11th July 2018, Hyderabad: Institute of Public Enterprise (IPE). Hyderabad is organizing a Distinguished Lecture by Mr. Behara Venkata Rama Subbu at 11.00 AM on July 12, 2018, at IPE Hyderabad, Shamirpet Campus. The lecture would be attended by the academia, researchers and postgraduate students. Mr. Subbu, also known as BVR, is a Co-Founder of Argentum Motors and serves as its Chief Executive Officer. He served as the President of Hyundai Motor India Limited. He was responsible for building the Hyundai brand in India from scratch and was responsible to build Hyundai Motor India Limited as the second largest car manufacturer in India. He is a Co-Founder of Argentum Motors.
Mr. Subbu has been a Non-Executive Director of Proton Holdings Bhd since March 2010. He served as Director of Marketing & Sales of Hyundai Motors. He headed marketing at Tata Motors with overall responsibility for formulating and implementing strategies in marketing, sales, service, and financing for both commercial vehicles and passenger cars and the upcoming innovation on electric cars.