Kalinga Institute of Industrial Technology - [KIIT] Rankings

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Ranked 44 for Overall by NIRF 2020
Ranked 50 for Overall by NIRF 2019
Ranked 32 for MBA by NIRF 2020
Ranked 12 for Law by NIRF 2020
Ranked 12 for Law by NIRF 2019
Ranked 42 for B.Tech by NIRF 2020
Ranked 48 for B.Tech by NIRF 2019
Ranked 17 for Dental by NIRF 2020
Ranked 32 for Medical by NIRF 2020
Ranked 30 for Medical by NIRF 2019
Ranked 16 for MBA by Indiatoday 2019
Ranked 54 for Overall by Outlook 2019
Ranked 30 for Overall by Financial Express 2019
Ranked 801 for Science by THE 2020
Ranked 601 for B.Tech by THE 2019
Ranked 70 for Overall by QS 2020
Ranked 61 for Overall by QS 2019
Kalinga Institute of Industrial Technology - [KIIT], Bhubaneswar

Kalinga Institute of Industrial Technology - [KIIT], Bhubaneswar

Bhubaneswar, Orissa DCI, INC, MCI, BCI, AICTE, UGC, NBA Estd 1992 Deemed to be University NAAC Grade A 6 Questions Answered Ranked 44 for Overall by NIRF 2020+16 more

KIIT organizes 9th National Marketing Conclave

Risha Sinha Risha Sinha
Content Curator

September 22, 2018. The theme was ‘Future of Work – Implications on Marketing Processes and Strategies.’ The conclave was one of four national-level conventions which are annually organized by KIIT School of Management in the areas of Marketing, HR, Finance and Operations Management to bring the industry closer to the academia. This year's Marketing conclave provided students with an opportunity to interact with business leaders and policymakers for holistic learning. 12 workshops related to Marketing were also conducted as part of the conclave. The conclave was received enthusiastically by industry professionals, academia and students.

KIIT

The conclave was inaugurated by Navonil Chatterjee, Joint President, Rediffusion and Sagar Daryani, Co-Founder and CEO, Wow Momos. Prof. Debasish Das, Director, KSOM set the context and spoke about how technology is revolutionizing the way marketers are engaging with customers across different demographic segments. Mr. Navonil gave few marketing tips for the future - focus on the rational KIIT School of Management organized its 9th National Marketing Conclave on and real aspects of the products, importance of creating app platforms, product personalization and keeping marketing content &communication simple. Mr. Sagar spoke about his journey of creating Wow Momos. Drawing inspiration from the success story of Pizzas in India, he revolutionized the concept of momos in the Indian context. He spoke about converting adversities into opportunities.

Read about: KIIT Bhubaneswar

KIIT

The first panel discussion was on ‘Marketing to Gen Z.’ The panel consisted of Mahesh Shah, CEO, HomeTown at Future Retail; A. L. Jagannath, Senior Director, Dell-EMC Alliance at VMware; Jaytilak Majumdar, Head, Electronics and Consumer durables at Havells India; Spandan Mishra, Creative Producer, MX Player; Nilanjan Roy, Head, Cigna Global Health and Prachi Mohapatra, CMO, fbb. The panel concurred that the attention span of Gen Z is a few seconds and it is a challenge for marketers to capture their attention. Influencers are gaining more acceptance than celebrities as they are considered to be more authentic and trustworthy. Marketers in the future have to be genuine in communicating the functionalities or the aspiration values of a brand and create appropriate touch-points. Technology would be the driver for future marketing strategy.

The second panel discussion was on the topic "End of Consumer Engagement or Rise of Customer Empowerment" consisted of Anirudh Patil, Director, McKinsey & Company; Debraj Tripathy, Ex-MD Mediacom South Asia; Shabir Momin, MD & CEO, Zenga TV; Vinay Chak, Director, 4MM; Manvendra Singh, CEO, Davidoff and Sohini Das, AVP Strategy, Leo Burnett. The customer is going to become more empowered in the future because of the increased usage of social media, opined the panelists. Brands can sustain by being authentic in their communication.

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Bibhuti Bhusan DashProfessor, Department of Computer Application
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reviews

8.0/10 student satisfactory rating

"Gives more Opportunities to hunt for the Knowledge"

KIIT University provides excellent education along with all-round development of an individual. Apart from the regular studies, it gives great importance to Industry-related activities. We get to interact with legend Industrialists very often. The only thing I don't like about college is that it doesn't offer lucrative placement offers. The admission process starts after the declaration of 12th class results by major educational bodies. We are supposed to apply online before the due date and appear for the online entrance exam. Our marks in 12th along with marks in entrance exam decides the rank in the university. Its application is free so it receives so many applications. One can find sol...
by Saurav Gupta
8.3/10 student satisfactory rating

"KIIT UNIVERISTY overall review"

My college is outstanding regarding its preference for excellence rather than doing nothing. It is the No.1 private college in India right now and grades, results, and career-wise it's fabulous. The admission process takes around mid-April through an entrance examination called KIITEE. The nearest college from my home by train( although I'm staying in Hostel xD), academic brilliance throughout the college, Professors, and mentors are 24x7 available for helping the students. I searched in collegedunia a year back regarding choosing my stream according to the rank that I have got.
by Soumyadip Sengupta
8.3/10 student satisfactory rating

"Know Your College"

1. I choose this college as it was suggested by my mom's brother as he's a director of Analytics in Mediagilitic. I heard that the college rank was increasing before my admission. So I thought it would be a good idea to study at such a reputed University. Also, it has some of the bad aspects which were beyond my expectations like my campus(Campus 1, Koel Campus) was situated outside and far from the main and beautiful campus. Also, my hostel(KP4) is also having bad facilities compared to other Campuses. 2. First thing was filling up the form which starts generally from February-March and ends up in April. You will get a date and place which you have to select for the entrance exam which was...
by Satvik Kumar
view more reviews[620]

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