Hyderabad, Telangana: ICFAI Business School (IBS) Professor Debapratim Purkayastha topped the list for best-selling case authors for the second consecutive year. He topped the position and achieved this feat among 8000 case authors from worldwide and most of the authors in the list were from Harvard.

CASE Study

UK-based The Case Centre, which is the world’s largest repository of case studies, revealed the top 40 best-selling authors for 2016-17. The other top-selling case authors were Kamran Kashani from IMD, Switzerland; Christopher Bartlett from Harvard Business School; David B Yoffie, HBS; Vivek Gupta from GlobalData Plc, UK (ex- ICFAI Business School);

About Prof. Debapratim Purkayastha

Prof. Purkayastha teaches business strategy and heads the Case Research Centre at IBS. The Case Research Centre has developed around 6,000 cases that are used by over 800 B-schools in more than 75 countries annually. He is an award-winning and bestselling author. In 2016, he emerged as the number one best-selling author of case studies in Management when The Case Centre publicized the list for the first time ever. He has won a number of global case awards at events held in in Belgium, UK, USA, Portugal, Switzerland, Canada, China and India. He was the recipient of the Case Centre’s Outstanding Contribution to the Case Method Award in 2015.

Debapratim Purkayastha’s best-selling cases include:

  • Netflix: Leveraging Big Data to Predict Entertainment Hits
  • Corporate Entrepreneurship and Innovation at Google, Inc
  • The Body Shop: Social Responsibility or Sustained Greenwashing?

His case achievements include of ‘Comic Book’ cases with Siddharth Ghosh. He is also an Editorial Board Member for the Case Research Journal published by the North American Case Research Association (NACRA). Prof. Purkayastha is often interviewed for leading publications and is asked to help judge international case writing and teaching competitions.

On winning the numero uno position consecutively, he said that “I am honored to be the topper on that list. When I first started writing cases in 2006, I never imagined that they would find such wide acceptance in business schools across the world. Nevertheless, I have always endeavored to write cases that not only my students at IBS but also other students from different parts of the globe can relate to and learn from”. He also added that “One has to look beyond just the choice of topics for the case and subject organizations, and cultivate a writing style that is simple, clear and relatable, thus making it easy for any student to follow the storyline and go in-depth with the insights provided in the case”.