Chandigarh University - [CU], Chandigarh

Chandigarh University - [CU], Chandigarh

Chandigarh, Chandigarh AICTE, NAAC, UGC, AIU Estd 2012 Private University

Why study Liberal Arts and Humanities at Chandigarh University?

Satyam Purwar Satyam Purwar
Content Curator

The world is being rewritten by technology across sectors—creating new business models every day. Organizations are constantly under intense pressure to put in more efforts to explore newer opportunities and avenues. We are already quite close to that future where humans will be completely enslaved by intelligent machines with pre-set algorithms and automation capable of making all decisions independently.

In such a turbulent business environment, professionals stand the risk of completely losing essential human values such as empathy and integrity; we are all stuck in a world that is more mechanized/ computerized and increasingly less “MANual”. Such a technology-led world is currently facing a major challenge of realigning the “virtual” with the “real”. Therefore, shifting our focus back to the study of Liberal Arts and Humanities is perhaps the only viable solution in the given scenario.

Pursue Liberal Arts and Humanities at Chandigarh University because:

  • We understand the need to usher in a more balanced world where Liberal Arts and Humanities are not segregated but fundamental to technological advancements.
  • We are determined to expose you to the best that is there in the field of Liberal Arts and Humanities.
  • Hailing from India, United States, and Europe, our faculty team is both unique and diverse.
  • With our student strength ranging from the smallest nooks of the Indian nation to brightest of minds from countries far off, Chandigarh University itself is the best example there can be of uniqueness and diversity.
  • Learning here is not rote but practical—with direct involvement in one’s chosen field of interest.
  • We promise to expose you to the best of thinkers and practitioners in the field from both India and abroad who will be your professors and mentors.
  • We are determined to go beyond formal education confined to degrees, diplomas, and certificates.
  • We will provide you “on-field training” giving you opportunities to apply the skills learned during classroom sessions.
  • We have collaborated with leading international universities and colleges to facilitate learning through student and faculty exchange.

For more details, check GFP details here

Infosys to hire more with liberal arts, design skills

Software export major Infosys NSE -0.27 % plans to hire a few thousand people with arts and other non-engineering degrees to work on new digital applications, which are more than just delivering technology services. Technology companies such as Infosys are witnessing an increasing number of digital contracts where the solutions are often created with clients, unlike the traditional deals where the specifications were drawn by the clients' ad outsourced. In these new deals, the user experience is key to solving the business problems of clients and the skills needed for this are as many arts as they are science.

“People with liberal arts, who are creative thinkers, tend to put themselves in the shoes of the consumers and tend to think out-of-the-box,” said a person at Infosys. “That is what the industry is looking for.” Infosys’ hiring plan highlights a change in the way Indian IT companies have built their business — recruiting thousands of engineers NSE -1.10 % to write computer codes and maintaining infrastructure NSE -0.34 % for their customers. With the shift towards digital, where the applications need to be built for smartphones and provide the same experience as any consumer app, such as Facebook, they require people with skills in areas such as design and data analytics.

Infosys has already started hiring people with these skills. In the US, where it hired more than 7,000 people in the past year and a half, 20-30% had a liberal art and nonengineering background said the person. It will be taking more such staff in the US and India too, the person said without giving a time frame.

Read about: Chandigarh University

Digital Tech Revenue at 31%

In an interview, Satish HC, head of global services, data and analytics at Infosys, told ET that the company was “making investments” to bring more people with liberal arts, design, and other nontech specializations.

“...to reimagine (solutions), you need design skills. We are making some of those investments as a company in our workforce. You also need people from different backgrounds with design skills, people with liberal arts and everybody cannot be with engineering or MBA background,” said Satish. “It is starting small but will grow over a period of time.”

Infosys’ digital technology revenue is 31% and that is an indication of the number of such people it would need, said Satish, without giving a specific hiring number for people with such skills.

In fact, the first acquisition made by Salil Parekh after he took over as chief executive at Infosys earlier this year, was WongDoody Holding Company, a US-based digital creative and consumer insights agency. The Los Angeles-based advertising solutions company has Amazon Studios, Tinder and ESPN among its clients. In September last year, Infosys acquired Brilliant Basics, a London-based digital innovation, and customer experience studio.

Analysts said Infosys’ approach was in line with the shifts in the industry. “When you are doing more business services, you have to cater to varied industries. That necessitates the need for diverse skill sets. It also shows the changing model of business,” said Sanchit Vir Gogia, chief executive of Greyhound Research.

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