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Institute of Management Studies - [IMS], Ghaziabad

Institute of Management Studies - [IMS], Ghaziabad

Ghaziabad, Uttar Pradesh AICTE, NBA, NAAC-A, AIU | Estd 1990 AKTU, Lucknow Private

Interview: Dr. Urvashi Makkar, Director and Professor , IMS Ghaziabad

1. How do you view your role as a Director of IMS Ghaziabad?

As Director of IMS Ghaziabad, my role as a facilitator of Institute is to improve Academic Quality and Research Orientation, Building Global Interface, Developing Entrepreneurial Culture, Improving Corporate Linkage and Creating Performance Oriented Work Culture. My primary objective is to enhance the employability quotient of students along with the advancement of academic intellectual capital which ultimately results in the exponential growth of the institute. My core competency is to promote IMS Ghaziabad as a global brand which includes application of latest pedagogical tools and to provide international level platforms and opportunities to our students to showcase their academic, technical and entrepreneurial skills.

2. What is the worthwhile aspect of being a Director, IMS Ghaziabad?

I am managing the institute with more than 20 years of vivid experience into education sector, research and consultancy. Being given a privileged role to take progressive decisions for the holistic development of student fraternity and to experiment innovative ideas with the involvement of all faculty and staff members of the institute, I feel honored in contributing through the community which is directly responsible for tomorrow’s generation.

3. Any major setbacks you faced during the entire journey?

There aren’t any setbacks except that market conditions in terms of management education, which were not very favorable in last one decade. Admission scenario is discouraging as hundreds of institute have been closed before the last academic year and many are about to submit their closure report to academic governing bodies due to lack of satisfactory admission in higher education courses. Despite of this disheartening situation, we have favorably achieved more than 100 percent of admissions in our PGDM course. The reason behind this accomplishment is that we never considered ourselves as a job-providing institution; rather we always concentrated to be a career building institute while making the right fit of talent.

4. You recently established CCDR (Centre for Development Competence and Research) and CIIE (Centre for Innovation, Incubation and Entrepreneurship) at IMS Ghaziabad. Can you enlighten us on that bit?

The most perceptible creations undertaken are imperative operational and structural efforts to enhance our reputation through initiatives of establishing CCDR (Centre for Competence Development and Research) and CIIE (Center for Innovation, Incubation and Entrepreneurship).

We aspire to achieve the Vision & Mission of CCDR encapsulating our endeavors towards accelerated Human Development Index. We accentuate industry interaction through CCDR to impart quality training to corporate clients like HPCL, Indian Postal Office, CCIL, EdCIL and many more.

We established CIIE for providing intellectual, financial and infrastructure supports and services to the students, stake holders and other aspiring startups of the region to create employment and wealth for the society by nurturing the 'Spirit of Enterprise' among students and youngsters of the skilled and India. Through CIIE, We promote to inculcate entrepreneurial culture among PGDM.

5. What are the major priorities of IMS Ghaziabad and how do you plan to achieve them?

Being the Two and a half decade old institution, the major priority is to generate Core Competency and to enhance the employability quotient of students, the following focus areas have been the identified and constantly developing:

a) Teaching and Pedagogical Tools                               

IMS Ghaziabad has been consistently reinventing management education with the objective of creating global leaders who can navigate the ever-changing business landscape. The curriculum is constantly updated to meet the dynamic needs of industry and academia. This provides an opportunity to continuously engage in innovating curricula by envisaging current and emerging challenges and opportunities in the business environment. The teaching pedagogy is dully acclaimed by International Accreditation Organization and revised before every academic year.

b) Industry Interface and Networking

The core value of the IMS Ghaziabad includes the belief in oneself and passion towards excellence. With the three-pronged focus on academic quality, corporate interface & holistic development of our students through synergic platforms like Alumni Talk Series, Corporate Interface Series; International Conferences, Seminars, Training Programmes and MDPs that are regularly been conducted at the institute. The Institute is also engaged in CSR activities like organization of Blood Donation camp to complement and supplement government efforts in association with and Lions Club and they have placed on record the enthusiastic participation of the Institution in the Blood Donation this year.

c) Value-addition Certification Courses

To enhance the employability quotient of students we had conducted various certification training programmes like MS-Excel by Microsoft, Placement Readiness Enhancement Programme-PREP through Winning Mantra, Banking and Finance by BSE, Student Development Programme by GHRDC, Training programme on Sales and Negotiation Skills and Seminar on Economic Outlook by

d) Placements with “A” listed Companies

Keeping its glorious legacy of more than 100% placements, institute maintained its tryst with national/international recruiters, who yet again showed immense faith in the students for building future leadership. Some of the recruiters who visited for PGDM recruitment are Ernst & Young, Citibank, Dabur, RBS, Copal Partners, Bank of America, Capital Via, ITC, VIP, Greenply, Asian Paints, Berger Paints, Anchor Panasonic, Exide, and many more. International brands like Buoy Group, Redignton, Abbot Healthcare, Vodafone, Bose, Deloitte US India came to recruit from IMS Ghaziabad

6. Looking at the road ahead, where do you see IMS Ghaziabad 10 years from now?

IMS Ghaziabad has achieved a landmark of 25 years of excellence and wish to see another glorious leap of perpetual years. We are growing with the substantive pace and we would like to be the most preferred and trustable institution among the nation. Currently, IMS Ghaziabad has been ranked as the TOP B-School by various reputed academic bodies, A1 by AIMA (All India Management Association), 1st in UP and Uttarakhand, AAA+ Rated in Delhi / NCR, 5th in Delhi / NCR, 8th in North India, 10th in Selection process (North Zone), 15th in Top Emerging B-Schools of Super Excellence, 17th in Future Orientation (Nation wise), 25th in Learning Experience (North Zone) and 26th all over India. Recently awarded by Education Evangelist of India title, Best B-School in India- North through ASSOCHAM Education Excellence Award by ASSOCHAM, Eminent Director of Leading Institute of India Award and Top Institutes of India by CSR, Best B-School Award - Placement by CEGR, Dialogue India Academia Award for Best Management College and Best Director Award in Management Colleges of U.P.

7. What in your opinion should be the ideal curriculum structure for Managements programs?

In the education sector, specifically in higher education the management education is being innovating day by day and what was considered highly happening a decade ago has become obsolete today. From the Management program, Corporates expects a ready-made skill set which would deliver the result from the next day. Being a premier B-School, you have to train the students on one side for emotional intelligence and functional skillset on the other side. The PGDM program from IMS Ghaziabad has been offered with the following objectives:

  • To build awareness about the socio-economic environment, both domestic & international and its implications for businesses.
  • To hone analytical and problem solving skills using modern day managerial tools to enhance decision making capabilities.
  • To impart state-of-art skills and knowledge in functional areas of management with the objective of preparing students for cross-functional positions in Industry.
  • To develop the students personality integrated with strong values and positive attitude so as to be receptive to societal concerns and ethical conduct.

8. How are students today different from when you were a student?

The students today are more privileged in access to Technology, Digital world and other resources of knowledge enhancement. They are more aspirational and ambitious in terms of getting quick success and instant results. In our times, values and ethical norms were given more leverage, which I found somewhere has lost the direction among the young generation. They have to realize that there is no substitute of integrity and hard-work. 

IMS Ghaziabad has become a synonym of the endeavor of assuring contemporary education, the best life and work values and excellent placement. With the glorious legacy of 25 years in management education, IMS Ghaziabad has successfully contributed in the multidimensional development of future professionals with a clear focus on positive thinking and self-confidence to cope with the transformation, challenges, and qualms of corporate life. In the backdrop of the mission of building leaders for tomorrow, IMS is involved in developing a community of highly cultured individuals and is committed to empower young people to explore the best to establish themselves in highly competitive corporate world. We emphasize learning by experimentation, innovation, speed, right attitude, pragmatism, flexible outlook and continuous development. Towards the attainment of this objective, we have benchmarked the top B-Schools management education that gives the right pedagogy, course curriculum, systems and practices to budding managers. Institute has been consistently adjudged one of Delhi NCR TOP 10 B-Schools in the category of placements, industry interaction, faculty and international Exposure.

9. You come from a very illustrious background. What special memories do you have?

The journey of learning is an endless journey, still going on. But definitely certain moments are memorable as:

  • Accorded as ‘Trainer Associate & Local Coordinator’ for UGC sponsored workshops.
  •  Chairing a conference at Harvard University as a Technical Chair spokesperson.
  • Signed prestigious MoU with Zhejiang University, Hangzhou, China, to indulge in Faculty and Capacity Building for Women Managers in Higher Education. Student exchange programs and joint research projects in China.
  • Nominated as Board Member of “Asian Observatory of Social Quality (AOSQ), the Asian branch of International Association of Social Quality (EU funded Project) at Zhejiang University, Hangzhou, China.  
  • Experienced innovative learning environment of IIM Calcutta during EPHRM.
  • Bestowed with “Rashtriya Shiksha Gaurav Puraskar” for the year 2014 by CEGR.
  •  Eminent Director of Leading Institute of India Award by CSR
  •  Best Director Award in Management Colleges of U.P by Dialogue India Academia award

10.  What kind of legacy do you wish to leave behind?

I wish to leave behind the glorious brand of IMS Ghaziabad as a highly renowned institution with global recognition, which is respected amongst all the stakeholders, not only because of placements but also for academic quality and endless opportunities offered to students.

11. What are the key obstacles students willing to pursue MBA face these days?

In a developing country like INDIA need of B- Schools is highly vital as Four out of five (80%) companies plan to hire a Management graduate, But out of so many B-schools only few percent are remarkable to provide these required graduates with the adequate skill set. More institutes are mushrooming and students are attracted towards them by their placement ads and prestigious MBA tag. But still the real standard of study is maintained by some of the institutes only. The students of most general B-schools are seen as salesmen in their training or as agents of various finance companies. The increased number of schools and passed out students has reduced the shine of a Management degree. Students pay huge amounts of money to get into these schools but they may or may not get jobs as expected. Aspirants have to be more alert while making a choice as it acts as a significant factor. The beginning of their professional learning must be well versed with the upgraded curriculum and latest technology. 


12. What’s your best advice for young students?

Keep Learning and be innovative. Never lose the urge to dream big and put your efforts passionately to fulfill your dream. I always share with my students the quote of Dr. A P J Abdul Kalam, “Small Ambitions are Crime”.


Brief Profile: Dr. Urvashi Makkar

Dr. Urvashi Makkar, Director and Professor -Marketing at IMS Ghaziabad, Ph.D., EPHRM-IIM-C, MBA, PGDCA, B.Sc. (Physics), is a seasoned academician with a knack of entrepreneurial spirit and constant passion for continuous learning. With a varied experience of 20 years in academics, research, training & consultancy, she has recently been conferred with various awards. She has contributed extensively in her recent assignment as Director, IMS Ghaziabad by improving Academic Quality and Research Orientation, Building Global Interface, Developing Entrepreneurial Culture, Improving Corporate Linkage and Creating Performance Oriented Work Culture. During her current affiliation with IMS, Ghaziabad since July, 2004, she has been associated actively with Institution Building, Academic Administration, Training, Teaching, Research, Consultancy and International Collaborations.

Last Updated - 11 Sep 2015

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