Today is the right time to be a part of Media and Entertainment industry in India. Driven by robust demand, high competition, and strong government support regarding policies, the growth in the media sector promises exciting times ahead in all segments of the industry.
According to PWC report, titled ‘Global entertainment and media outlook 2014-2018, India Summary, India will outpace overall growth in entertainment and media spending both across the Asia Pacific and globally through 2018.
These are great times for those with interest and passion towards Mass Communication, to pursue it as a logical education path and career choice. In such a scenario, it becomes imperative to choose the right Mass Communication program which builds the basic knowledge foundation and strengthen the practical skill set of students.
Bennett University, from the house of India’s biggest media conglomerate, The Times of India Group, was established to provide premium Ivy League Quality education to Indian students. Along with world-class Engineering, Management and Law programs, their entry in media education was inevitable and mandatory. Under the rich tradition and leadership legacy of 178-year old Times Group, a BA Mass Communication program powered by Times Group, is a power-packed program being slotted as one of the best in India.
The theoretical and practical experience being provided with this program is unmatched owing to its breadth of expertise across the industry. The course structure not only reinforces the inherent qualities of curiosity and creativity but also help in creating and developing the sector-specific skill sets.
Four reasons which make studying BA Mass Communication at Bennett University an altogether a different experience.
1. Academic collaboration with Times of India
The three-year program in academic with Times of India. The curriculum and teaching methodology curated and monitored under the mentorship of the 178 years old media conglomerate. Such kind of partnership is one of its kind in India. Senior editors and journalists regularly visit the campus and interact with the students sharing their experience and on the of work involved. What best a mass communication student can ask!
2. Experienced Faculty
Members of at Bennett University’s School of Media & Liberal Arts department have decades of industry and teaching experience. They are seasoned and award-winning professionals with years of practice in fields of print and electronic news media, PR, advertising, digital communication. University also hosts guests lectures by eminent media personalities at regular intervals.
In the first year of inception itself, many noted senior journalists, advertising professionals and digital marketers have interacted with BA Mass Communication students.
- • Mr. Rajeev Deshpande, Chief of Bureau (National), The Times of India delivered a guest lecture on ‘The Art of Political Writing.’
- • Mr. Rajesh Kalra, Chief Editor, Times Internet, addressed students on ‘Impact of mobile phones on content creation, distribution, and consumption.’
- Mr. Anshul Chaturvedi, Editor, Delhi Times, gave tips on ‘Entertainment & Lifestyle Journalism’
- Mr. Hemant Arora, VP & Business Head of Content Marketing, Times Television Network interacted with students on ‘Content Marketing.’
- Dr. Andrew Fryer, Dean, School of Film, Music and Performing Arts, Leeds Beckett University, delivered a lecture on the topic, ‘Don’t Look Now; Is Seeing Believing? The Vision of Film
- Mr. Naveen Mathur, Head, Alliances & Publisher Partnerships, Times Internet, delivered a guest lecture on ‘Google Adsense.’ Practical Exposure
One can imagine the abundance of learning prospects present in Bennett University’s Greater Noida campus.
3. Practical Exposure
A unique feature which makes BA(MC) at Bennett University stand apart is that curriculum provides flexibility to focus on practical work. Students spend more than 60% of the in laboratories and media offices for exposure. In addition to this, they are required to go through two internships in a three-year program. Each internship to be six to eight weeks long.
Owing to strong industry connect, Bennett University frequently hosts distinguished personalities like star Badminton player, Pullela Gopichand, Miss World 2017, Ms. Manushi Chillar, movie stars like Ayushmann Khurrana & Sanya Malhotra at its campus. Such kind of events helps students get the real-life experience of handling events, stage management, reporting & interview skills on the go.
BA(MC) students visit Rashtrapati Bhawan, Coca-Cola Happiness Factory, Times of India press, Radio Mirchi studio, Times Now Studio and literary events like Times Lit Fest, broadens their perspective of media working culture and tune them to realities of the industry at a very early stage.
To add it, students undertook a week-long internship at Times of India offices in New Delhi, Mumbai, Lucknow, Kolkata, and Indore.
4. New Age Course Curriculum
BA Mass Communication curriculum is one of its kind in India and has been designed in consultation with experts from Times of India group. The course prepares students to work in fields of Print Journalism, Television, Radio, Digital Content Management, Social Media, Advertising, Public Relations, Event Management, Film Studies, Digital Photography and Communication Theories.
Apart from theory papers, students are encouraged to focus on practical work. They are required to publish a 12-page training newspaper, The Times of Bennett, which hone their skills of reporting, photography, graphics, advertisements.
Along with this, students take part in a weekly discussion on Media Trends, through an audio bridge/video conferencing facility.
Special on Media Softwares like Audacity to record and edit radio programs, Adobe Premier to edit television news bulletins and short movies, Adobe Photoshop to crop and improve still photographs, and InDesign to create newspaper pages.
Such kind 360-degree exposure and multi-faceted learning opportunities shape up young professionals with an aptitude and attitude to carve a sunshine future!