till 2016. Social media would be the prominent mode of E-Commerce communication; Facebook is an example, according to one estimate as reported in media, India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in next three years.

Digital Commerce is going to force companies to transform their existing business models and the processes. The companies and their executives who have the understanding of digital marketing are in a to not only survive in this digital era but also climb upon this digital opportunity bandwagon. Hence it is very crucial for any organization to understand the paradigm of business models, assess the impact on them in form of effect on their company as a whole as well as individual skill requirements of their employees.

The course is designed for students and entry to middle-level management professionals and business owners also and is aimed at providing the required digital marketing skill sets to make the best use of opportunities thrown by the Internet and remain relevant in changing business scenario.

Ques 7. How has been the placement trend at your B-School for 2017 batch? Please share below data on placements.

Ans. Fortune Institute of International Business has emerged as a leading private business school in Delhi NCR with its unique career development approach and industry interface programs. This is reflected in the final placement for the batch of 2015-17 as this PGDM batch has been received well by the recruiters who visited our campus. While our regular recruiters continued with their confidence in us, a large number of new recruiters visited our campus leading to substantial increase in the number of recruiters. The average CTC offered saw 11% increase over the previous year. Also, this placement season saw an overwhelming response from consulting and research companies followed by BFSI and E-Commerce companies. Several start-ups have also offered challenging profiles and picked students

Marketing area was offered jobs in consumer durables, FMCG, sales, e-commerce, marketing research and advertising. Finance area received job opportunities from financial research and consulting, Banks and financial services. Of late, we have observed an increasing trend in financial research and consulting opportunities. Operations and IB area received profiles related to supply chain management and logistics. Job profiles in human resources area include generic, recruitment and HR research.

Out of the total companies visiting our campus, consulting & research represented the largest chunk followed by Banking and Financial Services Institutions, E-commerce & digital marketing companies and logistics companies. This is largely in line with the growth pattern reflected by companies over last few years.

Ques 8. How do you prepare your students for the placement process? What are the key areas where you guide students for placement interviews? Do you have any capsule/crash course for this before placement takes off at your campus?

Ans. Almost every student comes into a professional B-school with the aim of getting a decent job at the end of their education. At FIIB Delhi, we have moved away from a job outlook to a career perspective. Graduates have been trained and counseled in terms of the importance of looking at a long-term career instead of an immediate job. Graduates are trained to be creative, innovative and hard-working which enables them to take challenging responsibilities. Today, Human Capital is recognized as the most valuable asset of any business. It acts as a differentiator with the competitor. At the college, we focus on making managers with a perspective of developing their abilities to provide solutions to complex and dynamic problems through the intuitive and successful decision-making processes. 

To make this come about, FIIB’s Career Management Centre has focused deeply on MBA students charting out their career goals clearly so that they can pursue the appropriate companies. A deliberate attempt has been made to make them industry ready by priming them on corporate expectations from fresh management graduates.

FIIB Corporate Management Center (CMC) is a team of dedicated individuals who work tirelessly towards providing relevant industry exposure, engagement & career opportunities for students at the college. CMC brings senior corporate and social leaders to the college campus and creates regular opportunities for graduates to engage with domain experts from the industry.

FIIB CMC also facilitates Corporate Internship Projects (in the summer after completion of 1st year), Live Projects (in the 2nd year of their program) and full-time placement opportunities for all FIIB-ians. CIP and Live Projects gives an opportunity to college students to apply and learn present-day management practices. In their endeavor, CMC receives continuous support from college’s 1900 established and highly accomplished alumni community and experienced faculty to maximize learning and career opportunities for FIIB-ians.

In addition, we have empowered them with the appropriate mix of skills that would be required by recruiters today. Building on our key pillars of Cross-functionality, Collaboration with Industry and Competency-based learning, we have worked hard to make our college MBAs aligned to corporate careers. Our aim has been from the beginning to provide to the corporate world MBA graduates who can hit the ground running. We welcome you to visit the college campus and see the difference our curricular, co-curricular and extra-curricular interventions have made to the quality of students.

Our management graduates in the past have successfully created value in various assignments and have been recognized by the industry. We take pride in our students as they have marked their excellence in various industries with challenging roles.

Last Updated - 16 May 2017

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