The Department of Marketing and Strategy at ICFAI Business School Hyderabad organized the 7th IBS Conference on Marketing and Business Strategy (ICOMBS) on 8-9 September 2017. The inaugural session was attended by Mr. Ajay Ray, Founder and Managing Director of Ray Business Technologies Pvt. Ltd. and Member of NASSCOM Council on Internet and Mobile as the Chief Guest. Mr. Srikanth Nadella, COO, Call Health and Mr. Deepak Reddy, General Manager-UBER delivered the keynote address.
Mr. Ajay Ray in his address outlined the importance of the digital transformation and how platforms will radically change the way we live and conduct ourselves. Mr. Srikanth Nadella, COO of Call Health in his keynote address narrated about the vastness of the potential in platform-based business models in the ecosystem of a shared economy.
The Vice-Chancellor of IFHE, Prof. Mahender Reddy formally inaugurated the conference and highlighted how such emerging theme benefits industry and academia. Director-IBS Hyderabad, Prof. S.V. Seshaiah expressed his views regarding the importance of such an academic activity toward overall knowledge enhancement and benefits of students.
The conference began with a pre-conference workshop on digital marketing technologies by eminent faculty members of IBS Hyderabad. Post-inaugural, three-panel discussions on themes like Mobility, Health and Fintech were discussed. The conference facilitated paper presentations by students, research scholars, faculty members, delegates, and industry practitioners on 9th September were about 45 papers would get presented in 8 technical sessions chaired by industry executives and faculties.
The conference was attended by delegates from industry, invited dignitaries, panel speakers, paper presenters, industry executives, academicians, research scholars, faculty and students of IBS.
About ICOMBS 2017: The conference is aimed to discuss on various topics of marketing and business strategy and deliberate on a wide range of prospects and possibilities of how platform enterprises and companies create, capture, communicate and retain value.
About IBS: IBS, Hyderabad is a constituent of the IFHE, Hyderabad, Telangana, a deemed-to-be University under Section 3 of the UGC Act, 1956. Since inception in 1995, IBS has grown impressively and achieved widespread recognition from the industry, academic circles, and professional bodies. It is a premier business school that has been consistently ranked by independent rating agencies as one of the top B-Schools of India. IBS Hyderabad is one of the very few B-Schools which incorporate 100% case methodology in its pedagogy. It offers high-quality programs such as BBA, MBA, Executive Ph.D. and Ph.D. to a wide cross-section of students, executives, and professionals. All the above programs are campus-based residential programs. IBS Hyderabad also conducts MDPs for industry executives and FDPs for faculty members of business schools.