Dr. Debapratim Purkayastha

Hyderabad, March 01, 2019: ICFAI Business School(IBS), Hyderabad won a whopping three awards in the 29th year of UK based The Case Centre’s Award and Competition. These annual awards are widely hailed as the case method community’s Oscars, and celebrate worldwide excellence in case teaching and writing. IBS Dean Dr. Debapratim Purkayastha’s hat trick of awards puts IBS ahead of Harvard Business School.

Mr. Richard McCracken, Director of The Case Centre said, “ICFAI Business School (IBS) is the most successful school in our Awards and Competitions 2019, winning three out of 16 categories. This outstanding achievement highlights the school’s dedication to producing high-quality, topical, innovative classroom materials that are used in business schools worldwide. We are proud that our annual case ‘Oscars’ shine a light on these impactful achievements.”

The three winning cases of  ICFAI Business School are:  

Award Winning Case 1:

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture authored by Dr. Debapratim Purkayastha, in the ‘Human Resource Management / Organisational  Behaviour’ category. 

Award Winning Case 2:
Amazon’s Big Data Strategy authored by Dr. Debapratim Purkayastha and Mr. Adapa Srinivasa Rao, in  the ‘Knowledge, Information and Communication  Systems  Management’ category 

Award Winning Case 3:

Turbulence on the Tarmac authored by Dr. Debapratim Purkayastha and Sid Ghosh, in the ‘Outstanding Compact Case’ category.Harvard Business School, with two awards, is the next most successful institution, while other institutions with one award each include Stanford, INSEAD, IMD, Cornell, Oxford, Kellogg, Columbia, ESCP Europe, etc.

Dr. Purkayastha, on this jubilant occasion, said, “We are proud to be the inaugural winner of the Outstanding Compact Case competition with a comic bookcase (with Sid Ghosh). I am even prouder as ICFAI emerged as the biggest winner in this prestigious event. Our success demonstrates ICFAI’s ability to consistently come out with cases on innovative topics and in innovative formats that educators worldwide love to take into their classrooms.”According to The Case Centre’s view, “Outstanding Compact Case was a new competition for 2019. The inaugural winner, a cartoon case, from ICFAI Business School, is the first win for this innovative pedagogical format.