Interview by Sakshi Aggarwal
Dr. Kartik Dave is Management Graduate and Doctorate in Marketing Management from M L S University, Udaipur. He is a passionate researcher and management professional, strongly believes in continuous learning.
He has been teaching at Rouen Business School, France and ETEA, Spain, and is currently serving as the Professor and Dean at School of Business, Public Policy and Social Entrepreneurship, Ambedkar University Delhi. He has developed new courses like challenges in Marketing in Emerging Markets, Services Excellence etc. His areas of teaching are Services Marketing, Marketing Management, Marketing Strategy, Retail Marketing, Branding, Social Media Marketing etc. He is guiding Ph.D. students in the area of Marketing, Services Marketing, Branding, Luxury Marketing, Retail, Human dimension in Marketing, Skills and Inclusive Marketing. Dr. Kartik Dave has been writing in International journals of repute published by Wiley, InderScience Publications, Emerald, Springer Gabler, ScienceDirect etc. He is a member of various professional bodies such as Indian Commerce Association. His core competence is in marketing, research and PR. He is a smart professional, punctual and possesses excellent communication and presentations skills. He is IT savvy, soft-spoken with appealing manners.
Prof. Kartik’s experience in the education sector
I have been working in the education sector since the year 2004 and I have worked with various institutions both private and public specifically in higher education. I have worked with BIMTECH for around 8 years and later I moved on to Ambedkar University Delhi. Currently I am serving as a Dean and Professor in School of Business Public Policy and Social Entrepreneurship.
In India, we could hardly reach the number that we ideally should, as far as higher education is concerned. Higher education is still to penetrate in cities in some urban and suburban spaces because its enrollment ratio is still below 30, which is the very dangerous sign for any economy. According to my observation, in Indian education (especially in higher education) they have huge potential, and there are very good quality faculty members but they don’t get the required facilities, motivation or opportunities unlike their counterpart in European and American universities. Same is the case with our university. So, if we see the horizon for next 10 to 15 years, we need to really work hard for the growth of higher education and with the help of government and private players. Though the private players have been playing a very significant role in the growth of higher education, as far as quality is concerned, we still need to have a reality check that exactly how many institutions are providing quality education.
So, there is a huge potential and we look forward to having a very interesting time of education in future. Also, if youngsters are trained and educated well, it is definitely going to help overall our country in terms of economic growth as well as social justice.
Prof. Kartik’s philosophy of leadership and his leadership style
I strongly believe that in education, especially in higher education, there is nothing like a relationship like superior vs subordinate. Instead, it is a team effort. Especially in higher education, all of the team members are at power as far as their education and experience is concerned. So, if you want to get things done through them, then the only way is that we should empower them a lot. Also, we have to provide more number of opportunities and take them along for all different projects we are in. I strongly believe in empowerment, teamwork, delegation, and in providing opportunities. I believe in creating new leaders in my team so that they can take up their own task and look for its completion.
Significant challenges faced by Prof. Kartik as the Professor and Dean of School of Business, Public Policy and Social Entrepreneurship
Definitely, there are challenges in both private and public domain in higher education. Unlike private institutes, innovations and experimentation are not very much encouraged in public institutions. So, the challenge is that if we want to start something new, we have to go through a procedure. But, at the same time, this procedure is useful when it comes to quality control and the success of the program.
So, in my view, it is not that private institutions are not able to give quality education just because they are unable to follow procedures. But many institutions are unable to follow the procedures of curriculum development, revamping and innovation, as it becomes challenging. For public institutions, getting financial resources is a major challenge.
Prof. Kartik on the importance of time management in his life
Time management becomes very crucial if you live in a city like Delhi or any other metropolitan city as you invest a lot of time in travelling and other things. So, you have to manage your time very effectively and have to devise new ways to work with your team.
For time management, you need to make very effective use of technology. You can use technology for multi-tasking and also be in touch with your team members, students and your management at the same time. You have to excel in teaching, research, administration, and also have to take your team along with you and keep in mind the satisfaction of students. I have been telling this to my students also that if they want to become effective managers and innovators, then they have to understand the value of time. You need to have planned well and you have to dedicate each and every hour of the day very efficiently and effectively as there is no shortcut to this.
Curriculum in School of Business, Public Policy and Social Entrepreneurship
Although we are in a public place, but we do revise our curriculum very frequently and keep introducing new things in the syllabus. Also, if there is some new issue that needs to be addressed arises at a point of time, then we organize programs on the same. For instance, we had programs on digital marketing, GST etc. to ensure that students are getting cutting-edge knowledge on the same. Even if it is not a part of the curriculum, we ensure students are well informed about the issues through different modules, workshops, seminars, talks by guests from industry or in public domain or from different NGOs etc. so they share their experiences with our students.
Growth of students through placement opportunities available at School of Business, Public Policy and Social Entrepreneurship
In our university, the placements are completely students-driven. We have a student committee for placement. Throughout the year, they organize various activities with the help of which they ensure industry-academia connect. Later, we try to convert all these connections into placement or summer internship opportunities. We have these activities for placement throughout the year and our faculty members also help our students by guiding them. We have placement coordinator who helps the students to find out new opportunities and we try to engage with industry throughout in different domains.
We are a new school therefore the placement activities must be given more importance in coming period. And, I do believe in that yes, placement is an important outcome for professional programs and we are continuously working on it.
Prof. Kartik’s relationship with the students being the Professor and Dean of the university
Unlike earlier times, today there is a great need for establishing a continuous dialogue with the millennial generation as this generation is receiving information from all the corners. They are a bit confused as well as overloaded with information. So, the role of a mentor is to ensure that they understand the importance of information and only extract whatever is relevant to them. For that, we believe that a teacher should be in touch with the students constantly through various platforms available including social media. I try to interact with my students off the campus also through social media and ensure that they are in a good state of mind instead of being worried or overburdened with various social and personal problems.
We continuously interact and have mentorship programs in our university where we give them opportunities to interact with various faculty members and they are free to share any problem in academics, or even personal or social problem that they are facing. So, we try our level best to be in touch with our students with whatever resources we have.
Ideal school environment according to Prof. Kartik
Ideal school environment, specifically in higher education, is where a high amount of interaction among all the stakeholders including students, faculty, industry, etc. is there.
We ensure that there is no communication gap among all the stakeholders and we use different channels to minimize distortion.
An ideal school environment is that where students come up with their own ideas, organize things on their own, come up with innovations in terms of learning, sharing, and doing. I think that students should come up with new ideas where they would like to help and address any social or economic problem of the society and they come up with their own studies, own programs.
An ideal school environment is where a teacher’s role is not only to instruct the students but also to facilitate learning and helping them to nurture their talent. The role of a teacher should be minimum and the role of a student should be maximum.
Goals in mind for School of Business, Public Policy and Social Entrepreneurship for the next few years
We are coming up with Ph.D. programs planning to have programs in public policy and social entrepreneurship. Also, we have plans for entering into continuing education through which we would like to help people especially small traders, SMEs as they don’t have formal ways of training in management. We would like to device some short-term program and do capacity building for small and medium level entrepreneurs and people who are looking for entrepreneurship opportunities, social entrepreneurship opportunities. We would like to become a platform for all these players and they come up with new ideas and we support them. For next five years, we have some established programs coming up. Along with that, we will be entering into continuing education domain and will try to help different stakeholders in the society.
Suggestions for the current youth and the aspiring students
My suggestion would be that they should focus on learning and knowledge and skills with the right amount of knowledge. Apart from this, they should be able to manage their time well and should be away from distraction because there has been heavy information overload and they have been facing this problem of partial attention throughout. They should continuously think about their career goals.
I would like to say that the current youth is compromising a lot with time in terms of priority to health and other things. So, I should say that they should focus more on their health and lifestyle plus, career. Last but not the least, they have to show curiosity in whatever they do as curiosity is the crux. This is important because the youngsters are facing a lot of problems in focusing.Last Updated - 16 Feb 2018