Narayana Business School - [NBS] Rankings

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Narayana Business School - [NBS], Ahmedabad

Narayana Business School - [NBS], Ahmedabad

Ahmedabad, Gujarat AICTE, UGC Estd 2001 Private

How NBS is driven by change to provide ample opportunities to students, explains Dr. Amit Gupta

Sagar Pandey Sagar Pandey
Content Curator

Narayana Business  School

Dr. Amit Gupta is the Founder & Director of Narayana Business School, Ahmedabad. Keeping a mindset which is driven to accept changes, he describes his particular leadership style that he inherits for the betterment of the institution. Going further, he explains the core strength of the institute and how the institute provides relevant exposure to the students. Talking about priorities, he mentions that the top priority is to pace up curriculum according to the changing requirements of the industry. The mindset, when driven by change, can open up a plethora of opportunities. In the later segment he shares his valuable advice with the students. He says that it is pivotal for the students to understand that transformation, as the time progresses, is important to prosper.


Leadership is all about to get extraordinary achievement from ordinary people

I use the combination of multiple styles. As a leader, you need to possess two aspects. Empathy & prospective, which in today’s scenario people don’t take into consideration.I firmly believe a combination of 3 styles of leadership at Narayana Business School which is a combination of structural, participative and freedom based leadership.I, as a leader, take the complete responsibility of my staff and assign them and make them upto the expectation of excellent work. Friendship factor needs to be taken into consideration i.e. time, care and respect. This strategy helps in developing trust and an employee feels being a part of the organization.You involve your team when it comes to decision making and the freedom to perform the task . This is what I believe about leadership: it has to be a combination. You cannot follow one particular type.


Our core strength lies in the way we deliver and preach at a standard global level

Everything depends on the quality of your product. We are the only academic institution of India which is run by academicians. The core strength of Narayana is academics and real world practice. The biggest marketing we have is word of mouth Marketing .Secondly, when I am talking about marketing the most important thing is reaching your end customers. We target those people whose vision , mission and life principle matches with us . I firmly believe, word of mouth creates 90% of the business and with an alumni with more than 9000 students. We have so much interaction across the industry pan India so I don’t think we need to put in much time to standardize and market our product.

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We try to give as much practical exposure to the students as possible

Contrary to the popular belief of teaching from books, Narayana business school teaches purely by case studies , stimulations , customized cases , research , articles and focus discussion groups to give students real world learning experiences . Thus, we are crafting the students in various parts apart from just academics. This is how we stand among the rest by imparting the right knowledge, changing the perspective and helping them to network with the industry .If you look at the entire pedagogy which we have been following its 100% learning by doing approach. Our system purely focuses on grading .You need to give the logical belt of mind, perceptual clarity and that is where our program is far unique from the conventional program which is practiced across India.The concentration is more on your body language , email etiquettes , dining etiquettes ,time management , stress management ,book reviews , movie analysis , mind mapping , communication skills , presentation skills , soft skills , IT skills , negotiation skills , mock Interviews , number of pre placement workshops and the very important thing which gives the practical aspect is the concept of mentor and mentee relationship 


The responsibility is vivid; we want our students to be successful in their lives

We have a very clear responsibility towards the students and that is to transform their life, to transform their career and to make them successful in their real life. This is what we have been focusing on for the last 20 years and this is the only reason why we are among the fastest growing institutions across India .


Our priority is to pace up our curriculum according to the changing requirements of the industry

Our topmost priority is to restructure the curriculum on a very fast basis in response to the change in the global economic scenarios, and to be recognized as the research driven academic institution. We have been following this legacy for 20 years and we will continue to focus on this because there is no shortcut to success. This is the only way you can transform the life of students.


The mindset, when driven by change, can open up a plethora of opportunities

I realized that all my education and degrees were of so little help to understand and act in the real world. To be more precise nothing prepared me for the storm in the actual learning that happened , when I went to the real world and it is in that moment I got the flash of insight and inspiration to launch a different kind of business school . A business school where real life would be a learning where teachers explain and point out how things happen, where the students should clarify and explore their doubts, thoughts and ideas . Initially when I came up with this particular idea, at first everyone was very hesitant but just in a few years this revolutionary idea was accepted and even appreciated .For us teaching , academics is more of a passion than Business.


Our philosophy is to be always ahead of time to incorporate all expected future happenings into our curriculum

For Narayana Business School I don’t see any challenges. Our philosophy is to be always ahead of time to incorporate all expected future happenings into our curriculum so that you get real world learning experience but yes as far as industry as a whole is concerned the way COVID-19 has changed the entire global economic scenario. Education has to be leveraged more on IT infrastructure and we need to develop skilled people rather than people who are just getting degrees.

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It is pivotal for the students to understand that transformation, as the time progresses, is important to prosper

Firstly, the students need to understand that whatever you have studied in the last 15 or 18 years has not added any value in you .Now the time has come , you need to transform yourself and the only way you can do it is through learning and doing approach . There is a general perception that education is more of a burden, you are forced by your parents and society to undertake basic education. At Narayana we make education fun for you. We are here to change your perspective towards education and this education is far beyond books, far beyond classroom lectures and we make the most fun loving and enjoyable part of your life. With this strategy we are not transforming your life but the life of your family and for the people associated with you.


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Dr. Purvi GuptaDean, Academics
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Mr. Pranav BhattProfessor, Department of Law
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