Jalandhar, April 12, 2019: The School of Fashion Design at Lovely Professional University organized an outreach programme for its students to get complete understanding about “Luxury Fashion Brand Management” in an easy and a personalized manner. Director, International Luxury & Retail Trainer Management & Operations, Nouveau Manage Sourcing Gurgaon (India), Mr. Rajat Bhattacharya interacted with LPU fashion students on the topic. Dr. Bhaskar Mitra, Dean of LPU welcomed the guest and informed that the international expertise of Mr Bhattacharya will be taken into consideration in devising out the course-work for Luxury Brand Management programme at the university.

He gave important tips to students about how to be successful ‘Luxury Sales Ambassadors’. In this regard, the elite speaker shared his 35+ years of varied experiences, with LPU students, gained in Italy, EU, USA, SE Asia, and India.

LPU

The interactive sessions proved factual awakening for fashion students in understanding the very essence of “luxury” hidden in amazing creations. Mr. Rajat threw light on what is the true meaning of luxury brand management. The students should possess innovation and creativity along with the skills in media, product design, brand experience, and service development. An aspirant must have marketing and business skills to manage luxury brands and also hone managerial soft skills and professionalism.

In addition to this, the International fashion and apparel industry’s legendary figure also made students know about the world’s best luxury brands, their positioning and upholding through ages. In fact, right from market segmentation to winning strategies, every aspect of luxury fashion was touched and explored by him. All the concept related to attracting and retaining consumers and improving the practical management of the brand was explained by him.

About Mr. Rajat Bhattacharya has already established joint ventures with luxury brands such as Lacoste, La Perla, and Corneliani. He has also produced shirts in his own factory for top European Luxury brands including Armani, Cerruti 1881, Cacharel, Tussardi, Lacoste, Boggi for over a decade. With this, he is known for revolutionizing the apparel education industry in Bangladesh and other countries by setting up delegated Centre of Nottingham Trent University.